A leading player in online sports retail, we are always connected, always current and always accessible for athletes everywhere who desire more than the high street can give. Pro-Direct has established, long-standing relationships with the world's leading sports brands including Nike, adidas and Puma and is therefore able to offer many exclusive lines. Established as a company in 1981, we founded the World's largest online football store in 1999, which is now global, shipping out of the UK, Europe and the US to over 200 countries. Our passion, knowledge and experience as multi-specialists allows us to offer an unrivaled choice of products across sports including football, rugby, running, tennis and cricket. Iconic sports fashion is also covered by our Pro-Direct Select fascia. Athletes and sports inspire us every day. Driven by forward-thinking people with a passion to be the best and who always dream big, we’re a company where sports and technology thrive. As such, we're always looking for new and energised people to grow with us, embrace change and innovation, and become the drivers of the revolution in online sports retail.
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Newton Abbot, GB
Size (employees)
219 (est)+4%
Pro-Direct Group was founded in 1981 and is headquartered in Newton Abbot, GB
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Pro-Direct Group Office Locations

Pro-Direct Group has an office in Newton Abbot
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Pro-Direct Group Financials and Metrics

Summary Metrics

Founding Date


Pro-Direct Group Financials

Pro-Direct Group's revenue was reported to be £88.84 m in FY, 2016

Revenue (FY, 2016)

88.8 m

Gross profit (FY, 2016)

24.7 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

4.8 m

EBITDA (FY, 2016)

6.9 m

EBIT (FY, 2016)

5.8 m

Cash (31-Dec-2016)

5 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


19.2 m25.2 m31 m35.2 m42.2 m53.4 m71.2 m88.8 m

Revenue growth, %


Cost of goods sold

12.8 m16.9 m21.9 m24.5 m30.1 m38.5 m52.9 m64.2 m

Gross profit

6.5 m8.2 m9 m10.8 m12.1 m14.9 m18.3 m24.7 m
GBPFY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

1.8 m2.4 m3 m2.7 m3.4 m3.8 m4.9 m3.4 m4.8 m

Cash From Operating Activities

2.1 m2.8 m3.2 m3.8 m2.5 m1.4 m4.5 m771.4 k7.2 m

Dividends Paid

210.5 k207 k323.5 k1.3 m1.6 m780 k1.6 m715 k965 k

Cash From Financing Activities

(370.4 k)675.8 k(297.1 k)(573.6 k)(170.9 k)(838.5 k)319.3 k(974.1 k)(88.5 k)
GBPY, 2016


511.3 k

Financial Leverage

1.4 x
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