THE ICONIC is a truly unique brand. We entered the market in 2011 with the vision of defining the future of fashion retail. Since then we have created a brand known throughout Australia by connecting 20-35yr old shoppers with the best fashion and sports product through the most inspiring and rewarding shopping experience. THE ICONIC stands for benchmark-setting experiences (3HR delivery, access to over 700 top brands, market-leading shopping app), for impassioned communities (connecting Australians fashion and sports lovers through digital innovation), and for our love of the newest in fashion from our 700+ leading local and international brands. We want to inspire Australians and New Zealanders to constantly explore new sides of their identity, and have a whole lot of fun doing it.

Company Growth (employees)
Sydney, AU
Size (employees)
401 (est)+3%
THE ICONIC was founded in 2011 and is headquartered in Sydney, AU

Key People at THE ICONIC

Adam Jacobs

Adam Jacobs

Cameron Votan

Cameron Votan


THE ICONIC Office Locations

THE ICONIC has an office in Sydney
Sydney, AU (HQ)
Pitt St Level 18 Select House

THE ICONIC Data and Metrics

Summary Metrics

Founding Date


Total Funding

$72 m

Latest funding size

$26 m

Time since last funding

about 4 years


THE ICONIC's latest funding round in July 2013 was reported to be $26 m. In total, THE ICONIC has raised $72 m

Traffic Overview of THE ICONIC

THE ICONIC Online and Social Media Presence

THE ICONIC News and Updates

Borough Market is adding water fountains in a bid to go plastic-free

London's Borough Market is introducing free drinking water fountains today, as part of its mission to reduce plastic waste.  Three fountains have been installed in the market as the iconic foodie destination phases out sales of single-use plastic bottles on the site. It marks a step in Borough…

GST prompts India’s iconic biscuit maker to look for a forgotten childhood favourite: toffees

It’s a kind of homecoming for India’s most popular biscuit maker—but after a long time and, interestingly, away from its mainstay. Mumbai-based Parle Products, best…

The girl losing her mind over the eclipse is the new double rainbow

Everyone reacted differently to Monday's total solar eclipse— some people cheered, some clapped, and some (including one Chicago meteorologist) wept.  However, this Salem, Oregon girl's utter shock at the celestial phenomenon takes the cake: SEE ALSO: New Google doodle explains the science of a …

UK politicians hold a tearful vigil for a clock because they clearly have nothing better to do

Just in case you were in any doubt about the world falling apart, British politicians confirmed our worst fears today by holding a silent vigil for a bell. Big Ben, to be precise.  SEE ALSO: 14 people on TripAdvisor who were so disappointed by Big Ben At midday on Monday, Big Ben sounded its fin…

First-ever transparent Xbox One S design is 'Minecraft'-themed

Read more... More about Gaming, Microsoft, Minecraft, Xbox One S, and Special Edition

Google to livestream Android O launch event timed for total solar eclipse

 Google is using a astronomical event to debut its newest Android operating system update: Android O is set to arrive on August 21, with a livestreamed unveiling event timed for 2:40 PM ET in NYC – which is roughly when the maximum solar eclipse is set to occur for New York. Android O will get a ful…
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THE ICONIC Company Life and Culture

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