THE ICONIC is a truly unique brand. We entered the market in 2011 with the vision of defining the future of fashion retail. Since then we have created a brand known throughout Australia by connecting 20-35yr old shoppers with the best fashion and sports product through the most inspiring and rewarding shopping experience. THE ICONIC stands for benchmark-setting experiences (3HR delivery, access to over 700 top brands, market-leading shopping app), for impassioned communities (connecting Australians fashion and sports lovers through digital innovation), and for our love of the newest in fashion from our 700+ leading local and international brands. We want to inspire Australians and New Zealanders to constantly explore new sides of their identity, and have a whole lot of fun doing it.

Company Growth (employees)
Sydney, AU
Size (employees)
417 (est)
THE ICONIC was founded in 2011 and is headquartered in Sydney, AU

Key People/Management at THE ICONIC

Adam Jacobs

Adam Jacobs

Cameron Votan

Cameron Votan


THE ICONIC Office Locations

THE ICONIC has an office in Sydney
Sydney, AU (HQ)
Pitt St Level 18 Select House

THE ICONIC Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$72 m

Latest funding size

$26 m

Time since last funding

over 4 years


THE ICONIC's latest funding round in July 2013 was reported to be $26 m. In total, THE ICONIC has raised $72 m

THE ICONIC's Web-traffic and Trends

THE ICONIC Online and Social Media Presence

THE ICONIC Company Life and Culture

You may also be interested in