THE ICONIC is a truly unique brand. We entered the market in 2011 with the vision of defining the future of fashion retail. Since then we have created a brand known throughout Australia by connecting 20-35yr old shoppers with the best fashion and sports product through the most inspiring and rewarding shopping experience.
THE ICONIC stands for benchmark-setting experiences (3HR delivery, access to over 700 top brands, market-leading shopping app), for impassioned communities (connecting Australians fashion and sports lovers through digital innovation), and for our love of the newest in fashion from our 700+ leading local and international brands. We want to inspire Australians and New Zealanders to constantly explore new sides of their identity, and have a whole lot of fun doing it.