Plaid is a financial technology company. It develops a digital platform that enables applications to connect with users’ bank accounts. The company builds the technical infrastructure APIs that connect consumers, traditional financial institutions, and developers, as well as provides access to financial data and analytics products.

Employee Rating

Parent CompanyVisa
HQSan Francisco, US
Cybersecurity ratingBMore
Plaid was founded in 2012 and is headquartered in San Francisco, US

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Key People/Management at Plaid

Zach Perret

Zach Perret

Co-Founder, CEO
Eric Sager

Eric Sager

William Hockey

William Hockey

Co-Founder, CTO
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Plaid Office Locations

Plaid has offices in San Francisco, New York, Salt Lake City, Amsterdam and in 1 other location
San Francisco, US (HQ)
San Francisco
New York, US
54 W 21st St
London, GB
35-41 Folgate St, Spitalfields
London, GB
New Penderel, House 4th Flr, 283, 288 High Holborn, Holborn
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Plaid Financials and Metrics

Plaid Revenue

Plaid's revenue was reported to be $150 m in Y, 2019
USDY, 2019E


USDY, 2019


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Plaid Operating Metrics

Dec, 2015Dec, 2016Dec, 2017Dec, 2018Jan, 2020May, 2020

Apps Integrated

3 k




2.60 k

User Accounts

10 m30 m72 m129 m200 m
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Plaid Acquisitions / Subsidiaries

Company NameDateDeal Size
QuovoJanuary 08, 2019$200 m
Plaid, B.V.
Plaid Financial Ltd

Plaid Cybersecurity Score

Cybersecurity ratingPremium dataset



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Plaid Online and Social Media Presence

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Plaid News and Updates

The Lucid Air might have just beat Tesla’s Plaid Model S round Laguna Seca

EV startup Lucid has only just announced its debut car, the Air, but is already setting its sights on lap records currently held by Tesla’s Model S tri-motor Plaid Edition. According to a trackside sleuth who goes by The Kilowatts on Twitter, Lucid was putting its tri-motor powertrain through its pa…

Plaid Exchange's upgrade puts personal financial management in new light

Summary List PlacementPlaid unveiled a real-time account update feature for its Plaid Exchange platform, which the company launched in May. The iteration reduces to seconds the time it takes financial data to reach a fintech from a financial institution (FI). Exchange helps banks build their own AP…

Financial institutions using Plaid Exchange can share instant account activity

A few months ago, Plaid unveiled Plaid Exchange, a product that helps financial institutions build and maintain an API that other developers can use. The company is iterating on that product and now updates account activity in near real-time. Plaid is better known for its universal banking API that …

Qube Money Integrates With Plaid for Improved Budgeting

Qube users gain improved access to their own financial data.

Plaid adds firepower behind its open banking agenda

Plaid hired a new general counsel with both banking and government experience.  This decision highlights data-sharing fintechs' need for experience in both arenas as banks wrestle with the development of API standards and the US government eyes rules that could muddy the waters.   Insider Intellige…

CMA greenlights Visa's takeover of Plaid

The decision by the Competition and Markets Authority (CMA) follows a Phase 1 review in which it investigated several possible ways the deal could harm competition.
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Plaid Blogs

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Atom Finance makes sophisticated investment resources accessible to all

Recurring payments with standing orders

In April, we launched Payment Initiation in the UK, to make account funding faster and easier. We’re committed to continuing to enhance our payment products—today, we’re launching standing orders so your end users can make recurring, scheduled payments with one authorisation.What are standing orders…

Creating a Consumer-centered Financial Services Industry

There has never been a more urgent need to create equity and opportunity for consumers in financial services. Throughout my career, I’ve sought out organizations that help ensure people can access the best financial products and services for their specific needs. I helped build the Consumer Financia…

Plaid People: Kate Adamson

Kate Adamson is a product lead on Plaid’s Financial Identity team (also known as FIT). Over the last 5 years, Kate has played an integral role in helping build and shape the company that Plaid is today. In our latest Plaid People interview, we talk with Kate about her

Improvements to Plaid Link with account filtering and updated error messaging

We’re continually iterating on Plaid Link to improve the experience for you and your users. That’s why we’re excited to share two additional enhancements to Link: comprehensive account type/subtype filtering and improved error messaging.Greater customizationComprehensive account type/subtype filteri…

Financial Access at Plaid

The rapid digital transformation of our industry has created a unique opportunity to help people lead healthier financial lives. However, the economic fallout from COVID-19 has caused job insecurity, left small businesses at risk, and frayed the fabric of our economy. For me, this has generated a re…
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Plaid Frequently Asked Questions

  • When was Plaid founded?

    Plaid was founded in 2012.

  • Who are Plaid key executives?

    Plaid's key executives are Zach Perret, Eric Sager and William Hockey.

  • How many employees does Plaid have?

    Plaid has 565 employees.

  • What is Plaid revenue?

    Latest Plaid annual revenue is $150 m.

  • What is Plaid revenue per employee?

    Latest Plaid revenue per employee is $265.5 k.

  • Who are Plaid competitors?

    Competitors of Plaid include ndgit, N26 and Codat.

  • Where is Plaid headquarters?

    Plaid headquarters is located at San Francisco, San Francisco.

  • Where are Plaid offices?

    Plaid has offices in San Francisco, New York, Salt Lake City, Amsterdam and in 1 other location.

  • How many offices does Plaid have?

    Plaid has 6 offices.