Placer

OverviewSuggest Edit

Placer is a company that develops human movement analytics designed for the retail industry. Its platform generates insights into any physical place and provides location-based insights into the audience and competition, offering retailers with an access to location insights.
TypePrivate
Founded2013
HQSanta Cruz, CA, US
Websiteplacer.ai

Latest Updates

Employees (est.) (Nov 2020)123(+13%)
Cybersecurity ratingBMore

Placer Office Locations

Placer has offices in Santa Cruz, Los Altos and Walnut
Santa Cruz, CA, US (HQ)
200 Park Ave
Los Altos, CA, US
153 2nd St
Walnut, CA, US
340 S Lemon Ave #1277
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Placer Financials and Metrics

Summary Metrics

Founding Date

2013

Placer total Funding

$16 m

Placer latest funding size

$12 m

Time since last funding

10 months ago

Placer investors

Placer's latest funding round in January 2020 was reported to be $12 m. In total, Placer has raised $16 m
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Placer Cybersecurity Score

Cybersecurity ratingPremium dataset

B

80/100

SecurityScorecard logo

Placer Online and Social Media Presence

Embed Graph

Placer News and Updates

Bank Shot Announces Partnership with Placer Title Company, Earnest Money Mobile App Providing Their Northern California Customers Safe, Secure and Convenient Payment Solutions in a COVID-19 "Contactless" World

SACRAMENTO, Calif., Nov. 10, 2020 /PRNewswire/ -- Emerging technology leader Bank Shot, who recently received a patent for their mobile app, Android and iPhone, has announced a new partnership with Placer Title Company, California's leading title and escrow experts. The title industry...

New Placer Dome Gold Surface Rock Sampling Returns 43 g/t Gold and 526 g/t Silver at the Troy Canyon Gold-Silver Project in Nevada - Provides Update on the Kinsley Mountain Gold Project

VANCOUVER, BC, Oct. 22, 2020 /PRNewswire/ - New Placer Dome Gold Corp. ("New Placer Dome" or the "Company") (TSXV: NGLD) (OTCQB: NPDCF) (FSE: BM5) is pleased to announce the results of the recently completed rock grab sampling program at its 100% owned Troy Canyon Gold-Silver Property...

Beauce Gold Fields: Comparative Analysis Indicates Eroded Fault Line as Source of Historical Placer Gold Channel

MONTREAL, March 02, 2020 (GLOBE NEWSWIRE) -- Beauce Gold Fields (Champs D’Or en Beauce) (BGF) (TSX Venture: ¨BGF¨) is pleased to announce that a comparative analysis of both gold particles and of bedrock geochemistry samples taken from the exposed geological Fault Line at Poulin Trench 10008 (pres…

Placer Blogs

Placer Bytes: Checking in on Kroger, At Home and Michaels

In this Placer Bytes, we analyze what Kroger’s success means moving forward, break down the continued success of At Home and signs of a Michaels breakout. The post Placer Bytes: Checking in on Kroger, At Home and Michaels appeared first on Placer.ai.

Hotel Recoveries

When we last checked in on the hotel industry in August, things seemed to be going smoothly. But, with a resurgence of cases across the entire world, we decided to dive back into three of the largest chains to see if and how they’ve been affected. The post Hotel Recoveries appeared first on Placer…

Placer Bytes: Dollar Stores and Five Below

In this Placer Bytes, we dive into the recoveries of value retailers Dollar General, Dollar Tree, and Five Below. Specifically, we analyze the timing of their visit growth ahead of a potentially massive holiday season for the value segment. The post Placer Bytes: Dollar Stores and Five Below appeare…

Placer Bytes: BevMo acquired, Burlington rising and Dollar Tree recovering

In this Placer Bytes, we dove into the BevMo acquisition, Burlington’s pre-holiday pace and Dollar Tree’s latest offline performance metrics. The post Placer Bytes: BevMo acquired, Burlington rising and Dollar Tree recovering appeared first on Placer.ai.

Starbucks Moves the Needle Again

Just when we thought we’d praised the coffee giant enough over its Pumpkin Spice Latte launch, Starbucks took another step that left us watching with awe. The post Starbucks Moves the Needle Again appeared first on Placer.ai.

Placer Bytes: Best Buy, BJ’s Wholesale and Dick’s

In this Placer Bytes, we dive into Best Buy, one of the true kings of offline retail, and two of our 2020 winners - BJ’s and Dick’s Sporting Goods. The post Placer Bytes: Best Buy, BJ’s Wholesale and Dick’s appeared first on Placer.ai.
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Placer Frequently Asked Questions

  • When was Placer founded?

    Placer was founded in 2013.

  • How many employees does Placer have?

    Placer has 123 employees.

  • Who are Placer competitors?

    Competitors of Placer include Quuppa, Vricon and Ubisense.

  • Where is Placer headquarters?

    Placer headquarters is located at 200 Park Ave, Santa Cruz.

  • Where are Placer offices?

    Placer has offices in Santa Cruz, Los Altos and Walnut.

  • How many offices does Placer have?

    Placer has 3 offices.