The automotive retail industry is experiencing a digital revolution as car dealers are becoming extremely savvy on how to connect with car shoppers via digital devices. LotLinx is powering this trend with the auto industry's first direct-linking technology platform, supplying new and used vehicle inventory to auto sites reaching 65 million consumers each month. Founded by a team of veteran automotive and digital innovators, the company's mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx's patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer's Vehicle Detail Page, all at a higher conversion rate and fraction of the cost of other online options. Powering 200+ automotive search sites, Lotlinx reaches over 85% of all auto shoppers.
Company Growth (employees)
Chicago, US
Size (employees)
104 (est)+3%
LotLinx was founded in 2012 and is headquartered in Chicago, US

Key People at LotLinx

Rob Vucic

Rob Vucic

Len Short

Len Short

Jason Knight

Jason Knight

Denise Chudy

Denise Chudy


LotLinx Office Locations

LotLinx has offices in Chicago, Lafayette, Hamilton, Winnipeg
Chicago, US (HQ)
412 S Wells St
Winnipeg, CA
171 Donald St
Hamilton, CA
200 8 Main St E
Lafayette, US
3675 Mt Diablo Blvd

LotLinx Metrics

Summary Metrics

Founding Date


Total Funding

$6 m

Latest funding size

$6 m

Time since last funding

over 2 years


LotLinx's latest funding round in January 2015 was reported to be $6 m. In total, LotLinx has raised $6 m

LotLinx Online Presence

LotLinx Company Life

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