Placed is the leader in location-driven insights and mobile ad intelligence. Measuring billions of locations across the world’s largest opt-in mobile location panel, Placed provides the most complete understanding of consumers’ offline behaviors. Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior. 
Parent Company
Snapchat (Snap)
Seattle, US
Placed was founded in 2011 and is headquartered in Seattle, US

Key People at Placed

David Shim

David Shim

Founder and CEO
Mike Gottlieb

Mike Gottlieb

Software Engineer
Brad Bicknell

Brad Bicknell

Software Engineer
Nick Gerner

Nick Gerner

Director of Engineering
Weilie Yi

Weilie Yi

Principal Scientist

Placed Office Locations

Placed has offices in Seattle and New York
Seattle, US (HQ)
1230 1601 5th Ave
New York, US
101 Ave of the Americas

Placed Data and Metrics

Placed Summary

Founding Date


Total Funding

$13.4 m


In total, Placed had raised $13.4 m. Placed is a subsidiary of Snapchat (Snap)

Traffic Overview of Placed

Placed Online and Social Media Presence

Placed News and Updates

Why the UK is well placed to capitalise on growth of Islamic finance market

The UK is well placed to capitalise on the growth of Islamic finance, according to a new report out today. Britain is currently the leading Western centre for Islamic finance, and the fourth biggest globally among non-Muslim-majority nations, it found. The research, from TheCityUK, found that …

Ruthless 'GTA' player causes massive pile-up with perfectly placed truck

The destruction never ends. A truck, parked awkwardly on a road overlooking a waterfront boulevard about 60 feet below itself, causes panic. Drivers, plagued with what must be faulty brakes, veer to right to avoid the truck and fly off the cliff into the road below. Explosions ensue. Drivers…

Snap acquires Placed to measure how ads perform in real life

Snapchat parent company Snap has acquired marketing campaign tracking company Placed, which tracks things like store visits and offline purchases. A Placed study of the habits of two million Snapchat users last August, for example, breaks down most popular stores for Snapchat users by age, gender, a…

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its meas…

Here's Zac Efron defying gravity on a conveniently placed stripper pole

Zac Efron, a celebrity possessed of great physical strength, recently participated in a photoshoot in which he lifted his body into the air and held it perpendicular to a pole.  And in case you had any doubts about whether these photos were real, he repeated the stunt — with a stripper pole,…

This guy's cleverly placed sign got him a new car... sort of

A very small percentage of social media users will ever know what that #spon life is all about. One Twitter user got a glimpse of it and immediately knew that he wanted more. SEE ALSO: A Russian blogger was sentenced for playing 'Pokémon Go' in a church British artist Hector Janse van Rensburg a…
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Placed Company Life and Culture

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