Placed is the leader in location-driven insights and mobile ad intelligence. Measuring billions of locations across the world’s largest opt-in mobile location panel, Placed provides the most complete understanding of consumers’ offline behaviors. Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior. Founded in January 2011, Placed is headquartered in Seattle and is backed by Madrona Venture Group.
Type
Private
HQ
Seattle, US
Founded
2011
Employees
123 (est)+5%
Placed was founded in 2011 and is headquartered in Seattle, US

Key People at Placed

David Shim

David Shim

Founder and CEO
Mike Gottlieb

Mike Gottlieb

Software Engineer
Brad Bicknell

Brad Bicknell

Software Engineer
Nick Gerner

Nick Gerner

Director of Engineering
Andrea Eatherly

Andrea Eatherly

Director of Marketing and Operations
Weilie Yi

Weilie Yi

Principal Scientist

Placed Locations

Seattle, US
New York, US

Placed Metrics

Placed Summary

Founding Date

2011

Total Funding

$13.4 M

Latest funding size

$10 M

Time since last funding

over 2 years

Investors

We estimate that Placed's latest funding round in June 2014 was $10 M. In total, Placed has raised $13.4 M
We estimate that Placed's current employees are approximately 23% female and 77% male.

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