Perfect Channel

OverviewSuggest Edit

Perfect Channel are experts in creating intelligent, enterprise-level auction and trading technologies. We partner with you to build dynamic global marketplaces to reach new customers, optimise your pricing and deliver real-time trading analytics and predictive insights. Everything you need to take control of your marketplace.

HQLondon, GB
Employee Ratings3.8

Latest Updates

Employees (est.) (Jul 2021)33(+4%)
Cybersecurity ratingAMore

Key People/Management at Perfect Channel

Phil Bird

Phil Bird

Founder, Executive Director
Martin Botha

Martin Botha

Paul MacGregor

Paul MacGregor

Head of Sales and Marketing
Garry Jones

Garry Jones

Chief Executive Officer
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Perfect Channel Office Locations

Perfect Channel has offices in London and Málaga
London, GB (HQ)
15 Bermondsey Square, Bermondsey
Málaga, ES
Calle Severo Ochoa, 5
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Perfect Channel Financials and Metrics

Summary Metrics

Founding Date


Perfect Channel total Funding

$7.4 m

Perfect Channel latest funding size

$2.5 m

Time since last funding

4 years ago

Perfect Channel investors

Perfect Channel's latest funding round in February 2017 was reported to be $2.5 m. In total, Perfect Channel has raised $7.4 m
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Perfect Channel Revenue

Cash (31-Dec-2017)

GBPFY, 2014FY, 2015FY, 2016FY, 2017



Accounts Receivable


Current Assets

FY, 2014

Financial Leverage

7.3 x
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Perfect Channel Cybersecurity Score

Cybersecurity ratingPremium dataset



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Perfect Channel Online and Social Media Presence

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Perfect Channel News and Updates

Former LME chief Garry Jones joins Perfect Channel as CEO

Perfect Channel, a leading market technology provider, working with major real economy and financial...

Perfect Channel Blogs

Now is the time to digitise the commodity value chain

Read the full feature from Paul MacGregor, Head of Sales and Marketing, in Software World’s March Journal here. As the world continues to adapt to virtual and remote working with severe restrictions on travel, many businesses are considering the analogue nature of how they have been interacting with…

Are NFTs a New Marketplace Opportunity?

Multimillion-dollar digital transactions have characterised major headlines over the past couple of months, and our suspicion is that this trend will continue. If you are wondering what all the hype is about, we’ve condensed the online conversation below. What are NFTs? A non-fungible token (NFT) is…

Matching the Right Buyers, to the Right Products, at the Right Time

You don’t need to be an auction theorist to know that getting the right people in front of the right inventory, at the right time, is the key to trading goods with the people that value them the most. Similarly, auction theory explicitly shows how price is optimised by maximising the number of bidde…

How to Optimise Your Online Marketplace

Utilising the right online platform, deploying an effective strategy … and being patient. Marketplaces have existed since people first gathered in one place to trade items, and that basic characteristic of marketplaces – having to be located in a specific physical space – remained constant even as m…

Checklist of Considerations When Making a Digital Transformation

Digital technology is revolutionising B2B sales and marketing, and early digital adopters are significantly outpacing their competitors. Recent research by McKinsey & Co. found that B2B companies that have invested in and mastered a “targeted set of digital capabilities and approaches” are gener…

How Auctions Can Work as a Valuable Brand Marketing Tool

Auctions aren’t just about selling, they can also make a significant contribution to building a brand. Customers don’t just buy goods via an online auction, they ‘win’ them. This is the crucial difference and transforms what could be a simple and routine transaction, into a complex and emotional eng…
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Perfect Channel Frequently Asked Questions

  • When was Perfect Channel founded?

    Perfect Channel was founded in 2011.

  • Who are Perfect Channel key executives?

    Perfect Channel's key executives are Phil Bird, Martin Botha and Paul MacGregor.

  • How many employees does Perfect Channel have?

    Perfect Channel has 33 employees.

  • Who are Perfect Channel competitors?

    Competitors of Perfect Channel include Exportx, Hip eCommerce and Giosis Group.

  • Where is Perfect Channel headquarters?

    Perfect Channel headquarters is located at 15 Bermondsey Square, Bermondsey, London.

  • Where are Perfect Channel offices?

    Perfect Channel has offices in London and Málaga.

  • How many offices does Perfect Channel have?

    Perfect Channel has 2 offices.