Pathmatics

  • Total Funding$4.7 M

OverviewSuggest Edit

Pathmatics offers cross-channel digital advertising intelligence. The Сompany’s technology analyzes digital advertising activity and delivers real-time, actionable intelligence to advertisers, agencies, publishers and ad tech providers.

TypePrivate
Founded2011
HQSanta Monica, CA, USMap
Websitepathmatics.com
Employee Ratings3.8
Overall CultureFMore
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Recent NewsAll News

Latest Updates

Employees (est.) (Aug 2022)45
Cybersecurity ratingBMore
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Key People/Management at Pathmatics

Tom Lorimor

Tom Lorimor

Co-Founder and Chief Technology Officer
Gordon Cowie

Gordon Cowie

VP of Software Engineering
Stacy Yust

Stacy Yust

Head of Data
Maria Rivera

Maria Rivera

Senior Director, Sales
Emily Moon

Emily Moon

Director, Data Operations
Ian Simpson

Ian Simpson

Vice President, Professional Services
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Pathmatics Office Locations

Pathmatics has offices in Santa Monica and New York
Santa Monica, CA, US (HQ)
501 Santa Monica Blvd #301
New York, NY, US
261 Madison Ave
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Pathmatics Financials and Metrics

Summary Metrics

Founding Date

2011

Pathmatics total Funding

$4.7 m

Pathmatics latest funding size

$3 m

Time since last funding

5 years ago

Pathmatics investors

Daher Capital, Upfront Ventures, Launchpad LA, Baroda Ventures, Karlin Ventures, Andy Rankin, Double M Partners, Clark Landry, BDMI, Seth Demsey
Pathmatics's latest funding round in April 2017 was reported to be $3 m. In total, Pathmatics has raised $4.7 m
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Pathmatics Cybersecurity Score

Cybersecurity ratingPremium dataset

B

87/100

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Pathmatics Online and Social Media Presence

Pathmatics's Trends

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Pathmatics Company Culture

  • Overall Culture

    F

    47/100

  • CEO Rating

    F

    42/100

  • Compensation

    C+

    74/100

Learn more on Comparably

Pathmatics News and Updates

May 24, 2021

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed bu…

Pathmatics Blogs

June 08, 2022

Top 10 Advertisers on OTT for May 2022 in the U.S.

Pathmatics reveals that the top 10 advertisers on OTT platforms spent nearly $137.2 million on creatives in the United States between May 1 and May 31, up 5 percent month-over-month from April. The cohort of top 10 OTT advertisers last month was the most diversified year-to-date, featuring …
June 03, 2022

Food & Beverage Digital Advertising Heats Up For The Summer

Memorial Day barbecues are back and better than ever — and so are the ads. Food and beverage brands are firing up their social media accounts and serving up ads for tasty snacks and refreshing beverages to kick off the start of summer. 
June 02, 2022

U.S. Advertisers Spent More Than $250 Million on Snapchat in April 2022

Snapchat started as a messaging app for close friends and has since evolved into a hub for users to stay up to date on the latest news and discover brands. Pathmatics now tracks and breaks out Snapchat advertising insights, which reveals that advertisers in the United States spent more than…
May 24, 2022

U.S. Advertisers Spent An Average of $338 Million Per Month on TikTok

Since TikTok introduced TikTok for Business, advertisers have been investing massively in the platform that has quickly become a household favorite among Gen Z users. Pathmatics now tracks and breaks out TikTok insights, which reveals that U.S. advertisers spent an average of $338 million p…
May 20, 2022

Indeed, LinkedIn, and ZipRecruiter Increase Ad Spend to Reach Employers and Job Seekers

If you're hiring for an open position, gear up for another wild year. Job openings are at their highest level in years, and there simply aren't enough workers to go around. This is making it harder to fill open positions and forcing employers to get creative in order to attract talent.
May 17, 2022

Pathmatics Launches Snapchat and TikTok Advertising Intelligence

Snapchat and TikTok reach billions of millennial and Gen Z users every day and have changed the social media landscape for brands, advertisers, publishers, and investors. Today, we’re thrilled to share that ad intelligence for Snapchat and TikTok is now available in Pathmatics Explorer. Cus…
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 Pathmatics Frequently Asked Questions

  • When was Pathmatics founded?

    Pathmatics was founded in 2011.

  • Who are Pathmatics key executives?

    Pathmatics's key executives are Tom Lorimor, Gordon Cowie and Stacy Yust.

  • How many employees does Pathmatics have?

    Pathmatics has 45 employees.

  • Who are Pathmatics competitors?

    Competitors of Pathmatics include Remerge, iClick Interactive and Spectrio.

  • Where is Pathmatics headquarters?

    Pathmatics headquarters is located at 501 Santa Monica Blvd #301, Santa Monica.

  • Where are Pathmatics offices?

    Pathmatics has offices in Santa Monica and New York.

  • How many offices does Pathmatics have?

    Pathmatics has 2 offices.