Pathmatics

OverviewSuggest Edit

Pathmatics offers cross-channel digital advertising intelligence. The Сompany’s technology analyzes digital advertising activity and delivers real-time, actionable intelligence to advertisers, agencies, publishers and ad tech providers.

TypePrivate
Founded2011
HQSanta Monica, CA, USMap
Websitepathmatics.com
Employee Ratings3.9More
Overall CultureFMore
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Recent NewsAll News

Latest Updates

Employees (est.) (Jul 2021)65(-1%)
Cybersecurity ratingCMore

Key People/Management at Pathmatics

Gabe Gottlieb

Gabe Gottlieb

Co-Founder and CEO
Tom Lorimor

Tom Lorimor

Co-Founder and CTO
Sam Gansline

Sam Gansline

Director, Growth & Sales Ops
Maura Kelly

Maura Kelly

Director, Customer Success
Gordon Cowie

Gordon Cowie

VP Engineering
Randi Wells

Randi Wells

Director, Product Marketing
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Pathmatics Office Locations

Pathmatics has offices in Santa Monica and New York
Santa Monica, CA, US (HQ)
501 Santa Monica Blvd #301
New York, NY, US
261 Madison Ave
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Pathmatics Financials and Metrics

Summary Metrics

Founding Date

2011

Pathmatics total Funding

$4.7 m

Pathmatics latest funding size

$3 m

Time since last funding

4 years ago

Pathmatics investors

Daher Capital, Upfront Ventures, Launchpad LA, Baroda Ventures, Karlin Ventures, Andy Rankin, Double M Partners, Clark Landry, BDMI, Seth Demsey
Pathmatics's latest funding round in April 2017 was reported to be $3 m. In total, Pathmatics has raised $4.7 m
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Pathmatics Cybersecurity Score

Cybersecurity ratingPremium dataset

C

74/100

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Pathmatics Online and Social Media Presence

Pathmatics's Trends

Embed Graph

Pathmatics Company Culture

  • Overall Culture

    F

    49/100

  • CEO Rating

    F

    43/100

  • Compensation

    B

    81/100

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Pathmatics News and Updates

May 24, 2021

Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed bu…

Pathmatics Blogs

July 26, 2021

Tokyo Olympics: Top Advertisers Across Digital Channels

There may not be any spectators at the Tokyo Olympics this year, but the show will go on, and the advertisers are here for it.  From television to OTT to digital, brands have had an extra year to gear up for the worldwide Summer event, and are using the opportunity to gain the attention …
July 22, 2021

Digital Ads & Covid-19: Staying Clean Post-Vaccine

At the start of lockdowns, sales of hand sanitizer surged 838%. Cleaning brands simply couldn't keep up as store shelves were wiped clean by anxious shoppers. Distilleries even pivoted from making bourbon and vodka and started pumping out the disinfectant instead.
July 21, 2021

[TechCrunch]Now A One-Stop Shop For Market Intelligence: Data Miner Sensor Tower Buys Pathmatics After New Investment From Riverwood

July 21, 2021

[The Guardian] Falun Gong-aligned media push fake news about Democrats and Chinese communists

July 21, 2021

[Insider] MyPillow CEO Mike Lindell is embroiled in political controversy, but he says the brand's famous late-night infomercials aren't going anywhere

July 21, 2021

Digital Payments: In 2020, Contactless Payment Apps Reigned Supreme

Money transfer and payment apps are seeing an unprecedented spike in adoption and usage. While these initial surges aligned with retail business closures and statewide stay-at-home orders, the gradual proliferation of contactless payment apps reflects consumers' mounting desire for both …
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 Pathmatics Frequently Asked Questions

  • When was Pathmatics founded?

    Pathmatics was founded in 2011.

  • Who are Pathmatics key executives?

    Pathmatics's key executives are Gabe Gottlieb, Tom Lorimor and Sam Gansline.

  • How many employees does Pathmatics have?

    Pathmatics has 65 employees.

  • Who are Pathmatics competitors?

    Competitors of Pathmatics include Takumi, Adludio and Nativo.

  • Where is Pathmatics headquarters?

    Pathmatics headquarters is located at 501 Santa Monica Blvd #301, Santa Monica.

  • Where are Pathmatics offices?

    Pathmatics has offices in Santa Monica and New York.

  • How many offices does Pathmatics have?

    Pathmatics has 2 offices.