Flashtalking

OverviewSuggest Edit

Flashtalking is an ad management and analytics technology company. It uses data to personalize advertising, analyze its effectiveness and optimize engagement and ROI. The company was formed as a result of the merger with Spongecell

TypePrivate
Founded2001
HQAmsterdam, NL
Websiteflashtalking.com
Employee Ratings4
Overall CultureD+

Latest Updates

Employees (est.) (Jul 2021)327
Revenue (FY, 2018)£45.7 M(+19%)
Cybersecurity ratingCMore

Key People/Management at Flashtalking

John Nardone

John Nardone

CEO
Pete Massey

Pete Massey

CFO
Ben Kartzman

Ben Kartzman

COO
Pat Deangelis

Pat Deangelis

CTO
Andy Pocock

Andy Pocock

SVP Strategic Business Development
Anthony Yam

Anthony Yam

SVP Product
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Flashtalking Office Locations

Flashtalking has offices in Amsterdam, Chicago, Norwalk, San Francisco and in 5 other locations
Amsterdam, NL (HQ)
Kabelweg 57
Surry Hills, AU
6/8 Hercules St
Köln, DE
Büro, reisemobilfieber, Sein und Haben Werbeagentur, Schanzenstraße 35
Chicago, IL, US
954 W Washington Blvd #435
Norwalk, CT, US
50 Washington St #504
San Francisco, CA, US
110 Sutter St floor 7, San Francisco
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Flashtalking Financials and Metrics

Summary Metrics

Founding Date

2001
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Flashtalking Revenue

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View revenue for all periods
Flashtalking's revenue was reported to be £45.75 m in FY, 2018
GBP

Revenue (FY, 2018)

45.7m

Gross profit (FY, 2018)

40.6m

Gross profit margin (FY, 2018), %

88.7%

Net income (FY, 2018)

1.5m

EBIT (FY, 2018)

2.9m

Cash (31-Dec-2018)

3.3m
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

11.7m15.8m19.8m22.5m31.2m39.9m38.6m45.7m

Cost of goods sold

966.5k1.2m1.3m1.3m2.1m2.9m3.0m5.2m

Gross profit

10.7m14.5m18.5m21.1m29.2m37.0m35.6m40.6m

Gross profit Margin, %

92%92%93%94%93%93%92%89%
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

600.3k719.6k2.5m4.3m5.1m2.3m1.8m2.3m2.5m3.3m

Accounts Receivable

1.1m1.9m3.9m6.2m6.1m8.3m11.8m15.6m13.4m16.5m

Current Assets

1.7m2.6m7.1m11.3m14.5m15.7m20.9m27.1m27.7m34.5m
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash From Operating Activities

1.8m1.9m1.2m3.8m2.4m

Cash From Investing Activities

(1.4m)(2.1m)(1.5m)(3.0m)(5.2m)

Cash From Financing Activities

(3.2m)(289.7k)842.6k(663.5k)3.6m

Net Change in Cash

(2.8m)(565.6k)541.8k182.9k837.0k
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Flashtalking Cybersecurity Score

Cybersecurity ratingPremium dataset

C

71/100

SecurityScorecard logo

Flashtalking Online and Social Media Presence

Embed Graph

Flashtalking Company Culture

  • Overall Culture

    D+

    64/100

  • CEO Rating

    F

    43/100

  • Compensation

    D+

    60/100

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Flashtalking News and Updates

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in Annualized Media Spend

Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on c…

Flashtalking Blogs

Mattel Case Study: Driving Personalization & Streamlining Workflows with Flashtalking

Mattel recently turned to Flashtalking for aid in streamlining their creative production process, in an effort to increase engagement via personalization and to optimize existing workflows. To do so, Mattel tapped DSP MediaMath and Flashtalking to develop a new DCO strategy. Using keyword target…

Identity Building Block 2: Privacy Icon

Over the last few years, both Apple and Google have announced that they are going to discontinue support for third-party cookies in the name of consumer privacy. One of the early unintended consequences is that the market is being flooded with new identity solutions, many of which are based on h…

Q&A: Inside The Mediaocean-Flashtalking Deal, With CEOs Bill Wise And John Nardone

Mediaocean’s acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. But the deal is not only about CTV. AdExchanger spoke to Wise, along with Flashtalking CEO John Nardone, about the deal’s rationale a…

Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens

Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalkin…

Mediaocean Buys Flashtalking For A Reported $500 Million

AdExchanger reports Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a combined $200 billion in annual media spend.

Mediaocean Acquires Ad Server Flashtalking

AdWeek reports the two companies have worked together since 2018 incorporating ad serving data in media buying services. Bill Wise, CEO of Mediaocean, said that the deal would offer 'an incredible opportunity' for customers to utilize its media abilities.
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Flashtalking Frequently Asked Questions

  • When was Flashtalking founded?

    Flashtalking was founded in 2001.

  • Who are Flashtalking key executives?

    Flashtalking's key executives are John Nardone, Pete Massey and Ben Kartzman.

  • How many employees does Flashtalking have?

    Flashtalking has 327 employees.

  • What is Flashtalking revenue?

    Latest Flashtalking annual revenue is £45.7 m.

  • What is Flashtalking revenue per employee?

    Latest Flashtalking revenue per employee is £139.9 k.

  • Who are Flashtalking competitors?

    Competitors of Flashtalking include 4C Insights, YRGLM and Dolead.

  • Where is Flashtalking headquarters?

    Flashtalking headquarters is located at Kabelweg 57, Amsterdam.

  • Where are Flashtalking offices?

    Flashtalking has offices in Amsterdam, Chicago, Norwalk, San Francisco and in 5 other locations.

  • How many offices does Flashtalking have?

    Flashtalking has 9 offices.