Flashtalking

OverviewSuggest Edit

Flashtalking is an ad management and analytics technology company. It uses data to personalize advertising, analyze its effectiveness and optimize engagement and ROI. The company was formed as a result of the merger with Spongecell

TypePrivate
Founded2001
HQAmsterdam, NL
Websiteflashtalking.com
Employee Ratings3.9
Overall CultureD+

Latest Updates

Employees (est.) (Apr 2022)291
Revenue (FY, 2018)£45.7 M(+19%)
Cybersecurity ratingCMore
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Key People/Management at Flashtalking

John Nardone

John Nardone

CEO
Pete Massey

Pete Massey

CFO
Ben Kartzman

Ben Kartzman

COO
Pat Deangelis

Pat Deangelis

CTO
Andy Pocock

Andy Pocock

SVP Strategic Business Development
Anthony Yam

Anthony Yam

SVP Product
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Flashtalking Office Locations

Flashtalking has offices in Amsterdam, Chicago, Norwalk, San Francisco and in 4 other locations
Amsterdam, NL (HQ)
Kabelweg 57
Surry Hills, AU
8 Hercules St
Köln, DE
Büro, reisemobilfieber, Sein und Haben Werbeagentur, Schanzenstraße 35
Chicago, IL, US
954 W Washington Blvd #435
Norwalk, CT, US
50 Washington St #504
San Francisco, CA, US
110 Sutter St floor 7, San Francisco
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Flashtalking Financials and Metrics

Summary Metrics

Founding Date

2001
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Flashtalking Revenue

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Flashtalking's revenue was reported to be £45.75 m in FY, 2018
GBP

Revenue (FY, 2018)

45.7m

Gross profit (FY, 2018)

40.6m

Gross profit margin (FY, 2018), %

88.7%

Net income (FY, 2018)

1.5m

EBIT (FY, 2018)

2.9m

Cash (31-Dec-2018)

3.3m
GBPFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

11.7m15.8m19.8m22.5m31.2m39.9m38.6m45.7m

Cost of goods sold

966.5k1.2m1.3m1.3m2.1m2.9m3.0m5.2m

Gross profit

10.7m14.5m18.5m21.1m29.2m37.0m35.6m40.6m

Gross profit Margin, %

92%92%93%94%93%93%92%89%
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

600.3k719.6k2.5m4.3m5.1m2.3m1.8m2.3m2.5m3.3m

Accounts Receivable

1.1m1.9m3.9m6.2m6.1m8.3m11.8m15.6m13.4m16.5m

Current Assets

1.7m2.6m7.1m11.3m14.5m15.7m20.9m27.1m27.7m34.5m
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash From Operating Activities

1.8m1.9m1.2m3.8m2.4m

Cash From Investing Activities

(1.4m)(2.1m)(1.5m)(3.0m)(5.2m)

Cash From Financing Activities

(3.2m)(289.7k)842.6k(663.5k)3.6m

Net Change in Cash

(2.8m)(565.6k)541.8k182.9k837.0k
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Flashtalking Cybersecurity Score

Cybersecurity ratingPremium dataset

C

79/100

SecurityScorecard logo

Flashtalking Online and Social Media Presence

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Flashtalking Company Culture

  • Overall Culture

    D+

    64/100

  • CEO Rating

    F

    43/100

  • Compensation

    D+

    60/100

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Flashtalking News and Updates

Flashtalking by Mediaocean Wins 2021 I-COM Global’s Data Creativity Award for Scaled Identity Resolution Approach to FanDuel USA Measurement

Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-p…

Flashtalking by Mediaocean Launches Video+ to Support Advertising Success in New Era of Converged TV+Video

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, …

Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in Annualized Media Spend

Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on c…

Flashtalking Blogs

IAB Tech Lab Announces Ad Format Guidelines For Digital Video And Connected TV

IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels.…

Why You Need an Ideate to Automate Pipeline

According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn. Social media’s ascent has been rapid, However, deep down, most of us already know all too well …

6 Big Myths Of Connected TV, Debunked

CTV is one of the fastest-growing channels in digital advertising, projected to reach $29.5 billion in 2024. That’s more than double the spending in 2021. Heading into yet another year of explosive growth, here are some myths that have persisted through CTV’s rise to prominence and what marketer…

Hot Takes: The Banning Surveillance Advertising Act

Last week, Senator Cory Booker (D-NJ) and Representatives Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced the Banning Surveillance Advertising Act, a wide-ranging piece of privacy legislation that would seek to prohibit advertising networks and facilitators from using personal data to tar…

Mediaocean’s President John Nardone Explains Converged TV’s Complexity

President John Nardone explains the complexity of “converged TV” across screens that advertisers and agencies are experiencing in the 10 minute interview with me below. John notes that consumers don’t distinguish ads they see on which screen. But there are so many different places an ad can be s…

Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone

Has the novelty of remote working worn off? The answer to that depends on who you ask. But, if you ask John Nardone, he’ll say a lot of brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change. In this video interview with …
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Flashtalking Frequently Asked Questions

  • When was Flashtalking founded?

    Flashtalking was founded in 2001.

  • Who are Flashtalking key executives?

    Flashtalking's key executives are John Nardone, Pete Massey and Ben Kartzman.

  • How many employees does Flashtalking have?

    Flashtalking has 291 employees.

  • What is Flashtalking revenue?

    Latest Flashtalking annual revenue is £45.7 m.

  • What is Flashtalking revenue per employee?

    Latest Flashtalking revenue per employee is £157.2 k.

  • Who are Flashtalking competitors?

    Competitors of Flashtalking include 4C Insights, Dolead and MNTN.

  • Where is Flashtalking headquarters?

    Flashtalking headquarters is located at Kabelweg 57, Amsterdam.

  • Where are Flashtalking offices?

    Flashtalking has offices in Amsterdam, Chicago, Norwalk, San Francisco and in 4 other locations.

  • How many offices does Flashtalking have?

    Flashtalking has 8 offices.