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PathFactory (formerly LookBookHQ) is a company developing a content platform for B2B marketing. It organizes content into journeys either manually or through machine learning, delivers a series of content pieces to customers, provides content consumption data, and reveals how much time individuals spend on content. The platform is used by marketing leaders and content marketers for demand generation, marketing operations, account-based marketing, and website operations.
HQToronto, CA
Employee Ratings4.1


PathFactory is headquartered in
Toronto, Canada

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Employees (est.) (Sept 2021)93(+7%)
Cybersecurity ratingBMore

Key People/Management at PathFactory

Dev Ganesan

Dev Ganesan

President, CEO & Director
Helen Baptist

Helen Baptist

Chief Operating Officer
Nick Edouard

Nick Edouard

Chief Product Officer
Dwayne Walker

Dwayne Walker

Chief Financial Officer
Daniel Ng

Daniel Ng

Vice President of Engineering
Bhanu Mohanty

Bhanu Mohanty

Chief Technology Officer
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PathFactory Office Locations

PathFactory has offices in Toronto and Washington
Toronto, CA (HQ)
600-174 Spadina Ave
Washington, DC, US
1775 I St NW #1150a
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PathFactory Financials and Metrics

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Founding Date


PathFactory total Funding

$15 m

PathFactory latest funding size

$11 m

Time since last funding

4 years ago

PathFactory investors

PathFactory's latest funding round in September 2017 was reported to be $11 m. In total, PathFactory has raised $15 m
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PathFactory Cybersecurity Score

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PathFactory Online and Social Media Presence

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PathFactory Company Culture

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PathFactory Frequently Asked Questions

  • When was PathFactory founded?

    PathFactory was founded in 2012.

  • Who are PathFactory key executives?

    PathFactory's key executives are Dev Ganesan, Helen Baptist and Nick Edouard.

  • How many employees does PathFactory have?

    PathFactory has 93 employees.

  • Who are PathFactory competitors?

    Competitors of PathFactory include Percolate, NewsCred and SnapApp.

  • Where is PathFactory headquarters?

    PathFactory headquarters is located at 600-174 Spadina Ave, Toronto.

  • Where are PathFactory offices?

    PathFactory has offices in Toronto and Washington.

  • How many offices does PathFactory have?

    PathFactory has 2 offices.