Welcome Software (also known as NewsCred) is a company developing a marketing project management software used by brands to strategically align teams. Its platform enables customers to share plans, collaborate on assets, and execute campaigns.

Employee Rating

Parent CompanyOptimizely
HQBrooklyn, NY, US
Cybersecurity ratingAMore
Welcome Software was founded in 2010 and is headquartered in Brooklyn, NY, US
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Key People/Management at Welcome Software

Shafqat Islam

Shafqat Islam

CEO and Co-Founder
Britt Hall

Britt Hall

VP of Customer Success
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Welcome Software Office Locations

Welcome Software has an office in Brooklyn
Brooklyn, NY, US (HQ)
386 6th Ave
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Welcome Software Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$107 m


In total, Welcome Software had raised $107 m. Welcome Software is a subsidiary of Optimizely

Welcome Software Operating Metrics

Jan, 2021



Patents (US)


Trademarks (US)


Welcome Software Acquisitions / Subsidiaries

Company NameDateDeal Size
DaylifeOctober 17, 2012

Welcome Software Cybersecurity Score

Cybersecurity ratingPremium dataset



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Welcome Software Online and Social Media Presence

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Welcome Software Company Culture

  • Overall Culture



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  • Diversity



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Welcome Software News and Updates

With a new focus on marketing software, NewsCred relaunches as Welcome

The company formerly known as NewsCred has a new name and a new product: Welcome. Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. While previously known as a content marketing business, Islam said NewsCred has been increasingly focused on build…

InterWest leads $20 mln round for NewsCred

NewsCred, an enterprise content marketing platform, has secured $20 million in funding. InterWest Partners led the round.

NewsCred raises $20 million to build out its enterprise content marketing platform

NewsCred, a self-described enterprise content marketing technology provider, announced that it's raised $20 million in venture capital.

Content Marketing Global Market 2018-2023: HubSpot, Contently, NewsCred, Marketo, Scripted

Wiseguyreports.Com Publish New Market Research Report On -“Content Marketing Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2023” Posted via Industry Today. Follow us on Twitter @IndustryToday

Content Marketing Service 2018 Global Market Key Players – HubSpot, Contently, Influence & Co, NewsCred, Marketo, Scripted, Skyword – Analysis and Forecast to 2025

WiseGuyRerports.com Presents “Global Content Marketing Service Market Size, Status and Forecast 2018-2025” New Document to its Studies Database Posted via Industry Today. Follow us on Twitter @IndustryToday

NewsCred Announces Winners of Its 2018 Top 50 Awards, Recognizing the 50 Best Brands Utilizing Content Marketing to Improve Their Business

PRESS RELEASE: NewsCred, the global leader in enterprise content marketing, today announced the winners of its 2018 Top 50 Awards. In the awards' second year, NewsCred identified companies that pushed boundaries and inspired others through content...
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Welcome Software Blogs

Do I need a Digital Asset Management System if I Already Have a CMS?

Inevitably as an industry grows, terms that once had clear definitions become generalized and muddied, and that is the case with the words “digital assets” and “content.” If these terms are the same, and they are not, it would stand to reason that a CMS (content management system) and a DAM (digital…

Boost Customer Experience with Marketing Orchestration

Marketing orchestration is the process of bringing harmony between the many fronts of your marketing strategy. Every once in a while, you should consider stepping back and looking at the magnitude of the engine you’ve created. For perspective, you can look at: Dozens of tools that make up your marte…

15 Content Marketing Metrics Your Platform Must Track

You’ve probably read a million articles about content marketing by now, but with 88 percent of B2B marketers using the process every day and another 76 percent planning to in the future, you’d better start taking content marketing seriously. Your competitors are using it, and you don’t want to fall …

The Ultimate Guide to Digital Asset Management

Oh, the wonderful and mystifying world of content and file management.  Long before they were relegated to a ubiquitous “save” symbol, floppy disks were our only source of digital media storage.  Then came CD-ROM, followed by physical hard drives. USB storage devices and external hard drives? What a…

How to Write a Communications Plan

A communications plan is a fantastic way of showing how well you understand your audience. It also shows your ability to deliver insights about your products and services to gain the consumers’ attention. However, writing one can be challenging. It takes time, dedication, and effort to develop the b…

11 B2B Content Ideas to Fuel your Marketing (with Examples)

You’ve probably read a million articles about content marketing by now, but with 88 percent of B2B marketers using the process every day and another 76 percent planning to in the future, you’d better start taking In its 2022 state-of-the-industry report, the Content Marketing Institute calls content…
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Welcome Software Frequently Asked Questions

  • When was Welcome Software founded?

    Welcome Software was founded in 2010.

  • Who are Welcome Software key executives?

    Welcome Software's key executives are Shafqat Islam and Britt Hall.

  • How many employees does Welcome Software have?

    Welcome Software has 83 employees.

  • Who are Welcome Software competitors?

    Competitors of Welcome Software include Miro, MoFuse and Loomly.

  • Where is Welcome Software headquarters?

    Welcome Software headquarters is located at 386 6th Ave, Brooklyn.

  • Where are Welcome Software offices?

    Welcome Software has an office in Brooklyn.

  • How many offices does Welcome Software have?

    Welcome Software has 1 office.