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Pandora

Entertainment & PublishingTechnologyconsumer webmusicradiostreaming

Pandora is a music streaming and automated music recommendation service. The service plays musical selections of a certain genre based on the user's artist selection. The user then provides positive or negative feedback for songs chosen by the service, and the feedback is taken into account in the subsequent selection of other songs to play. The service can be accessed either through a web browser or by downloading and installing application software on the user's device such as a personal computer or mobile phone.

Company Growth (employees)
Type
Public
HQ
Oakland, US
Founded
2000
Size (employees)
2,488 (est)+13%
Website
pandora.com
Pandora was founded in 2000 and is headquartered in Oakland, US

Key People at Pandora

Naveen Chopra

Naveen Chopra

Interim CEO

Pandora Office Locations

Pandora has offices in Oakland, Santa Monica, New York, Atlanta and in 23 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Chicago, US
130 E Randolph St, Suite 850
Birmingham, US
380 N Old Woodward Ave. Suite 100
Dallas, US
1717 Mc Kinney Ave. Suite 830
Atlanta, US
271 17th Street Nw Suite 1520
New York, US
125 Park Avenue 19th Floor
Show all (27)

Pandora Data and Metrics

Pandora Financial Metrics

Pandora's revenue was reported to be $316 m in Q1, 2017
USD

Revenue (Q1, 2017)

316 m

Gross profit (Q1, 2017)

84.4 m

Gross profit margin (Q1, 2017), %

27%

Net income (Q1, 2017)

(132.3 m)

EBIT (Q1, 2017)

(124.8 m)

Market capitalization (25-Jul-2017)

2.3 b

Cash (31-Mar-2017)

170.9 m
Pandora's current market capitalization is $2.3 b.
USDFY, 2014FY, 2015FY, 2016

Revenue

920.8 m1.2 b1.4 b

Revenue growth, %

26%19%

Cost of goods sold

357.1 m894.9 m

Gross profit

563.7 m489.9 m

Gross profit Margin, %

61%35%

Sales and marketing expense

491.5 m

R&D expense

141.6 m

General and administrative expense

175.6 m

Operating expense total

442.9 m636.7 m808.7 m

EBIT

(30.1 m)(170 m)(318.8 m)

EBIT margin, %

(3%)(15%)(23%)

Interest expense

26.1 m

Income tax expense

584 k(1.6 m)228 k

Net Income

(30.4 m)(169.7 m)(343 m)
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Revenue

218.9 m239.6 m230.8 m285.6 m311.6 m297.3 m343 m351.9 m316 m

Cost of goods sold

125.5 m126.8 m142.3 m150.2 m232.7 m206.9 m216.7 m215.2 m231.6 m

Gross profit

93.4 m112.8 m88.5 m135.4 m78.9 m90.4 m126.3 m136.7 m84.4 m

Gross profit Margin, %

43%47%38%47%25%30%37%39%27%

Sales and marketing expense

66.2 m72.3 m84.3 m94 m107.3 m117.6 m123.8 m116.5 m125.1 m

R&D expense

13.1 m13.4 m15.9 m18.7 m21.8 m35.8 m33.8 m33.7 m39.6 m

General and administrative expense

25.9 m29.1 m36.8 m38.8 m35.6 m46.3 m40.6 m41.8 m44.5 m

Operating expense total

105.2 m114.8 m136.9 m151.6 m164.7 m199.8 m198.2 m191.9 m209.2 m

EBIT

(11.7 m)(2 m)(48.4 m)(16.2 m)(85.9 m)(109.4 m)(71.9 m)(55.2 m)(124.8 m)

EBIT margin, %

(5%)(1%)(21%)(6%)(28%)(37%)(21%)(16%)(39%)

Interest expense

(6.2 m)(6.2 m)(6.5 m)(7.4 m)

Pre tax profit

(11.6 m)(2 m)(48.2 m)(16 m)(85.9 m)(114.7 m)(131.9 m)

Income tax expense

(99 k)(50 k)(59 k)(115 k)(32 k)(421 k)1.5 m(412 k)(334 k)

Net Income

(11.7 m)(2 m)(48.3 m)(16.1 m)(85.9 m)(115.1 m)(76.3 m)(61.5 m)(132.3 m)
USDY, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016

Cash

16.2 m43 m44.1 m65.7 m176 m334.7 m199.9 m

Inventories

15.4 m33.2 m

Current Assets

588.4 m625.8 m

PP&E

42.9 m124.1 m

Goodwill

306.7 m

Total Assets

749.3 m1.2 b

Accounts Payable

10.8 m15.2 m

Total Debt

234.6 m

Current Liabilities

149.2 m254.1 m

Total Liabilities

630.6 m

Additional Paid-in Capital

781 m1.3 b

Retained Earnings

(197 m)(709.6 m)

Total Equity

554.3 m

Financial Leverage

2.1 x
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Cash

157.8 m148.9 m221 m204.1 m243 m303.5 m238.4 m207.7 m170.9 m

Current Assets

512 m525 m589.5 m622.8 m643.7 m635.2 m600.1 m677.3 m543.9 m

PP&E

40.1 m42.3 m46.7 m54.7 m56.4 m81.4 m102 m118.5 m128.8 m

Goodwill

23.1 m304.8 m306.7 m306.7 m306.4 m

Total Assets

679.5 m702.3 m749.9 m780.4 m820.7 m1.2 b1.2 b1.2 b1.1 b

Accounts Payable

11.4 m13 m14.9 m16.4 m20.1 m9.9 m6.1 m14 m21.2 m

Current Liabilities

150.7 m149.1 m172 m189.7 m279.8 m251.4 m254.6 m259 m254.1 m

Additional Paid-in Capital

725.8 m752 m808.1 m837.4 m870.5 m1.2 b1.2 b1.2 b1.3 b

Retained Earnings

(207.3 m)(209.3 m)(245.3 m)(261.3 m)(347.2 m)(481.8 m)(558.1 m)(619.6 m)(843.1 m)

Total Equity

518.5 m575.5 m522.7 m670.4 m628.3 m607 m462.9 m

Financial Leverage

1.3 x1.4 x1.6 x1.8 x1.8 x2 x2.4 x
USDFY, 2014FY, 2015FY, 2016

Net Income

(27 m)(343 m)

Depreciation and Amortization

10.1 m60.8 m

Accounts Receivable

(61 m)(35.7 m)

Cash From Operating Activities

(3 m)158.7 m(181.7 m)

Purchases of PP&E

(21.2 m)(59.8 m)

Cash From Investing Activities

(211.9 m)(52.2 m)

Long-term Borrowings

(10 m)

Cash From Financing Activities

395 m99.8 m

Interest Paid

18 k7.2 m

Income Taxes Paid

26 k297 k
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

(11.7 m)(2 m)(48.3 m)(16.1 m)(85.9 m)(115.1 m)(76.3 m)(61.5 m)(132.3 m)

Accounts Payable

11.4 m13 m14.9 m16.4 m20.1 m9.9 m6.1 m14 m21.2 m
USDY, 2017

Revenue/Employee

127 k

Financial Leverage

2.4 x

Pandora Operating Metrics

Pandora's Paying Subscribers was reported to be 4.7 m in Q1, 2017. Pandora's Active Users was reported to be 76.7 m in Q1, 2017. Pandora's Monthly Unique Users was reported to be 32.6 m in Q1, 2017
Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017

Active Listeners

75.3 m76.4 m76.5 m81.5 m79.2 m79.4 m78.1 m81.1 m79.4 m78.1 m77.9 m81 m76.7 m

Listener Hours

4.8 b5.04 b4.99 b5.2 b20.03 b5.3 b5.3 b5.14 b5.37 b21.11 b5.52 b5.66 b5.4 b5.38 b21.96 b5.21 b

Internet Radio Streamed, hours

21.11 b5.21 b

Active Users

81.1 m76.7 m

Paying Subscribers

4.39 m4.3 m4.71 m

Tracks

40 m

Quarterly ARPU

$4.76

Monthly Unique Users

32.6 m

Monthly Sessions per User

23

Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
TicketflyOctober 06, 2015$450 m

Pandora Market Value History

Pandora Revenue Breakdown

Pandora Median Salaries

Source: 138 public H-1B filings from Pandora

Market Position of Pandora

Competitors

Spotify
Technology - Private
iHeartMedia
Entertainment & Publishing - Public
WNYC Radio
Entertainment & Publishing - Private
iHeartRadio
Entertainment & Publishing - Private
Compare competitors

Pandora Online and Social Media Presence

Pandora News and Updates

Pandora Company Life and Culture

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