Pandora provides internet radio and recommendation services. Users enter a song or artist that they enjoy, and the service responds by playing selections that are musically similar. The Company's team of musicologists analyze attributes for each recording, which powers the proprietary Music Genome Project, delivering personalized music tailored to the tastes of each music listener.

Company Growth (employees)
Oakland, US
Size (employees)
2,488 (est)+13%
Pandora was founded in 2000 and is headquartered in Oakland, US

Key People at Pandora

Tim Westergren

Tim Westergren

Founder & CEO
Mike Herring

Mike Herring

President & CFO

Pandora Office Locations

Pandora has offices in Oakland, Santa Monica, Chicago, New York and in 23 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Birmingham, US
380 N Old Woodward Ave. Suite 100
Dallas, US
1717 Mc Kinney Ave. Suite 830
Atlanta, US
271 17th Street Nw Suite 1520
New York, US
125 Park Avenue 19th Floor
Chicago, US
435 North Michigan Avenue 21st Floor
Santa Monica, US
3000 Ocean Park Blvd. Suite 3050

Pandora Data and Metrics

Pandora Financial Metrics

Pandora's revenue was reported to be $1.4 b in 2016
Numbers are in $, USD

Revenue (Y, 2016)

1.4 b

Revenue growth (Y, 2015 - Y, 2016), %


Gross profit (Y, 2016)

489.9 m

Gross profit margin (Y, 2016), %


Net income (Y, 2016)

(343 m)

EBIT (Y, 2016)

(318.8 m)

Market capitalization (25-May-2017)

2.2 b

Closing share price (25-May-2017)


Cash (31-Dec-2016)

199.9 m
Pandora's current market capitalization is $2.2 b.
Numbers are in $, USDFY, 2011FY, 2014FY, 2015Y, 2016


920.8 m1.2 b1.4 b

Revenue growth, %


Cost of goods sold

357.1 m894.9 m

Gross profit

563.7 m466.7 m489.9 m

Gross profit Margin, %


Operating expense total

442.9 m636.7 m808.7 m


(30.1 m)(170 m)(318.8 m)

EBIT margin, %


Interest expense

612 k26.1 m

Income tax expense

134 k584 k(1.6 m)228 k

Net Income

(30.4 m)(169.7 m)(343 m)
Numbers are in $, USDY, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


16.2 m43 m44.1 m65.7 m176 m334.7 m199.9 m

Accounts Receivable


15.4 m33.2 m

Current Assets

588.4 m625.8 m


42.9 m124.1 m


306.7 m

Total Assets

749.3 m1.2 b

Accounts Payable

10.8 m15.2 m

Total Debt

234.6 m

Current Liabilities

149.2 m254.1 m

Additional Paid-in Capital

781 m1.3 b

Retained Earnings

(197 m)(709.6 m)

Total Equity

554.3 m

Financial Leverage

2.1 x
Numbers are in $, USDFY, 2014FY, 2015FY, 2016

Net Income

(27 m)(343 m)

Depreciation and Amortization

10.1 m60.8 m

Accounts Receivable

(61 m)(36 m)


Accounts Payable

Cash From Operating Activities

(3 m)158.7 m(181.7 m)

Purchases of PP&E

(21.2 m)(59.8 m)

Cash From Investing Activities

(211.9 m)(52.2 m)

Long-term Borrowings

(10 m)

Cash From Financing Activities

395 m99.8 m

Interest Paid

18 k7.2 m

Income Taxes Paid

26 k297 k
Y, 2016

Financial Leverage

2.1 x

Pandora Operating Metrics

FY, 2015FY, 2016Q1, 2017

Internet Radio Streamed, hours

21.11 b5.21 b

Active Users

81.1 m76.7 m

Paying Subscribers

4.3 m4.71 m


40 m

Monthly Unique Users

32.6 m

Monthly Sessions per User


Quarterly ARPU


Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
TicketflyOctober 06, 2015$450 m

Pandora Market Value History

We estimate that Pandora's current employees are approximately 49% female and 51% male.

Pandora Median Salaries

Source: 138 public H-1B filings from Pandora

Pandora Online and Social Media Presence

Pandora News and Updates

Pandora Company Life and Culture

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