Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

Oakland, US
Size (employees)
2,488 (est)
Pandora was founded in 2000 and is headquartered in Oakland, US
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Key People/Management at Pandora

Roger Lynch

Roger Lynch

President and CEO

Pandora Office Locations

Pandora has offices in Champaign, Waukesha, Indianapolis, Troy and in 27 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Atlanta, US
271 17th Street NW Suite 1520
Birmingham, US
380 N Old Woodward Ave. Suite 100
Chicago, US
130 E Randolph St, Suite 850
Dallas, US
1717 McKinney Ave. Suite 830
New York, US
125 Park Avenue 19th Floor
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Pandora Financials and Metrics

Pandora Revenue

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Pandora's revenue was reported to be $1.47 b in FY, 2017 which is a 5.9% increase from the previous period.

Revenue (Q1, 2018)

319.2 m

Gross profit (Q1, 2018)

74.8 m

Gross profit margin (Q1, 2018), %


Net income (Q1, 2018)

(131.7 m)

EBIT (Q1, 2018)

(126.9 m)

Market capitalization (11-Jul-2018)

2.1 b

Closing share price (11-Jul-2018)


Cash (31-Mar-2018)

454.9 m
Pandora's current market capitalization is $2.1 b.
USDFY, 2014FY, 2015FY, 2016FY, 2017


176 m334.7 m199.9 m499.6 m

Current Assets

588.4 m683.5 k625.8 m912.2 m


42.9 m66.4 m124.1 m116.7 m


30.4 m306.7 m71.2 m
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2018


160.8 m157.8 m148.9 m221 m204.1 m243 m303.5 m238.4 m207.7 m170.9 m209.6 m454.9 m

Current Assets

505.1 m512 m525 m589.5 m622.8 m643.7 m635.2 m600.1 m677.3 m543.9 m801.9 m870 m


38.7 m40.1 m42.3 m46.7 m54.7 m56.4 m81.4 m102 m118.5 m128.8 m120.8 m114.5 m


23.1 m304.8 m306.7 m306.7 m306.4 m71.2 m71.2 m
USDFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(27 m)(343 m)(518.4 m)

Depreciation and Amortization

10.1 m60.8 m62.9 m


Accounts Payable

USDY, 2018

Financial Leverage

24 x
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Pandora Operating Metrics

Pandora's Paying Subscribers was reported to be 5.6 in Q1, 2018.
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018

Average Revenue per Subscriber

$4.73 $4.76 $4.82 $5.58 $5.34 $6.30

Cost per User

$1.64 $1.64 $1.66 $1.80 $1.89 $2.98 $2.12 $2.61 $2.78 $2.76 $3.17 $3.02 $3.21 $3.29 $3.33 $3.38

Listener Hours

4.80 b5.04 b4.99 b20.03 b5.30 b5.30 b5.14 b21.11 b5.52 b5.66 b5.40 b21.96 b5.21 b5.22 b5.15 b

Paying Subscribers

4.30 m4.71 m4.86 m5.19 m5.48 m5.63
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Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
AdsWizz (141)March 22, 2018$145 m
Ticketfly (181)October 06, 2015$450 m

Pandora Revenue Breakdown

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Pandora revenue breakdown by business segment: 6.2% from Ticketfly and 93.8% from Pandora

Human Capital Metrics

Pandora's employees are reported to be approximately 48% female and 52% male.
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Pandora Online and Social Media Presence

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Pandora News and Updates

People who send voice notes are poison

I have a friend, and she’s great. Better than great, actually. She’s one of those people who is just incredible at everything. She’s really smart. Like really really smart. While I spent my university years vomiting in a bar’s mensroom urinal, she was studying late in the library. She’s a teacher… a…

'Cyber Affairs' Rupturing Long-Term Relationships

NEWPORT BEACH, Calif., June 28, 2018 /PRNewswire/ -- With the rise of digital technology, access to whatever our hearts desire has become nearly instantaneous. It allows us to connect, for the cost of an Internet connection, with old friends and acquaintances – anytime and from virtually...

Las especies invasoras amenazan la biodiversidad

WASHINGTON, 27 de junio de 2018 /PRNewswire-HISPANIC PR WIRE/ -- La siguiente columna fue publicada en el portal de La Red Hispana el 14 de junio de 2018. El articulo original lo puede encontrar aquí:...

Pandora and iHeartRadio subscription streams to impact Billboard’s charts

Billboard will begin using Pandora Premium and iHeartRadio subscription streams to inform its Billboard 100 and Billboard 200 charts, along with other streaming-inclusive charts, the company announced this week. Before, only Pandora’s radio spins were included. According to Pandora, the change goes …

Jay-Z has a new venture fund and a Silicon Valley partner

Jay-Z is behind a new venture fund called Marcy Venture Partners that is being launched with Walden Venture Capital managing director Larry Marcus and longtime business partner Roc Nation president Jay Brown, according to California regulatory filings. The fund was first reported by Axios. Shawn “Ja…
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Pandora Company Life and Culture

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