Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device.

Employee Rating

Parent CompanySirius XM
HQOakland, CA, US
Cybersecurity ratingBMore
Pandora was founded in 2000 and is headquartered in Oakland, CA, US

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Key People/Management at Pandora

John Trimble

John Trimble

Chief Revenue Officer
Dave Geary

Dave Geary

SVP Business Development
Lizzie Widhelm

Lizzie Widhelm

SVP Ad Innovation and B2B Marketing
Marissa Louie

Marissa Louie

Sr. Director of UX Design
Anna Cornell Villierme

Anna Cornell Villierme

Vice President, Brand Marketing
David Hassler

David Hassler

Director Software Engineering
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Pandora Office Locations

Pandora has offices in Oakland, Atlanta, Birmingham, Chicago and in 3 other locations
Oakland, CA, US (HQ)
2100 Franklin St #700
Atlanta, GA, US
1155 Peachtree St NE 14th Floor
Birmingham, MI, US
380 N Old Woodward Ave #100
Chicago, IL, US
130 E Randolph St #850
Dallas, TX, US
1717 McKinney Ave Suite 700
New York, NY, US
125 Park Ave 19th Floor
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Pandora Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$750.4 m


In total, Pandora had raised $750.4 m. Pandora is a subsidiary of Sirius XM

Pandora Revenue

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Pandora's revenue was reported to be $1.47 b in FY, 2017 which is a 5.9% increase from the previous period.
USDFY, 2014FY, 2015FY, 2016FY, 2017



Revenue growth, %


Cost of goods sold


Gross profit

USDFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017



Accounts Receivable


Prepaid Expenses


Current Assets

USDQ2, 2012Q3, 2012Q1, 2013Q2, 2013Q3, 2013Q1, 2014Q2, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018



Accounts Receivable


Prepaid Expenses


Current Assets

USDFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income


Depreciation and Amortization


Accounts Payable


Cash From Operating Activities

USDQ2, 2012Q3, 2012Q1, 2013Q2, 2013Q3, 2013Q1, 2014Q2, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018

Net Income


Depreciation and Amortization


Accounts Payable


Cash From Operating Activities

USDQ2, 2012

Financial Leverage

1.6 x
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Pandora Operating Metrics

Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Q2, 2018

Active Users

75.3 m76.4 m76.5 m79.2 m79.4 m78.1 m81.1 m79.4 m78.1 m77.9 m81 m76.7 m76 m73.7 m74.7 m72.3 m71.4 m

Listener Hours

4.8 b5.04 b4.99 b20.03 b5.3 b5.3 b5.14 b21.11 b5.52 b5.66 b5.4 b21.96 b5.21 b5.22 b5.15 b5.03 b20.61 b4.96 b5.09 b



Average Revenue per Subscriber

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Pandora Acquisitions / Subsidiaries

Company NameDateDeal Size
AdsWizzMarch 22, 2018$145 m
Rdio IncNovember 16, 2015$75 m
TicketflyOctober 06, 2015$450 m
Next Big SoundMay 19, 2015
KXMZJune 11, 2013
Pandora Media Australia Pty Limited
Pandora Media California

Pandora Revenue Breakdown

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Pandora revenue breakdown by business segment: 73.3% from Advertising, 21.5% from Subscription and other and 5.2% from Ticketing service

Pandora revenue breakdown by geographic segment: 99.3% from United States and 0.7% from Other

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Pandora Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Pandora Online and Social Media Presence

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Pandora Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Pandora News and Updates

Jeweler Pandora says China business at a 'standstill'

Pandora's business in China has ground to a halt, the jewelry maker and retailer said on Tuesday, as a new flu-like virus forced the company to shut around a third of its stores in one of its top markets and shoppers stay at home.

Dow Jones Newswires: Pandora profit beats expectations, but warns of negative sales in 2020

Danish jeweler Pandora A/S said Tuesday that its turnaround program was starting to yield results as it reported better-than-expected fourth-quarter net profit.

Jewelry maker Pandora sees sales decline in 2020

Danish jewelry maker Pandora , which is struggling to revive its brand amid sluggish sales, said on Tuesday it had seen an improvement in the fourth quarter but that it would not return to sales growth this year.

Pandora Annual Report 2019

Please find the Annual Report for 2019 enclosed.

SiriusXM and Pandora test bundle discounts

It’s been less than a year since SiriusXM completed its $3.5 billion acquisition of streaming music service Pandora, but the two companies have already leveraged their collective assets to boost each other’s services. For example, SiriusXM talk shows arrived on Pandora as podcasts, while a Pandora-p…

Mercedes-Benz and James Cameron built an Avatar-inspired car perfect for Pandora

Mercedes-Benz channeled the wild and imaginative world of James Cameron’s hit movie Avatar for its latest concept car — an electric autonomous vehicle covered in bionic flaps that aims to show how man and machine can merge and live responsibly in nature. The concept car, appropriately named AVTR for…
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Pandora Frequently Asked Questions

  • When was Pandora founded?

    Pandora was founded in 2000.

  • Who are Pandora key executives?

    Pandora's key executives are John Trimble, Dave Geary and Lizzie Widhelm.

  • How many employees does Pandora have?

    Pandora has 2,106 employees.

  • What is Pandora revenue?

    Latest Pandora annual revenue is $1.5 b.

  • What is Pandora revenue per employee?

    Latest Pandora revenue per employee is $696.5 k.

  • Who are Pandora competitors?

    Competitors of Pandora include SoundCloud, 8tracks Radio and Spotify.

  • Where is Pandora headquarters?

    Pandora headquarters is located at 2100 Franklin St #700, Oakland.

  • Where are Pandora offices?

    Pandora has offices in Oakland, Atlanta, Birmingham, Chicago and in 3 other locations.

  • How many offices does Pandora have?

    Pandora has 7 offices.