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Pandora

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Media & EntertainmentTechnologyconsumer softwaremusicradiostreaming

Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device.

Revenue(FY, 2017)
$1.5 B

Employee Rating

3.5More
TypeSubsidiary
Parent CompanySirius XM
HQOakland, CA, US
Founded2000
Websitepandora.com
Cybersecurity ratingBMore
Pandora was founded in 2000 and is headquartered in Oakland, CA, US

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Key People/Management at Pandora

David Gerbitz

David Gerbitz

COO
Aimée Lapic

Aimée Lapic

Chief Marketing Officer
Chris Phillips

Chris Phillips

Chief Product Officer
John Trimble

John Trimble

Chief Revenue Officer
Dave Geary

Dave Geary

VP Business Operations
Lizzie Widhelm

Lizzie Widhelm

SVP Ad Innovation and Sales Enablement
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Pandora Office Locations

Pandora has offices in Oakland, Atlanta, Birmingham, Chicago and in 3 other locations
Oakland, CA, US (HQ)
2100 Franklin St #700
Atlanta, GA, US
1155 Peachtree St NE 14th Floor
Birmingham, MI, US
380 N Old Woodward Ave #100
Chicago, IL, US
130 E Randolph St #850
Dallas, TX, US
1717 McKinney Ave Suite 700
New York, NY, US
125 Park Ave 19th Floor
Show all (7)

Pandora Financials and Metrics

Summary Metrics

Founding Date

2000

Total Funding

$750.4 m

Investors

GGV Capital, Pinnacle Ventures, Hearst Ventures, W Capital Partners, Greylock Partners, Allen & Company, Crosslink Capital, Slow Ventures, Robert Kavner, Walden Venture Capital, Labrador Ventures, Peter Gotcher, Selby Venture Partners, King Street Partners, Piper Jaffray, Piper Jaffray Private Capital Group, Kelly Perdew, Orrick Venture Fund, KKR & Co. (Kohlberg Kravis Roberts & Co.), Bay Area Equity Fund, MediaWin & Partners, Sirius XM Radio, Larry Kubal
In total, Pandora had raised $750.4 m. Pandora is a subsidiary of Sirius XM

Pandora Revenue

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View revenue for all periods
Pandora's revenue was reported to be $1.47 b in FY, 2017 which is a 5.9% increase from the previous period.
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Revenue

920.8m1.2b1.4b1.5b

Revenue growth, %

26%19%6%

Cost of goods sold

508.0k697.3k894.9m967.1m

Gross profit

920.3m1.2b489.9m499.7m
Quarterly
USDQ1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017Q1, 2018Q2, 2018Q3, 2018

Revenue

230.8m285.6m311.6m336.2m297.3m343.0m351.9m392.6m316.0m376.8m378.6m395.3m319.2m384.8m417.6m

Cost of goods sold

142.3m150.2m232.7m172.3m206.9m216.7m215.2m256.7m231.6m243.8m242.8m248.9m244.4m226.9m261.5m

Gross profit

88.5m135.4m78.9m163.9m90.4m126.3m136.7m135.9m84.4m133.0m135.9m146.4m74.8m157.9m156.1m

Gross profit Margin, %

38%47%25%49%30%37%39%35%27%35%36%37%23%41%37%
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Annual
USDFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

44.1m245.8m176.0m334.7m199.9m499.6m

Accounts Receivable

66.7m218.4m277.1m309.3m336.4m

Prepaid Expenses

2.8m15.4m35.9m33.2m19.2m

Current Assets

160.1m518.8m588.4m683.5k625.8m912.2m
Quarterly
USDQ2, 2012Q3, 2012Q1, 2013Q2, 2013Q3, 2013Q1, 2014Q2, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018

Cash

95.3m53.9m44.7m49.5m57.7m55.4m53.6m221.0m204.1m243.0m303.5m238.4m207.7m170.9m209.6m493.2m454.9m293.0m287.5m

Accounts Receivable

51.4m60.2m70.5m80.4m97.9m105.3m122.9m188.5m233.7m262.9m237.8m263.7m282.8m162.9m288.3m312.3m269.6m339.6m373.4m

Prepaid Expenses

4.2m2.5m3.2m3.6m4.4m6.2m7.1m19.4m16.7m17.2m48.2m43.3m34.2m29.4m18.2m20.3m20.1m21.8m25.7m

Current Assets

150.9m153.5m154.4m166.2m182.8m186.9m198.9m589.5m622.8m643.7m635.2m600.1m677.3m543.9m801.9m912.2m870.0m806.6m819.0m
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Annual
USDFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(16.1m)(27.0m)(30.4m)(169.7m)(343.0m)(518.4m)

Depreciation and Amortization

4.5m10.1m15.4m24.5m60.8m62.9m

Accounts Payable

(865.0k)17.4m4.8m18.1m5.3m9.1m

Cash From Operating Activities

5.9m(3.0m)21.0m(42.1m)(181.7m)(210.7m)
Quarterly
USDQ2, 2012Q3, 2012Q1, 2013Q2, 2013Q3, 2013Q1, 2014Q2, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018

Net Income

(8.6m)(7.9m)(20.2m)(25.6m)(23.6m)(28.6m)(36.4m)(28.9m)(40.7m)(42.7m)(48.3m)(64.3m)(150.3m)(115.1m)(191.4m)(253.0m)(132.3m)(407.4m)(473.6m)(131.7m)(223.7m)(287.4m)

Depreciation and Amortization

1.7m3.0m1.5m3.3m5.1m2.1m4.9m3.3m7.1m11.2m4.3m9.4m15.2m13.3m27.6m43.5m17.7m35.1m49.1m13.8m28.1m44.2m

Accounts Payable

(1.1m)259.0k1.0m1.7m4.5m2.9m5.2m1.4m1.1m5.8m8.1m12.0m29.6m(3.5m)(17.4m)(5.0m)13.2m15.1m(257.0k)4.7m3.6m26.2m

Cash From Operating Activities

3.4m3.5m(10.6m)(7.7m)(8.6m)(12.6m)(14.9m)(2.2m)(9.4m)(4.3m)27.0m17.1m28.9m(13.1m)(58.6m)(179.1m)(36.0m)(139.4m)(218.6m)17.4m(32.0m)(59.1m)
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USDQ2, 2012

Financial Leverage

1.6 x
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Pandora Operating Metrics

Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Q2, 2018

Active Users

75.30 m76.40 m76.50 m79.20 m79.40 m78.10 m81.10 m79.40 m78.10 m77.90 m81 m76.70 m76 m73.70 m74.70 m72.30 m71.40 m

Listener Hours

4.80 b5.04 b4.99 b20.03 b5.30 b5.30 b5.14 b21.11 b5.52 b5.66 b5.40 b21.96 b5.21 b5.22 b5.15 b5.03 b20.61 b4.96 b5.09 b

LPU

$3.12 $2.96 $3.11 $3.87 $3.62 $4.65 $4.78

Average Revenue per Subscriber

$4.73 $4.76 $4.82 $5.58 $5.34 $6.30 $6.52
Show all operating metrics

Pandora Acquisitions / Subsidiaries

Company NameDateDeal Size
AdsWizzMarch 22, 2018$145 m
Rdio IncNovember 16, 2015$75 m
TicketflyOctober 06, 2015$450 m
Next Big SoundMay 19, 2015
KXMZJune 11, 2013
Pandora Media Australia Pty Limited
Pandora Media California
PANDORA MEDIA LIMITED

Pandora Revenue Breakdown

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Pandora revenue breakdown by business segment: 73.3% from Advertising, 21.5% from Subscription and other and 5.2% from Ticketing service

Pandora revenue breakdown by geographic segment: 99.3% from United States and 0.7% from Other

Human Capital Metrics

Source: www.pandora.com, www.visualcapitalist.com
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Pandora Cybersecurity Score

Cybersecurity ratingPremium dataset

B

82/100

Learn more about our premium products
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Pandora Online and Social Media Presence

Pandora's Trends

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Pandora News and Updates

February 04, 2020

Jeweler Pandora says China business at a 'standstill'

Pandora's business in China has ground to a halt, the jewelry maker and retailer said on Tuesday, as a new flu-like virus forced the company to shut around a third of its stores in one of its top markets and shoppers stay at home.
February 04, 2020

Dow Jones Newswires: Pandora profit beats expectations, but warns of negative sales in 2020

Danish jeweler Pandora A/S said Tuesday that its turnaround program was starting to yield results as it reported better-than-expected fourth-quarter net profit.
February 04, 2020

Jewelry maker Pandora sees sales decline in 2020

Danish jewelry maker Pandora , which is struggling to revive its brand amid sluggish sales, said on Tuesday it had seen an improvement in the fourth quarter but that it would not return to sales growth this year.
February 04, 2020

Pandora Annual Report 2019

Please find the Annual Report for 2019 enclosed.
January 09, 2020

SiriusXM and Pandora test bundle discounts

It’s been less than a year since SiriusXM completed its $3.5 billion acquisition of streaming music service Pandora, but the two companies have already leveraged their collective assets to boost each other’s services. For example, SiriusXM talk shows arrived on Pandora as podcasts, while a Pandora-p…
January 07, 2020

Mercedes-Benz and James Cameron built an Avatar-inspired car perfect for Pandora

Mercedes-Benz channeled the wild and imaginative world of James Cameron’s hit movie Avatar for its latest concept car — an electric autonomous vehicle covered in bionic flaps that aims to show how man and machine can merge and live responsibly in nature. The concept car, appropriately named AVTR for…
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 Pandora Frequently Asked Questions

  • When was Pandora founded?

    Pandora was founded in 2000.

  • Who are Pandora key executives?

    Pandora's key executives are David Gerbitz, Aimée Lapic and Chris Phillips.

  • How many employees does Pandora have?

    Pandora has 2,423 employees.

  • What is Pandora revenue?

    Latest Pandora annual revenue is $1.5 b.

  • What is Pandora revenue per employee?

    Latest Pandora revenue per employee is $605.4 k.

  • Who are Pandora competitors?

    Competitors of Pandora include SoundCloud, 8tracks Radio and iHeartMedia.

  • Where is Pandora headquarters?

    Pandora headquarters is located at 2100 Franklin St #700, Oakland.

  • Where are Pandora offices?

    Pandora has offices in Oakland, Atlanta, Birmingham, Chicago and in 3 other locations.

  • How many offices does Pandora have?

    Pandora has 7 offices.