Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

Employee Rating

Parent CompanySirius XM
HQOakland, US
Size (employees)1,938 (est)-22%
Pandora was founded in 2000 and is headquartered in Oakland, US
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Key People/Management at Pandora

Roger Lynch

Roger Lynch

President and CEO
Steve Bené

Steve Bené

General Counsel
Naveen Chopra

Naveen Chopra

David Gerbitz

David Gerbitz

Aimée Lapic

Aimée Lapic

Chief Marketing Officer
Chris Phillips

Chris Phillips

Chief Product Officer
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Pandora Office Locations

Pandora has offices in Birmingham, Atlanta, Dallas, New York and in 3 other locations
Oakland, US (HQ)
2100 Franklin St Suite 700
Atlanta, US
271 17th Street NW Suite 1520
Birmingham, US
100 380 N Old Woodward Ave
Chicago, US
130 E. Randolph St. Suite 850
Dallas, US
830 1717 McKinney Ave
New York, US
19th Floor 125 Park Ave
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Pandora Financials and Metrics

Pandora Revenue

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Pandora's revenue was reported to be $1.47 b in FY, 2017 which is a 5.9% increase from the previous period.

Revenue (Q3, 2018)


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Market capitalization (14-Nov-2018)


Closing stock price (14-Nov-2018)


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Pandora's current market capitalization is $2.4 b.
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Cash From Operating Activities

USDY, 2018


-40.3 x


-39.9 x


4.9 x


0.2 x

Financial Leverage

22.3 x
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Pandora Operating Metrics

Pandora's Active Users was reported to be 71.4 m in Q2, 2018.
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Q2, 2018

Active Users

75.30 m76.40 m76.50 m79.20 m79.40 m78.10 m81.10 m79.40 m78.10 m77.90 m81 m76.70 m76 m73.70 m74.70 m72.30 m71.40 m

Listener Hours

4.80 b5.04 b4.99 b20.03 b5.30 b5.30 b5.14 b21.11 b5.52 b5.66 b5.40 b21.96 b5.21 b5.22 b5.15 b5.03 b20.61 b4.96 b5.09 b


$3.12 $2.96 $3.11 $3.87 $3.62 $4.65 $4.78

Average Revenue per Subscriber

$4.73 $4.76 $4.82 $5.58 $5.34 $6.30 $6.52
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Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
AdsWizzMarch 22, 2018$145 m
Rdio IncNovember 16, 2015$75 m
TicketflyOctober 06, 2015$450 m
Next Big SoundMay 19, 2015
KXMZJune 11, 2013
Pandora Media Australia Pty Limited
Pandora Media California

Pandora Revenue Breakdown

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Pandora revenue breakdown by business segment: 5.2% from Ticketing service, 21.5% from Subscription and other and 73.3% from Advertising

Pandora revenue breakdown by geographic segment: 99.3% from United States and 0.7% from Other

Human Capital Metrics

Pandora's employees are reported to be approximately 49% female and 51% male.
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Pandora Online and Social Media Presence

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Pandora News and Updates

Background Music Market Analysis By Top Players – Mood Media, PlayNetwork, TouchTunes, Usen Corporation, SiriusXM for Business, Pandora for Business, Almotech, Imagesound, NSM Music

Worldwide Market Reports has announced the addition of the “Global Background Music Market Size Status and Forecast 2022”, The report classifies the global Background Music Market in a precise manner to offer detailed insights about the aspects responsible for augmenting as well as restraining marke…

Pandora expands podcast inventory, creates Podcast Genome Project for recommendations

Pandora Media Inc. on Tuesday announced that it was expanding its podcast inventory and creating a new recommendation tool that will allow users of the music streaming service to better locate podcasts that could be of interest to them. The company created the Podcast Genome Project, a play on its …

Pandora launches Podcast Genome Project for personalized recommendations

Pandora will now offers podcast recommendations through its Podcast Genome Project, which uses AI to better understand each individual's taste in podcasts.

Pandora brings its Genome technology to podcast recommendations

Earlier this year, Pandora challenged Spotify’s personalization capabilities by using its Music Genome technology to create dozens of customized playlists for its users. Today, it will begin leveraging similar technology to do the same for podcasts. The Podcast Genome Project, as it’s called, is now…

Moore Kuehn, PLLC Announces an Investigation of Pandora Media, Inc. Acquisition

NEW YORK, Nov. 8, 2018 /PRNewswire/ -- Moore Kuehn, PLLC is investigating potential claims for breach of fiduciary duty involving the directors and officers of Pandora Media, Inc. (NYSE: P). On September 24, 2018, Pandora announced a proposed acquisition of the company by Sirius XM...

Charm-bracelet maker Pandora warns again on sales

COPENHAGEN (Reuters) - Danish charm-bracelet maker Pandora cut its 2018 sales outlook for a second consecutive quarter and ditched its long-term revenue ambition as the leaderless company struggles to regain its edge.
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Pandora Company Life and Culture

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Pandora Frequently Asked Questions

  • When was Pandora founded?

    Pandora was founded in 2000.

  • Who are Pandora key executives?

    Pandora's key executives are Roger Lynch, Steve Bené and Naveen Chopra.

  • How many employees does Pandora have?

    Pandora has 1,938 employees.

  • What is Pandora revenue?

    Latest Pandora annual revenue is $1.5 b.

  • What is Pandora revenue per employee?

    Latest Pandora revenue per employee is $756.9 k.

  • Who are Pandora competitors?

    Competitors of Pandora include Spotify, iHeartMedia and 8tracks Radio.

  • Where is Pandora headquarters?

    Pandora headquarters is located at 2100 Franklin St Suite 700 , Oakland.

  • Where are Pandora offices?

    Pandora has offices in Birmingham, Atlanta, Dallas, New York and in 3 other locations.

  • How many offices does Pandora have?

    Pandora has 7 offices.