Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

Company Growth (employees)
Oakland, US
Size (employees)
2,488 (est)
Pandora was founded in 2000 and is headquartered in Oakland, US

Key People/Management at Pandora

Roger Lynch

Roger Lynch

President and CEO

Pandora Office Locations

Pandora has offices in Oakland, Santa Monica, New York, Atlanta and in 27 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Atlanta, US
271 17th Street NW Suite 1520
Birmingham, US
380 N Old Woodward Ave. Suite 100
Chicago, US
130 E Randolph St, Suite 850
New York, US
125 Park Avenue 19th Floor
Santa Monica, US
3000 Ocean Park Blvd. Suite 3050
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Pandora Financials and Metrics

Pandora Financials

Pandora's revenue was reported to be $1.4 b in FY, 2016

Revenue (Q2, 2017)

376.8 m

Gross profit (Q2, 2017)

133 m

Gross profit margin (Q2, 2017), %


Net income (Q2, 2017)

(275.1 m)

EBIT (Q2, 2017)

(267.5 m)

Market capitalization (22-Dec-2017)

1.2 b

Cash (30-Jun-2017)

209.6 m
Pandora's current market capitalization is $1.2 b.
USDFY, 2014FY, 2015FY, 2016


920.8 m1.2 b1.4 b

Revenue growth, %


Cost of goods sold

357.1 m894.9 m

Gross profit

563.7 m489.9 m
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


180.4 m194.3 m218.9 m239.6 m230.8 m285.6 m311.6 m297.3 m343 m351.9 m316 m376.8 m

Cost of goods sold

123.3 m125.5 m126.8 m142.3 m150.2 m232.7 m206.9 m216.7 m215.2 m231.6 m243.8 m

Gross profit

71.1 m93.4 m112.8 m88.5 m135.4 m78.9 m90.4 m126.3 m136.7 m84.4 m133 m

Gross profit Margin, %

USDY, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


16.2 m43 m44.1 m65.7 m176 m334.7 m199.9 m


15.4 m33.2 m

Current Assets

588.4 m625.8 m


42.9 m124.1 m
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


442.4 m160.8 m157.8 m148.9 m221 m204.1 m243 m303.5 m238.4 m207.7 m170.9 m209.6 m

Current Assets

599.9 m505.1 m512 m525 m589.5 m622.8 m643.7 m635.2 m600.1 m677.3 m543.9 m801.9 m


27.8 m38.7 m40.1 m42.3 m46.7 m54.7 m56.4 m81.4 m102 m118.5 m128.8 m120.8 m


23.1 m304.8 m306.7 m306.7 m306.4 m71.2 m
USDFY, 2014FY, 2015FY, 2016

Net Income

(27 m)(343 m)

Depreciation and Amortization

10.1 m60.8 m

Accounts Receivable

(61 m)(35.7 m)

Cash From Operating Activities

(3 m)158.7 m(181.7 m)
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

(1.7 m)(28.9 m)(11.7 m)(2 m)(48.3 m)(16.1 m)(85.9 m)(115.1 m)(76.3 m)(61.5 m)(132.3 m)

Accounts Payable

11.4 m13 m14.9 m16.4 m20.1 m9.9 m6.1 m14 m21.2 m
Y, 2017

Financial Leverage

4.8 x
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Pandora Operating Metrics

Pandora's Paying Subscribers was reported to be 5.2 m in Q3, 2017. Pandora's Active Users was reported to be 73.7 m in Q3, 2017. Pandora's Monthly Unique Users was reported to be 32.6 m in Q1, 2017
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017

Listener Hours

4.8 b5.04 b4.99 b20.03 b5.3 b5.3 b5.14 b21.11 b5.52 b5.66 b5.4 b21.96 b5.21 b5.22 b5.15 b

Active Users

75.3 m76.4 m76.5 m79.2 m79.4 m78.1 m81.1 m79.4 m78.1 m77.9 m76.7 m76 m73.7 m

Internet Radio Streamed, hours

21.11 b5.21 b


40 m
Show all operating metrics

Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
TicketflyOctober 06, 2015$450 m

Pandora Market Value History

Pandora Revenue Breakdown

Pandora's employees are reported to be approximately 48% female and 52% male.

Pandora Median Salaries

Source: 138 public H-1B filings from Pandora
Show all human capital metrics

Pandora's Web-traffic and Trends

Pandora Online and Social Media Presence

Pandora News and Updates

Europe’s Online Gambling Landscape: Regulatory Highlights from 2017

Europe’s online gambling scene saw a number of important changes last year. More EU countries officially regulated their iGaming markets (the Czech Republic, Poland), while other countries acknowledged the importance of the introduction of proper regulations (Sweden) in relation to the provision of …

Key to Pandora's turnaround: a better advertising platform

(Reuters) - Kevin Kleinman, a trader at, listens to music on Pandora every morning as he executes trades worth millions of dollars. But he will not bet a dime on the music streaming company.

NASA says goodbye to Saturn with dramatic new photo

NASA is saying goodbye to Saturn with a newly-processed photo of the ringed planet taken during the last day of the Cassini mission.  The photo shows Saturn in all its sunlit glory, glowing gold against the blackness of space.  Cassini snapped the series of images that were stitched together to cr…

Maurice Lacroix’s global MD introduces new head of sales for UK & Ireland

Linda Brandwood was introduced to retailers and journalists as the new sales manager for UK & Ireland at Maurice Lacroix today. Ms Brandwood took over the role in August from Matthew LeFevre, who left to head sales at Frederique Constant. She has been working in the luxury jewellery and watch bu…

Pandora tried to become more like Spotify and now it's bleeding users

Pandora is trying to reinvent itself as more than free internet radio. But subscriptions come with a price.  Pandora has been losing users with each earnings report, at 73.7 million active listeners this quarter compared to 78.1 million this time two years ago.  Pandora Q3 Users:2015: 78.1M2016: …

Pandora misses a beat, shares down 6% after posting earnings

 Music streaming business Pandora reported earnings after the bell on Thursday. Adjusted earnings per share were negative six cents, better than the negative eight cents that Yahoo Finance analysts were predicting. Revenue was $378.6 million, an 8 percent year-over-year increase from last year. Yet …
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Pandora Company Life and Culture

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