Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

Company Growth (employees)
Oakland, US
Size (employees)
2,488 (est)
Pandora was founded in 2000 and is headquartered in Oakland, US

Key People at Pandora

Roger Lynch

Roger Lynch

President and CEO

Pandora Office Locations

Pandora has offices in Oakland, Santa Monica, New York, Atlanta and in 23 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Chicago, US
130 E Randolph St, Suite 850
Birmingham, US
380 N Old Woodward Ave. Suite 100
Dallas, US
1717 McKinney Ave. Suite 830
Atlanta, US
271 17th Street NW Suite 1520
New York, US
125 Park Avenue 19th Floor
Show all (27)

Pandora Data and Metrics

Pandora Financial Metrics

Pandora's revenue was reported to be $316 m in Q1, 2017

Revenue (Q1, 2017)

316 m

Gross profit (Q1, 2017)

84.4 m

Gross profit margin (Q1, 2017), %


Net income (Q1, 2017)

(132.3 m)

EBIT (Q1, 2017)

(124.8 m)

Market capitalization (21-Sep-2017)

2 b

Cash (31-Mar-2017)

170.9 m
Pandora's current market capitalization is $2 b.
USDFY, 2014FY, 2015FY, 2016


920.8 m1.2 b1.4 b

Revenue growth, %


Cost of goods sold

357.1 m894.9 m

Gross profit

563.7 m489.9 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017


218.9 m239.6 m230.8 m285.6 m311.6 m297.3 m343 m351.9 m316 m

Cost of goods sold

125.5 m126.8 m142.3 m150.2 m232.7 m206.9 m216.7 m215.2 m231.6 m

Gross profit

93.4 m112.8 m88.5 m135.4 m78.9 m90.4 m126.3 m136.7 m84.4 m

Gross profit Margin, %

USDY, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


16.2 m43 m44.1 m65.7 m176 m334.7 m199.9 m


15.4 m33.2 m

Current Assets

588.4 m625.8 m


42.9 m124.1 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017


157.8 m148.9 m221 m204.1 m243 m303.5 m238.4 m207.7 m170.9 m

Current Assets

512 m525 m589.5 m622.8 m643.7 m635.2 m600.1 m677.3 m543.9 m


40.1 m42.3 m46.7 m54.7 m56.4 m81.4 m102 m118.5 m128.8 m


23.1 m304.8 m306.7 m306.7 m306.4 m
USDFY, 2014FY, 2015FY, 2016

Net Income

(27 m)(343 m)

Depreciation and Amortization

10.1 m60.8 m

Accounts Receivable

(61 m)(35.7 m)

Cash From Operating Activities

(3 m)158.7 m(181.7 m)
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

(11.7 m)(2 m)(48.3 m)(16.1 m)(85.9 m)(115.1 m)(76.3 m)(61.5 m)(132.3 m)

Accounts Payable

11.4 m13 m14.9 m16.4 m20.1 m9.9 m6.1 m14 m21.2 m
USDY, 2017


127 k

Financial Leverage

2.4 x
Show all financial metrics

Pandora Operating Metrics

Pandora's Paying Subscribers was reported to be 4.9 m in Q2, 2017. Pandora's Active Users was reported to be 76.7 m in Q1, 2017. Pandora's Monthly Unique Users was reported to be 32.6 m in Q1, 2017
Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017

Active Listeners

75.3 m76.4 m76.5 m81.5 m79.2 m79.4 m78.1 m81.1 m79.4 m78.1 m77.9 m81 m76.7 m

Listener Hours

4.8 b5.04 b4.99 b5.2 b20.03 b5.3 b5.3 b5.14 b5.37 b21.11 b5.52 b5.66 b5.4 b5.38 b21.96 b5.21 b

Internet Radio Streamed, hours

21.11 b5.21 b

Active Users

81.1 m76.7 m
Show all operating metrics

Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
TicketflyOctober 06, 2015$450 m

Pandora Market Value History

Pandora Revenue Breakdown

We estimate that Pandora's current employees are approximately 49% female and 51% male.

Pandora Median Salaries

Source: 138 public H-1B filings from Pandora
Show all human capital metrics

Traffic Overview of Pandora

Pandora Online and Social Media Presence

Pandora News and Updates

Pandora Launches Video Plus for All Advertisers

PRESS RELEASE: Pandora (NYSE:P) today announced that Video Plus is now available to all advertisers. The new ad product enables brands to pay only when users watch 15 seconds of a video ad. In exchange for watching the ad, listeners unlock features...

Pandora’s new CEO faces uphill battle to turn company around

Pandora today appointed Roger Lynch, founder and CEO of Sling TV, as its new CEO and a member of its board. The news prompted Pandora shares to rise 2.85 percent in after-hours trading. Lynch will replace interim CEO Naveen Chopra, who will continue to serve as CFO. Pandora also named Michael Lynton…

Sling TV founding CEO Roger Lynch is Pandora’s new president and CEO

 Pandora announced today it has appointed Robert Lynch as its new president and CEO. Lynch was the founding CEO of Dish’s Sling TV previous to the move. He will also become a member of Pandora’s board of directors, along with Snap Inc.’s Michael Lynton. Lynch’s new position comes just as Pandora has…

This is far and away the most-loved song on Pandora

The song with the most thumbs-up on the internet radio service Pandora is "Love Me" by Lil Wayne, according to data provided by the company. Not quite what you thought it would be is it?  SEE ALSO: Damnit, Chance "Love me" not only is top of the heap with 31.7 million thumbs up, it's a country m…

Pandora sort of bounces back after months of chaos

 Pandora is probably breathing a small sigh of relief after months of chaos have still ended with a positive second quarter, sending the shares up more than 7 percent in extended trading. Read More

Pandora uses machine learning to make sense of 80 billion thumb votes

Pandora uses machine learning to find music recommendations, and anyone who likes indie music is likely going to benefit. In my experience, searching for a synth-rock band like Novo Amor usually yields only a few suggestions on most platforms. On Pandora, it helped me find other bands I might like, …
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Pandora Company Life and Culture

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