Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

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Parent CompanySirius XM
HQOakland, US
Pandora was founded in 2000 and is headquartered in Oakland, US
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Key People/Management at Pandora

Roger Lynch

Roger Lynch

President and CEO
Steve Bené

Steve Bené

General Counsel
Naveen Chopra

Naveen Chopra

David Gerbitz

David Gerbitz

Aimée Lapic

Aimée Lapic

Chief Marketing Officer
Chris Phillips

Chris Phillips

Chief Product Officer
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Pandora Office Locations

Pandora has offices in Oakland, Birmingham, Dallas, Atlanta and in 3 other locations
Oakland, US (HQ)
2100 Franklin St #700
Atlanta, US
BB&T Tower, 271 17th St NW #1520
Birmingham, US
380 N Old Woodward Ave #100
Chicago, US
130 E Randolph St #850
Dallas, US
1717 McKinney Ave Suite 700
New York, US
125 Park Ave 19th Floor
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Pandora Financials and Metrics

Pandora Revenue

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Pandora's revenue was reported to be $1.47 b in FY, 2017 which is a 5.9% increase from the previous period.
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Pandora Operating Metrics

Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Q2, 2018

Active Users

75.30 m76.40 m76.50 m79.20 m79.40 m78.10 m81.10 m79.40 m78.10 m77.90 m81 m76.70 m76 m73.70 m74.70 m72.30 m71.40 m

Listener Hours

4.80 b5.04 b4.99 b20.03 b5.30 b5.30 b5.14 b21.11 b5.52 b5.66 b5.40 b21.96 b5.21 b5.22 b5.15 b5.03 b20.61 b4.96 b5.09 b


$3.12 $2.96 $3.11 $3.87 $3.62 $4.65 $4.78

Average Revenue per Subscriber

$4.73 $4.76 $4.82 $5.58 $5.34 $6.30 $6.52
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Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
AdsWizzMarch 22, 2018$145 m
Rdio IncNovember 16, 2015$75 m
TicketflyOctober 06, 2015$450 m
Next Big SoundMay 19, 2015
KXMZJune 11, 2013
Pandora Media Australia Pty Limited
Pandora Media California

Pandora Revenue Breakdown

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Pandora revenue breakdown by business segment: 5.2% from Ticketing service, 21.5% from Subscription and other and 73.3% from Advertising

Pandora revenue breakdown by geographic segment: 99.3% from United States and 0.7% from Other

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Pandora Online and Social Media Presence

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Pandora News and Updates

Pandora Launches Dkk 2.2 Billion Share Buyback Programme

The Board of Directors of Pandora has decided to launch a share buyback programme, under which Pandora will buy back own shares to a maximum consideration of DKK 2.2 billion in the period 14 March 2019 until 6 March 2020, both days inclusive.

Pandora to Initiate Preparations to Identify New Chairman

The Annual General Meeting of Pandora is held today. At the meeting, Chairman of the Board Peder Tuborgh will address initiatives to further renew the composition of the Board of Directors.

Here’s how to create your personalized Women’s History Month playlist on Pandora

*lights a Virginia Slim* You’ve come a long way, playlists. While you’re planning your Women’s History Month parties (that’s a thing, right?) don’t forget the soundtrack. To make your party planning easy, Pandora has introduced the “Your Women’s History Month” Personalized Soundtrack, which combines…

Bolton Labs enhances its Security Operations Center Enablement Platform with acquisition of Pandora Labs

BOCA RATON, Fla., Feb. 26, 2019 /PRNewswire/ -- Bolton Labs today announced their acquisition of Pandora Labs, a Philippines-based cloud security services provider. Pandora Labs' delivery capabilities will be integrated into Bolton Labs' Security Operations Center Enablement Platform...

Online Music - Growing Popularity and Emerging Trends in the Market | GooglePlay, Pandora, 163Music

AMA recently introduced Global Online Music Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2024. The market Study is segmented by key regions which is accelerating the marketization. Posted via Industry Today. Follow us …

SiriusXM Completes Acquisition of Pandora

NEW YORK, Feb. 1, 2019 /PRNewswire/ -- Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it has completed its acquisition of Pandora Media, Inc. With the transaction complete, SiriusXM is the world's largest audio entertainment company with strong, long-term growth opportunities....
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Pandora Frequently Asked Questions

  • When was Pandora founded?

    Pandora was founded in 2000.

  • Who are Pandora key executives?

    Pandora's key executives are Roger Lynch, Steve Bené and Naveen Chopra.

  • What is Pandora revenue?

    Latest Pandora annual revenue is $1.5 b.

  • Who are Pandora competitors?

    Competitors of Pandora include Spotify, iHeartMedia and 8tracks Radio.

  • Where is Pandora headquarters?

    Pandora headquarters is located at 2100 Franklin St #700, Oakland.

  • Where are Pandora offices?

    Pandora has offices in Oakland, Birmingham, Dallas, Atlanta and in 3 other locations.

  • How many offices does Pandora have?

    Pandora has 7 offices.