Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

Company Growth (employees)
Oakland, US
Size (employees)
2,488 (est)
Pandora was founded in 2000 and is headquartered in Oakland, US

Key People/Management at Pandora

Roger Lynch

Roger Lynch

President and CEO

Pandora Office Locations

Pandora has offices in Oakland, Santa Monica, New York, Atlanta and in 23 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Chicago, US
130 E Randolph St, Suite 850
Birmingham, US
380 N Old Woodward Ave. Suite 100
Dallas, US
1717 McKinney Ave. Suite 830
Atlanta, US
271 17th Street NW Suite 1520
New York, US
125 Park Avenue 19th Floor
Show all (27)

Pandora Financials and Metrics

Pandora Financials

Pandora's revenue was reported to be $1.4 b in FY, 2016

Revenue (Q2, 2017)

376.8 m

Gross profit (Q2, 2017)

133 m

Gross profit margin (Q2, 2017), %


Net income (Q2, 2017)

(275.1 m)

EBIT (Q2, 2017)

(267.5 m)

Market capitalization (13-Nov-2017)

1.1 b

Cash (30-Jun-2017)

209.6 m
Pandora's current market capitalization is $1.1 b.
USDFY, 2014FY, 2015FY, 2016


920.8 m1.2 b1.4 b

Revenue growth, %


Cost of goods sold

357.1 m894.9 m

Gross profit

563.7 m489.9 m
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


180.4 m194.3 m218.9 m239.6 m230.8 m285.6 m311.6 m297.3 m343 m351.9 m316 m376.8 m

Cost of goods sold

123.3 m125.5 m126.8 m142.3 m150.2 m232.7 m206.9 m216.7 m215.2 m231.6 m243.8 m

Gross profit

71.1 m93.4 m112.8 m88.5 m135.4 m78.9 m90.4 m126.3 m136.7 m84.4 m133 m

Gross profit Margin, %

USDY, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


16.2 m43 m44.1 m65.7 m176 m334.7 m199.9 m


15.4 m33.2 m

Current Assets

588.4 m625.8 m


42.9 m124.1 m
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


442.4 m160.8 m157.8 m148.9 m221 m204.1 m243 m303.5 m238.4 m207.7 m170.9 m209.6 m

Current Assets

599.9 m505.1 m512 m525 m589.5 m622.8 m643.7 m635.2 m600.1 m677.3 m543.9 m801.9 m


27.8 m38.7 m40.1 m42.3 m46.7 m54.7 m56.4 m81.4 m102 m118.5 m128.8 m120.8 m


23.1 m304.8 m306.7 m306.7 m306.4 m71.2 m
USDFY, 2014FY, 2015FY, 2016

Net Income

(27 m)(343 m)

Depreciation and Amortization

10.1 m60.8 m

Accounts Receivable

(61 m)(35.7 m)

Cash From Operating Activities

(3 m)158.7 m(181.7 m)
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Net Income

(1.7 m)(28.9 m)(11.7 m)(2 m)(48.3 m)(16.1 m)(85.9 m)(115.1 m)(76.3 m)(61.5 m)(132.3 m)

Accounts Payable

11.4 m13 m14.9 m16.4 m20.1 m9.9 m6.1 m14 m21.2 m
Y, 2017

Financial Leverage

4.8 x
Show all financial metrics

Pandora Operating Metrics

Pandora's Paying Subscribers was reported to be 4.9 m in Q2, 2017. Pandora's Active Users was reported to be 76.7 m in Q1, 2017. Pandora's Monthly Unique Users was reported to be 32.6 m in Q1, 2017
Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017

Active Listeners

75.3 m76.4 m76.5 m81.5 m79.2 m79.4 m78.1 m81.1 m79.4 m78.1 m77.9 m81 m76.7 m

Listener Hours

4.8 b5.04 b4.99 b5.2 b20.03 b5.3 b5.3 b5.14 b5.37 b21.11 b5.52 b5.66 b5.4 b5.38 b21.96 b5.21 b

Internet Radio Streamed, hours

21.11 b5.21 b

Active Users

81.1 m76.7 m
Show all operating metrics

Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
TicketflyOctober 06, 2015$450 m

Pandora Market Value History

Pandora Revenue Breakdown

Pandora's employees are reported to be approximately 48% female and 52% male.

Pandora Median Salaries

Source: 138 public H-1B filings from Pandora
Show all human capital metrics

Pandora's Web-traffic and Trends

Pandora Online and Social Media Presence

Pandora News and Updates

Maurice Lacroix’s global MD introduces new head of sales for UK & Ireland

Linda Brandwood was introduced to retailers and journalists as the new sales manager for UK & Ireland at Maurice Lacroix today. Ms Brandwood took over the role in August from Matthew LeFevre, who left to head sales at Frederique Constant. She has been working in the luxury jewellery and watch bu…

Pandora tried to become more like Spotify and now it's bleeding users

Pandora is trying to reinvent itself as more than free internet radio. But subscriptions come with a price.  Pandora has been losing users with each earnings report, at 73.7 million active listeners this quarter compared to 78.1 million this time two years ago.  Pandora Q3 Users:2015: 78.1M2016: …

Pandora misses a beat, shares down 6% after posting earnings

 Music streaming business Pandora reported earnings after the bell on Thursday. Adjusted earnings per share were negative six cents, better than the negative eight cents that Yahoo Finance analysts were predicting. Revenue was $378.6 million, an 8 percent year-over-year increase from last year. Yet …

Pandora made $80M in U.S. app store revenue in Q3, booting Netflix from the top grossing spot

 In the face of fierce competition from Spotify and Apple Music, Pandora has been growing its in-app subscription revenues, according to new data from Sensor Tower. The streaming music service earned the number one spot on the chart of top grossing apps in Q3 2017, excluding games. It’s the first ti…

Pandora Launches Video Plus for All Advertisers

PRESS RELEASE: Pandora (NYSE:P) today announced that Video Plus is now available to all advertisers. The new ad product enables brands to pay only when users watch 15 seconds of a video ad. In exchange for watching the ad, listeners unlock features...

Best Street Style at London Fashion Week Spring ’18

Giuseppe Zanotti and Balenciaga were among the best shoe looks.
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Pandora Company Life and Culture

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