Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

Oakland, US
Size (employees)
2,488 (est)
Pandora was founded in 2000 and is headquartered in Oakland, US
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Key People/Management at Pandora

Roger Lynch

Roger Lynch

President and CEO

Pandora Office Locations

Pandora has an office in Birmingham, Sacramento, Auckland, Boulder and in 27 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Atlanta, US
271 17th Street NW Suite 1520
Birmingham, US
380 N Old Woodward Ave. Suite 100
Chicago, US
130 E Randolph St, Suite 850
Dallas, US
1717 McKinney Ave. Suite 830
New York, US
125 Park Avenue 19th Floor
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Pandora Financials and Metrics

Pandora Financials

Pandora's revenue was reported to be $1.38 b in FY, 2016 which is a 19% increase from the previous period.

Revenue (Q4, 2017)

395 m

Market capitalization (5-Mar-2018)

1.3 b

Cash (2-Mar-2018)

209.6 m
Pandora's current market capitalization is $1.3 b.
USDFY, 2014FY, 2015FY, 2016


920.8 m1.2 b1.4 b

Revenue growth, %


Cost of goods sold

357.1 m894.9 m

Gross profit

563.7 m489.9 m
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q4, 2017


180.4 m194.3 m218.9 m239.6 m230.8 m285.6 m311.6 m297.3 m343 m351.9 m316 m376.8 m395 m

Cost of goods sold

123.3 m125.5 m126.8 m142.3 m150.2 m232.7 m206.9 m216.7 m215.2 m231.6 m243.8 m

Gross profit

71.1 m93.4 m112.8 m88.5 m135.4 m78.9 m90.4 m126.3 m136.7 m84.4 m133 m

Gross profit Margin, %

usdY, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


16.2 m43 m44.1 m65.7 m176 m334.7 m199.9 m

Accounts Receivable


15.4 m33.2 m

Current Assets

588.4 m625.8 m
USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


442.4 m160.8 m157.8 m148.9 m221 m204.1 m243 m303.5 m238.4 m207.7 m170.9 m209.6 m

Current Assets

599.9 m505.1 m512 m525 m589.5 m622.8 m643.7 m635.2 m600.1 m677.3 m543.9 m801.9 m


27.8 m38.7 m40.1 m42.3 m46.7 m54.7 m56.4 m81.4 m102 m118.5 m128.8 m120.8 m


23.1 m304.8 m306.7 m306.7 m306.4 m71.2 m
usdFY, 2014FY, 2015FY, 2016

Net Income

(27 m)(343 m)

Depreciation and Amortization

10.1 m60.8 m


Accounts Payable

USDQ3, 2014Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

(1.7 m)(28.9 m)(11.7 m)(2 m)(48.3 m)(16.1 m)(85.9 m)(115.1 m)(76.3 m)(61.5 m)(132.3 m)

Accounts Payable

11.4 m13 m14.9 m16.4 m20.1 m9.9 m6.1 m14 m21.2 m
USDY, 2017

Financial Leverage

4.8 x
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Pandora Operating Metrics

Pandora's Active Users was reported to be 73.7 m in Q3, 2017. Pandora's Paying Subscribers was reported to be 5.5 m in Q4, 2017. Pandora's Monthly Unique Users was reported to be 32.6 m in Q1, 2017.
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017

Active Users

75.30 m76.40 m76.50 m79.20 m79.40 m78.10 m81.10 m79.40 m78.10 m77.90 m76.70 m76 m73.70 m

Internet Radio Streamed, hours

21.11 b5.21 b

Listener Hours

4.80 b5.04 b4.99 b20.03 b5.30 b5.30 b5.14 b21.11 b5.52 b5.66 b5.40 b21.96 b5.21 b5.22 b5.15 b

Monthly Sessions per User

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Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Ticketfly (181)October 06, 2015$450 m
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Pandora News and Updates

Pandora Hires Head of Global E-Commerce

Karl Walsh will head up the jewellery brand's new global e-commerce division, as it looks to bolster online sales.

Global Background Music Market 2018 Key Players: Mood Media, PlayNetwork, TouchTunes, Usen Corporation, SiriusXM for Business, Pandora for Business. adds “Background Music Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2025”reports to its database. Posted via Industry Today. Follow us on Twitter @IndustryToday

Pandora’s Premium music streaming service arrives on the web

Online music provider Pandora has revealed that its on-demand music streaming service is now available on the web. Pandora Premium was first announced in late 2016. After a short invite-only period, it was made available to everyone in the U.S. from April of last year. Unlike its free ad-supported s…

W Bruford reveals plans for major Swiss watch space at new Eastbourne flagship

Major showroom will open in £85 million extension to the city's Arndale Centre.

David Christopher continues to grow on the back of fashion watches and jewellery

Sales approach £20 million for 19 door Midlands business that mixes Pandora franchises with multi-brand fashion watch and jewellery stores
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