Pandora is a music streaming and automated music recommendation service. It plays musical selections of a certain genre based on the user's artist selection and the user then provides positive or negative feedback for songs chosen by the service, which is taken into account in the subsequent selection of other songs to play. Pandora can be accessed either through a web browser or by downloading and installing application software on the user's device such as personal computer or mobile phone.

HQOakland, US
Size (employees)1,938 (est)-22%
Pandora was founded in 2000 and is headquartered in Oakland, US
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Key People/Management at Pandora

Roger Lynch

Roger Lynch

President and CEO
Naveen Chopra

Naveen Chopra

Dave Geary

Dave Geary

VP Business Operations
Lizzie Widhelm

Lizzie Widhelm

SVP Ad Innovation and Sales Enablement
Scott Walker

Scott Walker

SVP Strategy and Analytics
Liz Lacey

Liz Lacey

VP, Sales Marketing
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Pandora Office Locations

Pandora has offices in Birmingham, Dallas, Atlanta, New York and in 3 other locations
Oakland, US (HQ)
2101 Webster St. Suite 1650
Atlanta, US
1520 BB&T Tower 271 17th St NW
Birmingham, US
100 380 N Old Woodward Ave
Chicago, US
850 One Prudential Plaza 130 E Randolph St
Dallas, US
830 1717 McKinney Ave
New York, US
19th Floor 125 Park Ave
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Pandora Financials and Metrics

Pandora Revenue

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Pandora's revenue was reported to be $1.47 b in FY, 2017 which is a 5.9% increase from the previous period.

Revenue (Q2, 2018)

384.8 m

Gross profit (Q2, 2018)

157.9 m

Gross profit margin (Q2, 2018), %


Net income (Q2, 2018)

(92 m)

EBIT (Q2, 2018)

(94.1 m)

Market capitalization (20-Sep-2018)

2.5 b

Closing stock price (20-Sep-2018)


Cash (30-Jun-2018)

293 m


2.5 b
Pandora's current market capitalization is $2.5 b.
USDFY, 2014FY, 2015FY, 2016FY, 2017


920.8 m1.2 b1.4 b1.5 b

Revenue growth, %


Cost of goods sold

508 k697.3 k894.9 m967.1 m

Gross profit

920.3 m1.2 b489.9 m499.7 m
USDFY, 2014FY, 2015FY, 2016FY, 2017


176 m334.7 m199.9 m499.6 m

Accounts Receivable

218.4 m277.1 m309.3 m336.4 m

Prepaid Expenses

15.4 m35.9 m33.2 m19.2 m

Current Assets

588.4 m683.5 k625.8 m912.2 m
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018


221 m204.1 m243 m303.5 m238.4 m207.7 m170.9 m209.6 m493.2 m454.9 m293 m

Accounts Receivable

188.5 m233.7 m262.9 m237.8 m263.7 m282.8 m162.9 m288.3 m312.3 m269.6 m339.6 m

Prepaid Expenses

19.4 m16.7 m17.2 m48.2 m43.3 m34.2 m29.4 m18.2 m20.3 m20.1 m21.8 m

Current Assets

589.5 m622.8 m643.7 m635.2 m600.1 m677.3 m543.9 m801.9 m912.2 m870 m806.6 m
USDFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(30.4 m)(169.7 m)(343 m)(518.4 m)

Depreciation and Amortization

15.4 m24.5 m60.8 m62.9 m


Accounts Payable

4.8 m18.1 m5.3 m9.1 m
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Net Income

(48.3 m)(64.3 m)(150.3 m)(115.1 m)(191.4 m)(253 m)(132.3 m)(407.4 m)(473.6 m)(131.7 m)(223.7 m)

Depreciation and Amortization

4.3 m9.4 m15.2 m13.3 m27.6 m43.5 m17.7 m35.1 m49.1 m13.8 m28.1 m

Accounts Payable

8.1 m12 m29.6 m(3.5 m)(17.4 m)(5 m)13.2 m15.1 m(257 k)4.7 m3.6 m

Cash From Operating Activities

27 m17.1 m28.9 m(13.1 m)(58.6 m)(179.1 m)(36 m)(139.4 m)(218.6 m)17.4 m(32 m)
USDY, 2018


-26.1 x


-76.9 x


2.8 x


0.2 x

Financial Leverage

12.9 x
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Pandora Operating Metrics

Pandora's Active Users was reported to be 71.4 m in Q2, 2018.
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017Q4, 2017FY, 2017Q1, 2018Q2, 2018

Active Users

75.30 m76.40 m76.50 m79.20 m79.40 m78.10 m81.10 m79.40 m78.10 m77.90 m81 m76.70 m76 m73.70 m74.70 m72.30 m71.40 m

Listener Hours

4.80 b5.04 b4.99 b20.03 b5.30 b5.30 b5.14 b21.11 b5.52 b5.66 b5.40 b21.96 b5.21 b5.22 b5.15 b5.03 b20.61 b4.96 b5.09 b


$3.12 $2.96 $3.11 $3.87 $3.62 $4.65 $4.78

Average Revenue per Subscriber

$4.73 $4.76 $4.82 $5.58 $5.34 $6.30 $6.52
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Pandora Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
AdsWizzMarch 22, 2018$145 m
Rdio IncNovember 16, 2015$75 m
TicketflyOctober 06, 2015$450 m
Next Big SoundMay 19, 2015
KXMZJune 11, 2013
Pandora Media Australia Pty Limited
Pandora Media California

Pandora Revenue Breakdown

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Pandora revenue breakdown by business segment: 5.2% from Ticketing service, 21.5% from Subscription and other and 73.3% from Advertising

Pandora revenue breakdown by geographic segment: 99.3% from United States and 0.7% from Other

Human Capital Metrics

Pandora's employees are reported to be approximately 48% female and 52% male.
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Pandora Online and Social Media Presence

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Pandora News and Updates

Global Cloud Music Services Market 2018-2023 with Apple, Inc., Spotify, Amazon, Microsoft Corporation, Pandora, and Sound Cloud Dominating

DUBLIN, Sept 20, 2018 /PRNewswire/ -- The "Cloud Music Services Market - Forecasts from 2018 to 2023" report has been added to's offering. The cloud music services market is projected to expand at a CAGR of 12.46% over the forecast period of 2018 to 2023 Cloud Music ...

Pandora Soars After Report That PE Funds May Buy Jewelry Maker

Pandora Soars After Report That PE Funds May Buy Jewelry Maker

Pandora takes on Spotify’s Release Radar with its newest playlist, The Drop

Pandora is taking on Spotify with the launch of a new personalized playlist, The Drop, announced this morning. Similar to Spotify’s Release Radar, The Drop will also focus on new releases from artists its listeners care about. New tracks are added to the playlist on the day they’re released, the com…

Pandora target price hiked to $13 at Needham

Needham analyst Laura Martin on Tuesday raised her Pandora Media Inc. price target to $13 from $8 on optimism for the company's ability to accelerate subscriber growth and lower its customer acquisition costs. Following meetings with management, she was intrigued by the company's plans to set a min…

Music Streaming Market 2018 Global Analysis By Key Players – Apple, Deezer, Google, iHeartMedia, Pandora Media, Spotify

WiseGuyReports.Com Publish a New Market Research Report On –“ Music Streaming Market 2018 Global Analysis By Key Players – Apple, Deezer, Google, iHeartMedia, Pandora Media, Spotify”. Posted via Industry Today. Follow us on Twitter @IndustryToday

Pandora making strides but user-growth problems persist, says Morgan Stanley

Morgan Stanley analyst Benjamin Swinburne reiterated his neutral view of Pandora Media Inc. on Monday, following an 84% rise in the company's stock over the past 12 months. "Management has taken some positive operational steps, which has reinforced the expectation for a return to "core" (ex-AdsWizz…
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Pandora Company Life and Culture

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