Oxford Metrics (formerly known as OMG) is a company that develops analytics software. It operates in four segments: Life Sciences, Entertainment, Engineering, and Smart Manufacturing. The Life Sciences segment serves hospitals, medical research centres, universities, and sports research organizations. The Entertainment segment specializes in video games, location-based entertainment, and TV/Film solutions. The Engineering segment offers technology in an engineering context to design and manufacture goods. The Smart manufacturing segment provides services for pharmaceuticals, medical devices, and contact lenses.