NJOY is America's largest independent e-cigarette and vaping company. Our mission is to obsolete combustible cigarettes completely. We are completely independent from Big Tobacco. We believe that the vaping and e-cigarette industry can change the world and we are proud to stand with our customers and partners to take part in the movement.
NJOY is available in over 90,000 leading retail locations nationwide including almost all of the nation’s top 25 convenience store chains. NJOY offers a variety of rechargeable and non-rechargeable electronic cigarette products made for adult smokers. NJOY is a trademarked electronic cigarette brand and is headquartered in Scottsdale, Arizona..

Scottsdale, US
Size (employees)
51 (est)+7%
NJOY was founded in 2006 and is headquartered in Scottsdale, US
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Key People/Management at NJOY

Josh Rabinowitz

Josh Rabinowitz

Chief Scientist

NJOY Office Locations

NJOY has an office in Scottsdale
Scottsdale, US (HQ)
15211 N Kierland Blvd
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NJOY Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$165 m

Latest funding size

$70 m

Time since last funding

4 years ago


NJOY's latest funding round in February 2014 was reported to be $70 m. In total, NJOY has raised $165 m
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NJOY News and Updates

Smoking Cessation and Nicotine De-addiction Products Market to Expand at a 13.7% CAGR from 2015 to 2023

Smoking cessation involves the use of products, methods, and programs independently or in a combination to curb the urge to smoke. Posted via Industry Today. Follow us on Twitter @IndustryToday
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