OverviewSuggest Edit

NJOY is America's largest independent e-cigarette and vaping company. Our mission is to obsolete combustible cigarettes completely. We are completely independent from Big Tobacco. We believe that the vaping and e-cigarette industry can change the world and we are proud to stand with our customers and partners to take part in the movement.
NJOY is available in over 90,000 leading retail locations nationwide including almost all of the nation’s top 25 convenience store chains. NJOY offers a variety of rechargeable and non-rechargeable electronic cigarette products made for adult smokers. NJOY is a trademarked electronic cigarette brand and is headquartered in Scottsdale, Arizona..

HQScottsdale, US
Employee Ratings4.8

Latest Updates

Employees (est.) (Sep 2019)125(+6%)

Key People/Management at NJOY

Josh Rabinowitz

Josh Rabinowitz

Chief Scientist

NJOY Office Locations

NJOY has an office in Scottsdale
Scottsdale, US (HQ)
9449 N 90th St #201
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NJOY Financials and Metrics

Summary Metrics

Founding Date


NJOY total Funding

$165 m

NJOY latest funding size

$70 m

Time since last funding

6 years ago

NJOY investors

NJOY's latest funding round in February 2014 was reported to be $70 m. In total, NJOY has raised $165 m
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NJOY Online and Social Media Presence

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NJOY News and Updates

Availability of Various Flavors Will Drive Major Growth in E-Cigarettes Market

WiseGuyReports announced addition of new report, titled “E-Cigarettes Market 2017 – Global Sales,Price,Revenue,Gross Margin and Market Share”. Posted via Industry Today. Follow us on Twitter @IndustryToday

Smoking Cessation and Nicotine De-addiction Products Market to Expand at a 13.7% CAGR from 2015 to 2023

Smoking cessation involves the use of products, methods, and programs independently or in a combination to curb the urge to smoke. Posted via Industry Today. Follow us on Twitter @IndustryToday

NJOY Frequently Asked Questions

  • When was NJOY founded?

    NJOY was founded in 2006.

  • Who are NJOY key executives?

    NJOY's key executives are Josh Rabinowitz.

  • How many employees does NJOY have?

    NJOY has 125 employees.

  • Who are NJOY competitors?

    Competitors of NJOY include Juul Labs, Universal Corporation and Gilla.

  • Where is NJOY headquarters?

    NJOY headquarters is located at 9449 N 90th St #201, Scottsdale.

  • Where are NJOY offices?

    NJOY has an office in Scottsdale.

  • How many offices does NJOY have?

    NJOY has 1 office.