OverviewSuggest Edit

Juul Labs is a company that manufactures and markets e-cigarettes. Its product is an Electronic Nicotine Delivery System designed and intended to be an alternative to combustible cigarettes for adult smokers. The system consists of a handheld electronic device and pods that are pre-filled with a nicotine-containing e-liquid.

HQSan Francisco, CA, US
Employee Ratings4.4
Overall CultureD

Latest Updates

Employees (est.) (Jul 2021)1,585(-2%)
Job Openings48
Revenue (Y, 2018)$1.5 B(+513%)
Cybersecurity ratingAMore

Key People/Management at Juul Labs

K.C. Crosthwaite

K.C. Crosthwaite

Chairman & Chief Executive Officer
Adam Bowen

Adam Bowen

Founder, Chief Technology Officer
Joanna Engelke

Joanna Engelke

Chief Quality Officer
Bob Robbins

Bob Robbins

Chief Growth Officer
David Dickey

David Dickey

Chief Operations Officer
Matt David

Matt David

Chief Communications Officer
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Juul Labs Office Locations

Juul Labs has offices in San Francisco, Praha, Paris, Hamburg and in 7 other locations
San Francisco, CA, US (HQ)
560 20th Street
Praha, CZ
Nádražní 344/23
Paris, FR
26 Rue Laffitte
Hamburg, DE
Gertigstraße 14a
Dublin, IE
32 Merrion Street Upper
Tel Aviv-Yafo, IL
7 Rival Street
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Juul Labs Financials and Metrics

Summary Metrics

Founding Date


Juul Labs total Funding

$15.2 b

Juul Labs latest funding size

$721.56 m

Time since last funding

a year ago

Juul Labs investors

Juul Labs's latest funding round in February 2020 was reported to be $721.6 m. In total, Juul Labs has raised $15.2 b. Juul Labs's latest valuation is reported to be $38 b.
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Juul Labs Revenue

Juul Labs's revenue was reported to be $1.5 b in Y, 2018 which is a 512.2% increase from the previous period.

Revenue (Y, 2018)


Revenue growth (Y, 2017 - Y, 2018), %


Market valuation

USDY, 2016EY, 2017EY, 2018E



Revenue growth, %

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Juul Labs Operating Metrics

Nov, 2020

Patents (US)


Trademark Applications


Trademarks (US)

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Juul Labs Acquisitions / Subsidiaries

Company NameDateDeal Size
EnvenioJanuary 21, 2019
VMR Products LLCOctober 02, 2018$75 m

Juul Labs Cybersecurity Score

Cybersecurity ratingPremium dataset



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Juul Labs Online and Social Media Presence

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Juul Labs Company Culture

  • Overall Culture



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Juul Labs News and Updates

Juul is reportedly laying off 800 to 950 employees

Juul is set to eliminate between 800 to 950 jobs, according to a new report from The Wall Street Journal. Those massive cuts would amount to around a third of the Bay Area vaping giant’s entire workforce.

Juul Labs CEO steps down; e-cigarette maker to suspend advertising in the U.S.

Juul Labs Inc. said Wednesday that Chief Executive Kevin Burns has decided to step down, to be succeeded effective immediately by K.C. Crosthwaite who was previously chief strategy and growth officer at Altria Group Inc. . The e-cigarette company as part of its broad review of practices, it is suspe…

Juul Labs suspends advertising in U.S., replaces CEO

Juul Labs said on Wednesday it would suspend all broadcast, print and digital product advertising in the United States, and replaced Chief Executive Officer Kevin Burns with Altria Group Inc executive K.C. Crosthwaite.

The Wall Street Journal: Juul Labs under criminal probe by California Feds

The investigation by the U.S. attorney’s office of the Northern District of California is in its early stages, the people said. The focus of the probe couldn’t be learned.

FDA sends Juul Labs a warning letter for selling 'unauthorized modified risk' tobacco products

The U.S. Food and Drug Administration said Monday it has issued a warning letter to Juul Labs Inc., saying it determined the vaping company adulterated its products by selling them as modified risk tobacco products without an FDA order that permits the sale. The letter states the company engaged in …
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Juul Labs Blogs

Our Commitment To Resetting The Vaping Products Category In Canada

Juul Labs Canada is committed to resetting the vaping products category in Canada – this means re-earning trust by working collaboratively with regulators, policymakers...

Juul Labs Frequently Asked Questions

  • When was Juul Labs founded?

    Juul Labs was founded in 2007.

  • Who are Juul Labs key executives?

    Juul Labs's key executives are K.C. Crosthwaite, Adam Bowen and Joanna Engelke.

  • How many employees does Juul Labs have?

    Juul Labs has 1,585 employees.

  • What is Juul Labs revenue?

    Latest Juul Labs annual revenue is $1.5 b.

  • What is Juul Labs revenue per employee?

    Latest Juul Labs revenue per employee is $946.4 k.

  • Who are Juul Labs competitors?

    Competitors of Juul Labs include RLX Technology, Healthier Choices Management and NJOY.

  • Where is Juul Labs headquarters?

    Juul Labs headquarters is located at 560 20th Street, San Francisco.

  • Where are Juul Labs offices?

    Juul Labs has offices in San Francisco, Praha, Paris, Hamburg and in 7 other locations.

  • How many offices does Juul Labs have?

    Juul Labs has 11 offices.