Needle, the leader in advocate-powered customer experience, helps businesses bring the power of human connections to e-commerce. Founded in 2010, Needle’s CX software identifies online customers who need help and matches them, real-time, with certified advocates who have first-hand knowledge of the product and passion for the brand. The result is a truly awesome customer experience that builds trust and increases satisfaction with customers, while delivering increased sales and long-term customer value for businesses. Build Trust Trust is the #1 reason a customer shops with a brand. Needle helps you build trust by facilitating authentic experiences with people who can make powerful recommendations. Capture Net New Revenue Create a marketing channel that does what no other channel can do: capture revenue you weren’t otherwise going to get. 65-90% of revenue Needle generates is net new. Increase Conversion and AOV Drive material, incremental revenue through smart targeting that leads to major increases in conversion (6-15x over self-service) and AOV (15-30%). Drive Loyalty and Lifetime Value Provide an incomparable customer experience that’s unique, personalized and powerful, and your customers will come back and buy more often.
Company Growth (employees)
Bluffdale, US
Size (employees)
117 (est)-2%
Needle was founded in 2010 and is headquartered in Bluffdale, US

Key People at Needle

Morgan Lynch

Morgan Lynch

Founder & CEO

Needle Office Locations

Needle has an office in Bluffdale
Bluffdale, US (HQ)
14864 Pony Express Rd

Needle Data and Metrics

Summary Metrics

Founding Date


Total Funding

$19.5 m

Latest funding size

$7 m

Time since last funding

over 3 years


Needle's latest funding round in May 2014 was reported to be $7 m. In total, Needle has raised $19.5 m

Traffic Overview of Needle

Needle Online and Social Media Presence

Needle News and Updates

With the KEYone, BlackBerry threads the needle on retro smartphone appeal

 But it’s weird not because it wasn’t designed in-house, and instead was handled by partner TCL; it’s weird because it’s strangely successful at pulling off an odd balancing act of combining modern functionality with the same kind of retro appeal Fujifilm has managed to infuse throughout their mirro…

Apple executive Jimmy Iovine said Dr. Dre's original show on Apple Music will 'move the needle' (AAPL)

Apple executive Jimmy Iovine confirmed that Dr. Dre is getting a show tied to Apple Music — and said it will "move the needle." The hip hop legend has been rumoured to be working on a show, reportedly called "Vital Signs", since last February, according to the Hollywood Rep…

The US is ready to try needle vending machines for drug users

Sometimes, the most effective health policy is to acknowledge that people are going to make unhealthy decisions—and try to create an environment where those choices…

Las Vegas will dispense clean needles in vending machines

Las Vegas is about to set up vending machines to dispense clean needles, free of charge. The machines will be designed to make equipment more readily available for intravenous drug users, who can pass various infections to each other if they use the same needles. The project will make Vegas the …

Velano Vascular raises $17 million for a needle-free blood draw device

Blood drawing and testing may have been tainted by the Theranos scandal last year, but that hasn’t kept investors from backing Velano Vascular. The San Francisco-based startup, which has developed a needle-free device to draw blood, today announced a new investment of $17 million. This technology co…
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Needle Company Life and Culture

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