Needle, the leader in advocate-powered customer experience, helps businesses bring the power of human connections to e-commerce. Founded in 2010, Needle’s CX software identifies online customers who need help and matches them, real-time, with certified advocates who have first-hand knowledge of the product and passion for the brand. The result is a truly awesome customer experience that builds trust and increases satisfaction with customers, while delivering increased sales and long-term customer value for businesses. Build Trust Trust is the #1 reason a customer shops with a brand. Needle helps you build trust by facilitating authentic experiences with people who can make powerful recommendations. Capture Net New Revenue Create a marketing channel that does what no other channel can do: capture revenue you weren’t otherwise going to get. 65-90% of revenue Needle generates is net new. Increase Conversion and AOV Drive material, incremental revenue through smart targeting that leads to major increases in conversion (6-15x over self-service) and AOV (15-30%). Drive Loyalty and Lifetime Value Provide an incomparable customer experience that’s unique, personalized and powerful, and your customers will come back and buy more often.
Bluffdale, US
126 (est)-1%
Needle was founded in 2010 and is headquartered in Bluffdale, US

Key People at Needle

Morgan Lynch

Morgan Lynch

Founder & CEO
Mikko Valimaki

Mikko Valimaki

Founder & CTO
Scott Pulsipher

Scott Pulsipher

President & COO
Noelle Bates

Noelle Bates

VP of Community

Needle Locations

Bluffdale, US

Needle Metrics

Needle Summary

Founding Date


Total Funding

$19.5 M

Latest funding size

$7 M

Time since last funding

over 2 years


We estimate that Needle's latest funding round in May 2014 was $7 M. In total, Needle has raised $19.5 M

Needle Online Presence

Needle News

Needle Company Life

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