Needle, the leader in advocate-powered customer experience, helps businesses bring the power of human connections to e-commerce. Founded in 2010, Needle’s CX software identifies online customers who need help and matches them, real-time, with certified advocates who have first-hand knowledge of the product and passion for the brand. The result is a truly awesome customer experience that builds trust and increases satisfaction with customers, while delivering increased sales and long-term customer value for businesses. Build Trust Trust is the #1 reason a customer shops with a brand. Needle helps you build trust by facilitating authentic experiences with people who can make powerful recommendations. Capture Net New Revenue Create a marketing channel that does what no other channel can do: capture revenue you weren’t otherwise going to get. 65-90% of revenue Needle generates is net new. Increase Conversion and AOV Drive material, incremental revenue through smart targeting that leads to major increases in conversion (6-15x over self-service) and AOV (15-30%). Drive Loyalty and Lifetime Value Provide an incomparable customer experience that’s unique, personalized and powerful, and your customers will come back and buy more often.
Company Growth (employees)
Bluffdale, US
Size (employees)
122 (est)
Needle was founded in 2010 and is headquartered in Bluffdale, US

Key People at Needle

Morgan Lynch

Morgan Lynch

Founder & CEO
Mikko Valimaki

Mikko Valimaki

Founder & CTO
Scott Pulsipher

Scott Pulsipher

President & COO
Noelle Bates

Noelle Bates

VP of Community

Needle Office Locations

Needle has office in Bluffdale
Bluffdale, US

Needle Metrics

Needle Summary

Founding Date


Total Funding

$19.5 m

Latest funding size

$7 m

Time since last funding

almost 3 years


We estimate that Needle's latest funding round in May 2014 was $7 m. In total, Needle has raised $19.5 m

Needle Online Presence

Needle News

Needle Company Life

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