Founded in 2010, MobileFuse is a mobile-first advertising company that leverages location based context we call Mindset Targeting to understand and optimize to a user’s behavior in real time. Our team relies on Dashboard, an in-house cloud-based workflow platform that allows the company and its partners to operate with efficiency while delivering award winning level of client service. Furthermore, our proprietary technologies include a mobile VAST ad server, self-serve video encoding and optimization engine. Our culture was baked in mobile from the moment Ken and Val decided to start a company focused on mobile advertising. Today the entire team of “MFusers” are mobile advertising experts. The company is filled with energy that fuels our understanding of mobile technologies and how they relate to advertising with data. Early on we realized that mobile technologies will change rapidly, thus our approach was to build a strong foundation that can be flexible with those shifts and integrate them quickly whether those technologies are internal or through partnerships.