Fiksu is a data-fueled mobile marketing technology company that connects brands, agencies, and app advertisers to precise audiences throughout the customer journey. Fiksu’s mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach audiences. Fiksu has led thousands of successful mobile campaigns to drive awareness, user acquisition, and re-engagement for clients such as Amazon, Disney, Groupon, Coca-Cola, Electronic Arts, The New York Times, Dunkin’ Donuts, and Starcom. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.
Type
Subsidiary
Parent Company
Noosphere Ventures
HQ
Boston, US
Founded
2008
Website
fiksu.com
Fiksu was founded in 2008 and is headquartered in Boston, US

Key People at Fiksu

Micah Adler

Micah Adler

President, CEO, Founder
Mark Corner

Mark Corner

Chief Technology Officer
Melvin Jackson

Melvin Jackson

Chief Operating Officer

Fiksu Office Locations

Fiksu has offices in Boston, Northampton, New York, Chicago and in 2 other locations
Boston, US (HQ)
1005 31 St James Ave
London, GB
City Rd
San Francisco, US
402 51 Federal St
Chicago, US
111 W Illinois St
New York, US
733 79 Madison Ave
Northampton, US
47 Pleasant Street

Fiksu Data and Metrics

Fiksu Summary

Founding Date

2008

Total Funding

$16.8 m

Investors

In total, Fiksu had raised $16.8 m. Fiksu is a subsidiary of Noosphere Ventures

Traffic Overview of Fiksu

Fiksu Online and Social Media Presence

Fiksu News and Updates

iOS user acquisition costs soar in March, while Android costs dip

Mobile user acquisition costs on iOS rose 46 percent in March from the previous month, according to mobile marketing firm Fiksu DSP. But those same costs on the Android platform fell 21 percent. The cost of user acquisition has been very different on iOS and Android in recent months, but trends in M…

Android app user acquisition costs dipped 43% in February

EXCLUSIVE: Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP. Specifically, costs per purchaser fell 43 percent, resulting in the best value for performance seen in more than a year. Cost per purchaser on iOS fell by 2…

January saw more installs but less loyalty for mobile apps and games

EXCLUSIVE: Smartphone users were more willing to download new apps in January than they have in a year, according to a report by mobile marketing firm Fiksu DSP. But the cost of acquiring loyal purchasers of items in apps and games rose. It was a mixed result, with more app installs and less loyalty…

User acquisition costs drop in December — a pleasant surprise for iOS and Android publishers

The cost of acquiring a new mobile game or app users fell in November and December, according to mobile marketing firm Fiksu DSP. The December index published today confirmed the trend, which gave marketers a rare respite in the ever-increasing cost of getting users to try out new apps. The CPM (cos…

Mobile advertisers are spreading their ad budgets to Android

Mobile advertisers are spending more money on Android, according to September data on mobile ad spending from a report by mobile marketing firm Fiksu DSP. Apple’s iOS remains the more competitive platform for mobile ads, but advertisers are willing to pay higher mobile ad prices across both platform…

Fiksu Company Life and Culture

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