Misfit is focused on developing great wearable products: things that people would want to wear all the time for a long time. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit’s first product is the Shine, an elegant personal activity tracker that you can instantly sync with your smartphone just by placing the device on the screen.
Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.