Fitbit inspires people to exercise more, eat better and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

Type
Public
HQ
San Francisco, US
Founded
2007
Employees
1,101 (est)

Key People at Fitbit

Woody Scal

Woody Scal

Chief Revenue Officer
Mark Silverio

Mark Silverio

Vice President, Sales - North America
Tim Roberts

Tim Roberts

VP, Interactive
James Park

James Park

CEO and Co-Founder
Hans Hartmann

Hans Hartmann

COO
Eric Friedman

Eric Friedman

CTO & Co-founder

Fitbit Locations

San Francisco, US
Boston, US
Dublin, IE
Hong Kong, HK
London, GB
Shenzhen, CN
Seattle, US
Minneapolis, US
New Delhi, IN
Toronto, CA
Vancouver, US
Melbourne, AU
Shanghai, CN
Minsk, BY
San Diego, US

Fitbit Metrics

Fitbit Summary

Founding Date

2007

Market capitalization

$1.88 B

Closing share price

$8.36

Fitbit Financials

FY, 2013FY, 2014FY, 2015

Revenue

$271 M$745 M$1.86 B

Income tax expense

$37.9 M$8 M$112 M

Fitbit Market Value History

Fitbit Online Presence

Fitbit News

Fitbit Company Life

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