Fitbit inspires people to exercise more, eat better and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

Company Growth (employees)
San Francisco, US
Size (employees)
1,500 (est)-6%
Fitbit was founded in 2007 and is headquartered in San Francisco, US

Key People at Fitbit

James Park

James Park

CEO and Co-Founder
Eric Friedman

Eric Friedman

CTO & Co-founder
Mark Silverio

Mark Silverio

Vice President, Sales - North America

Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, Dublin, Hong Kong and in 12 other locations
San Francisco, US (HQ)
405 Howard Street Suite 550
Hong Kong, HK
8/F & 11/F Admiralty Centre Tower 2, 18 Harcourt Road, Admiralty
Dublin, IE
76 Lower Baggot Street, Dublin 2, Ireland
Boston, US
250 Summer St

Fitbit Data and Metrics

Fitbit Financial Metrics

Fitbit's revenue was reported to be $2.2 b in FY, 2016 which is a 17% increase from the previous period.
Numbers are in $, USD

Revenue (FY, 2016)

2.2 b

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

845.9 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(102.8 m)

EBIT (FY, 2016)

(112.5 m)

Market capitalization (26-May-2017)

1.2 b

Closing share price (26-May-2017)


Cash (31-Dec-2016)

301.3 m
Fitbit's current market capitalization is $1.2 b.
Numbers are in $, USDFY, 2013FY, 2014FY, 2015FY, 2016


271.1 m745.4 m1.9 b2.2 b

Revenue growth, %


Cost of goods sold

956.9 m1.3 b

Gross profit

901.1 m845.9 m

Gross profit Margin, %


Sales and marketing expense

332.7 m491.3 m

R&D expense

150 m320.2 m

General and administrative expense

77.8 m146.9 m

Operating expense total

552.9 m958.3 m


348.2 m(112.5 m)

EBIT margin, %


Interest expense

(1 m)3.2 m

Interest income

3.2 m

Pre tax profit

287.9 m(109.3 m)

Income tax expense

37.9 m8 m112.3 m(6.5 m)

Net Income

175.7 m(102.8 m)
Numbers are in $, USDFY, 2015FY, 2016


535.8 m301.3 m

Accounts Receivable

469.3 m477.8 m


178.1 m230.4 m

Current Assets

1.4 b1.5 b


44.5 m76.6 m


22.2 m51 m

Total Assets

1.5 b1.8 b

Accounts Payable

260.8 m313.8 m

Current Liabilities

508.3 m761.9 m

Common Stock

18 k

Additional Paid-in Capital

737.8 m859.3 m

Retained Earnings

242.9 m140.1 m

Total Equity

981.5 m998.5 m

Financial Leverage

1.5 x1.8 x
Numbers are in $, USDFY, 2015FY, 2016

Net Income

175.7 m(102.8 m)

Depreciation and Amortization

21.1 m57.9 m

Accounts Receivable

(231.1 m)(8.7 m)


(68.1 m)(62 m)

Accounts Payable

56.8 m45.7 m

Cash From Operating Activities

340.2 m109.5 m

Purchases of PP&E

(30.6 m)(78.6 m)

Cash From Investing Activities

(170 m)(392.7 m)

Long-term Borrowings

(294.5 m)

Cash From Financing Activities

401.1 m49 m

Interest Paid

1.2 m624 k

Income Taxes Paid

150.9 m34 m
Y, 2016

Financial Leverage

1.8 x

Fitbit Operating Metrics

Fitbit's Active Users was reported to be 23.2 m in 2016
Y, 2014Y, 2015Y, 2016

Registered Users

11 m29 m50.2 m

Devices sold

10.9 m21.4 m22.3 m

Active Users

6.7 m16.9 m23.2 m

Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
PebbleDecember 07, 2016$23 m

Fitbit Market Value History

Fitbit Median Salaries

Source: 126 public H-1B filings from Fitbit

Fitbit Online and Social Media Presence

Fitbit News and Updates

Fitbit Company Life and Culture

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