OverviewSuggest Edit

Fitbit is a company providing wearable devices with software and services that aim to help users reach their health and fitness goals. It offers Fitbit Tracker, a device that automatically tracks data activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

TypePublic
Founded2007
HQSan Francisco, CA, US
Websitefitbit.com
Employee Ratings4.2
Overall CultureD

Latest Updates

Employees (est.) (Oct 2020)1,764(+3%)
Job Openings11
Revenue (FY, 2019)$1.4 B(-5%)
Share Price (Jan 2021)$16.4 K(-6%)
Cybersecurity ratingCMore

Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
Amy McDonough

Amy McDonough

SVP and General Manager, Fitbit Health Solutions
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder, Director
John Moore

John Moore

Medical Director
Josh Stein

Josh Stein

Chief Growth Officer
Ron Kisling

Ron Kisling

CFO
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Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, Issaquah, San Diego and in 11 other locations
San Francisco, CA, US (HQ)
199 Fremont St, San Francisco
Boston, MA, US
1 Marina Park Drive #701
Issaquah, WA, US
14331 Issaquah-Hobart Road Southeast
San Diego, CA, US
15255 Innovation Dr #200
Minsk, BY
6th Floor, Suite 10, vulica Klary Cetkin 51
Kitchener, CA
305 King St W
Show all (15)

Fitbit Financials and Metrics

Fitbit Revenue

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Fitbit's revenue was reported to be $1.43 b in FY, 2019 which is a 5.1% decrease from the previous period.
USD

Revenue (Q3, 2020)

363.9m

Gross profit (Q3, 2020)

135.8m

Gross profit margin (Q3, 2020), %

37.3%

Net income (Q3, 2020)

(54.5m)

EBIT (Q3, 2020)

(51.2m)

Market capitalization (27-Jan-2021)

1.9b

Closing stock price (27-Jan-2021)

16.4k

Cash (3-Oct-2020)

373.4m

EV

1.6b
Fitbit's current market capitalization is $1.9 b.
Annual
USDFY, 2017FY, 2018FY, 2019

Revenue

1.6b1.5b1.4b

Revenue growth, %

(26%)(6%)(5%)

Cost of goods sold

924.6m908.4m1.0b

Gross profit

690.9m603.6m427.7m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

247.9m299.3m393.6m271.9m315.6m347.2m188.2m261.3m363.9m

Cost of goods sold

133.7m180.3m240.1m182.4m205.3m239.2m133.2m168.2m228.1m

Gross profit

114.1m119.0m153.5m89.5m110.2m108.0m54.9m93.0m135.8m

Gross profit Margin, %

46%40%39%33%35%31%29%36%37%
Annual
USDFY, 2017FY, 2018FY, 2019

Cash

342.0m474.0m334.5m

Accounts Receivable

406.0m414.2m435.3m

Prepaid Expenses

97.3m42.3m28.7m

Inventories

123.9m124.9m136.8m
Annual
USDFY, 2017FY, 2018FY, 2019

Net Income

(277.2m)(185.8m)(320.7m)

Depreciation and Amortization

50.9m56.8m62.8m

Inventories

92.1m(12.9m)(18.5m)

Accounts Payable

(86.1m)35.2m(52.6m)
USDFY, 2017

Revenue/Employee

963.3k

Financial Leverage

1.9 x

P/E Ratio

(4.8)
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 39 k in FY, 2019. Fitbit's Active Users was reported to be 29.6 m in FY, 2019. Fitbit's Devices Sold was reported to be 2.2 m in Q1, 2020.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020

Countries

50636565657886868686878787100100100

Stores

45 k50 k55 k55 k54 k46 k45 k47 k39 k39 k39 k39 k39 k39 k39 k

Devices Sold

10.9 m21.36 m22.3 m3 m3.4 m3.6 m15.34 m2.15 m2.7 m3.5 m13.94 m2.93 m3.53 m3.54 m15.99 m2.2 m

Active Users

6.7 m16.9 m23.24 m25.37 m25 m27.63 m29.57 m
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Fitbit Acquisitions / Subsidiaries

Company NameDateDeal Size
Twine HealthFebruary 13, 2018
Vector WatchJanuary 10, 2017
PebbleDecember 07, 2016$23 m
CoinMay 18, 2016
FitStarMarch 05, 2015$17.8 m
Switch2HealthJanuary 01, 2013
Fitbit Holdings Unlimited Company
Fitbit International Limited
Fitbit Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 23.9% from APAC, 23.9% from Europe, Middle East, and Africa, 5.5% from Americas excluding United States and 46.6% from United States

Fitbit Cybersecurity Score

Cybersecurity ratingPremium dataset

C

79/100

SecurityScorecard logo

Fitbit Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Fitbit Online and Social Media Presence

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Fitbit Company Culture

  • Overall Culture

    D

    60/100

  • CEO Rating

    D-

    57/100

  • Compensation

    B

    72/100

  • Diversity

    C-

    61/100

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Fitbit News and Updates

A First Look At The Fitbit Charge 5?

A render of a new Fitbit likely to end up known as the Charge 5 has been published online.

How A Future Fitbit May Monitor Your Blood Pressure

Fitbit co-founder Eric Friedman has talked about its plans for a wearable blood pressure monitor feature in an interesting interview.

The 5 best Fitbit trackers and smartwatches to improve your health and fitness

Table of Contents: Masthead StickySummary List Placement A fitness tracker or smartwatch is an incredible tool to help you pay more attention to patterns in your health, get serious about fitness training, or even just increase your daily step count. One of the brands at the forefront of the industr…

The best Amazon Prime Day 2021 deals on Fitbit watches are now live, including discounts on the Sense Advanced and Inspire 2

  Summary List Placement Fitbit is one of the most reputable names in the fitness industry and rightly so — the brand offers a wide variety of activity trackers, health wearables, and smartwatches that are among the best on the market.  Whether you're a serious runner who wants to track mileage or …

Best Early Amazon Prime Day Fitbit Deals 2021

  Summary List Placement Fitbit is one of the most reputable names in fitness wearables and rightly so — the brand offers a huge variety of fitness and health trackers and smartwatches at different price points for different people's needs.  Whether you're a serious runner who wants to track their …

EXCLUSIVE: Google is downsizing its health team and moving employees to Fitbit as part of a major reorganization

Summary List PlacementGoogle's healthcare group is moving more than 100 employees into other areas of the company, according to three current and former Alphabet employees, and an internal memo seen by Insider. The employees were not authorized to speak to the press. More than 130 employees inside…
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Fitbit Blogs

Dessert Recipe: Oats & Chia Chocolate Peanut Butter Pudding with Berries

This quick and easy oats and chia pudding recipe is sure to be a staple. The post Dessert Recipe: Oats & Chia Chocolate Peanut Butter Pudding with Berries appeared first on Fitbit Blog.

How Your Friendships Can Make You A Healthier Person

If you want to be a healthier person, it turns out that making friendships a priority is one of the best things you can do. The post How Your Friendships Can Make You A Healthier Person appeared first on Fitbit Blog.

Heart Rate Variability: What It Is and Why It Matters

Discover what Heart Rate Variability (HRV) is and how it can help you to understand body strain and stress. The post Heart Rate Variability: What It Is and Why It Matters appeared first on Fitbit Blog.

7 Dietitian-Approved Snacks to Eat While Watching the Summer’s Biggest Competition

These sports-themed snacks are the perfect choice to nosh on while watching the big competition this summer. The post 7 Dietitian-Approved Snacks to Eat While Watching the Summer’s Biggest Competition appeared first on Fitbit Blog.

Should You Try Acupuncture for Better Sleep?

You’ve tried it all, and still can’t seem to doze off in a reasonable amount of time or get a good night’s sleep. Maybe it’s time to consider acupuncture. The post Should You Try Acupuncture for Better Sleep? appeared first on Fitbit Blog.

A Guide to Rice: How to Pick Which One is Right For You

White, brown, wild, or basmati? With about 5,000 varieties of rice from around the world, it can be tricky knowing which rice to reach for. The post A Guide to Rice: How to Pick Which One is Right For You appeared first on Fitbit Blog.
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Fitbit Frequently Asked Questions

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Who are Fitbit key executives?

    Fitbit's key executives are James Park, Amy McDonough and Eric N. Friedman.

  • How many employees does Fitbit have?

    Fitbit has 1,764 employees.

  • What is Fitbit revenue?

    Latest Fitbit annual revenue is $1.4 b.

  • What is Fitbit revenue per employee?

    Latest Fitbit revenue per employee is $813.4 k.

  • Who are Fitbit competitors?

    Competitors of Fitbit include Athos, Xiaomi and LG Electronics.

  • Where is Fitbit headquarters?

    Fitbit headquarters is located at 199 Fremont St, San Francisco, San Francisco.

  • Where are Fitbit offices?

    Fitbit has offices in San Francisco, Boston, Issaquah, San Diego and in 11 other locations.

  • How many offices does Fitbit have?

    Fitbit has 15 offices.