Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance. It collects activity data automatically while it is worn by the user all day. The collected data are wirelessly uploaded to a website where users can see and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.
Company Growth (employees)
San Francisco, US
Size (employees)
1,753 (est)-11%
Fitbit was founded in 2007 and is headquartered in San Francisco, US

Key People/Management at Fitbit

William Zerella

William Zerella

Mark Silverio

Mark Silverio

Vice President, Sales - North America
James Park

James Park

Eric Friedman

Eric Friedman

Jeff Devine

Jeff Devine

EVP Operations
Tim Rosa

Tim Rosa

Chief Marketing Officer

Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, San Diego, Dublin 2 and in 6 other locations
San Francisco, US (HQ)
Singapore, SG
1 Wallich St
Tokyo, JP
22F Shibuya Mark City, 1-12-1 Dogenzaka Shibuya-Ku
New Delhi, IN
Flat No.4, 1st Floor, Building No.600, Surya Kunj, Ram Singh Marg
Minsk, BY
51a, Tsetkin st., 6th Floor, Suite 10
Seoul, KR
1134, 440 Teheran-Ro
Show all (10)

Fitbit Financials and Metrics

Fitbit Financials

Fitbit's revenue was reported to be $2.2 b in FY, 2016

Revenue (Q3, 2017)

392.5 m

Net income (Q3, 2017)

(113.4 m)

Market capitalization (13-Nov-2017)

1.4 b

Cash (07-Jan-2017)

318.7 m
Fitbit's current market capitalization is $1.4 b.
USDFY, 2013FY, 2014FY, 2015FY, 2016


271.1 m745.4 m1.9 b2.2 b

Revenue growth, %


Cost of goods sold

956.9 m1.3 b

Gross profit

901.1 m845.9 m
USDQ2, 2015Q3, 2015Q3, 2016Q1, 2016Q2, 2016Q1, 2017Q2, 2017Q3, 2017


400.4 m409.3 m503.8 m505.4 m586.5 m298.9 m353.3 m392.5 m

Cost of goods sold

212.9 m213.2 m263.1 m271.6 m341.6 m180.6 m204.1 m

Gross profit

187.5 m196 m240.7 m233.8 m245 m118.3 m149.2 m

Gross profit Margin, %

USDFY, 2015FY, 2016


535.8 m301.3 m

Accounts Receivable

469.3 m477.8 m


178.1 m230.4 m

Current Assets

1.4 b1.5 b
USDQ2, 2015Q3, 2015Q3, 2016Q1, 2016Q2, 2016Q1, 2017Q2, 2017


461.3 m462.3 m284.2 m722.1 m416.1 m374.3 m318.7 m

Accounts Receivable

252 m244.9 m461.4 m339.7 m377.5 m194.8 m216.3 m


186.9 m276.1 m215 m212.1 m190.6 m200.3 m141.5 m

Current Assets

968 m1.2 b1.4 b1.4 b1.4 b1.2 b1.1 b
USDFY, 2015FY, 2016

Net Income

175.7 m(102.8 m)

Depreciation and Amortization

21.1 m57.9 m

Accounts Receivable

(231.1 m)(8.7 m)


(68.1 m)(62 m)
USDQ2, 2015Q3, 2015Q3, 2016Q1, 2016Q2, 2016Q1, 2017Q2, 2017

Net Income

65.7 m111.5 m26.1 m11 m6.3 m(60.1 m)

Depreciation and Amortization

7.5 m12.4 m7 m

Accounts Receivable

(12.8 m)(5.5 m)461.4 m129.2 m377.5 m194.8 m


(76.3 m)(165.2 m)215 m(34.1 m)190.6 m200.3 m
USDY, 2017


199 k

Financial Leverage

1.6 x
Show all financial metrics

Fitbit Operating Metrics

Fitbit's Registered Users was reported to be 50 m in Q1, 2018. Fitbit's Stores was reported to be 46 k in Q3, 2017. Fitbit's Active Users was reported to be 23.2 m in FY, 2016, which is a 37% increase from the previous period. Fitbit's Devices Sold was reported to be 3.6 m in Q3, 2017
FY, 2014FY, 2015FY, 2016Q1, 2018Q2, 2018Q3, 2017


45 k50 k55 k55 k54 k46 k



Devices Sold

10.9 m21.36 m22.3 m3 m3.4 m3.6 m

Registered Users

11.07 m29.03 m50.2 m50 m
Show all operating metrics

Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
PebbleDecember 07, 2016$23 m

Fitbit Market Value History

Fitbit Revenue Breakdown

Fitbit Median Salaries

Source: 126 public H-1B filings from Fitbit

Fitbit's Web-traffic and Trends

Fitbit Online and Social Media Presence

Fitbit News and Updates

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NIH's All of Us program to collect data from Fitbit wearables of 10,000 participants

The program will distribute Fitbit devices to a representative sample of All of Us participants for a one-year study to determine its use on a larger scale in the program.

Fitbit beats analyst estimates but takes a net loss of $113 million in Q3

 It seems Fitbit is only slightly benefitting from the news of its new products — particularly the Fitbit Ionic device. The company just reported it beat analyst estimates with a non-GAAP net loss per share of $0.01, with $393 million in revenue; though that’s down from the $504 million in revenue l…

Fitbit reports better than expected quarterly revenue

(Reuters) - Wearable device maker Fitbit Inc forecast a better-than-expected bottom line for the holiday quarter, as the company reaps the benefits of its latest launches.

Fitbit Posts $113 Million Loss in Q3 Earnings Report

The San Francisco-based company reported $392.5 million in revenue for the quarter.

One Drop collaborates with Fitbit for diabetes data analysis

The popular diabetes management mobile app will integrate physical activity data to better inform patients and providers.
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Fitbit Company Life and Culture

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