Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company offers Fitbit Tracker, a device that automatically tracks data about person's activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. 

Employee Rating

3.1More
TypePublic
HQSan Francisco, US
Founded2007
Size (employees)1,750 (est)+6%
Websitefitbit.com
Fitbit was founded in 2007 and is headquartered in San Francisco, US
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Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder
Ron Kisling

Ron Kisling

CFO
Tim Rosa

Tim Rosa

Chief Marketing Officer
Koby Avital

Koby Avital

EVP of Engineering
Jeff Devine

Jeff Devine

EVP, Operations
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Fitbit Office Locations

Fitbit has offices in San Francisco, Tokyo, New Delhi, Minsk and in 7 other locations
San Francisco, (HQ)
199 Fremont Street
Boston,
701, 1 Marina Park Drive
San Diego,
200, 15255 Innovation Dr
Minsk,
51a, Tsetkin st., 6th Floor, Suite 10
Shanghai,
150 Hubin Road
Hong Kong,
18 Harcourt Rd
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Fitbit Financials and Metrics

Fitbit Revenue

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Fitbit's revenue was reported to be $1.62 b in FY, 2017 which is a 25.5% decrease from the previous period.
USD

Revenue (Q3, 2018)

393.6m

Gross profit (Q3, 2018)

153.5m

Gross profit margin (Q3, 2018), %

39%

Net income (Q3, 2018)

(2.1m)

EBIT (Q3, 2018)

(17.8m)

Market capitalization (12-Dec-2018)

1.2b

Closing stock price (12-Dec-2018)

5.0

Cash (29-Sep-2018)

402.2m
Fitbit's current market capitalization is $1.2 b.
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

271.1m745.4m1.9b2.2b1.6b

Revenue growth, %

175%149%17%(26%)

Cost of goods sold

210.8m387.8m956.9m1.3b924.6m

Gross profit

60.3m357.7m901.1m845.9m690.9m
Annual
USDFY, 2015FY, 2016FY, 2017

Cash

535.8m301.3m342.0m

Accounts Receivable

469.3m477.8m406.0m

Prepaid Expenses

43.5m66.3m97.3m

Inventories

178.1m230.4m123.9m
Annual
USDFY, 2015FY, 2016FY, 2017

Net Income

175.7m(102.8m)(277.2m)

Depreciation and Amortization

21.1m38.1m50.9m

Inventories

(68.1m)(62.0m)92.1m

Accounts Payable

56.8m45.7m(86.1m)
USDY, 2018

Financial Leverage

2 x
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 39 k in Q3, 2018. Fitbit's Devices Sold was reported to be 3.5 m in Q3, 2018.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018Q2, 2018Q3, 2018

Active Minutes (Wearables)

160 b

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m2.15 m2.70 m3.50 m

Stores

45 k50 k55 k55 k54 k46 k45 k47 k39 k39 k

Total Steps Tracked

95 t
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Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Twine HealthFebruary 13, 2018
Vector WatchJanuary 10, 2017
PebbleDecember 07, 2016$23 m
CoinMay 18, 2016
FitStarMarch 05, 2015$17.80 m
Switch2HealthJanuary 01, 2013
Fitbit International Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 7.1% from APAC, 27.2% from Europe, Middle East, and Africa, 7.2% from Americas excluding United States and 58.4% from United States

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Fitbit Online and Social Media Presence

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Fitbit News and Updates

Fitness Watches 2018 Global Market Key Players - Apple, Epson, Fujitsu, Microsoft, Vizux, Samsung, Sony, MOTOROLA, LG, Nike, Fitbit, Casio, TAG Heuer.....

Fitness Watches – Global Market Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Wearable Fitness Trackers 2018 Global Market Key Players - Apple Inc., Fitbit Inc., SAMSUNG ELECTRONICS CO., LTD., Sony Corporation, Xiaomi, Garmin Ltd., FOSSIL GROUP, INC. (MISFIT).....

Wearable Fitness Trackers – Global Market Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

The best UK deals for Tuesday: Huawei laptops, PS4 games, Fitbit smartwatches, and more

Every day we endeavour to bring you the very best deals to save you money. We also try our best to keep these deal round ups as varied as possible. Sure we could probably hit you with 20 laptop deals but what if you aren't in the market for a new laptop? With that in mind, we try and give you a fl…

The best UK deals for Friday: De'Longhi coffee machines, Sonos speakers, Fitbit smartwatches, and morewdxefcqufszuzezftuxetqsqxt

The perfect way to start your Friday isn't with a coffee, or a nice breakfast. It's with deals. Cold, fresh, unfiltered deals, straight from the source. And that is what we are supplying.  We have sourced the best deals for coffee machines (ironically), homeware, fitness trackers, and potential Ch…

Smart Sport Accessories Market 2018 Global Analysis By Key Players – Fitbit, Apple, Samsung, Sony, Motorola/Lenovo, Pebble, Garmin, Huawei

WiseGuyReports.Com Publish a New Market Research Report On –“ Smart Sport Accessories Market 2018 Global Analysis By Key Players – Fitbit, Apple, Samsung, Sony, Motorola/Lenovo, Pebble, Garmin, Huawei”. Posted via Industry Today. Follow us on Twitter @IndustryToday

AIB launches Fitbit Pay in Ireland

AIB has announced that starting today Fitbit Pay will be available to AIB customers in the Republic...
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Fitbit Blogs

Staying Balanced In Your 20s, 40s, and 60s

Not so light on your feet? Try these exercises to shore up your balance and help ward off a future injury The post Staying Balanced In Your 20s, 40s, and 60s appeared first on Fitbit Blog.

Healthy Recipe: Golden Beet Latkes with Smoked Salmon & Caraway Yogurt

Beets and parsnips make colorful pancakes, topped with a dollop of yogurt and a few flakes of smoked salmon. The post Healthy Recipe: Golden Beet Latkes with Smoked Salmon & Caraway Yogurt appeared first on Fitbit Blog.

Healthy Recipe: Crispy Chocolate Peanut Butter Bars

These easy bars taste like the crispy treats you grew up with, but use whole grains and nut butter. The post Healthy Recipe: Crispy Chocolate Peanut Butter Bars appeared first on Fitbit Blog.

Fitness For All: How Different Fitness Levels Can Work Together

Embarking on a fitness journey with people of different athletic backgrounds? Ensure everyone works up a sweat with training tips from Jens Voigt. The post Fitness For All: How Different Fitness Levels Can Work Together appeared first on Fitbit Blog.

3 Strength Moves to Improve Your Power and Performance

Basketball pro Andrew Wiggins unveils what strength-training moves are a slam dunk. The post 3 Strength Moves to Improve Your Power and Performance appeared first on Fitbit Blog.

4 Big Benefits of Getting Less Screen Time

Limiting screen time isn’t just for kids. Learn how taking breaks can help support your health and productivity. The post 4 Big Benefits of Getting Less Screen Time appeared first on Fitbit Blog.
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Fitbit Company Life and Culture

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Fitbit Frequently Asked Questions

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Who are Fitbit key executives?

    Fitbit's key executives are James Park, Eric N. Friedman and Ron Kisling.

  • How many employees does Fitbit have?

    Fitbit has 1,750 employees.

  • What is Fitbit revenue?

    Latest Fitbit annual revenue is $1.6 b.

  • What is Fitbit revenue per employee?

    Latest Fitbit revenue per employee is $923.2 k.

  • Who are Fitbit competitors?

    Competitors of Fitbit include MyFitnessPal, Athos and Garmin.

  • Where is Fitbit headquarters?

    Fitbit headquarters is located at 199 Fremont Street, San Francisco.

  • Where are Fitbit offices?

    Fitbit has offices in San Francisco, Tokyo, New Delhi, Minsk and in 7 other locations.

  • How many offices does Fitbit have?

    Fitbit has 11 offices.