OverviewSuggest Edit

Fitbit is a company providing wearable devices with software and services that help users reach their health and fitness goals. It offers Fitbit Tracker, a device that automatically tracks data activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

TypePublic
Founded2007
HQSan Francisco, US
Websitefitbit.com
Employee Ratings3.8
Culture scoreD

Latest Updates

Employees (est.) (Apr 2020)1,714(+2%)
Job Openings26
Revenue (FY, 2019)$1.4 B(-5%)
Share Price (May 2020)$6.4

Key People/Management at Fitbit

Amy McDonough

Amy McDonough

SVP and General Manager, Fitbit Health Solutions
James Park

James Park

CEO, President & Co-Founder
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder
John Moore

John Moore

Medical Director
Karen Romans

Karen Romans

Director of Clinical Operations & Customer Success
Mark Fritts

Mark Fritts

Senior Director of Marketing
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Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, Issaquah, Salt Lake City and in 9 other locations
San Francisco, US (HQ)
199 Fremont St, San Francisco
Boston, US
1 Marina Park Drive #701
Issaquah, US
14331 Issaquah-Hobart Road Southeast
Salt Lake City, US
90 400 W
San Diego, US
15255 Innovation Dr #200
Minsk, BY
51a, Tsetkin st
Show all (16)

Fitbit Financials and Metrics

Fitbit Revenue

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View revenue for all periods
Fitbit's revenue was reported to be $1.43 b in FY, 2019 which is a 5.1% decrease from the previous period.
USD

Revenue (Q1, 2020)

188.2m

Gross profit (Q1, 2020)

54.9m

Gross profit margin (Q1, 2020), %

29.2%

Net income (Q1, 2020)

20.3m

EBIT (Q1, 2020)

(125.7m)

Market capitalization (22-May-2020)

1.7b

Closing stock price (22-May-2020)

6.4

Cash (4-Apr-2020)

252.0m

EV

1.6b
Fitbit's current market capitalization is $1.7 b.
Annual
USDFY, 2017FY, 2018FY, 2019

Revenue

1.6b1.5b1.4b

Revenue growth, %

(26%)(6%)(5%)

Cost of goods sold

924.6m908.4m1.0b

Gross profit

690.9m603.6m427.7m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Revenue

247.9m299.3m393.6m271.9m315.6m347.2m188.2m

Cost of goods sold

133.7m180.3m240.1m182.4m205.3m239.2m133.2m

Gross profit

114.1m119.0m153.5m89.5m110.2m108.0m54.9m

Gross profit Margin, %

46%40%39%33%35%31%29%
Annual
USDFY, 2017FY, 2018FY, 2019

Cash

342.0m474.0m334.5m

Accounts Receivable

406.0m414.2m435.3m

Prepaid Expenses

97.3m42.3m28.7m

Inventories

123.9m124.9m136.8m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Cash

378.4m328.1m402.2m410.8m335.2m287.4m252.0m

Accounts Receivable

214.4m242.0m326.0m250.6m258.6m345.6m182.3m

Prepaid Expenses

59.1m63.2m45.5m26.5m24.1m33.4m56.7m

Inventories

145.4m140.4m195.1m174.5m161.9m245.1m105.7m
Annual
USDFY, 2017FY, 2018FY, 2019

Net Income

(277.2m)(185.8m)(320.7m)

Depreciation and Amortization

50.9m56.8m62.8m

Inventories

92.1m(12.9m)(18.5m)

Accounts Payable

(86.1m)35.2m(52.6m)
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020

Net Income

(80.9m)(199.1m)(201.2m)(79.5m)(148.0m)(199.9m)20.3m

Depreciation and Amortization

12.2m27.4m41.3m15.4m34.2m49.3m14.6m

Inventories

(27.3m)(24.2m)(80.1m)(51.0m)(41.2m)(125.5m)20.3m

Accounts Payable

(84.2m)(64.2m)16.4m(81.7m)(100.5m)11.8m(104.4m)
USDY, 2020

EV/EBIT

-12.4 x

EV/CFO

-18.9 x

Revenue/Employee

109.8k

Financial Leverage

2.2 x
Show all financial metrics

Fitbit Operating Metrics

Fitbit's Active Users was reported to be 29.6 m in FY, 2019. Fitbit's Stores was reported to be 39 k in FY, 2019. Fitbit's Devices Sold was reported to be 16 m in FY, 2019.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019

Countries

50 63 65 65 65 78 86 86 86 86 87 87 87 100 100

Stores

45 k50 k55 k55 k54 k46 k45 k47 k39 k39 k39 k39 k39 k39 k39 k

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m2.15 m2.70 m3.50 m13.94 m2.93 m3.53 m3.54 m15.99 m

Active Users

6.70 m16.90 m23.24 m25.37 m25 m27.63 m29.57 m
Show all operating metrics

Fitbit Acquisitions / Subsidiaries

Company NameDateDeal Size
Twine HealthFebruary 13, 2018
Vector WatchJanuary 10, 2017
PebbleDecember 07, 2016$23 m
CoinMay 18, 2016
FitStarMarch 05, 2015$17.80 m
Switch2HealthJanuary 01, 2013
Fitbit Holdings Unlimited Company
Fitbit International Limited
Fitbit Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 23.9% from APAC, 23.9% from Europe, Middle East, and Africa, 5.5% from Americas excluding United States and 46.6% from United States

Fitbit Online and Social Media Presence

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Fitbit Company Culture

  • Overall Culture

    D

    58/100

  • CEO Rating

    D-

    56/100

  • Compensation

    B-

    70/100

  • Diversity

    C-

    59/100

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Fitbit News and Updates

Fitbit launches a COVID-19 early detection study, and you can join from the Fitbit app

Fitbit’s activity-tracking wearable devices are already being used by a number of academic institutions to determine if they might be able to contribute to the early detection of COVID-19 and the flu, and now Fitbit itself is launching its own dedicated Fitbit COVID-19 Study, which users can sign up…

Fitbit makes contactless payments standard on new wristband model

Fitbit has launched its latest fitness wristband with contactless payments as a standard feature.

Global Smart Watch Market Outlook to 2025 Featuring Profiles of Apple, Samsung, Garmin, Fitbit, Fossil, Huawei, and More

DUBLIN, April 2, 2020 /PRNewswire/ -- The "Smart Watch Market - Growth, Trends, and Forecast (2020-2025)" report has been added to ResearchAndMarkets.com's offering. The global smartwatch market was valued at shipments volume of 43.87 million in 2018 and it is expected to reach a volume...

Fitbit announces Charge 4 device in attempt to move beyond step counts

Fitbit Inc. is looking to move beyond counting steps with its latest wearable device.

Fitbit Unveils Fitbit Charge 4 With GPS, Spotify & Great Personalized Heart Metric

The latest tracker from Fitbit claims to be the most advanced yet, with personalized health and fitness tracking and Spotify – Connect & Control.

Google’s acquisition of Fitbit could pose ‘high level of risk to privacy and data protection’

The European Data Protection Board has ordered the firms to mitigate possible risks.
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Fitbit Blogs

Your Guide to Virtual Workouts

Keep the following things in mind to get the most from video workouts. The post Your Guide to Virtual Workouts appeared first on Fitbit Blog.

Having Trouble Sleeping? Try These Expert-Backed Tips

If you’re having trouble sleeping lately, you’re not alone. Check out our expert-backed tips to help improve your sleep hygiene and get you back on track. The post Having Trouble Sleeping? Try These Expert-Backed Tips appeared first on Fitbit Blog.

Sweat it Out with Harley Pasternak’s AZM Workout

Reap the benefits of working out using Fitbit's Active Zone Minutes. The post Sweat it Out with Harley Pasternak’s AZM Workout appeared first on Fitbit Blog.

5 Ways to Be More Mindful When Working from Home

Changing your mindset may change your habits. The post 5 Ways to Be More Mindful When Working from Home appeared first on Fitbit Blog.

Why Exercise is Good for Your Immunity

Working out is one of the best ways to keep your immune system in check. The post Why Exercise is Good for Your Immunity appeared first on Fitbit Blog.

Stay Mindful and #FitAtHome with Two New Series From Fitbit

We’re continuing our #FitAtHome workout series as well as introducing a new mindfulness series with Ten Percent Happier. The post Stay Mindful and #FitAtHome with Two New Series From Fitbit appeared first on Fitbit Blog.
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Fitbit Frequently Asked Questions

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Who are Fitbit key executives?

    Fitbit's key executives are Amy McDonough, James Park and Eric N. Friedman.

  • How many employees does Fitbit have?

    Fitbit has 1,714 employees.

  • What is Fitbit revenue?

    Latest Fitbit annual revenue is $1.4 b.

  • What is Fitbit revenue per employee?

    Latest Fitbit revenue per employee is $837.1 k.

  • Who are Fitbit competitors?

    Competitors of Fitbit include Garmin, Fossil Group and Apple.

  • Where is Fitbit headquarters?

    Fitbit headquarters is located at 199 Fremont St, San Francisco, San Francisco.

  • Where are Fitbit offices?

    Fitbit has offices in San Francisco, Boston, Issaquah, Salt Lake City and in 9 other locations.

  • How many offices does Fitbit have?

    Fitbit has 16 offices.