Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company offers Fitbit Tracker, a device that automatically tracks data about person's activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. 
San Francisco, US
Size (employees)
1,652 (est)-5%
Fitbit was founded in 2007 and is headquartered in San Francisco, US
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Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder
Ron Kisling

Ron Kisling

Tim Rosa

Tim Rosa

Chief Marketing Officer
Koby Avital

Koby Avital

EVP of Engineering
Jeff Devine

Jeff Devine

EVP, Operations
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Fitbit Office Locations

Fitbit has offices in Dublin, Singapore, Tokyo, New Delhi and in 7 other locations
San Francisco, US (HQ)
199 Fremont Street
Boston, US
701, 1 Marina Park Drive
San Diego, US
200, 15255 Innovation Dr
Minsk, BY
51a, Tsetkin st., 6th Floor, Suite 10
Shanghai, CN
150 Hubin Road
Hong Kong, HK
18 Harcourt Rd
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Fitbit Financials and Metrics

Fitbit Revenue

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Fitbit's revenue was reported to be $1.62 b in FY, 2017 which is a 25.5% decrease from the previous period.

Revenue (Q2, 2018)

547.2 m

Gross profit (Q2, 2018)

233.1 m

Gross profit margin (Q2, 2018), %


Net income (Q2, 2018)

(199.1 m)

EBIT (Q2, 2018)

(182.4 m)

Market capitalization (14-Aug-2018)

1.3 b

Closing stock price (14-Aug-2018)


Cash (30-Jun-2018)

328.1 m
Fitbit's current market capitalization is $1.3 b.
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


271.1 m745.4 m1.9 b2.2 b1.6 b

Revenue growth, %


Cost of goods sold

210.8 m387.8 m956.9 m1.3 b924.6 m

Gross profit

60.3 m357.7 m901.1 m845.9 m690.9 m
USDFY, 2015FY, 2016FY, 2017


535.8 m301.3 m342 m

Accounts Receivable

469.3 m477.8 m406 m

Prepaid Expenses

43.5 m66.3 m97.3 m


178.1 m230.4 m123.9 m
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017Q1, 2018Q2, 2018


461.3 m462.3 m722.1 m416.1 m284.2 m374.3 m318.7 m280.7 m378.4 m328.1 m

Accounts Receivable

252 m244.9 m339.7 m377.5 m461.4 m194.8 m216.3 m261 m214.4 m242 m

Prepaid Expenses

18.2 m21.2 m60 m59.8 m86.4 m58.8 m97.7 m173.7 m59.1 m


186.9 m276.1 m212.1 m190.6 m215 m200.3 m141.5 m138.8 m145.4 m140.4 m
USDFY, 2015FY, 2016FY, 2017

Net Income

175.7 m(102.8 m)(277.2 m)

Depreciation and Amortization

21.1 m38.1 m40 m


(68.1 m)(62 m)92.1 m

Accounts Payable

56.8 m45.7 m(86.1 m)
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017Q1, 2018Q2, 2018

Net Income

65.7 m111.5 m11 m17.4 m43.5 m(60.1 m)(118.3 m)(231.7 m)(80.9 m)(199.1 m)

Depreciation and Amortization

7.5 m12.4 m7 m14.2 m25.5 m10.5 m22 m32.5 m12.2 m27.4 m


(76.3 m)(165.2 m)(34.1 m)(13.4 m)(50.9 m)200.3 m81.5 m79.4 m(27.3 m)(24.2 m)

Accounts Payable

(5.6 m)119.8 m(16.3 m)(39.4 m)(13.1 m)(176.6 m)(217 m)(122.2 m)(84.2 m)(64.2 m)
USDY, 2018

Financial Leverage

1.9 x
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 47 k in Q1, 2018. Fitbit's Devices Sold was reported to be 2.2 k in Q1, 2018.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018


50 63 65 65 65 78 86 86

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m2.15 k


45 k50 k55 k55 k54 k46 k45 k47 k

Total Steps Tracked

95 t
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Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Twine Health (16)February 13, 2018
Vector Watch (15)January 10, 2017
Pebble December 07, 2016$23 m
Coin (49)May 18, 2016
FitStar March 05, 2015$17.80 m
Switch2Health January 01, 2013
Fitbit International Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 7.1% from APAC, 27.2% from Europe, Middle East, and Africa, 7.2% from Americas excluding United States and 58.4% from United States

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Fitbit Online and Social Media Presence

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Fitbit News and Updates

Fitbit’s upcoming Charge 3 to sport full touchscreen, per leak

This appears to be the Fitbit Charge 3 and, if it is, several big changes are in the works for Fitbit’s premier fitness tracker band. The leak comes from Android Authority which points to the changes. First, the device has a full touchscreen rather than a clunky quasi-touchscreen like the Charge 2. …

Fitbit’s lame period feature proves the need for more women in tech

Once again it has being proven that more women are needed in tech after Fitbit’s period tracking feature only allows women to log their menstrual cycle if it lasted for 10 days or fewer. How long does your period last? Five days? A week? Two weeks? A month? It’s a question that doesn’t have a consis…

Fueled by Smartwatch Sales, Fitbit Says It’s on the Comeback Trail

Revenue drops 15%, but the new Versa smartwatch sells out.

Earnings Results: Fitbit stock gains as smartwatch revenue overtakes tracker sales for the first time

Fitbit Inc.’s new Versa smartwatch maintained momentum after its launch, helping the company beat expectations in its latest quarter.

Fitbit stock gains after earnings, revenue beat expectations

Shares of Fitbit Inc. were up 6.4% in after-hours trading Wednesday after the wearables pioneer posted better-than-expected results for its second quarter and delivered an in-line outlook for the third quarter. The company reported a net loss of $118.3 million, or 49 cents a share, compared with a …

Fitbit jumps after earnings beat

The fitness tech company also gave better-than-expected third-quarter outlook.
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Fitbit Company Life and Culture

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