Fitbit inspires people to exercise more, eat better and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

Company Growth (employees)
San Francisco, US
Size (employees)
1,500 (est)-6%
Fitbit was founded in 2007 and is headquartered in San Francisco, US

Key People at Fitbit

James Park

James Park

CEO and Co-Founder
Hans Hartmann

Hans Hartmann

Eric Friedman

Eric Friedman

CTO & Co-founder
Mark Silverio

Mark Silverio

Vice President, Sales - North America
Jeff Devine

Jeff Devine

EVP Operations

Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, Dublin, Hong Kong and in 13 other locations
San Francisco, US
Shenzhen, CN
London, GB
Vancouver, US
Toronto, CA
Melbourne, AU
New Delhi, IN
Shanghai, CN
Minneapolis, US
Seattle, US
Minsk, BY
San Diego, US
Hong Kong, HK
Dublin, IE
Boston, US

Fitbit Metrics

Fitbit Summary

Market capitalization

$1.3 b

Closing share price

Fitbit's current market capitalization is $1.3 b.

Fitbit Financials

Fitbit's revenue is $2.2 b in FY, 2016 which is a 16.8% increase from the previous period.
FY, 2013FY, 2014FY, 2015FY, 2016


$271.1 m$745.4 m$1.9 b$2.2 b

Revenue growth, %


Gross profit

$901.1 m

Operating expense total

$552.9 m


$348.2 m

Income tax expense

$37.9 m$8 m$112.3 m

Net Income

$175.7 m($102.8 m)

Operating cash flow

$340.2 m

Fitbit Operating Metrics

Fitbit had 23.2 m Active Users in 2016
Y, 2014Y, 2015Y, 2016

Registered Users

11 m29 m50.2 m

Devices sold

10.9 m21.4 m22.3 m

Active Users

6.7 m16.9 m23.2 m

Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
PebbleDecember 07, 2016$23 m

Fitbit Market Value History

Fitbit Online Presence

Fitbit News

Fitbit Company Life

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