Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company offers Fitbit Tracker, a device that automatically tracks data about person's activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. 
Type
Public
HQ
San Francisco, US
Founded
2007
Size (employees)
1,652 (est)-5%
Website
fitbit.com
Fitbit was founded in 2007 and is headquartered in San Francisco, US
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Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
William Zerella

William Zerella

CFO
Eric Friedman

Eric Friedman

Chief Technology Officer & Co-Founder
Ron Kisling

Ron Kisling

Chief Accounting Officer
Miko Gellerman

Miko Gellerman

VP, Business Planning and Analysis
Anu Bedi

Anu Bedi

VP, Global Tax
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Fitbit Office Locations

Fitbit has offices in Dublin, Singapore, Tokyo, New Delhi and in 7 other locations
San Francisco, US (HQ)
199 Fremont Street
Boston, US
701, 1 Marina Park Drive
San Diego, US
200, 15255 Innovation Dr
Minsk, BY
51a, Tsetkin st., 6th Floor, Suite 10
Shanghai, CN
150 Hubin Road
Hong Kong, HK
18 Harcourt Rd
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Fitbit Financials and Metrics

Fitbit Financials

Fitbit's revenue was reported to be $1.62 b in FY, 2017 which is a 25.5% decrease from the previous period.
USD

Revenue (Q1, 2018)

247.9 m

Gross profit (Q1, 2018)

114.1 m

Gross profit margin (Q1, 2018), %

46%

Net income (Q1, 2018)

(80.9 m)

EBIT (Q1, 2018)

(83.4 m)

Market capitalization (14-Jun-2018)

1.8 b

Closing share price (14-Jun-2018)

7.4

Cash (31-Mar-2018)

378.4 m
Fitbit's current market capitalization is $1.8 b.
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

271.1 m745.4 m1.9 b2.2 b1.6 b

Revenue growth, %

175%149%17%(26%)

Cost of goods sold

210.8 m387.8 m956.9 m1.3 b924.6 m

Gross profit

60.3 m357.7 m901.1 m845.9 m690.9 m
Annual
USDFY, 2015FY, 2016FY, 2017

Cash

535.8 m301.3 m342 m

Accounts Receivable

469.3 m477.8 m406 m

Prepaid Expenses

43.5 m66.3 m97.3 m

Inventories

178.1 m230.4 m123.9 m
Quarterly
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017Q1, 2018

Cash

461.3 m462.3 m722.1 m416.1 m284.2 m374.3 m318.7 m280.7 m378.4 m

Accounts Receivable

252 m244.9 m339.7 m377.5 m461.4 m194.8 m216.3 m261 m214.4 m

Prepaid Expenses

18.2 m21.2 m60 m59.8 m86.4 m58.8 m97.7 m173.7 m59.1 m

Inventories

186.9 m276.1 m212.1 m190.6 m215 m200.3 m141.5 m138.8 m145.4 m
Annual
USDFY, 2015FY, 2016FY, 2017

Net Income

175.7 m(102.8 m)(277.2 m)

Depreciation and Amortization

21.1 m38.1 m40 m

Inventories

(68.1 m)(62 m)92.1 m

Accounts Payable

56.8 m45.7 m(86.1 m)
Quarterly
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017Q1, 2018

Net Income

65.7 m111.5 m11 m17.4 m43.5 m(60.1 m)(118.3 m)(231.7 m)(80.9 m)

Depreciation and Amortization

7.5 m12.4 m7 m14.2 m25.5 m10.5 m22 m32.5 m12.2 m

Inventories

(76.3 m)(165.2 m)(34.1 m)(13.4 m)(50.9 m)200.3 m81.5 m79.4 m(27.3 m)

Accounts Payable

(5.6 m)119.8 m(16.3 m)(39.4 m)(13.1 m)(176.6 m)(217 m)(122.2 m)(84.2 m)
USDY, 2018

Revenue/Employee

150 k

Financial Leverage

1.8 x
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 47 k in Q1, 2018. Fitbit's Devices Sold was reported to be 2.2 k in Q1, 2018.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018

Countries

50 63 65 65 65 78 86 86

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m2.15 k

Stores

45 k50 k55 k55 k54 k46 k45 k47 k

Total Steps Tracked

95 t
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Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Twine Health (16)February 13, 2018
Vector Watch (15)January 10, 2017
Pebble December 07, 2016$23 m
Coin (49)May 18, 2016
FitStar March 05, 2015$17.80 m
Switch2Health January 01, 2013
Fitbit International Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 7.1% from APAC, 27.2% from Europe, Middle East, and Africa, 7.2% from Americas excluding United States and 58.4% from United States

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Fitbit Online and Social Media Presence

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Fitbit News and Updates

Fitbit employees charged with stealing Jawbone trade secrets

Six current and former Fitbit employees have been hit with a federal indictment over the theft of trade secrets from one-time rival, Jawbone. All had worked for Jawbone for at least a year between 2011 and 2015, before jumping ship and getting hired by the company’s chief competitor. The allegations…

Fitbit's six current, ex-staff indicted in Jawbone trade secrets case

(Reuters) - ​Six former and current employees of Fitbit Inc were ​charged in a federal indictment for possessing trade secrets stolen from rival Jawbone, according to a statement from the Department of Justice on Thursday.

Fitbit's 6 current, ex-staff indicted in Jawbone trade secrets case

June 15 (Reuters) - ​Six former and current employees of Fitbit Inc were ​charged in a federal indictment for possessing trade secrets stolen from rival Jawbone, according to a statement from the Department of Justice on Thursday.

Amazon has the Fitbit Charge 2 on sale for $50 off

With Father’s Day a few days away, maybe it’s time to get something for your dad that he might like to use on a daily basis. More and more people are getting in shape with the help of activity trackers, so why not start with a new Fitbit Charge 2 or other Fitbit devices that are currently on sale …
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