OverviewSuggest Edit

Fitbit is a company providing wearable devices with software and services that aim to help users reach their health and fitness goals. It offers Fitbit Tracker, a device that automatically tracks data activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

TypePublic
Founded2007
HQSan Francisco, CA, US
Websitefitbit.com
Employee Ratings4.1
Overall CultureD

Latest Updates

Employees (est.) (Oct 2020)1,764(+3%)
Revenue (FY, 2019)$1.4 B(-5%)
Share Price (Jan 2021)$16.4 K(-6%)
Cybersecurity ratingCMore
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Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
Amy McDonough

Amy McDonough

SVP and General Manager, Fitbit Health Solutions
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder, Director
John Moore

John Moore

Medical Director
Josh Stein

Josh Stein

Chief Growth Officer
Ron Kisling

Ron Kisling

CFO
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Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, Issaquah, San Diego and in 11 other locations
San Francisco, CA, US (HQ)
199 Fremont St, San Francisco
Boston, MA, US
1 Marina Park Drive #701
Issaquah, WA, US
14331 Issaquah-Hobart Road Southeast
San Diego, CA, US
15255 Innovation Dr #200
Minsk, BY
6th Floor, Suite 10, vulica Klary Cetkin 51
Kitchener, CA
305 King St W
Show all (15)

Fitbit Financials and Metrics

Fitbit Revenue

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View revenue for all periods
Fitbit's revenue was reported to be $1.43 b in FY, 2019 which is a 5.1% decrease from the previous period.
USD

Revenue (Q3, 2020)

363.9m

Gross profit (Q3, 2020)

135.8m

Gross profit margin (Q3, 2020), %

37.3%

Net income (Q3, 2020)

(54.5m)

EBIT (Q3, 2020)

(51.2m)

Market capitalization (27-Jan-2021)

1.9b

Closing stock price (27-Jan-2021)

16.4k

Cash (3-Oct-2020)

373.4m

EV

1.6b
Fitbit's current market capitalization is $1.9 b.
Annual
USDFY, 2018FY, 2019

Revenue

1.5b1.4b

Revenue growth, %

(6%)(5%)

Cost of goods sold

908.4m1.0b

Gross profit

603.6m427.7m
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

271.9m313.6m347.2m188.2m261.3m363.9m

Cost of goods sold

182.4m205.3m239.2m133.2m168.2m228.1m

Gross profit

89.5m110.2m108.0m54.9m93.0m135.8m

Gross profit Margin, %

33%35%31%29%36%37%
Annual
USDFY, 2018FY, 2019

Cash

474.0m334.5m

Accounts Receivable

414.2m435.3m

Prepaid Expenses

42.3m28.7m

Inventories

124.9m136.8m
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Cash

410.8m335.2m287.4m252.0m343.5m373.4m

Accounts Receivable

250.6m258.6m345.6m182.3m215.4m358.5m

Prepaid Expenses

26.5m24.1m33.4m56.7m31.8m35.0m

Inventories

174.5m161.9m245.1m105.7m65.4m99.0m
Annual
USDFY, 2018FY, 2019

Net Income

(185.8m)(320.7m)

Depreciation and Amortization

56.8m62.8m

Inventories

(12.9m)(18.5m)

Accounts Payable

35.2m(52.6m)
Quarterly
USDQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Net Income

(79.5m)(148.0m)(199.9m)20.3m(83.8m)(138.3m)

Depreciation and Amortization

15.4m34.2m49.3m14.6m28.1m41.7m

Inventories

(51.0m)(41.2m)(125.5m)20.3m56.5m21.4m

Accounts Payable

(81.7m)(100.5m)11.8m(104.4m)(123.7m)(23.0m)
USDFY, 2018

Revenue/Employee

866.3k

Financial Leverage

2.1 x

P/E Ratio

(6.5)
Show all financial metrics

Fitbit Operating Metrics

Fitbit's Stores was reported to be 39 k in FY, 2019. Fitbit's Active Users was reported to be 29.6 m in FY, 2019.
FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020Q2, 2020Q3, 2020Jan, 2022

Active Users

27.63 m29.57 m

Countries

878787100100100100100

Patents (US)

453

Stores

39 k39 k39 k39 k39 k
Show all operating metrics

Fitbit Acquisitions / Subsidiaries

Company NameDateDeal Size
Twine HealthFebruary 13, 2018
Vector WatchJanuary 10, 2017
PebbleDecember 07, 2016$23 m
CoinMay 18, 2016
FitStarMarch 05, 2015$17.8 m
Switch2HealthJanuary 01, 2013
Fitbit Holdings Unlimited Company
Fitbit International Limited
Fitbit Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 5.5% from Americas excluding United States, 23.9% from Europe, Middle East, and Africa, 23.9% from APAC and 46.6% from United States

Fitbit Cybersecurity Score

Cybersecurity ratingPremium dataset

C

73/100

SecurityScorecard logo

Fitbit Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Fitbit Online and Social Media Presence

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Fitbit Company Culture

  • Overall Culture

    D

    60/100

  • CEO Rating

    D-

    54/100

  • Compensation

    B

    73/100

  • Diversity

    C-

    61/100

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Fitbit News and Updates

Fitbit Consumers Claim Burn Hazard Goes Beyond Recalled Device

Fitbit Consumers Claim Burn Hazard Goes Beyond Recalled Device

Nine Fitbit Trackers To Get Potentially Life-Saving Feature

If you own a Fitbit Charge 3, 4 or 5, a Versa 2/3 or Lite, a Fitbit Sense, Inspire 2 or Luxe, your tracker is on the list.

Daily Crunch: FDA clears Fitbit algorithm that passively scans for signs of AFib

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

Fitbit gets FDA approval for AFib detecting algorithm

Two weeks back, Google announced that it was seeking U.S. Food and Drug Administration approval for a new atrial fibrillation (AFib) detecting technology it planned to roll out to Fibit wearables. Today, the company confirmed that the FDA has approved the PPG (photoplethysmography) algorithm tech. A…

Former WHOOP and Fitbit Executives Join CardieX Group Company CONNEQT Health to Drive Product Launch and Marketing Strategies

Health and fitness leaders Jack Seitz and Lara Rosenbaum join CONNEQT's executive team, bringing a combined 45 years of digital health marketing talent IRVINE, Calif., April 4, 2022 /PRNewswire/ -- CardieX Limited (ASX: CDX), a global health technology company focused on cardiovascular...

Fitbit Sense 2 And Versa 4 May Have Unexpected Software

The Fitbit Sense 2 and Versa 4 may use classic Fitbit software rather than Wear OS.
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Fitbit Blogs

Can Nutrition Help You Recalibrate Your Zen?

Did you know that your long-term mental health can be strongly influenced by your diet? Find out how your food choices may be able to help your body cope during times of stress and support mental health. The post Can Nutrition Help You Recalibrate Your Zen? appeared first on Fitbit Blog.

The Gift of Me Time

Finding time for yourself can seem like a challenge, but the payback is so worth it. The post The Gift of Me Time appeared first on Fitbit Blog.

Stiff Neck? Try These 6 Tips to Alleviate the Symptoms

Take these steps to alleviate the symptoms of a stiff neck and feel more loose, relaxed, and comfortable. The post Stiff Neck? Try These 6 Tips to Alleviate the Symptoms appeared first on Fitbit Blog.

There’s a New Way to Assess Your Heart Rhythm for AFib

The all new Irregular Heart Rhythm Notifications feature assesses your heart rhythm while you are still or sleeping and notifies you if signs of the irregular rhythm AFib are detected. The post There’s a New Way to Assess Your Heart Rhythm for AFib appeared first on Fitbit Blog.

26 Percent of Moms Say They Want Breakfast in Bed. Try Making These Banana Crepe Pancakes for Mother’s Day

These luxurious banana crepe pancakes are easy, tasty, and perfect for Mother’s Day. The post 26 Percent of Moms Say They Want Breakfast in Bed. Try Making These Banana Crepe Pancakes for Mother’s Day appeared first on Fitbit Blog.

This Mother’s Day, Give Yourself the Gift of Better Sleep with These Tips

Sleep is important for everyone—but it’s especially important for moms. Here’s how to give yourself the gift of better sleep this Mother’s Day. The post This Mother’s Day, Give Yourself the Gift of Better Sleep with These Tips appeared first on Fitbit Blog.
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Fitbit Frequently Asked Questions

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Who are Fitbit key executives?

    Fitbit's key executives are James Park, Amy McDonough and Eric N. Friedman.

  • How many employees does Fitbit have?

    Fitbit has 1,764 employees.

  • What is Fitbit revenue?

    Latest Fitbit annual revenue is $1.4 b.

  • What is Fitbit revenue per employee?

    Latest Fitbit revenue per employee is $813.4 k.

  • Who are Fitbit competitors?

    Competitors of Fitbit include iFIT Health & Fitness, Athos and Xiaomi.

  • Where is Fitbit headquarters?

    Fitbit headquarters is located at 199 Fremont St, San Francisco, San Francisco.

  • Where are Fitbit offices?

    Fitbit has offices in San Francisco, Boston, Issaquah, San Diego and in 11 other locations.

  • How many offices does Fitbit have?

    Fitbit has 15 offices.