OverviewSuggest Edit

Fitbit is a company providing wearable devices with software and services that help users reach their health and fitness goals. It offers Fitbit Tracker, a device that automatically tracks data activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

TypePublic
Founded2007
HQSan Francisco, US
Websitefitbit.com
Employee Ratings4.1
Overall CultureD

Latest Updates

Employees (est.) (Apr 2020)1,714(+2%)
Job Openings28
Revenue (FY, 2019)$1.4 B(-5%)
Share Price (Nov 2020)$7.2
Cybersecurity ratingBMore

Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
Amy McDonough

Amy McDonough

SVP and General Manager, Fitbit Health Solutions
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder, Director
John Moore

John Moore

Medical Director
Josh Stein

Josh Stein

Chief Growth Officer
Ron Kisling

Ron Kisling

CFO
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Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, Issaquah, Salt Lake City and in 9 other locations
San Francisco, US (HQ)
199 Fremont St, San Francisco
Boston, US
1 Marina Park Drive #701
Issaquah, US
14331 Issaquah-Hobart Road Southeast
Salt Lake City, US
90 400 W
San Diego, US
15255 Innovation Dr #200
Minsk, BY
51a, Tsetkin st
Show all (16)

Fitbit Financials and Metrics

Fitbit Revenue

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Fitbit's revenue was reported to be $1.43 b in FY, 2019 which is a 5.1% decrease from the previous period.
USD

Revenue (Q3, 2020)

363.9m

Gross profit (Q3, 2020)

135.8m

Gross profit margin (Q3, 2020), %

37.3%

Net income (Q3, 2020)

(54.5m)

EBIT (Q3, 2020)

(51.2m)

Market capitalization (13-Nov-2020)

1.9b

Closing stock price (13-Nov-2020)

7.2

Cash (3-Oct-2020)

373.4m

EV

1.7b
Fitbit's current market capitalization is $1.9 b.
Annual
USDFY, 2017FY, 2018FY, 2019

Revenue

1.6b1.5b1.4b

Revenue growth, %

(26%)(6%)(5%)

Cost of goods sold

924.6m908.4m1.0b

Gross profit

690.9m603.6m427.7m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

247.9m299.3m393.6m271.9m315.6m347.2m188.2m261.3m363.9m

Cost of goods sold

133.7m180.3m240.1m182.4m205.3m239.2m133.2m168.2m228.1m

Gross profit

114.1m119.0m153.5m89.5m110.2m108.0m54.9m93.0m135.8m

Gross profit Margin, %

46%40%39%33%35%31%29%36%37%
Annual
USDFY, 2017FY, 2018FY, 2019

Cash

342.0m474.0m334.5m

Accounts Receivable

406.0m414.2m435.3m

Prepaid Expenses

97.3m42.3m28.7m

Inventories

123.9m124.9m136.8m
Annual
USDFY, 2017FY, 2018FY, 2019

Net Income

(277.2m)(185.8m)(320.7m)

Depreciation and Amortization

50.9m56.8m62.8m

Inventories

92.1m(12.9m)(18.5m)

Accounts Payable

(86.1m)35.2m(52.6m)
USDFY, 2017

Revenue/Employee

963.3k

Financial Leverage

1.9 x

P/E Ratio

(4.8)
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 39 k in FY, 2019. Fitbit's Active Users was reported to be 29.6 m in FY, 2019. Fitbit's Devices Sold was reported to be 2.2 m in Q1, 2020.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020

Countries

50 63 65 65 65 78 86 86 86 86 87 87 87 100 100 100

Stores

45 k50 k55 k55 k54 k46 k45 k47 k39 k39 k39 k39 k39 k39 k39 k

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m2.15 m2.70 m3.50 m13.94 m2.93 m3.53 m3.54 m15.99 m2.20 m

Active Users

6.70 m16.90 m23.24 m25.37 m25 m27.63 m29.57 m
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Fitbit Acquisitions / Subsidiaries

Company NameDateDeal Size
Twine HealthFebruary 13, 2018
Vector WatchJanuary 10, 2017
PebbleDecember 07, 2016$23 m
CoinMay 18, 2016
FitStarMarch 05, 2015$17.80 m
Switch2HealthJanuary 01, 2013
Fitbit Holdings Unlimited Company
Fitbit International Limited
Fitbit Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 23.9% from APAC, 23.9% from Europe, Middle East, and Africa, 5.5% from Americas excluding United States and 46.6% from United States

Fitbit Cybersecurity Score

Cybersecurity ratingPremium dataset

B

81/100

SecurityScorecard logo

Fitbit Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Fitbit Online and Social Media Presence

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Fitbit Company Culture

  • Overall Culture

    D

    58/100

  • CEO Rating

    D-

    56/100

  • Compensation

    B-

    70/100

  • Diversity

    C-

    59/100

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Fitbit Blogs

Frozen Foods Nutritionists Can’t Live Without

What are the freezer aisle must-haves that nutritionists lean on in a pinch? Find out now. The post Frozen Foods Nutritionists Can’t Live Without appeared first on Fitbit Blog.

Is Chicken Soup Really Good for You When You’re Sick?

This sick-day staple provides health benefits plus comfort. The post Is Chicken Soup Really Good for You When You’re Sick? appeared first on Fitbit Blog.

Bring More Play Into Your Life

Adding more playfulness into your daily routine can help combat stress and even make you more creative and productive. The post Bring More Play Into Your Life appeared first on Fitbit Blog.

3 Common Diabetes Myths Debunked by Top Experts

If you’ve been diagnosed with diabetes, there’s no doubt you’ve encountered plenty of conflicting information. That’s why we talked to experts to debunk some of the most common diabetes myths. The post 3 Common Diabetes Myths Debunked by Top Experts appeared first on Fitbit Blog.

What Temperature Reveals Isn’t Just Skin Deep

Introducing a new sensor on Fitbit Sense to track your skin temperature as you sleep. Find out all about it—and why tracking your temperature can help you better understand your body and achieve well-being. The post What Temperature Reveals Isn’t Just Skin Deep appeared first on Fitbit Blog.

6 Reasons to Start An Afternoon Tea Ritual

Tea isn’t just delicious, it’s packed with various health benefits you may not be aware of. The post 6 Reasons to Start An Afternoon Tea Ritual appeared first on Fitbit Blog.
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Fitbit Frequently Asked Questions

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Who are Fitbit key executives?

    Fitbit's key executives are James Park, Amy McDonough and Eric N. Friedman.

  • How many employees does Fitbit have?

    Fitbit has 1,714 employees.

  • What is Fitbit revenue?

    Latest Fitbit annual revenue is $1.4 b.

  • What is Fitbit revenue per employee?

    Latest Fitbit revenue per employee is $837.1 k.

  • Who are Fitbit competitors?

    Competitors of Fitbit include Athos, Xiaomi and LG Electronics.

  • Where is Fitbit headquarters?

    Fitbit headquarters is located at 199 Fremont St, San Francisco, San Francisco.

  • Where are Fitbit offices?

    Fitbit has offices in San Francisco, Boston, Issaquah, Salt Lake City and in 9 other locations.

  • How many offices does Fitbit have?

    Fitbit has 16 offices.