Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance. It collects activity data automatically while it is worn by the user all day. The collected data are wirelessly uploaded to a website where users can see and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.

Company Growth (employees)
San Francisco, US
Size (employees)
1,972 (est)+32%
Fitbit was founded in 2007 and is headquartered in San Francisco, US

Key People at Fitbit

James Park

James Park

CEO and Co-Founder
William Zerella

William Zerella

Eric Friedman

Eric Friedman

CTO & Co-founder
Mark Silverio

Mark Silverio

Vice President, Sales - North America
Tim Rosa

Tim Rosa

Chief Marketing Officer

Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, San Diego, Dublin 2 and in 6 other locations
San Francisco, US (HQ)
405 Howard Street Suite 550
Singapore, SG
1 Wallich St
Tokyo, JP
22F Shibuya Mark City, 1-12-1 Dogenzaka Shibuya-Ku
New Delhi, IN
Flat No.4, 1st Floor, Building No.600, Surya Kunj, Ram Singh Marg
Minsk, BY
51a, Tsetkin st., 6th Floor, Suite 10
Seoul, KR
1134, 440 Teheran-Ro
Show all (10)

Fitbit Data and Metrics

Fitbit Financial Metrics

Fitbit's revenue was reported to be $298.9 m in Q1, 2018

Revenue (Q1, 2018)

298.9 m

Gross profit (Q1, 2018)

118.3 m

Gross profit margin (Q1, 2018), %


Net income (Q1, 2018)

(60.1 m)

EBIT (Q1, 2018)

(91.4 m)

Market capitalization (22-Sep-2017)

1.5 b

Cash (01-Apr-2017)

374.3 m
Fitbit's current market capitalization is $1.5 b.
USDFY, 2013FY, 2014FY, 2015FY, 2016


271.1 m745.4 m1.9 b2.2 b

Revenue growth, %


Cost of goods sold

956.9 m1.3 b

Gross profit

901.1 m845.9 m
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018


400.4 m409.3 m505.4 m586.5 m503.8 m298.9 m

Cost of goods sold

212.9 m213.2 m271.6 m341.6 m263.1 m180.6 m

Gross profit

187.5 m196 m233.8 m245 m240.7 m118.3 m

Gross profit Margin, %

USDFY, 2015FY, 2016


535.8 m301.3 m

Accounts Receivable

469.3 m477.8 m


178.1 m230.4 m

Current Assets

1.4 b1.5 b
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018


461.3 m462.3 m722.1 m416.1 m284.2 m374.3 m

Accounts Receivable

252 m244.9 m339.7 m377.5 m461.4 m194.8 m


186.9 m276.1 m212.1 m190.6 m215 m200.3 m

Current Assets

968 m1.2 b1.4 b1.4 b1.4 b1.2 b
USDFY, 2015FY, 2016

Net Income

175.7 m(102.8 m)

Depreciation and Amortization

21.1 m57.9 m

Accounts Receivable

(231.1 m)(8.7 m)


(68.1 m)(62 m)
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018

Net Income

17.7 m45.8 m11 m6.3 m26.1 m(60.1 m)

Accounts Receivable

252 m244.9 m339.7 m377.5 m461.4 m194.8 m


186.9 m276.1 m212.1 m190.6 m215 m200.3 m

Accounts Payable

193.6 m320.2 m238.7 m226.4 m253.1 m127.5 m
USDY, 2017


199.3 k

Financial Leverage

1.6 x
Show all financial metrics

Fitbit Operating Metrics

Fitbit's Registered Users was reported to be 50 m in Q1, 2018. Fitbit's Stores was reported to be 54 k in Q2, 2018. Fitbit's Active Users was reported to be 23.2 m in FY, 2016, which is a 37% increase from the previous period. Fitbit's Devices Sold was reported to be 3.4 m in Q2, 2018
FY, 2014FY, 2015FY, 2016Q1, 2018Q2, 2018


45 k50 k55 k55 k54 k



Devices Sold

10.9 m21.36 m22.3 m3 m3.4 m

Registered Users

11.07 m29.03 m50.2 m50 m
Show all operating metrics

Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
PebbleDecember 07, 2016$23 m

Fitbit Market Value History

Fitbit Revenue Breakdown

Fitbit Median Salaries

Source: 126 public H-1B filings from Fitbit

Traffic Overview of Fitbit

Fitbit Online and Social Media Presence

Fitbit News and Updates

Fitbit’s Ionic smarwatch and Flyer headphones launch on October 1

Fitbit’s new smartwatch finally has an official release date: October 1, or this Sunday. The company also announced the Flyer, it’s new headphones, will go on sale the same day. We said we enjoyed the device in our review, but it’s more of a smart fitness tracker than a bonafide smartwatch. Though F…

Fitbit’s first smartwatch and wireless headphones, the Ionic and Flyer, go on sale globally on October 1

Fitbit has announced the global availability of two of its new product lines, with its Ionic smartwatch and Flyer wireless headphones hitting retailers globally from October 1. The devices were first unveiled last month, alongside a handful of additional products including the Fitbit Aria 2 Wi-Fi Sm…

4 Ways You're Robbing Yourself of Sleep--And What to do About It Now

A whole slew of new research shows how everything from blue lights to sleep trackers can be making you more tired and less emotionally intelligent.

3 Lessons Marathon Training Taught Me About Success--And What You Can Learn, Too

Learn the key business lessons endurance running teaches about succeeding over the long term.

Fitbit’s Ionic is the best Fitbit, but I wish it were more Pebble

I’ve been wearing Fitbit’s new smartwatch, the Ionic, non-stop for about four days now. While I haven’t spent quite enough time for a full, comprehensive review of all its features and performance, one thing is already clear: The Ionic is Fitbit’s best tracker ever, but it’s also just barely a smart…

Bored With Your Fitbit? These Cancer Researchers Aren't

Scientists are publishing more studies and enrolling more clinical trials using Fitbit devices than any other wearable fitness tracker out there.
Show more

Fitbit Company Life and Culture

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