Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.
Company Growth (employees)
San Francisco, US
Size (employees)
1,652 (est)-5%
Fitbit was founded in 2007 and is headquartered in San Francisco, US

Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
William Zerella

William Zerella

Chief Financial Officer
Eric Friedman

Eric Friedman

Chief Technology Officer & Co-Founder
Ron Kisling

Ron Kisling

Chief Accounting Officer
Tim Rosa

Tim Rosa

Chief Marketing Officer
Jeff Devine

Jeff Devine

EVP Operations
Mark Silverio

Mark Silverio

Vice President, Sales - North America

Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, San Diego, Dublin 2 and in 6 other locations
San Francisco, US (HQ)
199 Fremont Street
San Diego, US
200, 15255 Innovation Dr
Minsk, BY
51a, Tsetkin st., 6th Floor, Suite 10
New Delhi, IN
Flat No.4, 1st Floor, Building No.600, Surya Kunj, Ram Singh Marg
Seoul, KR
1134, 440 Teheran-Ro
Singapore, SG
1 Wallich St
Show all (10)

Fitbit Financials and Metrics

Fitbit Financials

Fitbit's revenue was reported to be $2.2 b in FY, 2016

Revenue (Q3, 2017)

392.5 m

Net income (Q3, 2017)

(113.4 m)

Market capitalization (16-Feb-2018)

1.3 b

Cash (07-Jan-2017)

318.7 m
Fitbit's current market capitalization is $1.3 b.
USDFY, 2013FY, 2014FY, 2015FY, 2016


271.1 m745.4 m1.9 b2.2 b

Revenue growth, %


Cost of goods sold

956.9 m1.3 b

Gross profit

901.1 m845.9 m
USDQ2, 2015Q3, 2015Q3, 2016Q1, 2016Q2, 2016Q1, 2017Q2, 2017Q3, 2017


400.4 m409.3 m503.8 m505.4 m586.5 m298.9 m353.3 m392.5 m

Cost of goods sold

212.9 m213.2 m263.1 m271.6 m341.6 m180.6 m204.1 m

Gross profit

187.5 m196 m240.7 m233.8 m245 m118.3 m149.2 m

Gross profit Margin, %

USDFY, 2015FY, 2016


535.8 m301.3 m

Accounts Receivable

469.3 m477.8 m


178.1 m230.4 m

Current Assets

1.4 b1.5 b
USDQ2, 2015Q3, 2015Q3, 2016Q1, 2016Q2, 2016Q1, 2017Q2, 2017


461.3 m462.3 m284.2 m722.1 m416.1 m374.3 m318.7 m

Accounts Receivable

252 m244.9 m461.4 m339.7 m377.5 m194.8 m216.3 m


186.9 m276.1 m215 m212.1 m190.6 m200.3 m141.5 m

Current Assets

968 m1.2 b1.4 b1.4 b1.4 b1.2 b1.1 b
USDFY, 2015FY, 2016

Net Income

175.7 m(102.8 m)

Depreciation and Amortization

21.1 m57.9 m

Accounts Receivable

(231.1 m)(8.7 m)


(68.1 m)(62 m)
USDQ2, 2015Q3, 2015Q3, 2016Q1, 2016Q2, 2016Q1, 2017

Net Income

65.7 m111.5 m26.1 m11 m6.3 m(60.1 m)

Depreciation and Amortization

7.5 m12.4 m7 m

Accounts Receivable

(12.8 m)(5.5 m)461.4 m129.2 m377.5 m194.8 m


(76.3 m)(165.2 m)215 m(34.1 m)190.6 m200.3 m
Y, 2017

Financial Leverage

1.6 x
Show all financial metrics

Fitbit Operating Metrics

Fitbit's Registered Users was reported to be 50 m in Q1, 2018. Fitbit's Stores was reported to be 46 k in Q3, 2017. Fitbit's Active Users was reported to be 25 m in Feb, 2018. Fitbit's Devices Sold was reported to be 3.6 m in Q3, 2017
FY, 2014FY, 2015FY, 2016Q1, 2018Q2, 2018Q3, 2017Feb, 2018


45 k50 k55 k55 k54 k46 k



Devices Sold

10.9 m21.36 m22.3 m3 m3.4 m3.6 m

Registered Users

11.07 m29.03 m50.2 m50 m
Show all operating metrics

Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Twine HealthFebruary 13, 2018
PebbleDecember 07, 2016$23 m

Fitbit Market Value History

Fitbit Revenue Breakdown

Fitbit Median Salaries

Source: 126 public H-1B filings from Fitbit

Fitbit's Web-traffic and Trends

Fitbit Online and Social Media Presence

Fitbit News and Updates

Fitbit will buy VC-backed health coaching platform Twine Health

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6 skills to turn Alexa into your workout partner

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Top tech New Year’s resolution solutions

Just think how impressive it will sound when you say your New Year's resolution is to learn how to work with artificial intelligence and stop the hackers. Failing that, you can always show them your new Fitbit. The post Top tech New Year’s resolution solutions appeared first on Computer Business Rev…
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Fitbit Company Life and Culture

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