Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company offers Fitbit Tracker, a device that automatically tracks data about person's activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. 
TypePublic
HQSan Francisco, US
Founded2007
Size (employees)1,652 (est)-5%
Websitefitbit.com
Fitbit was founded in 2007 and is headquartered in San Francisco, US
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Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder
Ron Kisling

Ron Kisling

CFO
Tim Rosa

Tim Rosa

Chief Marketing Officer
Koby Avital

Koby Avital

EVP of Engineering
Jeff Devine

Jeff Devine

EVP, Operations
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Fitbit Office Locations

Fitbit has offices in Dublin, Singapore, Tokyo, New Delhi and in 7 other locations
San Francisco, US (HQ)
199 Fremont Street
Boston, US
701, 1 Marina Park Drive
San Diego, US
200, 15255 Innovation Dr
Minsk, BY
51a, Tsetkin st., 6th Floor, Suite 10
Shanghai, CN
150 Hubin Road
Hong Kong, HK
18 Harcourt Rd
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Fitbit Financials and Metrics

Fitbit Revenue

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Fitbit's revenue was reported to be $1.62 b in FY, 2017 which is a 25.5% decrease from the previous period.
USD

Revenue (Q2, 2018)

547.2m

Gross profit (Q2, 2018)

233.1m

Gross profit margin (Q2, 2018), %

42.6%

Net income (Q2, 2018)

(199.1m)

EBIT (Q2, 2018)

(182.4m)

Market capitalization (18-Oct-2018)

1.2b

Closing stock price (18-Oct-2018)

4.8

Cash (30-Jun-2018)

328.1m
Fitbit's current market capitalization is $1.2 b.
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

271.1m745.4m1.9b2.2b1.6b

Revenue growth, %

175%149%17%(26%)

Cost of goods sold

210.8m387.8m956.9m1.3b924.6m

Gross profit

60.3m357.7m901.1m845.9m690.9m
Quarterly
Annual
USDFY, 2015FY, 2016FY, 2017

Cash

535.8m301.3m342.0m

Accounts Receivable

469.3m477.8m406.0m

Prepaid Expenses

43.5m66.3m97.3m

Inventories

178.1m230.4m123.9m
Quarterly
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017Q1, 2018Q2, 2018

Cash

461.3m462.3m722.1m416.1m284.2m374.3m318.7m280.7m378.4m328.1m

Accounts Receivable

252.0m244.9m339.7m377.5m461.4m194.8m216.3m261.0m214.4m242.0m

Prepaid Expenses

18.2m21.2m60.0m59.8m86.4m58.8m97.7m173.7m59.1m

Inventories

186.9m276.1m212.1m190.6m215.0m200.3m141.5m138.8m145.4m140.4m
Annual
USDFY, 2015FY, 2016FY, 2017

Net Income

175.7m(102.8m)(277.2m)

Depreciation and Amortization

21.1m38.1m40.0m

Inventories

(68.1m)(62.0m)92.1m

Accounts Payable

56.8m45.7m(86.1m)
Quarterly
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017Q1, 2018Q2, 2018

Net Income

65.7m111.5m11.0m17.4m43.5m(60.1m)(118.3m)(231.7m)(80.9m)(199.1m)

Depreciation and Amortization

7.5m12.4m7.0m14.2m25.5m10.5m22.0m32.5m12.2m27.4m

Inventories

(76.3m)(165.2m)(34.1m)(13.4m)(50.9m)200.3m81.5m79.4m(27.3m)(24.2m)

Accounts Payable

(5.6m)119.8m(16.3m)(39.4m)(13.1m)(176.6m)(217.0m)(122.2m)(84.2m)(64.2m)
USDY, 2018

Financial Leverage

1.9 x
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 47 k in Q1, 2018. Fitbit's Devices Sold was reported to be 2.2 k in Q1, 2018.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018

Countries

50 63 65 65 65 78 86 86

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m2.15 k

Stores

45 k50 k55 k55 k54 k46 k45 k47 k

Total Steps Tracked

95 t
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Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Twine HealthFebruary 13, 2018
Vector WatchJanuary 10, 2017
PebbleDecember 07, 2016$23 m
CoinMay 18, 2016
FitStarMarch 05, 2015$17.80 m
Switch2HealthJanuary 01, 2013
Fitbit International Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 7.1% from APAC, 27.2% from Europe, Middle East, and Africa, 7.2% from Americas excluding United States and 58.4% from United States

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Fitbit Online and Social Media Presence

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Fitbit News and Updates

Review: The Updated Fitbit Charge 3 is More of the Same, but Better

If you're going to look at an advanced fitness tracker, why not just get a smartwatch?

The Consumer Post Releases Fitbit Black Friday Deals Predictions for 2018

BOSTON, Oct. 19, 2018 /PRNewswire/ -- What are the best Black Friday deals on Fitbit trackers like the Charge 3, Charge 2, Ionic & Versa going to be this year? The deals team at The Consumer Post have released their list of Fitbit deals predictions for Black Friday 2018. Predicted Fitbit...

Sports Watches Global Market 2018-2025: Casio, Garmin, Citizen, Nike, Adidas, Fossil, Fitbit

Wiseguyreports.Com Publish New Market Research Report On -“Sports Watches Market - Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2018 - 2025” Posted via Industry Today. Follow us on Twitter @IndustryToday

Fitbit may have helped catch a killer, again

Fitbit data may have helped catch one of its customer’s killers, and not for the first time. According to numerous media reports, a 90-year-old visited his stepdaughter at her home in San Jose, Ca. earlier this month, where he says he brought her pizza and visited briefly. But according to data prov…

Cops Use Slain Woman’s Fitbit To Charge 90-Year-Old Stepdad

Authorities say the timeline given by Tony Aiello is at odds with data collected from Karen Navarra's Fitbit.
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Fitbit Blogs

3 Ways to Maximize Your Time and Squeeze in More Fitness

Master the art of time management and work more steps and fitness into your day with tips from ultramarathoner Dean Karnazes. The post 3 Ways to Maximize Your Time and Squeeze in More Fitness appeared first on Fitbit Blog.

The 8 Best Clock Faces for People Who Want to Step it Up

Got a step goal? The Fitbit OS Gallery has a number of clock faces for Versa and Ionic that can motivate you to lace up your walking shoes. The post The 8 Best Clock Faces for People Who Want to Step it Up appeared first on Fitbit Blog.

Fitbit’s 30-Day Spring Training Challenge is Here. Who’s In?!

Forget winter: It's summer that's coming. Put your best body forward with Fitbit’s 30-day Spring Training Challenge. The post Fitbit’s 30-Day Spring Training Challenge is Here. Who’s In?! appeared first on Fitbit Blog.

An Athlete-Approved Workout For Stronger, Healthier Shoulders

Strengthen your shoulders, improve posture, and make daily tasks easier with this shoulder workout from professional volleyball player Nicole Branagh. The post An Athlete-Approved Workout For Stronger, Healthier Shoulders appeared first on Fitbit Blog.

You vs. the Vending Machine: How to Snack Smarter at Work

Hitting up the office vending machine? Cut back on empty calories with these picks. The post You vs. the Vending Machine: How to Snack Smarter at Work appeared first on Fitbit Blog.

4 Strange Things That Can Happen To Your Body When You Work Out

Ditch exercise discomfort with these expert tips. The post 4 Strange Things That Can Happen To Your Body When You Work Out appeared first on Fitbit Blog.
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Fitbit Company Life and Culture

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