OverviewSuggest Edit

Fitbit is a company providing wearable devices with software and services that aim to help users reach their health and fitness goals. It offers Fitbit Tracker, a device that automatically tracks data activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

TypePublic
Founded2007
HQSan Francisco, CA, US
Websitefitbit.com
Employee Ratings4.1
Overall CultureD+

Latest Updates

Employees (est.) (Oct 2020)1,764(+3%)
Job Openings11
Revenue (FY, 2019)$1.4 B(-5%)
Share Price (Jan 2021)$16.4 K(-6%)
Cybersecurity ratingBMore

Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
Amy McDonough

Amy McDonough

SVP and General Manager, Fitbit Health Solutions
Eric N. Friedman

Eric N. Friedman

Chief Technology Officer & Co-Founder, Director
John Moore

John Moore

Medical Director
Josh Stein

Josh Stein

Chief Growth Officer
Ron Kisling

Ron Kisling

CFO
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Fitbit Office Locations

Fitbit has offices in San Francisco, Boston, Issaquah, San Diego and in 11 other locations
San Francisco, CA, US (HQ)
199 Fremont St, San Francisco
Boston, MA, US
1 Marina Park Drive #701
Issaquah, WA, US
14331 Issaquah-Hobart Road Southeast
San Diego, CA, US
15255 Innovation Dr #200
Minsk, BY
6th Floor, Suite 10, vulica Klary Cetkin 51
Kitchener, CA
305 King St W
Show all (15)

Fitbit Financials and Metrics

Fitbit Revenue

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Fitbit's revenue was reported to be $1.43 b in FY, 2019 which is a 5.1% decrease from the previous period.
USD

Revenue (Q3, 2020)

363.9m

Gross profit (Q3, 2020)

135.8m

Gross profit margin (Q3, 2020), %

37.3%

Net income (Q3, 2020)

(54.5m)

EBIT (Q3, 2020)

(51.2m)

Market capitalization (27-Jan-2021)

1.9b

Closing stock price (27-Jan-2021)

16.4k

Cash (3-Oct-2020)

373.4m

EV

1.6b
Fitbit's current market capitalization is $1.9 b.
Annual
USDFY, 2017FY, 2018FY, 2019

Revenue

1.6b1.5b1.4b

Revenue growth, %

(26%)(6%)(5%)

Cost of goods sold

924.6m908.4m1.0b

Gross profit

690.9m603.6m427.7m
Quarterly
USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

247.9m299.3m393.6m271.9m315.6m347.2m188.2m261.3m363.9m

Cost of goods sold

133.7m180.3m240.1m182.4m205.3m239.2m133.2m168.2m228.1m

Gross profit

114.1m119.0m153.5m89.5m110.2m108.0m54.9m93.0m135.8m

Gross profit Margin, %

46%40%39%33%35%31%29%36%37%
Annual
USDFY, 2017FY, 2018FY, 2019

Cash

342.0m474.0m334.5m

Accounts Receivable

406.0m414.2m435.3m

Prepaid Expenses

97.3m42.3m28.7m

Inventories

123.9m124.9m136.8m
Annual
USDFY, 2017FY, 2018FY, 2019

Net Income

(277.2m)(185.8m)(320.7m)

Depreciation and Amortization

50.9m56.8m62.8m

Inventories

92.1m(12.9m)(18.5m)

Accounts Payable

(86.1m)35.2m(52.6m)
USDFY, 2017

Revenue/Employee

963.3k

Financial Leverage

1.9 x

P/E Ratio

(4.8)
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Fitbit Operating Metrics

Fitbit's Stores was reported to be 39 k in FY, 2019. Fitbit's Active Users was reported to be 29.6 m in FY, 2019. Fitbit's Devices Sold was reported to be 2.2 m in Q1, 2020.
FY, 2014FY, 2015FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Feb, 2018Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019Q1, 2020

Countries

50636565657886868686878787100100100

Stores

45 k50 k55 k55 k54 k46 k45 k47 k39 k39 k39 k39 k39 k39 k39 k

Devices Sold

10.9 m21.36 m22.3 m3 m3.4 m3.6 m15.34 m2.15 m2.7 m3.5 m13.94 m2.93 m3.53 m3.54 m15.99 m2.2 m

Active Users

6.7 m16.9 m23.24 m25.37 m25 m27.63 m29.57 m
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Fitbit Acquisitions / Subsidiaries

Company NameDateDeal Size
Twine HealthFebruary 13, 2018
Vector WatchJanuary 10, 2017
PebbleDecember 07, 2016$23 m
CoinMay 18, 2016
FitStarMarch 05, 2015$17.8 m
Switch2HealthJanuary 01, 2013
Fitbit Holdings Unlimited Company
Fitbit International Limited
Fitbit Limited

Fitbit Revenue Breakdown

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Fitbit revenue breakdown by geographic segment: 23.9% from APAC, 23.9% from Europe, Middle East, and Africa, 5.5% from Americas excluding United States and 46.6% from United States

Fitbit Cybersecurity Score

Cybersecurity ratingPremium dataset

B

80/100

SecurityScorecard logo

Fitbit Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Fitbit Online and Social Media Presence

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Fitbit Company Culture

  • Overall Culture

    D+

    60/100

  • CEO Rating

    D-

    57/100

  • Compensation

    B

    72/100

  • Diversity

    C-

    61/100

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Fitbit News and Updates

Fitbit Luxe Is A Luxury Fitness Tracker That Trades On Style

At $149.95 the Fitbit Luxe is far more expensive than some similar-looking rivals, such as the Xiaomi Mi Band 6 and Honor Band 6.

Digital payments are now even faster and more secure with Fibank, Fitbit and Visa

SOFIA, Bulgaria, April 16, 2021 /PRNewswire/ -- At a time when digital technologies are increasingly taking over payment transactions, consumers tend to prefer secure and contactless methods. Another innovative project in this direction resulted from the partnership between Fibank (First...

Smart Medical Devices Market 20.1% of CAGR by 2021 Size Growing Rapidly with Recent Trends, Development, Revenue, Top Leaders: Johnson & Johnson Services, Abbott, Apple Inc., Medtronic, F. Hoffman-La Roche Ltd., Fitbit, Inc.

NEW YORK, April 15, 2021 (GLOBE NEWSWIRE) -- Data Bridge Market Research Added a New Report on Smart Medical Devices Market Report, the combination of best industry insight, practical solutions, talent solutions and latest technology have been used. The market report is a comprehensive study of th…

Tile brings its lost item-tracking service to wearables with Google Fitbit deal for Inspire 2 owners

Lost item finder Tile, the maker of the popular Bluetooth-powered tracker that can help you find your misplaced keys, bag, wallet or more, is bringing its tracking service to a wearable device for the first time with the launch of its Fitbit partnership. Starting today, all new and current Fitbit In…

Quipu introduces Garmin Pay and Fitbit Pay to Ecuador

As part of a project to offer its customers convenient and safe ways to make payments on the go, Banco ProCredit Ecuador, with support from Quipu, has become the first bank in the country to offer its clients the possibility of making payments through Garmin and Fitbit watches.

Fitbit CEO: Wearables can detect COVID and more

Fitbit started out trying to make us healthier by making us take a few extra steps. Now such wearables can help detect diseases like COVID-19 and even spot signs of depression, CEO James Park told "Axios on HBO."Why it matters: Early detection is important for a range of health conditions, but espec…
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Fitbit Blogs

How Getting Active and Getting Outside Can Support Your Immune System

Getting regular exercise is a great way to support your immune system. But if you want to get the most benefit out of your fitness routine? Take your workout outside. The post How Getting Active and Getting Outside Can Support Your Immune System appeared first on Fitbit Blog.

Can Your Morning Coffee Improve Your Health?

When it comes to coffee research, it’s a mixed bag. Does drinking coffee actually have any health benefits or more drawbacks? The post Can Your Morning Coffee Improve Your Health? appeared first on Fitbit Blog.

Transform Your Walk into a Fat-Burning Workout

Yes, you can turn your regular walking workout into one that tones muscle and burns fat with a few simple adjustments. Find out how. The post Transform Your Walk into a Fat-Burning Workout appeared first on Fitbit Blog.

This 5-Step Method Can Help You Reach Your Health Goals

Thinking about setting a health goal? Don’t miss out on these 5 key steps that will help you set yourself up for success! The post This 5-Step Method Can Help You Reach Your Health Goals appeared first on Fitbit Blog.

Start Your Day Right with These Make-Ahead Breakfasts

Yes, you can have a quick, healthy, homemade morning meal. The post Start Your Day Right with These Make-Ahead Breakfasts appeared first on Fitbit Blog.

Why It’s Important To Talk Honestly About Stress

Though it can be difficult to talk about stress, keeping it to yourself can be unhealthy. The post Why It’s Important To Talk Honestly About Stress appeared first on Fitbit Blog.
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Fitbit Frequently Asked Questions

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Who are Fitbit key executives?

    Fitbit's key executives are James Park, Amy McDonough and Eric N. Friedman.

  • How many employees does Fitbit have?

    Fitbit has 1,764 employees.

  • What is Fitbit revenue?

    Latest Fitbit annual revenue is $1.4 b.

  • What is Fitbit revenue per employee?

    Latest Fitbit revenue per employee is $813.4 k.

  • Who are Fitbit competitors?

    Competitors of Fitbit include Athos, Xiaomi and LG Electronics.

  • Where is Fitbit headquarters?

    Fitbit headquarters is located at 199 Fremont St, San Francisco, San Francisco.

  • Where are Fitbit offices?

    Fitbit has offices in San Francisco, Boston, Issaquah, San Diego and in 11 other locations.

  • How many offices does Fitbit have?

    Fitbit has 15 offices.