Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle. The Company offers Fitbit Tracker, a device that automatically tracks data about person's activities, such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. 
San Francisco, US
Size (employees)
1,652 (est)-5%
Fitbit was founded in 2007 and is headquartered in San Francisco, US
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Key People/Management at Fitbit

James Park

James Park

CEO, President & Co-Founder
William Zerella

William Zerella

Chief Financial Officer
Eric Friedman

Eric Friedman

Chief Technology Officer & Co-Founder
Ron Kisling

Ron Kisling

Chief Accounting Officer
Miko Gellerman

Miko Gellerman

VP, Business Planning and Analysis
Anu Bedi

Anu Bedi

VP, Global Tax
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Fitbit Office Locations

Fitbit has offices in Dublin, Singapore, Tokyo, New Delhi and in 7 other locations
San Francisco, US (HQ)
199 Fremont Street
Boston, US
701, 1 Marina Park Drive
San Diego, US
200, 15255 Innovation Dr
Minsk, BY
51a, Tsetkin st., 6th Floor, Suite 10
Shanghai, CN
150 Hubin Road
Hong Kong, HK
18 Harcourt Rd
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Fitbit Financials and Metrics

Fitbit Financials

Fitbit's revenue was reported to be $1.62 b in FY, 2017 which is a 25.5% decrease from the previous period.

Revenue (FY, 2017)

1.6 b

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

690.9 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

(277.2 m)

EBIT (FY, 2017)

(201.1 m)

Market capitalization (25-Apr-2018)

1.2 b

Cash (31-Dec-2017)

342 m
Fitbit's current market capitalization is $1.2 b.
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


271.1 m745.4 m1.9 b2.2 b1.6 b

Revenue growth, %


Cost of goods sold

210.8 m387.8 m956.9 m1.3 b924.6 m

Gross profit

60.3 m357.7 m901.1 m845.9 m690.9 m
USDFY, 2015FY, 2016FY, 2017


535.8 m301.3 m342 m

Accounts Receivable

469.3 m477.8 m406 m

Prepaid Expenses

43.5 m66.3 m97.3 m


178.1 m230.4 m123.9 m
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017


461.3 m462.3 m722.1 m416.1 m284.2 m374.3 m318.7 m280.7 m

Accounts Receivable

252 m244.9 m339.7 m377.5 m461.4 m194.8 m216.3 m261 m

Prepaid Expenses

18.2 m21.2 m60 m59.8 m86.4 m58.8 m97.7 m173.7 m


186.9 m276.1 m212.1 m190.6 m215 m200.3 m141.5 m138.8 m
USDFY, 2015FY, 2016FY, 2017

Net Income

175.7 m(102.8 m)(277.2 m)

Depreciation and Amortization

21.1 m38.1 m40 m


(68.1 m)(62 m)92.1 m

Accounts Payable

56.8 m45.7 m(86.1 m)
USDQ2, 2015Q3, 2015Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2017

Net Income

65.7 m111.5 m11 m17.4 m43.5 m(60.1 m)(118.3 m)(231.7 m)

Depreciation and Amortization

7.5 m12.4 m7 m14.2 m25.5 m10.5 m22 m32.5 m


(76.3 m)(165.2 m)(34.1 m)(13.4 m)(50.9 m)200.3 m81.5 m79.4 m

Accounts Payable

(5.6 m)119.8 m(16.3 m)(39.4 m)(13.1 m)(176.6 m)(217 m)(122.2 m)
USDY, 2017

Financial Leverage

1.9 x
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Fitbit Operating Metrics

Fitbit's Devices Sold was reported to be 15.3 m in FY, 2017. Fitbit's Stores was reported to be 45 k in FY, 2017.
FY, 2014FY, 2015FY, 2016Q1, 2018Q2, 2018Q3, 2017FY, 2017Feb, 2018


50 63 65 65 65 78 86

Devices Sold

10.90 m21.36 m22.30 m3 m3.40 m3.60 m15.34 m


45 k50 k55 k55 k54 k46 k45 k

Total Steps Tracked

95 t
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Fitbit Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Fitbit International Limited
Twine Health (16)February 13, 2018
Vector Watch (15)January 10, 2017
Pebble December 07, 2016$23 m
Coin (49)May 18, 2016
FitStar March 05, 2015$17.80 m
Switch2Health January 01, 2013
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Fitbit News and Updates

Review: Fitbit’s Versa is the first smartwatch I can recommend to most people

Fitbit’s had a rocky history with smartwatches. It wet its feet with the Surge in 2015, which followed up with the Blaze. Then there was last year’s Ionic, featuring the new FitbitOS designed with the help of Pebble’s team – its first ‘proper’ smartwatch. They were all solid devices for particular u…

You can finally buy the Fitbit Versa

It quickly became apparent Fitbit’s Versa would be the company’s best smartwatch yet when it was announced over a month ago. I’ve been testing one for a couple of weeks, and yeah, it’s the easiest Fotbit to recommend in years. Problem was, most people couldn’t actually get their hands on one. Fret n…

Ionic versus Versa: Which Fitbit smartwatch is for you?

REVIEW: Fitbit Versa, the company’s second smartwatch, goes on sale today at major retailers for $200. We’re here to compare it to the Fitbit Ionic, the company’s first smartwatch, which went on sale in October for $300. Although Fitbit has been the king of wearables for years, it lost that crown in…

Fitbit's Versa is a great second stab at a smartwatch

TL;DR review: Fitbit's new Versa is a cheaper, more comfortable, fitness-focused smartwatch than its model for athletes, the Ionic, but it still can't compare to the Apple Watch. Cool Factor: 😎😎😎 (3 out of 5) Learning Curve: 📘📘📘📘 (4 out of 5) Performance: 💪💪💪 (3 out of 5) Bang for the Bu…
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