Fitbit competitorsClear all

Fitbit's top competitors include Garmin, Fossil Group, Apple, Samsung, LG, Xiaomi, Wiivv Wearables, Misfit Wearables, Jawbone Health and Bloom.
Fitbit
Fitbit
Fitbit is a company providing wearable devices with software and services that help users reach their health and fitness goals.
Garmin
Garmin
Garmin is a multinational company specializing in GPS technology development.
Fossil Group
Fossil Group
Fossil Group is a global company specializing in the innovation, design, and marketing of fashion lifestyle and accessory products including watches, jewelry, and leather goods.
Apple
Apple
Apple is a company that designs, manufactures, and markets mobile communication and media devices.
Samsung
Samsung
Samsung is a multinational electronics company.
LG
LG
LG is a company that provides electronic products.
Xiaomi
Xiaomi
Xiaomi is a company providing hardware, software and internet services.
Wiivv Wearables
Wiivv Wearables
Our products make humans more durable.
Misfit Wearables
Misfit Wearables
Misfit Wearables develops wearable products with sensor technology for the health and fitness industry.
Jawbone Health
Jawbone Health
Jawbone Health is a company providing personalized healthcare subscription service.
Bloom
Bloom
Bloom Health is a company providing an in-home health tracker.
Founding Date
Founding Date
2007
Founding Date
1989
Founding Date
1984
Founding Date
1976
Founding Date
1938
Founding Date
1958
Founding Date
2010
Founding Date
2014
Founding Date
2011
Founding Date
2017
Founding Date
2017
Type
Type
Public
Type
Public
Type
Public
Type
Public
Type
Public
Type
Public
Type
Public
Type
Private
Type
Subsidiary
Type
Private
Type
Private
Tags
Locations
Locations
San Francisco, US HQ
Minsk, BY
Kitchener, CA
Shenzhen Shi, CN
Gurugram, IN
see more
Locations
Olathe, US HQ
Eastern Creek, AU
Oberpremstätten, AT
Evere, BE
Las Condes, CL
Shanghai, CN
Zagreb, HR
see more
Locations
Richardson, US HQ
Basel, CH
Locations
Cupertino, US HQ
Sydney, AU
Toronto, CA
Paris, FR
Hong Kong, HK
Bengaluru, IN
South Jakarta, ID
see more
Locations
Suwon, KR HQ
Buenos Aires, AR
Sydney, AU
Wien, AT
Zaventem, BE
Manaus, BR
Mississauga, CA
see more
Locations
Seoul, KR HQ
Dely Ibrahim, DZ
Eastern Creek, AU
Wien, AT
Edegem, BE
Sao Paulo, BR
see more
Locations
CN HQ
Singapore, SG
Madrid, ES
Locations
Vancouver, CA HQ
San Diego, US
Locations
Burlingame, US HQ
Beijing, CN
Shenzhen, CN
Ho Chi Minh City, VN
Locations
San Francisco, US HQ
Locations
San Diego, US HQ
Employees
Employees
1,7142% increase
Employees
15,00015% increase
Employees
10,2006% decrease
Employees
137,0004% increase
Employees
309,6303% decrease
Employees
73,7732% decrease
Employees
17,9656% increase
Employees
2613% decrease
Employees
45
Employees
395% increase
Employees
325% decrease
Valuation ($)
Valuation ($)
1.8 b
Valuation ($)
18.5 b
Valuation ($)
196.4 m
Valuation ($)
1.7 t
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Twitter followers
Twitter followers
371.5 k
Twitter followers
171.6 k
Twitter followers
87.1 k
Twitter followers
4.6 m
Twitter followers
517.8 k
Twitter followers
343.7 k
Twitter followers
2.4 m
Twitter followers
2.5 k
Twitter followers
36.4 k
Twitter followers
N/A
Twitter followers
3
Number of tweets (last 30 days)
Number of tweets (last 30 days)
52
Number of tweets (last 30 days)
389
Number of tweets (last 30 days)
347
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
31
Number of tweets (last 30 days)
890
Number of tweets (last 30 days)
77
Number of tweets (last 30 days)
4
Number of tweets (last 30 days)
11
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
6.2
Average likes per tweet (last 30 days)
1.4
Average likes per tweet (last 30 days)
1.1
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
2.4 k
Average likes per tweet (last 30 days)
0.3
Average likes per tweet (last 30 days)
916.5
Average likes per tweet (last 30 days)
0.3
Average likes per tweet (last 30 days)
0.3
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
36.54%
Percentage of tweets with engagement (last 30 days)
19.79%
Percentage of tweets with engagement (last 30 days)
20.46%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
9.55%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
25%
Percentage of tweets with engagement (last 30 days)
27.27%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
3393
Alexa Website Rank
1637
Alexa Website Rank
13202
Alexa Website Rank
52
Alexa Website Rank
347
Alexa Website Rank
1754
Alexa Website Rank
677
Alexa Website Rank
329605
Alexa Website Rank
274555
Alexa Website Rank
452678
Alexa Website Rank
319077
Employee Rating
Employee Rating
3.7
Employee Rating
3.7
Employee Rating
N/A
Employee Rating
4.1
Employee Rating
3.6
Employee Rating
3.4
Employee Rating
N/A
Employee Rating
N/A
Employee Rating
3.2
Employee Rating
3.2
Employee Rating
N/A

Financial

Revenue (est.)
Revenue (est.)
$1.4b (FY, 2019)
Revenue (est.)
$3.8b (FY, 2019)
Revenue (est.)
$2.2b (FY, 2019)
Revenue (est.)
$260.2b (FY, 2019)
Revenue (est.)
₩230.4t (FY, 2019)
Revenue (est.)
₩61.3t (FY, 2018)
Revenue (est.)
¥114.6b (FY, 2017)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Cost of goods
Cost of goods
$1b (FY, 2019)
Cost of goods
$1.5b (FY, 2019)
Cost of goods
$1.1b (FY, 2019)
Cost of goods
$161.8b (FY, 2019)
Cost of goods
₩147.2t (FY, 2019)
Cost of goods
₩46.3t (FY, 2018)
Cost of goods
¥99.5b (FY, 2017)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Gross profit
Gross profit
$427.7m (FY, 2019)
Gross profit
$2.2b (FY, 2019)
Gross profit
$1.1b (FY, 2019)
Gross profit
$98.4b (FY, 2019)
Gross profit
₩83.2t (FY, 2019)
Gross profit
₩15.1t (FY, 2018)
Gross profit
¥15.2b (FY, 2017)
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Net income
Net income
($320.7m) (FY, 2019)
Net income
$952.5m (FY, 2019)
Net income
($50m) (FY, 2019)
Net income
$55.3b (FY, 2019)
Net income
₩21.7t (FY, 2019)
Net income
₩1.5t (FY, 2018)
Net income
(¥43.9b) (FY, 2017)
Net income
N/A
Net income
N/A
Net income
N/A
Net income
N/A

Operating

Countries
Countries
100 (Q1, 2020)
Countries
N/A
Countries
N/A
Countries
21 (May, 2017)
Countries
74 (FY, 2018)
Countries
N/A
Countries
74 (Q1, 2018)
Countries
N/A
Countries
40 (Sep, 2014)
Countries
N/A
Countries
N/A
Patents Issued
Patents Issued
N/A
Patents Issued
1.4 k (FY, 2019)
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
134.4 k (Q3, 2018)
Patents Issued
74.7 k (Apr, 2019)
Patents Issued
7 k (Q1, 2018)
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
N/A
Smartphones Shipped
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
185.2 m (FY, 2019)
Smartphones Shipped
296.9 m (FY, 2019)
Smartphones Shipped
N/A
Smartphones Shipped
91.4 m (FY, 2017)
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped (China)
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
34.2 m (FY, 2018)
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
50 m (Y, 2018)
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Stores
Stores
39 k (FY, 2019)
Stores
N/A
Stores
N/A
Stores
496 (May, 2017)
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Trademarks
Trademarks
N/A
Trademarks
900 (FY, 2019)
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Trademarks
4.2 k (Apr, 2019)
Trademarks
5.3 k (Q1, 2018)
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Wearables Sold
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
2.8 m (Q2, 2017)
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
3.7 m (Q2, 2017)
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 4m (over 3 years ago)
Latest funding round
N/A
Latest funding round
$ 65.4m (about 1 year ago)
Latest funding round
$ 1.3m (almost 2 years ago)
Total funding raised
Total funding raised
$ 66m
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 6.2b
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 1.6b
Total funding raised
$ 11.8m
Total funding raised
$ 63.8m
Total funding raised
$ 65.4m
Total funding raised
$ 1.3m
For sources of this data, please see the company profile

View company profiles

Garmin
HQ
Olathe, US
Employees
15,000↑ 15% increase

Garmin is a multinational company specializing in GPS technology development.

View company
Fossil Group
HQ
Richardson, US
Employees
10,200↓ 6% decrease

Fossil Group is a global company specializing in the innovation, design, and marketing of fashion lifestyle and accessory products including watches, jewelry, and leather goods.

View company
Apple
HQ
Cupertino, US
Employees
137,000↑ 4% increase

Apple is a company that designs, manufactures, and markets mobile communication and media devices.

View company
Samsung
HQ
Suwon, KR
Employees
309,630↓ 3% decrease

Samsung is a multinational electronics company.

View company