Fitbit competitorsClear all

Fitbit's top competitors include iFIT Health & Fitness, Athos, Xiaomi, LG Electronics, Apple, Fossil Group, Garmin, Bloom, Jawbone Health, Misfit Wearables and Wiivv Wearables.
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Fitbit
Fitbit
Fitbit is a company providing wearable devices with software and services that help users reach their health and fitness goals.
iFIT Health & Fitness
iFIT Health & Fitness
iFIT Health & Fitness (formerly HF Holdings) is a health and fitness subscription technology company.
Athos
Athos
Athos (also known as MAD Apparel) is a company developing apparel that extracts muscle activity data.
Xiaomi
Xiaomi
Xiaomi is a company providing hardware, software and internet services.
LG Electronics
LG Electronics
LG Electronics is a company that provides electronic products.
Apple
Apple
Apple is a company that designs, manufactures, and markets mobile communication and media devices.
Fossil Group
Fossil Group
Fossil Group is a global company specializing in the innovation, design, and marketing of fashion lifestyle and accessory products including watches, jewelry, and leather goods.
Garmin
Garmin
Garmin is a company specializing in GPS technology development.
Bloom
Bloom
Bloom Health is a company providing an in-home health tracker.
Jawbone Health
Jawbone Health
Jawbone Health is a company providing personalized healthcare subscription service.
Misfit Wearables
Misfit Wearables
Misfit Wearables develops wearable products with sensor technology for the health and fitness industry.
Wiivv Wearables
Wiivv Wearables
Our products make humans more durable.
Founding Date
Founding Date
2007
Founding Date
1999
Founding Date
2012
Founding Date
2010
Founding Date
1958
Founding Date
1976
Founding Date
1984
Founding Date
1989
Founding Date
2017
Founding Date
2017
Founding Date
2011
Founding Date
2014
Type
Type
Public
Type
Private
Type
Private
Type
Public
Type
Public
Type
Public
Type
Public
Type
Public
Type
Private
Type
Private
Type
Subsidiary
Type
Private
Tags
Locations
Locations
San Francisco, US HQ
Minsk, BY
Kitchener, CA
Shanghai, CN
Shenzhen Shi, CN
Hong Kong, HK
Gurugram, IN
see more
Locations
Logan, US HQ
Locations
Redwood City, US HQ
Locations
CN HQ
Singapore, SG
Madrid, ES
Locations
Seoul, KR HQ
Chéraga, DZ
Caba, AR
Eastern Creek, AU
Wien, AT
Edegem, BE
Sao Paulo, BR
see more
Locations
Cupertino, US HQ
Sydney, AU
Sao Paulo, BR
Toronto, CA
Santiago, CL
Shanghai, CN
Bogotá, CO
see more
Locations
Richardson, US HQ
Basel, CH
Locations
Olathe, US HQ
Eastern Creek, AU
Evere, BE
Las Condes, CL
Shanghai, CN
Zagreb, HR
Lillerød, DK
see more
Locations
San Diego, US HQ
Locations
San Francisco, US HQ
Locations
Burlingame, US HQ
Beijing, CN
Shenzhen, CN
Ho Chi Minh City, VN
Locations
Vancouver, CA HQ
San Diego, US
Employees
Employees
1,7643% increase
Employees
2,500
Employees
85
Employees
23,4106% increase
Employees
75,8903% increase
Employees
147,0007% increase
Employees
10,2006% decrease
Employees
15,00015% increase
Employees
5
Employees
452% decrease
Employees
36
Employees
18
Valuation ($)
Valuation ($)
1.9 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
2.5 t
Valuation ($)
613.5 m
Valuation ($)
31.8 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Twitter followers
Twitter followers
370.4 k
Twitter followers
N/A
Twitter followers
6.5 k
Twitter followers
3.3 m
Twitter followers
383.6 k
Twitter followers
N/A
Twitter followers
96.2 k
Twitter followers
209.1 k
Twitter followers
3
Twitter followers
N/A
Twitter followers
34.8 k
Twitter followers
2.4 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
38
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
82
Number of tweets (last 30 days)
870
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
275
Number of tweets (last 30 days)
293
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
9.5
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
475.6
Average likes per tweet (last 30 days)
0.7
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
0.9
Average likes per tweet (last 30 days)
1.9
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
39.47%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
14.37%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
19.64%
Percentage of tweets with engagement (last 30 days)
24.91%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
4823
Alexa Website Rank
N/A
Alexa Website Rank
217515
Alexa Website Rank
2135
Alexa Website Rank
2791
Alexa Website Rank
N/A
Alexa Website Rank
33875
Alexa Website Rank
1912
Alexa Website Rank
239481
Alexa Website Rank
654475
Alexa Website Rank
213305
Alexa Website Rank
N/A
Employee Rating
Employee Rating
4.1
Employee Rating
N/A
Employee Rating
4
Employee Rating
3.8
Employee Rating
3.4
Employee Rating
4.3
Employee Rating
N/A
Employee Rating
4.1
Employee Rating
N/A
Employee Rating
3.2
Employee Rating
3.4
Employee Rating
N/A

Financial

Revenue (est.)
Revenue (est.)
$1.4b (FY, 2019)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
¥114.6b (FY, 2017)
Revenue (est.)
₩63.3t (FY, 2020)
Revenue (est.)
$274.5b (FY, 2020)
Revenue (est.)
$2.2b (FY, 2019)
Revenue (est.)
$4.2b (FY, 2020)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Cost of goods
Cost of goods
$1b (FY, 2019)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
¥99.5b (FY, 2017)
Cost of goods
₩46.9t (FY, 2020)
Cost of goods
$169.6b (FY, 2020)
Cost of goods
$1.1b (FY, 2019)
Cost of goods
$1.7b (FY, 2020)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Gross profit
Gross profit
$427.7m (FY, 2019)
Gross profit
N/A
Gross profit
N/A
Gross profit
¥15.2b (FY, 2017)
Gross profit
₩16.3t (FY, 2020)
Gross profit
$105b (FY, 2020)
Gross profit
$1.1b (FY, 2019)
Gross profit
$2.5b (FY, 2020)
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Net income
Net income
($320.7m) (FY, 2019)
Net income
N/A
Net income
N/A
Net income
(¥43.9b) (FY, 2017)
Net income
₩2.1t (FY, 2020)
Net income
$57.4b (FY, 2020)
Net income
($50m) (FY, 2019)
Net income
$992.3m (FY, 2020)
Net income
N/A
Net income
N/A
Net income
N/A
Net income
N/A

Operating

Countries
Countries
100 (Q1, 2020)
Countries
N/A
Countries
N/A
Countries
74 (Q1, 2018)
Countries
N/A
Countries
21 (May, 2017)
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
40 (Sep, 2014)
Countries
N/A
Patent Applications
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
27 (Nov, 2020)
Patent Applications
16 k (Q1, 2018)
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
N/A
Patent Applications
N/A
Patents Issued
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
17 (Nov, 2020)
Patents Issued
7 k (Q1, 2018)
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
1.4 k (FY, 2019)
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
N/A
Patents Issued
N/A
Smartphones Shipped
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
91.4 m (FY, 2017)
Smartphones Shipped
N/A
Smartphones Shipped
45.7 m (Q2, 2021)
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped
N/A
Smartphones Shipped (China)
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
50 m (Y, 2018)
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
34.2 m (FY, 2018)
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Smartphones Shipped (China)
N/A
Stores
Stores
39 k (FY, 2019)
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Stores
496 (May, 2017)
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Stores
N/A
Trademarks
Trademarks
N/A
Trademarks
N/A
Trademarks
13 (Nov, 2020)
Trademarks
5.3 k (Q1, 2018)
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Trademarks
900 (FY, 2019)
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Wearables Sold
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
3.7 m (Q2, 2017)
Wearables Sold
N/A
Wearables Sold
2.8 m (Q2, 2017)
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A
Wearables Sold
N/A

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 35m (almost 6 years ago)
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 1.3m (over 3 years ago)
Latest funding round
$ 65.4m (over 2 years ago)
Latest funding round
N/A
Latest funding round
$ 4m (over 4 years ago)
Total funding raised
Total funding raised
$ 82.9m
Total funding raised
N/A
Total funding raised
$ 50.7m
Total funding raised
$ 1.6b
Total funding raised
N/A
Total funding raised
$ 1.2b
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 1.3m
Total funding raised
$ 65.4m
Total funding raised
$ 63.8m
Total funding raised
$ 11.8m
For sources of this data, please see the company profile

View company profiles

iFIT Health & Fitness
HQ
Logan, US
Employees
2,500

iFIT Health & Fitness (formerly HF Holdings) is a health and fitness subscription technology company.

View company
Athos
HQ
Redwood City, US
Employees
85

Athos (also known as MAD Apparel) is a company developing apparel that extracts muscle activity data.

View company
Xiaomi
HQ
CN
Employees
23,410↑ 6% increase

Xiaomi is a company providing hardware, software and internet services.

View company
LG Electronics
HQ
Seoul, KR
Employees
75,890↑ 3% increase

LG Electronics is a company that provides electronic products.

View company