Millennial Media is the leading independent mobile advertising and data company. Millennial Media commands an impressive share of the mobile display advertising market. The company's technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to advertisers seeking to reach mobile consumers, application and media developers seeking to maximize ad revenue, and mobile operators seeking to further monetize their networks.
In February 2010, Millennial Media announced that it acquired TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior. TapMetrics' software suite provides detailed analytics to enable developers to better manage their application sales and revenue.
Since adding $27.5M to its strong cash position in January 2011 (bringing total equity funding to $65M), Millennial Media has expanded its offerings to key customer segments, to include OEM and platform partnerships that seek to access its strong base of developers and publishers.