Millennial Media

Millennial Media is the leading independent mobile advertising and data company. Millennial Media commands an impressive share of the mobile display advertising market. The company's technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to advertisers seeking to reach mobile consumers, application and media developers seeking to maximize ad revenue, and mobile operators seeking to further monetize their networks.

In February 2010, Millennial Media announced that it acquired TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior. TapMetrics' software suite provides detailed analytics to enable developers to better manage their application sales and revenue.

Since adding $27.5M to its strong cash position in January 2011 (bringing total equity funding to $65M), Millennial Media has expanded its offerings to key customer segments, to include OEM and platform partnerships that seek to access its strong base of developers and publishers.


Company Growth (employees)
Type
Public
HQ
Baltimore, US
Size (employees)
636 (est)
Millennial Media is headquartered in Baltimore, US

Key People at Millennial Media

Matt Gillis

Matt Gillis

Senior Vice President, Global Monetization Solutions

Millennial Media Office Locations

Millennial Media has offices in Baltimore, London, San Francisco, New York and in 6 other locations
Baltimore, US (HQ)
2400 Boston Street
Singapore, SG
One Temasek Avenue, #37 01 Millenia Tower
Paris, FR
9 Rue Ampère
Tokyo, JP
Shin Marunouchi Building 9 F Egg Japan, Marunouchi 1 5 1, Chiyoda Ku
Hamburg, DE
Fleethof – Stadthausbrucke 1
Atlanta, US
1170 Peachtree Street Ne, Suite 1925
Boston, US
155 Seaport Boulevard, 8th Floor
New York, US
150 W 22nd St 12th Floor
San Francisco, US
505 Sansome Street, Suite 1450
London, GB
22 Berners Street

Millennial Media Data and Metrics

Millennial Media Financial Metrics

Millennial Media's revenue was reported to be $296.2 m in FY, 2014 which is a 14% increase from the previous period.
Numbers are in $, USD

Revenue (FY, 2014)

296.2 m

Revenue growth (FY, 2013 - FY, 2014), %

14%

Gross profit (FY, 2014)

116.4 m

Gross profit margin (FY, 2014), %

39%

Net income (FY, 2014)

(149.1 m)

EBIT (FY, 2014)

(148.8 m)

Cash (31-Dec-2014)

49.5 m
FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014

Revenue

47.8 m103.7 m177.7 m259.2 m296.2 m

Revenue growth, %

117%71%46%14%

Cost of goods sold

154.8 m179.8 m

Gross profit

104.4 m116.4 m

Gross profit Margin, %

40%39%

Operating expense total

119.5 m265.2 m

EBIT

(15.1 m)(148.8 m)

EBIT margin, %

(6%)(50%)

Interest expense

28 k95 k145 k

Pre tax profit

(15.2 m)(148.9 m)

Income tax expense

22 k(486 k)70 k(47 k)192 k

Net Income

(15.1 m)(149.1 m)
Y, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014

Cash

19.2 m27.8 m16.7 m137.4 m99.2 m49.5 m

Inventories

4.2 m3.9 m

Current Assets

212.9 m155 m

PP&E

12.7 m27.2 m

Goodwill

135.5 m139 m

Total Assets

419.6 m357.6 m

Accounts Payable

7.6 m10.5 m

Current Liabilities

82.3 m92.9 m

Additional Paid-in Capital

400.7 m473.2 m

Retained Earnings

(65.2 m)(214.2 m)

Total Equity

335.5 m258.6 m

Financial Leverage

1.3 x1.4 x
FY, 2013FY, 2014

Net Income

(15.1 m)(149.1 m)

Depreciation and Amortization

5.9 m16.7 m

Accounts Receivable

(28 m)18.3 m

Inventories

(1.3 m)486 k

Accounts Payable

(4.7 m)563 k

Cash From Operating Activities

(38.2 m)(49.8 m)

Purchases of PP&E

(5.1 m)(18.1 m)

Cash From Investing Activities

(3.1 m)(40.5 m)

Long-term Borrowings

(10.4 m)(10.4 m)

Interest Paid

53 k
Y, 2014

Financial Leverage

1.4 x

Millennial Media Median Salaries

Source: 30 public H-1B filings from Millennial Media

Millennial Media Online and Social Media Presence

Millennial Media News and Updates

Millennial Media Company Life and Culture

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