Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”

Employee Rating

Parent CompanyExperian
HQNew York, NY, US
Cybersecurity ratingBMore
Tapad was founded in 2010 and is headquartered in New York, NY, US
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Key People/Management at Tapad

Mark Connon

Mark Connon

General Manager
Jeff Olchovy

Jeff Olchovy

Chief Technology Officer
Blane Sims

Blane Sims

Chief Product Officer
Jan De Cauwer

Jan De Cauwer

Chief Financial Officer
Chris Feo

Chris Feo

Chief Revenue Officer
Laura Koulet

Laura Koulet

General Counsel
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Tapad Office Locations

Tapad has offices in New York, Alpharetta, Birmingham, Boston and in 17 other locations
New York, NY, US (HQ)
551 5th Ave 9th Floor
Alpharetta, GA, US
12600 Deerfield Pkwy
Birmingham, MI, US
801 S Adams Rd
Boston, MA, US
745 Atlantic Ave
Dallas, TX, US
3710 Rawlins St #150
Detroit, MI, US
Detroit, MI, USA
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Tapad Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$17.5 m


Tapad is a subsidiary of Experian

Human Capital Metrics

Source: github.com
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Tapad Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Tapad Online and Social Media Presence

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Tapad Company Culture

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  • CEO Rating



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Tapad News and Updates

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

NEW YORK and SINGAPORE, Dec. 10, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise...

Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight's Real World Intelligence Platform

Tapad's technology now powers Lifesight's real world intelligence platform with cross-device and reach expansion in the Asia Pacific Region SINGAPORE, Nov. 20, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a new partnership with Lifesight, a...

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad's technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON, July 17, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a new joint...

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

NEW YORK, June 27, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers...

Tapad's Proprietary Graph Now Integrated With Adobe Audience Manager

NEW YORK, Aug. 7, 2018 /PRNewswire/ -- Tapad, the company advancing personalization for the modern marketer, announced today that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their view of consumers and...

Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution

NEW YORK, Aug. 2, 2018 /PRNewswire/ -- Tapad, the company reinventing personalization for the modern marketer, today announced that it is partnering with mobile data leader Twine Data to bring Twine's hundreds of millions of deterministic mobile identity connections to The Tapad Graph....
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Tapad Blogs

Forrester Study—How Identity Resolution Can Help Marketers Prepare for Data Deprecation and Improve Data Quality

Marketers are under more pressure than ever before to prove ROI and efficiency of marketing activities in relation to business performance. On top of that, there are new privacy regulations and uncertainty around what new technologies will have to be implemented in order to replace the g…

Connect the Disconnect in Your CTV Universe

The result of epic shifts from traditional cable to streaming television, the CTV ecosystem is experiencing compounded fragmentation, making it challenging for marketers to leverage in the most effective way for both activation and measurement. Heralded as the hot new household level dev…

Uncovering Hashed Email: You May Be Sitting on a Goldmine of Customer Data and Don’t Even Know It

Email hashing was originally intended to be used as an email security feature that has ended up being a very powerful marketing tool. A hashed email is a cryptographic function that changes an email address to a random code which can be used as an anonymous customer identifier. This code…

Identity Resolution Strategies Are Critical For Marketers To Continue Consumer Engagement and Satisfaction In An Increasingly Complex Ecosystem

Study reveals that brands with more mature identity programs were significantly more likely to be successful in achieving their key objectives
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Tapad Frequently Asked Questions

  • When was Tapad founded?

    Tapad was founded in 2010.

  • Who are Tapad key executives?

    Tapad's key executives are Mark Connon, Jeff Olchovy and Blane Sims.

  • How many employees does Tapad have?

    Tapad has 105 employees.

  • Who are Tapad competitors?

    Competitors of Tapad include Izea, Appier and Q1Media.

  • Where is Tapad headquarters?

    Tapad headquarters is located at 551 5th Ave 9th Floor, New York.

  • Where are Tapad offices?

    Tapad has offices in New York, Alpharetta, Birmingham, Boston and in 17 other locations.

  • How many offices does Tapad have?

    Tapad has 22 offices.