Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”

Employee Rating

Parent CompanyExperian
HQNew York, NY, US
Cybersecurity ratingAMore
Tapad was founded in 2010 and is headquartered in New York, NY, US

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Key People/Management at Tapad

Mark Connon

Mark Connon

General Manager
Jeff Olchovy

Jeff Olchovy

Chief Technology Officer
Adrienne Donovan

Adrienne Donovan

SVP, People Operations
Blane Simms

Blane Simms

Chief Product Officer
Jan De Cauwer

Jan De Cauwer

Chief Financial Officer
Chris Feo

Chris Feo

Chief Revenue Officer
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Tapad Office Locations

Tapad has offices in New York, Alpharetta, Birmingham, Boston and in 17 other locations
New York, NY, US (HQ)
60 Madison Ave
Alpharetta, GA, US
12600 Deerfield Pkwy
Birmingham, MI, US
801 S Adams Rd
Boston, MA, US
745 Atlantic Ave
Dallas, TX, US
3710 Rawlins St #150
Detroit, MI, US
Detroit, MI, USA
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Tapad Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$17.5 m


Tapad is a subsidiary of Experian

Human Capital Metrics

Source: github.com
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Tapad Cybersecurity Score

Cybersecurity ratingPremium dataset



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Tapad Online and Social Media Presence

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Tapad Company Culture

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Tapad News and Updates

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

NEW YORK and SINGAPORE, Dec. 10, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise...

Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight's Real World Intelligence Platform

Tapad's technology now powers Lifesight's real world intelligence platform with cross-device and reach expansion in the Asia Pacific Region SINGAPORE, Nov. 20, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a new partnership with Lifesight, a...

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad's technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON, July 17, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution, today announced a new joint...

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

NEW YORK, June 27, 2019 /PRNewswire/ -- Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers...

Tapad's Proprietary Graph Now Integrated With Adobe Audience Manager

NEW YORK, Aug. 7, 2018 /PRNewswire/ -- Tapad, the company advancing personalization for the modern marketer, announced today that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their view of consumers and...

Tapad Partners with Twine Data to Bring Portable CRM Onboarding Capabilities to Its Best-In-Class Cross Device Solution

NEW YORK, Aug. 2, 2018 /PRNewswire/ -- Tapad, the company reinventing personalization for the modern marketer, today announced that it is partnering with mobile data leader Twine Data to bring Twine's hundreds of millions of deterministic mobile identity connections to The Tapad Graph....
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Tapad Blogs

Get ready to connect your offline data, again

As today’s digital landscape gets more and more complicated there are more ways for brands to connect with users and drive purchases and more ways for ad tech to target and measure those touch points. As in-person shopping picks up steam due to the re-normalization of society post-COVID …

Tapad Appoints Blane Sims as Chief Product Officer

Industry vet brings more than 20 years of experience to drive Tapad’s continued innovation in digital identity resolution

To Authenticate or Not to Authenticate?

It’s been over a year since Google announced they’d be deprecating the third-party cookie and in that time there’s been a major focus on two types of cookieless identity solutions. Identity vendors and marketers are strategizing which of these two future solutions best fits their needs s…

Munchausen syndrome by recruiter

The recruiters you use may be sabotaging your job search. Continue reading on Tapad Engineering »

Tapad Launches Global Privacy-Safe Solution to Provide Continuity in the Absence of Third-Party Cookies

Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem

Introducing Switchboard

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Tapad Frequently Asked Questions

  • When was Tapad founded?

    Tapad was founded in 2010.

  • Who are Tapad key executives?

    Tapad's key executives are Mark Connon, Jeff Olchovy and Adrienne Donovan.

  • How many employees does Tapad have?

    Tapad has 110 employees.

  • Who are Tapad competitors?

    Competitors of Tapad include Appier, Kenshoo and Popular Pays.

  • Where is Tapad headquarters?

    Tapad headquarters is located at 60 Madison Ave, New York.

  • Where are Tapad offices?

    Tapad has offices in New York, Alpharetta, Birmingham, Boston and in 17 other locations.

  • How many offices does Tapad have?

    Tapad has 22 offices.