MaxPoint Interactive

MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing campaigns to reach these buyers. MaxPoint has worked with each of the top 20 leading national advertisers and each of the top 10 advertising agencies in the United States as ranked by Advertising Age.
Company Growth (employees)
Morrisville, US
Size (employees)
406 (est)
MaxPoint Interactive was founded in 2007 and is headquartered in Morrisville, US

Key People at MaxPoint Interactive

Joe Epperson

Joe Epperson

Co-founder and CEO
Gretchen Joyce

Gretchen Joyce

Kurt Carlson

Kurt Carlson

Co-founder and CTO
Sean Murphy

Sean Murphy

VP, Analytics

MaxPoint Interactive Office Locations

MaxPoint Interactive has offices in Morrisville, Austin, London, New York and in 3 other locations
Morrisville, US (HQ)
3020 Carrington Mill Blvd
Marina Del Rey, US
1280 4640 Admiralty Way
Chicago, US
3250 180 N La Salle St
New York, US
1701 275 7th Ave
London, GB
57 61 Mortimer St
Austin, US
8911 N Capital Of Texas Hwy.

MaxPoint Interactive Data and Metrics

MaxPoint Interactive Financial Metrics

MaxPoint Interactive's revenue was reported to be $149.1 m in FY, 2016 which is a 6% increase from the previous period.

Revenue (FY, 2016)

149.1 m

Revenue growth (FY, 2015 - FY, 2016), %


Net income (FY, 2016)

(17.9 m)

EBIT (FY, 2016)

(16.8 m)

Market capitalization (27-Jun-2017)

44.3 m

Closing share price (27-Jun-2017)


Cash (31-Dec-2016)

24.2 m
MaxPoint Interactive's current market capitalization is $44.3 m.
USDFY, 2014FY, 2015FY, 2016


106.5 m140.1 m149.1 m

Revenue growth, %


Sales and marketing expense

38.5 m52.7 m49.8 m

R&D expense

14.7 m23.4 m26.6 m

General and administrative expense

11.3 m15.7 m18.5 m

Operating expense total

64.4 m91.8 m94.9 m


(10.8 m)(20.4 m)(16.8 m)

EBIT margin, %


Interest expense

1.3 m1.3 m987 k

Interest income

(3 k)

Pre tax profit

(13 m)(22.5 m)(17.9 m)

Net Income

(13 m)(22.5 m)(17.9 m)
USDFY, 2015FY, 2016


41.1 m24.2 m

Accounts Receivable

43.3 m43.4 m


1.2 m1.5 m

Current Assets

87.6 m69.1 m


19.4 m20.1 m

Total Assets

107.3 m89.3 m

Accounts Payable

15 m12.7 m

Current Liabilities

54.6 m49.5 m

Additional Paid-in Capital

103.1 m107.9 m

Retained Earnings

(51.3 m)(69.2 m)

Total Equity

51.7 m38.5 m

Financial Leverage

2.1 x2.3 x
USDFY, 2015FY, 2016

Net Income

(22.5 m)(17.9 m)

Depreciation and Amortization

6.1 m9.8 m

Accounts Receivable

(2.3 m)(517 k)


(429 k)(211 k)

Accounts Payable

(2.5 m)(2.8 m)

Cash From Operating Activities

28.2 m(5.9 m)

Cash From Investing Activities

(11.9 m)(7.5 m)

Long-term Borrowings

(27.5 m)(46 m)

Cash From Financing Activities

54.8 m(3.5 m)

Interest Paid

1.5 m1.1 m
Y, 2016

Financial Leverage

2.3 x

MaxPoint Interactive Operating Metrics

MaxPoint Interactive's Enterprise Customers was reported to be 759 in FY, 2016, which is a 7% increase from the previous period
FY, 2015FY, 2016Feb, 2017

Patents Issued


Patents Pending


Enterprise Customers


MaxPoint Interactive Market Value History

MaxPoint Interactive Median Salaries

Source: 27 public H-1B filings from MaxPoint Interactive

MaxPoint Interactive Online and Social Media Presence

MaxPoint Interactive News and Updates

MaxPoint Interactive Company Life and Culture

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