Macropay (also known as Celulares y Accesorios del Sureste) is a fintech company that provides financial services to buy cell phones and retail mobile sales. It supplies cell phone credits, cash loans, and credit for motorcycles. The company develops a mobile app that allows customers to check their next payment date. Macropay enables a system that utilizes an algorithm to assess prospective clients' social link profiles, identifying appropriate loan types and terms based on the analysis.