LRA by Deloitte provides brand protection and customer experience measurement services for multinational companies with complex customer interactions. It offers innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services. The company also provides standard development services that include service culture design, universal brand standards development, service philosophy/service model, signature, standard operating procedures, brand "Boot Camps" and workshops, leading practices documentation, internal branding and communication, customer journey mapping, and corporate standards knowledge base; and service mission, vision, and values. In addition, it offers internal communications/internal branding services; training instructional design services that include front line employee service training, executive workshops, manager/supervisor leadership training, and relationship building; orientation/brand immersion programs; keynote speaking; and workshop design and facilitation services. The company serves clients in various industries that include airlines, automotive, facility services and real estate, gaming, healthcare and senior living, retail and shopping centers, sports and entertainment, and travel and transportation; hospitality, hotels, and leisure companies; and restaurants, food service, and dining companies.