Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.
Type
Private
HQ
Palo Alto, US
Founded
2012
Size (employees)
109 (est)
Website
liftoff.io
Liftoff was founded in 2012 and is headquartered in Palo Alto, US
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Liftoff Office Locations

Liftoff has offices in Palo Alto and New York
Palo Alto, US (HQ)
541 Cowper St
New York, US
33 W 19th St
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Liftoff Financials and Metrics

Summary Metrics

Founding Date

2012

Total Funding

$5 m

Latest funding size

$5 m

Time since last funding

3 years ago

Investors

Liftoff's latest funding round in February 2015 was reported to be $5 m. In total, Liftoff has raised $5 m
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Liftoff News and Updates

Liftoff! All Eyes On Elon Musk As Falcon Heavy Performs Flawlessly During Maiden Launch … With Elon’s Tesla Roadster Inside (+ Pics From Space)

The SpaceX Falcon Heavy flew for the first time today and made a perfect launch. Both auxiliary rockets returned successfully to earth to be reused at a later date. Inside the rocket, Elon Musk's personal Tesla Roadster is on its way to Mars, complete with a mannequin driving named Starman.
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