Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.
Company growth
Type
Private
HQ
Palo Alto, US
Founded
2012
Size (employees)
67 (est)+7%
Liftoff was founded in 2012 and is headquartered in Palo Alto, US

Liftoff Office Locations

Liftoff has offices in Palo Alto, New York
Palo Alto, US
New York, US

Liftoff Metrics

Liftoff Summary

Founding Date

2012

Total Funding

$5 M

Latest funding size

$5 M

Time since last funding

about 2 years

Investors

We estimate that Liftoff's latest funding round in February 2015 was $5 M. In total, Liftoff has raised $5 M
We estimate that Liftoff's current employees are approximately 23% female and 77% male.

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