Liftoff
OverviewSuggest Edit
Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.
| Type | Private | |
| Founded | 2012 | |
| HQ | Palo Alto, CA, US | Map |
| Website | liftoff.io | |
| Employee Ratings | More | |
| Overall Culture | A- | More |
Latest Updates
| Employees (est.) (Sept 2021) | 341 | (+3%) |
| Cybersecurity rating | B | More |
Liftoff Office Locations
Liftoff has offices in Palo Alto, New York, Redwood City, Shibuya City and in 1 other location
Palo Alto, CA, US (HQ)
555 Bryant St #133
New York, NY, US
Floors 7, 424 W 33rd St #13
Redwood City, CA, US
900 Middlefield Rd 2nd floor
Shibuya City, JP
2 Chome-24 Shibuya
Singapore, SG
600 North Bridge Rd, #10-01
Liftoff Financials and Metrics
Summary Metrics
Founding Date | 2012 |
Liftoff total Funding | $5 m |
Liftoff latest funding size | $5 m |
Time since last funding | 7 years ago |
Liftoff investors | Harrison Metal, Baseline Ventures, Ilya Sukhar, Fred Warren, Shinya Akamine, Tim Koogle |
Liftoff's latest funding round in February 2015 was reported to be $5 m. In total, Liftoff has raised $5 m
Liftoff Cybersecurity Score
Liftoff Online and Social Media Presence
2.48k Twitter followers
Liftoff has 2.48k Twitter Followers. The number of followers has increased 0.5% month over month and increased 2.3% quarter over quarter
Liftoff's Trends
Twitter Engagement Stats for @liftoffmobile
15k
Tweets
1k
Following
2.5k
Followers
10
Tweets last 30 days
1.4
Avg. likes per Tweet
30%
Tweets with engagement
Liftoff Company Culture
Overall Culture
A-
83/100
CEO Rating
A+
90/100
Compensation
C
64/100
Diversity
A+
93/100
Liftoff News and Updates
September 17, 2021
Fed Seen Announcing Bond Taper in November, Rate Liftoff in 2023
Fed Seen Announcing Bond Taper in November, Rate Liftoff in 2023
August 24, 2021
Liftoff and Vungle agree to merge into one mobile growth company
Liftoff and Vungle have agreed to merge into one company focused on global mobile growth monetization and marketing platforms.
July 11, 2021
As Richard Branson And Jeff Bezos Ready For Liftoff, SPACs Flock To Space Startups
Richard Branson's planned visit to the edge of space might not be possible without the rise of SPACs.
July 01, 2021
Robinhood Seizes Meme-Stock Moment, Readying IPO for Liftoff
Robinhood Seizes Meme Stock Moment as It Readies IPO for Liftoff
June 22, 2021
Williams Says Fed’s Rate Liftoff Still Way Off in the Future
Williams Says Fed’s Rate Liftoff Is Still Way Off in the Future
June 18, 2021
Bullard Says High Inflation May Call for Fed Liftoff Next Year
Bullard Says High Inflation May Call for Fed Liftoff Next Year
Liftoff Blogs
September 15, 2021
Shop ‘Til They Drop, UA Tips for Shopping Apps – EMEA
September 15, 2021
Shop ‘Til They Drop, UA Tips for Shopping Apps
September 13, 2021
Mobile App Marketing Trends in Germany
September 13, 2021
Mobile Heroes Program Expands into Germany
Liftoff selects the country’s top mobile marketers for its Mobile Heroes German Edition Liftoff has launched its Mobile Heroes program in Germany. Mobile Heroes, which originally launched in the US in 2015, highlights the marketing experts or “Heroes” behind the world’s biggest mobile apps. This Sep…
September 13, 2021
How Do App Marketers in Germany Build Their Apps?
German apps are having their moment as hubs of technical innovation spring up across the country.
The post How Do App Marketers in Germany Build Their Apps? appeared first on Liftoff.
September 13, 2021
Level Up Your Creative Strategy With 6 Game Changers
Liftoff Frequently Asked Questions
When was Liftoff founded?
Liftoff was founded in 2012.
How many employees does Liftoff have?
Liftoff has 341 employees.
Who are Liftoff competitors?
Competitors of Liftoff include Ecomsolver, LineUpr and InMobi.
Where is Liftoff headquarters?
Liftoff headquarters is located at 555 Bryant St #133, Palo Alto.
Where are Liftoff offices?
Liftoff has offices in Palo Alto, New York, Redwood City, Shibuya City and in 1 other location.
How many offices does Liftoff have?
Liftoff has 6 offices.
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