Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.
The SpaceX Falcon Heavy flew for the first time today and made a perfect launch. Both auxiliary rockets returned successfully to earth to be reused at a later date. Inside the rocket, Elon Musk's personal Tesla Roadster is on its way to Mars, complete with a mannequin driving named Starman.