Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.
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