Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.
Type
Private
HQ
Palo Alto, US
Founded
2012
Employees
65 (est)-1%
Liftoff was founded in 2012 and is headquartered in Palo Alto, US

Liftoff Locations

Palo Alto, US
New York, US

Liftoff Metrics

Liftoff Summary

Founding Date

2012

Total Funding

$5 M

Latest funding size

$5 M

Time since last funding

almost 2 years

Investors

Liftoff's latest funding round of $5 M was in February 2015. In total, Liftoff has raised $5 M.
23% of current employees of Liftoff are female and 77% are male.

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