Liftoff

OverviewSuggest Edit

Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.
TypePrivate
Founded2012
HQPalo Alto, CA, USMap
Websiteliftoff.io
Employee Ratings4.7More
Overall CultureAMore
View Jobs

Recent NewsAll News

Latest Updates

Employees (est.) (Jan 2021)280(+2%)
Cybersecurity ratingCMore

Liftoff Office Locations

Liftoff has offices in Palo Alto, New York, Redwood City, Paris and in 3 other locations
Palo Alto, CA, US (HQ)
555 Bryant St #133
New York, NY, US
Floors 7, 424 W 33rd St #13
Redwood City, CA, US
900 Middlefield Rd 2nd floor
Paris, FR
33 Rue du Mail
Shibuya City, JP
2 Chome-24 Shibuya
Singapore, SG
600 North Bridge Rd, #10-01
Show all (8)

Liftoff Financials and Metrics

Summary Metrics

Founding Date

2012

Liftoff total Funding

$5 m

Liftoff latest funding size

$5 m

Time since last funding

6 years ago

Liftoff investors

Harrison Metal, Baseline Ventures, Ilya Sukhar, Fred Warren, Shinya Akamine, Tim Koogle
Liftoff's latest funding round in February 2015 was reported to be $5 m. In total, Liftoff has raised $5 m
Show all financial metrics

Liftoff Cybersecurity Score

Cybersecurity ratingPremium dataset

C

71/100

Learn more about our premium products
SecurityScorecard logo

Liftoff Online and Social Media Presence

Liftoff's Trends

Embed Graph

Liftoff Company Culture

  • Overall Culture

    A

    85/100

  • CEO Rating

    A+

    98/100

  • Compensation

    C

    68/100

  • Diversity

    A+

    93/100

Learn more on Comparably

Liftoff News and Updates

December 22, 2020

Blackstone To Invest $400 Million In Ad-Tech Startup Liftoff To Fuel Mobile Advertising Growth

Private equity firms have been increasingly active in the ad-tech sector over the past couple of years.
December 22, 2020

Blackstone will invest close to $400 million in mobile app marketer Liftoff

Financier Blackstone has agreed to invest an estimated $400 million in mobile app marketing optimization platform Liftoff.
September 27, 2020

Treasuries Face High Bar for Yield Liftoff in Calmest-Ever Trade

Treasuries Face High Bar for Yield Liftoff in Calmest-Ever Trade
September 23, 2020

Fed’s Clarida Says Months of 2% Inflation Needed for Liftoff

Fed’s Clarida Says Months of 2% Inflation Needed for Liftoff
June 18, 2020

Bank Digitalization: Prepare for Liftoff

Bank Digitalization: Prepare for Liftoff According to George Westerman, research scientist with the....
May 31, 2020

Bond Traders Glimpse Yields’ Liftoff Potential as Economy Wakens

Bond Traders Glimpse Yields’ Liftoff Potential as Economy Wakens
Show more

Liftoff Blogs

January 27, 2021

Out now! Our 2021 Mobile Ad Creative Index is Here | Liftoff

January 27, 2021

Creative Services | Liftoff

January 25, 2021

Liftoff Recognized on Built In’s “SF Best Places to Work” List

We are excited to kick off 2021 with the announcement that Liftoff has been recognized by Built In across three important categories: SF Best Places to Work SF Best Midsize Companies to Work For SF Companies with the Best Benefits The Best Places to Work award recognizes top employers across the cou…
January 25, 2021

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare | Liftoff

January 25, 2021

Liftoff如何帮助您制作广告素材 | Liftoff

January 25, 2021

Liftoff Recognized on Built In’s “SF Best Places to Work” List | Liftoff

Show more

 Liftoff Frequently Asked Questions

  • When was Liftoff founded?

    Liftoff was founded in 2012.

  • How many employees does Liftoff have?

    Liftoff has 280 employees.

  • Who are Liftoff competitors?

    Competitors of Liftoff include Ecomsolver, LineUpr and InMobi.

  • Where is Liftoff headquarters?

    Liftoff headquarters is located at 555 Bryant St #133, Palo Alto.

  • Where are Liftoff offices?

    Liftoff has offices in Palo Alto, New York, Redwood City, Paris and in 3 other locations.

  • How many offices does Liftoff have?

    Liftoff has 8 offices.