Liftoff is a marketing technology company that helps mobile app publishers acquire more engaged users. Each Liftoff campaign is powered by a bidding optimization engine trained on a proprietary data set of User Composites and App Constellations. This bidding engine allows us to identify users with a higher chance of post-install activity and thus focus ad spend on these specific users. Liftoff campaigns leverage ad inventory from all the major mobile advertising channels and provide real-time analytics in one centralized dashboard.

Employee Rating

4.9More
TypePrivate
HQPalo Alto, US
Founded2012
Size (employees)158 (est)+9%
Websiteliftoff.io
Liftoff was founded in 2012 and is headquartered in Palo Alto, US
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Liftoff Office Locations

Liftoff has offices in Palo Alto and New York
Palo Alto, (HQ)
541 Cowper St
New York,
33 W 19th St
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Liftoff Financials and Metrics

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Founding Date

2012

Liftoff total Funding

$5 m

Liftoff latest funding size

$5 m

Time since last funding

4 years ago

Liftoff investors

Liftoff's latest funding round in February 2015 was reported to be $5 m. In total, Liftoff has raised $5 m
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Liftoff Online and Social Media Presence

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Liftoff News and Updates

Inflation Is the Missing Piece From Treasury Yields, Fed Liftoff

Inflation Is the Missing Piece From Treasury Yields, Fed Liftoff

Rehn Chimes in on ECB Rate Debate as Officials Map Slow Liftoff

Rehn Chimes in on ECB Rate Debate as Officials Map Slow Liftoff

ECB on Runway to Rate Liftoff Considers What Should Happen Next

ECB on Runway to Rate Liftoff Considers What Should Happen Next

Liftoff: Females are 79% more likely to make in-app purchases in mobile games

EXCLUSIVE: Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile games by a mobile user acquisition firm Liftoff. That’s just one piece of data in the Liftoff 2018 Mobile Gaming Apps Report, based on 46.7 billion impressi…

Vega’s long-awaited (small) successes

Although the mostly Italian Vega rocket was added to the Arianespace family in 2012, it’s only recently achieved tangible success in wooing the smallest spacecraft operators. SpaceNews.com

Japan’s Latest Attempt at Private Spaceflight Fails on Liftoff

The MOMO-2 was funded by Takafumi Horie, Japan's would-be Elon Musk.
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Liftoff Blogs

How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)

“We should spend zero dollars for now.” I went to the whiteboard and wrote the number “0.” We were trying to figure out how much we should spend on our user acquisition initiatives. I recommended that we not grow at all. In the spring of 2015, I joined a small app developer called PuzzleSocial as [……
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Liftoff Company Life and Culture

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Liftoff Frequently Asked Questions

  • When was Liftoff founded?

    Liftoff was founded in 2012.

  • How many employees does Liftoff have?

    Liftoff has 158 employees.

  • Who are Liftoff competitors?

    Competitors of Liftoff include Ecomsolver, NewHound and Mobivity.

  • Where is Liftoff headquarters?

    Liftoff headquarters is located at 541 Cowper St, Palo Alto.

  • Where are Liftoff offices?

    Liftoff has offices in Palo Alto and New York.

  • How many offices does Liftoff have?

    Liftoff has 2 offices.