is a company that develops a SaaS customer experience platform for financial service firms. It offers solutions such as Life.ioGrow, a business acquisition software; Life.ioEngage, a customer engagement engine; Life.ioEmpower, a digital self-service product; and Life.ioInsights, an insurance data analytics solution.

Employee Rating

Parent CompanySE2
HQPrinceton, NJ, US
Cybersecurity ratingAMore was founded in 2012 and is headquartered in Princeton, NJ, US
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Key People/Management at

Muriel Petri

Muriel Petri

President & CMO
Mike Logsdon

Mike Logsdon

Co-Founder & COO
Molly Black

Molly Black

Chief Product Officer
RJay Haluko

RJay Haluko

SVP of Creative & Design
Jeff Young

Jeff Young

SVP of Engineering
Stefanie Rathjen-Kelly

Stefanie Rathjen-Kelly

VP of Product Marketing
Show more Office Locations has an office in Princeton
Princeton, NJ, US (HQ)
13 Roszel Road, Suite C-100
Show all (1) Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$1.9 m

Investors is a subsidiary of SE2 Operating Metrics

Sep, 2019Jun, 2022



Trademark Applications (US)


Trademarks (US)



500 k Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo Online and Social Media Presence

Embed Graph News and Updates

SE2 makes majority investment in insurtech

SE2, a recognized industry leader providing technology driven third-party administration services fo... Blogs

Sagicor Expands Digital Engagement Throughout the Caribbean with Life.ioEngage

Sagicor, a prominent financial and insurance company in the Caribbean and the Americas, is expanding its digital customer engagement reach in the Caribbean with Life.ioEngage™. Sagicor originally launched a Life.ioEngage pilot program in the summer of 2018 to provide a state-of-the art digital exper… named to top Insurtech 100 list for second year in a row recognized again as one of the world’s most innovative InsurTech companies, a leading customer engagement technology firm was hailed by FinTech Global as an InsurTech100 Company for 2021. The prestigious ranking recognizes the world’s most innovative technology solution providers tha…

Sagicor launches digital engagement solution through partnership

Founded in 1840, Sagicor works with asset managers and reinsurers through sound risk management practices to provide financial advice to its clients. The company is based in 19 locations around the Caribbean and the Americas. According to, Sagicor selected the company and Engage, its…

Why behavioural analytics should be a top priority for insurers

Behavioural analytics is a method of data analytics to better understand and even predict a user’s habits. There are a lot of use cases for this technology, from tailored services through to anti-fraud measures. Most commonly in insurance, it is used to gain insights into customers and provide them …

Life.ioGrow™ Named Best Digital Purchasing Platform by Wealth and Finance International

Life.ioGrow recognized as a FinTech Leader in 2021., a leading customer engagement technology firm was recognized by Wealth and Finance International for offering the best digital purchasing platform in 2021, Life.ioGrow. The FinTech awards hosted by Wealth and Finance aim to recognize and …

Leaders Need A Digital-First Mindset To Succeed. Here’s Why.

Digital transformation, like time itself, cannot be measured in absolute terms. The definition of true transformation varies by industry and even by individual organization. While the life and annuities (L&A) sector has been a digital laggard, not a digital leader, that is starting to change — p…
Show more Frequently Asked Questions

  • When was founded? was founded in 2012.

  • Who are key executives?'s key executives are Muriel Petri, Mike Logsdon and Molly Black.

  • How many employees does have? has 40 employees.

  • Who are competitors?

    Competitors of include Udesk, Kinetic Commerce and Onvi.

  • Where is headquarters? headquarters is located at 13 Roszel Road, Suite C-100, Princeton.

  • Where are offices? has an office in Princeton.

  • How many offices does have? has 1 office.