Klarna Summary


Klarna is a banking company providing payment solutions for consumers and merchants. It offers direct payments, pay after delivery options, and installment plans. The company also delivers traffic acquisition, upstream marketing, payment processing, dispute resolutions, and cross-selling services for merchants.

HQStockholm, SEMap
Employee Ratings
Overall CultureB+More


Klarna is headquartered in
Stockholm, Sweden

Location Map

Latest Updates

Company Growth (employees)

Employees (est.) (Jul 2020)3,000(+20%)
Job Openings186
Website Visits (May 2020)17 m(+5%)
Revenue (FY, 2019)KR7.2 B(+31%)
Cybersecurity ratingBMore

Key People/Management at Klarna

Klarna Office Locations

Klarna has offices in Stockholm, Columbus, New York, Los Angeles and in 10 other locations

Klarna Financials and Metrics

Klarna Revenue

Summary Metrics

Founding Date


Klarna total Funding

$2.1 b

Klarna latest funding size

$650 m

Time since last funding

2 months ago

Klarna investors

Sequoia Capital, Creandum, Northzone, Digital Sky Technologies, QED Investors, BlackRock, Wellington Management, Atomico, Fabrice Grinda, Dragoneer Investment Group, Visa, General Atlantic, Wellcome Trust, JaneWalerud, GIC, Panorama Point Partners, Permira, Sebastian Siemiatkowski, Snoop Dogg, GP BullHound, FJ Labs, H&M Clothing Company, IVP (Institutional Venture Partners), Victor Jacobsson, Niklas Adalberth, Investment AB Öresund, Anders Holch Povlsen, Reimann Investors, Karl Danowsky Prytz, Walerud Ventures, Första AP-fonden, Otiva, IPGL, MerianChrysalis, HMI Capital, Commonwealth Bank of Australia, Silver Lake, Ant Group

Klarna's latest funding round in September 2020 was reported to be $650 m. In total, Klarna has raised $2.1 b. Klarna's latest valuation is reported to be $1.4 b.

Klarna's revenue was reported to be kr7.15 b in FY, 2019 which is a 31.3% increase from the previous period.


Revenue (FY, 2019)kr7.15 b
Revenue growth (FY, 2019 - H1, 2019), %31.3%
Gross profit (FY, 2019)kr6.23 b
Gross profit margin (FY, 2019), %87.1%
Net income (FY, 2019)(kr902.36 m)
EBIT (FY, 2019) (kr1.09 b)
Cash (31-Dec-2019)kr107.08 m
EV $15.48 b

SEKFY, 2017FY, 2018FY, 2019
Revenue4.5 b5.5 b7.2 b
Revenue growth, %27%20%31%
Cost of goods sold367.8 m588 m920.7 m
Gross profit4.2 b4.9 b6.2 b
SEKH1, 2017H1, 2018H1, 2019
Revenue2.1 b2.8 b3.2 b
Cost of goods sold158.4 m256.2 m373.3 m
Gross profit1.9 b2.5 b2.9 b
Gross profit Margin, %92%91%88%
show all

SEKFY, 2017FY, 2018FY, 2019
Cash36 k331 k107.1 m
Accounts Receivable15.1 b22.3 b31.6 b
Prepaid Expenses69.9 m136.7 m148.3 m
PP&E61.8 m80.6 m892.7 m
SEKQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019
Cash2 b1.6 b3.5 b2.3 b45 k2.2 b582 k572 k577 k
Accounts Receivable8.5 b9.7 b10.8 b13.7 b17.5 b16.1 b22.2 b24.4 b27.3 b
Prepaid Expenses103.1 m222.2 m
PP&E55.5 m57.7 m60.8 m57.2 m50.1 m49.3 m499.9 m796.2 m805.4 m
show all

SEKFY, 2017FY, 2018FY, 2019
Depreciation and Amortization200.6 m154.7 m299.3 m
Accounts Receivable(5.3 b)(6.3 b)(9.3 b)
Accounts Payable2.7 b6.1 b(2.3 b)
Cash From Operating Activities(2.6 b)893.2 m(2.4 b)
SEKQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019
Depreciation and Amortization82.4 m143.4 m
Accounts Receivable(1.5 b)(1.8 b)
Accounts Payable2.1 b635.9 m
Cash From Operating Activities(211 m)(934.8 m)(1.5 b)1.1 b1 b781.6 m961.1 m(629.5 m)305.7 m
show all

FY, 2019
EV/EBIT-9.5 x
EV/CFO-4.3 x
EV/FCF-3.9 x
Revenue/Employee3.3 m
Debt/Equity0.9 x
Debt/Assets0.1 x
Financial Leverage7.5 x

Revenue Breakdown

Klarna revenue breakdown by business segment: 64.8% from Commission Income, 34.6% from Interest Income and 0.6% from Other

Klarna revenue breakdown by geographic segment: 33.7% from Germany, 28.1% from Sweden and 38.2% from Other

Klarna Operating Metrics

Klarna's Daily Transactions was reported to be 1 m in Apr, 2020.

Feb, 2017Jun, 2017Jul, 2017Aug, 2019Mar, 2020Apr, 2020
Daily Transactions400 k1 m1 m1 m
Merchants65 k70 k70 k130 k205 k205 k
Users45 m60 m60 m85 m85 m

Klarna Acquisitions / Subsidiaries

Company NameDateDeal Size
MoneymourFebruary 13, 2020
Spring MarketplaceJanuary 13, 2020
Close Brothers Retail FinanceSeptember 14, 2018
ShopCo TechnologiesMay 18, 2018
BillPayFebruary 13, 2017£60 m
Cookies AppNovember 22, 2016
Sofort AGMarch 07, 2013
AnalyzdMay 04, 2011
Analyzd Technologies Ltd., Cyprus
Billpay GmbH

Human Capital Metrics


Klarna Hiring Categories

Klarna Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Klarna Website Traffic

Alexa Website Rank

Total Visits per monthSimilarWeb

Klarna Online and Social Media Presence

Twitter followers

20.18 k Twitter followers

6 Months

Klarna has 20.18 k Twitter Followers. The number of followers has increased 5.18% month over month and increased 12.07% quarter over quarter.

Klarna's Trends

Search term - Klarna

Twitter Engagement Stats for @klarna

  • 4.25 k


  • 701


  • 20.18 k


  • 471

    Tweets last 30 days

  • 0.8

    Avg. likes per Tweet

  • 43.95%

    Tweets with engagement

Klarna Technology StackBuildWith Logo

  • ads

    7 products used

    • AppNexus
    • DoubleClick Bid Manager
    • DoubleClick.Net
      • Facebook Custom Audiences
      • Google Adsense
      • Google Remarketing
      • Rubicon Project
  • analytics

    19 products used

    • Carma Marketing Hub
    • Eloqua
    • Facebook Domain Insights
      • Facebook Signal
      • Facebook Tag API
      • Google Analytics
      • Google Analytics Anonymize IP
      • Google Analytics Classic
      • Google Analytics IP Anonymization
      • Google Analytics with Ad Tracking
      • Google Conversion Tracking
      • Google Optimize 360
      • Google Universal Analytics
      • Google Website Optimizer
      • Hotjar
      • Marin Software
      • Marketo
      • New Relic
      • Visual Website Optimizer
  • cdn

    4 products used

    • AJAX Libraries API
    • CDN JS
    • Content Delivery Network
    • Vimeo CDN
  • cdns

    3 products used

    • Akamai Edge
    • Amazon CloudFront
    • Amazon S3 CDN
Learn more on BuiltWith

Klarna Company CultureCultureAndCompensation Logo

  • Overall Culture



  • CEO Rating



  • Compensation



Learn more on Comparably

Klarna News and Updates

Nov 12, 2020
Klarna launches widget to track prices during peak holiday shopping season
STOCKHOLM, Nov. 12, 2020 /PRNewswire/ -- Klarna, the leading global payments provider and shopping service, today announced the global rollout of Klarna's new iOS price drop widget allowing consumers to stay on top of the latest deals and sales. The feature launches alongside new curated...
Oct 24, 2020
: Etsy joins the growing list of retailers adding installment payment platform Klarna
_3xOCqMacy’s announced that not only would it add a Klarna option, but also it has taken a stake in the company.
Oct 22, 2020
The CEO of $10 billion Klarna lays out the buy now, pay later giant's plans to dominate retail checkouts and stand out from rivals like Affirm and PayPal
_3xOCqSummary List Placement E-commerce has grown massively in the last several months as the coronavirus pandemic shuttered brick-and-mortar retail and pushed spending online.  Buy now, pay later, too, has seen a boost as more consumers turn to installment payments when they check out online. Sweden's Klarna, one of the larger buy now, pay later fintechs, has been on a tear. It's raised more than $650 million since the pandemic began, and was last valued at $10.65 billion in September, making it the highest-valued fintech in Europe. In the US, Klarna added 1 million new US customers during the summer. "For us specifically as a company, this has meant obviously a massive acceleration of the growth of the company and the adoption of both e-commerce and our services," Sebastian Siemiatkowski, co-founder and CEO of Klarna said  on Tuesday during Business Insider's Global Trends Festival.  Read more:Inside 2020's buy now, pay later frenzy: the new twist on financing that is a must have for everyone in the lead up to the holiday season While many consumers limited their discretionary spending in the early stages of the pandemic, Klarna saw consumers use its buy now, pay later options when it came to shopping in categories like fitness, gaming, and home goods. Beyond offering installment payments, Klarna also has its own app, and in June, launched a loyalty program. More recently, Klarna has inked deals with large retailers like Macy's and Etsy, adding to its existing network of 4,300 US merchants. Currently, the startup has raised over $2 billion from investors including General Atlantic, Sequoia, and Snoop Dogg.  To stand apart, Klarna is investing in its brand Buy now, pay later is a crowded space. From fintechs like Affirm and Afterpay to incumbents like PayPal, Klarna isn't the only one banking on consumers' interest in installment payments. To compete, Klarna is trying to build a consumer-facing brand all its own. "There are a lot of buttons in the checkout. I just want to be the most popular," Siemiatkowski said. "Everything we can come up with that makes consumers want to choose us because they feel we provide more value, let's do it." Read more: Swedish fintech Klarna is Europe's latest decacorn startup after raising $650 million at a $10.65 billion valuation And that means investing in its app and features beyond installment payments to create consumer stickiness. Klarna's app currently has more than 12 million monthly active users globally, according to its website.  In the app, users can browse retailers that accept Klarna, make in-store purchases with digitally-issued cards, and track receipts and shipping information.  "There are so many more reasons to use Klarna than just the buy now, pay later offer," Siemiatkowski said. "And that's why we've seen success against people like PayPal, first in the Nordics and in Germany and now in the UK, where we have a higher share of checkout than PayPal on most of our merchants." A spokesperson for PayPal did not return a request for comment in time for publication. Klarna wants to help redefine in-store retail While buy now, pay later players like Klarna have established themselves through e-commerce, they're increasingly looking for ways to bring installment payments in-store, where retail is undergoing a massive transformation.  Even before the coronavirus pandemic, retailers were building omnichannel platforms, connecting online and in-store experiences. Now, brick-and-mortar stores are being designed to provide brand experiences as a way to boost sales online.  And a strong omnichannel strategy can help retailers compete with e-commerce giants like Amazon and Walmart. "To some degree, the threat from these guys in Seattle to the whole industry, I think, is quite fun," Siemiatkowski said. "It's creating this sense of urgency and a willingness to experiment and be more open." Read more: Retail will need to be reinvented after the pandemic. PayPal cofounder Max Levchin lays out the future of brick-and-mortar, and the 'software fight' that will go on behind the scenes As it grows, Klarna spends more and more time with its partner retailers on business development, Siemiatkowski said. "One of the things that's really exciting for us is when we can engage not only as a payments provider, but when we can actually do things together that create value," Siemiatkowski said.SEE ALSO: Inside 2020's buy now, pay later frenzy: the new twist on financing that is a must have for everyone in the lead up to the holiday season SEE ALSO: PayPal's buy now, pay later launch is kicking off the next wave of adoption. Here's what it means for startups and banks competing in the space. SEE ALSO: Snoop Dogg-backed fintech Klarna is taking a page out of Amex's playbook and launching a loyalty program to edge out its buy-now-pay-later rivals Join the conversation about this story » NOW WATCH: How the suicide hotline saved my life
Oct 21, 2020
Klarna signs BNPL deal with Etsy
Klarna, the leading global Buy Now, Pay Later provider and shopping service, today announced that Etsy, the global destination for unique and creative goods, launched its `Buy Now, Pay Later' solution.
Oct 20, 2020
Klarna launches 'Pay in 3' in Italy
Klarna, the leading global payments provider and shopping service, which today serves over 200k merchants and 90m consumers worldwide, officially launches in Italy today with the introduction of “Pay in 3”.
Oct 19, 2020 Podcast #191: More money for Kahoot!, Klarna in double trouble, Brussels vs. big tech, and we talk to the maker of “Glassdoor for VC”
_3xOCqThis week, we talk about some of the biggest stories in European tech, including the fresh funding for Kahoot!, Allegro's IPO, Klarna's issues in the UK, policy news from Brussels and around, and more. Also check out an interview with Joe Perkins, founder of Landscape known colloquially as “Glassdoor for VC.” The post Podcast #191: More money for Kahoot!, Klarna in double trouble, Brussels vs. big tech, and we talk to the maker of “Glassdoor for VC” appeared first on

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When was Klarna founded?
Klarna was founded in 2005.
Who are Klarna key executives?
Klarna's key executives are Jon Kamaluddin, Sebastian Siemiatkowski and Knut Frangsmyr.
How many employees does Klarna have?
Klarna has 3,000 employees.
What is Klarna revenue?
Latest Klarna annual revenue is kr7.15 b.
What is Klarna revenue per employee?
Latest Klarna revenue per employee is kr3.31 m.
Who are Klarna competitors?
Competitors of Klarna include Stripe, WePay and Skrill.
Where is Klarna headquarters?
Klarna headquarters is located at Sveavägen 46, Stockholm.
Where are Klarna offices?
Klarna has offices in Stockholm, Columbus, New York, Los Angeles and 10 other locations
How many offices does Klarna have?
Klarna has 15 offices.

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