Klarna Summary


Klarna is a banking company providing payment solutions to consumers and merchants. It offers direct payments, pay after delivery options, and installment plans. The company also delivers traffic acquisition, upstream marketing, payment processing, dispute resolutions, and cross-selling services for merchants.
HQStockholm, SEMap
Employee Ratings
Overall CultureB+More


Klarna is headquartered in
Stockholm, Sweden

Location Map

Latest Updates

Company Growth (employees)

Employees (est.) (Dec 2020)3,238(+44%)
Job Openings281
Website Visits (Feb 2021)17 m(-15%)
Revenue (FY, 2020)KR11.1 B(+37%)
Cybersecurity ratingBMore

Key People/Management at Klarna

Klarna Office Locations

Klarna has offices in Stockholm, Columbus, New York, Los Angeles and in 12 other locations

Klarna Financials and Metrics

Klarna Revenue

Summary Metrics

Founding Date


Klarna total Funding

$3.1 b

Klarna latest funding size

$1 b

Time since last funding

2 months ago

Klarna investors

Sequoia Capital, Creandum, Northzone, Digital Sky Technologies, QED Investors, BlackRock, Wellington Management, Atomico, Fabrice Grinda, Dragoneer Investment Group, Visa, General Atlantic, Wellcome Trust, JaneWalerud, GIC, Panorama Point Partners, Permira, Sebastian Siemiatkowski, Snoop Dogg, GP BullHound, FJ Labs, H&M Clothing Company, IVP (Institutional Venture Partners), Victor Jacobsson, Niklas Adalberth, Investment AB Öresund, Anders Holch Povlsen, Reimann Investors, Karl Danowsky Prytz, Walerud Ventures, Första AP-fonden, Otiva, IPGL, MerianChrysalis, HMI Capital, Commonwealth Bank of Australia, Silver Lake, Ant Group

Klarna's latest funding round in March 2021 was reported to be $1 b. In total, Klarna has raised $3.1 b. Klarna's latest valuation is reported to be $1.4 b.

Klarna's revenue was reported to be kr11.08 b in FY, 2020 which is a 37.2% increase from the previous period.


Revenue (FY, 2020)kr11.08 b
Revenue growth (FY, 2020 - H1, 2020), %37.2%
Gross profit (FY, 2020)kr10 b
Gross profit margin (FY, 2020), %90.2%
Net income (FY, 2020)(kr1.38 b)
EBIT (FY, 2020) kr901.69 m
Cash (31-Dec-2020)kr5.01 b
EV $30.77 b

SEKFY, 2017FY, 2018FY, 2019FY, 2020
Revenue4.5 b6 b8.1 b11.1 b
Revenue growth, %27%33%34%37%
Cost of goods sold367.8 m588 m920.7 m1.1 b
Gross profit4.2 b4.9 b6.2 b10 b
SEKH1, 2017H1, 2018H1, 2019H1, 2020
Revenue2.1 b2.8 b3.7 b5.1 b
Cost of goods sold158.4 m256.2 m373.3 m548.3 m
Gross profit1.9 b2.5 b2.9 b4.5 b
Gross profit Margin, %92%91%77%89%
show all

SEKFY, 2017FY, 2018FY, 2019FY, 2020
Depreciation and Amortization200.6 m154.7 m299.3 m418.2 m
Accounts Receivable(5.3 b)(6.3 b)(9.3 b)(12.5 b)
Accounts Payable2.7 b6.1 b(2.3 b)18.6 b
Cash From Operating Activities(2.6 b)893.2 m(2.4 b)7.6 b
SEKQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020
Depreciation and Amortization82.4 m143.4 m183.4 m
Accounts Receivable(1.5 b)(1.8 b)(3.6 b)
Accounts Payable2.1 b635.9 m11.4 b
Cash From Operating Activities(211 m)(934.8 m)(1.5 b)1.1 b1 b781.6 m961.1 m(629.5 m)305.7 m708 m1.7 b6.9 b
show all

FY, 2020
EV/EBIT11.6 x
EV/CFO1.4 x
Revenue/Employee3.8 m
Debt/Equity0.8 x
Debt/Assets0.1 x
Financial Leverage9.8 x

Revenue Breakdown

Klarna revenue breakdown by business segment: 69.2% from Commission Income, 29.5% from Interest Income and 1.3% from Other

Klarna Operating Metrics

Klarna's Daily Transactions was reported to be 2 m in Mar, 2021.

Feb, 2017Jun, 2017Jul, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Aug, 2019Q3, 2019FY, 2019Mar, 2020Q1, 2020Apr, 2020H1, 2020Q3, 2020FY, 2020Mar, 2021
Merchants65 k70 k70 k100 k130 k200 k205 k205 k250 k250 k
Users45 m60 m60 m85 m85 m87 m90 m
Daily Transactions400 k1 m1 m1 m2 m

Klarna Acquisitions / Subsidiaries

Company NameDateDeal Size
Toplooks.aiApril 10, 2021
NujiApril 29, 2020
MoneymourFebruary 13, 2020
Spring MarketplaceJanuary 13, 2020
Close Brothers Retail FinanceSeptember 14, 2018
ShopCo TechnologiesMay 18, 2018
BillPayFebruary 13, 2017£60 m
Cookies AppNovember 22, 2016
Sofort AGMarch 07, 2013
AnalyzdMay 04, 2011

Human Capital Metrics


Klarna Hiring Categories

Klarna Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Klarna Website Traffic

Alexa Website Rank

Total Visits per monthSimilarWeb

Klarna Online and Social Media Presence

Twitter followers

27.57 k Twitter followers

6 Months

Klarna has 27.57 k Twitter Followers. The number of followers has increased 2.95% month over month and increased 9.01% quarter over quarter.

Klarna's Trends

Search term - Klarna

Twitter Engagement Stats for @klarna

  • 7.8 k


  • 706


  • 27.57 k


  • 578

    Tweets last 30 days

  • 1.1

    Avg. likes per Tweet

  • 49.3%

    Tweets with engagement

Klarna Technology StackBuildWith Logo

  • ads

    9 products used

    • AppNexus
    • DoubleClick Bid Manager
    • DoubleClick.Net
      • Facebook Custom Audiences
      • Google Adsense
      • Google Floodlight Counter
      • Google Remarketing
      • Microsoft Advertising
      • Rubicon Project
  • analytics

    25 products used

    • AB Tasty
    • Carma Marketing Hub
    • Eloqua
      • Facebook Domain Insights
      • Facebook Signal
      • Facebook Tag API
      • Global Site Tag
      • Google AdWords Conversion
      • Google Analytics
      • Google Analytics Anonymize IP
      • Google Analytics Classic
      • Google Analytics Enhanced Ecommerce
      • Google Analytics IP Anonymization
      • Google Analytics with Ad Tracking
      • Google Conversion Linker
      • Google Conversion Tracking
      • Google Optimize 360
      • Google Universal Analytics
      • Google Website Optimizer
      • Hotjar
      • LinkedIn Insights
      • Marin Software
      • Marketo
      • New Relic
      • Visual Website Optimizer
  • CDN

    4 products used

    • AJAX Libraries API
    • CDN JS
    • Content Delivery Network
    • Vimeo CDN
  • cdns

    3 products used

    • Akamai Edge
    • Amazon CloudFront
    • Amazon S3 CDN
Learn more on BuiltWith

Klarna Company CultureCultureAndCompensation Logo

  • Overall Culture



  • CEO Rating



  • Compensation



Learn more on Comparably

Klarna News and Updates

Mar 18, 2021
New Klarna survey finds nearly 80% of shoppers want fitting rooms to reopen this year, while many remain skeptical about product testing
NEW YORK, March 18, 2021 /PRNewswire/ -- Seventy-seven percent (77%) of shoppers want to be able to try on clothes again in fitting rooms this year, but only 36% would like to see beauty and wellness product testing return. This is according to new research by Klarna, a leading global...
Mar 02, 2021
Banxware nabs former Klarna lead Diogo Simões as CTO
Banxware today announced the appointment of former Klarna Group Lead for Decision Infrastructure Diogo Simões as the new Chief Technology Officer.
Mar 01, 2021
Klarna confirms new $31B valuation
Klarna, the Swedish buy now, pay later behemoth and upstart bank, has raised $1 billion in new funding at a post-money valuation of $31 billion. That sees the company retain the crown as the highest valued private fintech in Europe. Backers of this round are said to be combination of new and existing investors, while […]
Feb 25, 2021
Klarna hits 18 million monthly users as operating income rose 40% to top $1 billion in 2020
_3xOCqKlarna, the Swedish payments company that was Europe’s most valuable private fintech firm until overtook it late last year (though it will soon again take that crown from what we’ve heard), this morning reported its annual financial results. The ‘buy now, pay later’ company reported a 40% increase in net operating income in 2020, […] The post Klarna hits 18 million monthly users as operating income rose 40% to top $1 billion in 2020 appeared first on
Feb 17, 2021
Klarna Teams up With Safello - Bringing Open Banking To Cryptocurrency Market
Klarna, the leading global payments provider and shopping service and Safello, Sweden's leading broker for cryptocurrencies, today announce a strategic partnership to bring Klarna Open Banking to Safello's award-winning brokerage platform for
Feb 10, 2021
Klarna opens first bank account; eyes $500 million fund raise
_3xOCqBuy now, pay later pioneer Klarna is launching its first consumer banking account in Germany.

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When was Klarna founded?
Klarna was founded in 2005.
Who are Klarna key executives?
Klarna's key executives are Sebastian Siemiatkowski, Victor Jacobsson and David Sandstrom.
How many employees does Klarna have?
Klarna has 3,238 employees.
What is Klarna revenue?
Latest Klarna annual revenue is kr11.08 b.
What is Klarna revenue per employee?
Latest Klarna revenue per employee is kr3.81 m.
Who are Klarna competitors?
Competitors of Klarna include Heartland Payment Systems, Stripe and WePay.
Where is Klarna headquarters?
Klarna headquarters is located at Sveavägen 46, Stockholm.
Where are Klarna offices?
Klarna has offices in Stockholm, Columbus, New York, Los Angeles and 12 other locations
How many offices does Klarna have?
Klarna has 16 offices.

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