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Klarna Summary

Overview

Klarna is a banking company providing payment solutions to consumers and merchants. It offers direct payments, pay after delivery options, and installment plans. The company also delivers traffic acquisition, upstream marketing, payment processing, dispute resolutions, and cross-selling services for merchants.
TypePrivate
Founded2005
HQStockholm, SEMap
Websiteklarna.com
Employee Ratings
3.9
More
Overall CultureAMore

Locations

Klarna is headquartered in
Stockholm, Sweden

Location Map

Latest Updates

Company Growth (employees)

Employees (est.) (Dec 2020)3,238(+44%)
Job Openings414
Website Visits (Apr 2021)18 m(-3%)
Revenue (FY, 2020)KR11.1 B(+37%)
Cybersecurity ratingBMore

Key People/Management at Klarna

Klarna Office Locations

Klarna has offices in Stockholm, Columbus, New York, Los Angeles and in 15 other locations

Klarna Financials and Metrics

Klarna Revenue

Summary Metrics

Founding Date

2005

Klarna total Funding

$3.7 b

Klarna latest funding size

$639 m

Time since last funding

2 months ago

Klarna investors

Sequoia Capital, Creandum, Northzone, Digital Sky Technologies, QED Investors, BlackRock, Wellington Management, Atomico, Fabrice Grinda, Dragoneer Investment Group, Visa, General Atlantic, Wellcome Trust, JaneWalerud, GIC, Panorama Point Partners, Permira, Sebastian Siemiatkowski, Snoop Dogg, GP BullHound, FJ Labs, H&M Clothing Company, IVP (Institutional Venture Partners), Victor Jacobsson, Niklas Adalberth, Investment AB Öresund, Anders Holch Povlsen, Reimann Investors, Karl Danowsky Prytz, Walerud Ventures, Första AP-fonden, Otiva, IPGL, MerianChrysalis, HMI Capital, Commonwealth Bank of Australia, WestCap Group, Silver Lake, ADIT Ventures, Ant Group, SoftBank Vision Fund 2, Honeycomb Asset Management

Klarna's latest funding round in June 2021 was reported to be $639 m. In total, Klarna has raised $3.7 b. Klarna's latest valuation is reported to be $1.4 b.

Klarna's revenue was reported to be kr11.08 b in FY, 2020 which is a 37.2% increase from the previous period.

SEK

Revenue (FY, 2020)kr11.08 b
Revenue growth (FY, 2020 - H1, 2020), %37.2%
Gross profit (FY, 2020)kr10 b
Gross profit margin (FY, 2020), %90.2%
Net income (FY, 2020)(kr1.38 b)
EBIT (FY, 2020) kr901.69 m
Cash (31-Mar-2021)kr12.77 b
EV $37.96 b

SEKFY, 2018FY, 2019FY, 2020
Revenue6 b8.1 b11.1 b
Revenue growth, %33%34%37%
Cost of goods sold588 m920.7 m1.1 b
Gross profit4.9 b6.2 b10 b
SEKH1, 2018H1, 2019H1, 2020
Revenue2.8 b3.7 b5.1 b
Cost of goods sold256.2 m373.3 m548.3 m
Gross profit2.5 b2.9 b4.5 b
Gross profit Margin, %91%77%89%
show all

SEKFY, 2018FY, 2019FY, 2020
Cash331 k107.1 m5 b
Accounts Receivable20 b29.7 b41.7 b
PP&E80.6 m892.7 m1 b
Total Assets27.9 b39.9 b61.8 b
show all

SEKFY, 2018FY, 2019FY, 2020
Depreciation and Amortization154.7 m299.3 m418.2 m
Accounts Receivable(6.3 b)(9.3 b)(12.5 b)
Accounts Payable6.1 b(2.3 b)18.6 b
Cash From Operating Activities893.2 m(2.4 b)7.6 b
SEKQ1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021
Depreciation and Amortization143.4 m183.4 m
Accounts Receivable(1.8 b)(3.6 b)
Accounts Payable635.9 m11.4 b
Cash From Operating Activities961.1 m(629.5 m)305.7 m708 m1.7 b6.9 b3.6 b
show all

SEK
Q1, 2021
EV/CFO6.5 x
Debt/Equity0.5 x
Debt/Assets0.1 x
Financial Leverage7.3 x

Revenue Breakdown

Klarna revenue breakdown by business segment: 69.2% from Commission Income, 29.5% from Interest Income and 1.3% from Other

Klarna Operating Metrics

Klarna's Merchants was reported to be 250 k in Jun, 2021.

Feb, 2017Jun, 2017Jul, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Aug, 2019Q3, 2019FY, 2019Mar, 2020Q1, 2020Apr, 2020H1, 2020Q3, 2020FY, 2020Jun, 2021
Countries18171717
Merchants65 k70 k70 k100 k130 k200 k205 k205 k250 k250 k
Users45 m60 m60 m85 m85 m87 m90 m
Daily Transactions400 k1 m1 m1 m2 m

Klarna Acquisitions / Subsidiaries

Company NameDateDeal Size
HEROJuly 12, 2021
Toplooks.aiMarch 10, 2021
NujiApril 29, 2020
MoneymourFebruary 13, 2020
Spring MarketplaceJanuary 13, 2020
Close Brothers Retail FinanceSeptember 14, 2018
ShopCo TechnologiesMay 18, 2018
BillPayFebruary 13, 2017£60 m
Cookies AppNovember 22, 2016
Sofort AGMarch 07, 2013

Human Capital Metrics

Source: reports.klarna.com, www.klarna.com, reports.klarna.com, www.klarna.com, www.klarna.com

Klarna Hiring Categories

Klarna Cybersecurity Score

Cybersecurity ratingPremium dataset

B

87/100

SecurityScorecard logo

Klarna Website Traffic

Total Visits per monthSimilarWeb

Klarna Online and Social Media Presence

Twitter followers

32.71 k Twitter followers

6 Months

Klarna has 32.71 k Twitter Followers. The number of followers has increased 4.77% month over month and increased 11.94% quarter over quarter.

Klarna's Trends

Search term - Klarna

Twitter Engagement Stats for @klarna

  • 10.3 k

    Tweets

  • 707

    Following

  • 32.71 k

    Followers

  • 532

    Tweets last 30 days

  • 1.5

    Avg. likes per Tweet

  • 51.7%

    Tweets with engagement

Klarna Technology StackBuildWith Logo

  • ads

    9 products used

    • AppNexus
    • DoubleClick Bid Manager
    • DoubleClick.Net
      • Facebook Custom Audiences
      • Google Adsense
      • Google Floodlight Counter
      • Google Remarketing
      • Microsoft Advertising
      • Rubicon Project
  • analytics

    25 products used

    • AB Tasty
    • Carma Marketing Hub
    • Eloqua
      • Facebook Domain Insights
      • Facebook Signal
      • Facebook Tag API
      • Global Site Tag
      • Google AdWords Conversion
      • Google Analytics
      • Google Analytics Anonymize IP
      • Google Analytics Classic
      • Google Analytics Enhanced Ecommerce
      • Google Analytics IP Anonymization
      • Google Analytics with Ad Tracking
      • Google Conversion Linker
      • Google Conversion Tracking
      • Google Optimize 360
      • Google Universal Analytics
      • Google Website Optimizer
      • Hotjar
      • LinkedIn Insights
      • Marin Software
      • Marketo
      • New Relic
      • Visual Website Optimizer
  • CDN

    4 products used

    • AJAX Libraries API
    • CDN JS
    • Content Delivery Network
    • Vimeo CDN
  • cdns

    3 products used

    • Akamai Edge
    • Amazon CloudFront
    • Amazon S3 CDN
Learn more on BuiltWith

Klarna Company CultureCultureAndCompensation Logo

  • Overall Culture

    A

    79/100

  • CEO Rating

    C

    66/100

  • Compensation

    B+

    77/100

Learn more on Comparably

Klarna News and Updates

Jul 29, 2021
Klarna launches £3 million support package for UK SMEs
Klarna, the leading global retail bank, payments, and shopping service, has today launched a new £3m Small Business Support Package to help British SMEs recover from the pandemic
Jul 28, 2021
Klarna taps Zip Co for new ANZ marketing director
Global retail bank, payments and shopping service, Klarna, today announced the appointment of Katrina Ang as its marketing director to help spearhead the company’s marketing and brand across Australia and New Zealand
Jul 27, 2021
Astound Commerce expands partnership with Klarna, bringing flexible payment options to U.S retail partners
Global digital commerce specialist Astound Commerce today announced that it has expanded its partnership with Klarna, the leading global retail bank, payments provider, and shopping service. Astound Commerce’s U.S. clients can now offer flexible payment services and marketing tools under the Klarna for Business platform, including Klarna’s interest-free “Pay in 4” service
Jul 27, 2021
Online-Shopping wird trotz Wiedereröffnung der Geschäfte präferiert
Eine aktuelle Studie von Klarna zeigt, dass die Vorliebe für das Online-Shopping trotz der Öffnung des stationären Handels gestiegen ist. Automobilprodukte sowie Kleidung & Schuhe waren in den vergangenen Monaten die Kategorien mit dem stärksten Online-Wachstum in Deutschland
Jul 27, 2021
Klarna acquires APPRL, connecting retailers and content creators as global consumers embrace social shopping
Klarna, a leading global retail bank, payments and shopping service, today announces the acquisition of APPRL, a SaaS platform that allows content creators and retailers to work together frictionlessly to bring immersive and informative shoppable content to global consumers
Jul 26, 2021
Problem hos Klarna – belopp drogs dubbelt
Kunder hos betal- och kredittjänsten Klarna vittnar om att betalningar dragits två gånger, skriver Aftonbladet. Drabbade kunder kommer att kompenseras och enligt Klarnas utredning ligger felet inte i deras system utan hos Nordea och Bankgirot

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When was Klarna founded?
Klarna was founded in 2005.
Who are Klarna key executives?
Klarna's key executives are Sebastian Siemiatkowski, Victor Jacobsson and David Sandstrom.
How many employees does Klarna have?
Klarna has 3,238 employees.
What is Klarna revenue?
Latest Klarna annual revenue is kr11.08 b.
What is Klarna revenue per employee?
Latest Klarna revenue per employee is kr3.81 m.
Who are Klarna competitors?
Competitors of Klarna include Heartland Payment Systems, Stripe and WePay.
Where is Klarna headquarters?
Klarna headquarters is located at Sveavägen 46, Stockholm.
Where are Klarna offices?
Klarna has offices in Stockholm, Columbus, New York, Los Angeles and 15 other locations
How many offices does Klarna have?
Klarna has 21 offices.

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