Juul Labs Competitors and Similar CompaniesClear all

RLX Technology's competitors and similar companies include NJOY.

	RLX Technology RLX Technology (悦刻) is a company that produces e-vapor products for adult smokers.	NJOY NJOY is an electronic cigarette company that aims to replace traditional tobacco products.
Founding Date	Founding Date 2018	Founding Date 2006
Type	Type Public	Type Subsidiary
Tags	Tags Manufacturing & Industrial accessories consumer electronics e-cigarettes	Tags Manufacturing & Industrial distribution e-cigarettes
Locations	Locations Beijing, CN HQ	Locations Richmond, US HQ
Employees	Employees 381	Employees 1222% decrease
Financial
Revenue (est.)	Revenue (est.) ¥4b (FY, 2025)	Revenue (est.) $150m (Y, 2022)

For sources of this data, please see the company profile

Richmond, US

NJOY is an electronic cigarette company that aims to replace traditional tobacco products.

Financial