IRI (also known as Information Resources) is a company that provides big data, predictive analytics, and insights solutions. It offers market performance and strategy, consumer and shopper, analytics and in-market execution, media, retail, and big data technology solutions. The company serves the consumer-packaged goods (CPG), over-the-counter (OTC) healthcare, retailers, and media markets. In 2023 IRI merged with the NPD Group to form Circana.