Inuvo, Inc. is an Internet marketing and technology company delivering targeted advertisements to websites and applications via desktop & mobile devices. We are committed to providing only the best quality traffic to our customers.

We deliver content and advertisements over the Internet and generate revenue when an end user clicks on advertisements we have delivered. We manage our business as two segments, Partner Network and Owned and Operated Network. 

The Partner Network facilitates transactions between advertisers and our partners' websites and applications, reaching both desktop and mobile devices. The majority of revenue generated by this segment is derived from clicks on advertisements. The proprietary technology platform that supports this segment provides advertisers and publishers numerous benefits, including performance reporting, targeting and fraud detection, all of which we believe differentiates us in the marketplace. 

The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment includes our mobile-ready ALOT websites, the ALOT Appbar (the "Appbar") and the BargainMatch CashBack application. The majority of revenue generated by this segment is derived from clicks on advertisements and sales commissions. 

One billion dollars! That’s the amount of business-to-consumer advertising transactions we facilitate each year by fusing our online technology and marketing services. Our solutions help advertisers drive targeted transactions and acquire customers either on a pay-per-click, pay-per-lead or pay-per-sale basis through various marketing channels.
Company Growth (employees)
Little Rock, US
Size (employees)
34 (est)
Inuvo was founded in 2009 and is headquartered in Little Rock, US

Key People at Inuvo

Wally Ruiz

Wally Ruiz

Charles Morgan

Charles Morgan

Jeremy Chrysler

Jeremy Chrysler

SVP, Exchange
Trey Barrett

Trey Barrett

SVP Bus. Dev.

Inuvo Office Locations

Inuvo has an office in Little Rock
Little Rock, US (HQ)
500 President Clinton Ave. Suite 300

Inuvo Data and Metrics

Inuvo Financial Metrics

Inuvo's revenue was reported to be $71.5 m in FY, 2016 which is a 2% increase from the previous period.
Numbers are in $, USD

Revenue (FY, 2016)

71.5 m

Revenue growth (FY, 2015 - FY, 2016), %


Net income (FY, 2016)

(772.6 k)

Market capitalization (26-May-2017)

34.3 m

Closing share price (26-May-2017)


Cash (31-Dec-2016)

3.9 m
Inuvo's current market capitalization is $34.3 m.
Numbers are in $, USDFY, 2013FY, 2014FY, 2015FY, 2016


55 m49.6 m70.4 m71.5 m

Revenue growth, %


Cost of goods sold

28.8 m20.4 m23.7 m

Gross profit

26.2 m29.2 m46.7 m

Gross profit Margin, %


Operating expense total

26.2 m26.7 m44.6 m


16.9 k2.5 m2.1 m

EBIT margin, %


Interest expense

357 k351.2 k141.3 k

Income tax expense

313.6 k(300.1 k)

Net Income

477.2 k2.1 m2.3 m(772.6 k)
Numbers are in $, USDFY, 2013FY, 2014FY, 2015FY, 2016


3.1 m3.7 m4.3 m3.9 m

Accounts Receivable


511 k299.9 k345.8 k284.5 k

Current Assets

7.3 m9.1 m11.6 m11.8 m


1.2 m959.5 k1.8 m1.6 m


5.8 m5.8 m5.8 m5.8 m

Total Assets

24.9 m25.6 m28.7 m27.6 m

Accounts Payable

6.2 m5.7 m10.1 m9.3 m

Current Liabilities

11.2 m10.4 m13.2 m12 m

Non-Current Liabilities

8.4 m7 m4.5 m4.1 m

Total Liabilities

19.6 m17.3 m17.8 m16 m

Additional Paid-in Capital

127.9 m128.7 m129.1 m130.4 m

Retained Earnings

(121.2 m)(119.1 m)(116.7 m)(117.5 m)

Total Equity

5.3 m8.3 m11 m11.5 m

Financial Leverage

4.7 x3.1 x2.6 x2.4 x
Numbers are in $, USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

477.2 k2.1 m2.3 m(772.6 k)

Depreciation and Amortization

3.1 m1.7 m1.8 m2.2 m

Accounts Receivable


Accounts Payable

(3.5 m)(518.9 k)4.5 m(622.5 k)

Cash From Operating Activities

1.8 m3.9 m6.1 m1.1 m

Cash From Investing Activities

(677.5 k)(839.9 k)(1.5 m)(1.1 m)

Cash From Financing Activities

(1.4 m)(2.5 m)(4 m)(247 k)

Interest Paid

327.4 k290.2 k122.1 k72.8 k
Numbers are in $, USDY, 2016


2.1 m

Financial Leverage

2.4 x

Inuvo Market Value History

Inuvo Online and Social Media Presence

Inuvo Company Life and Culture

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