OverviewSuggest Edit

Smartly.io is a company developing software that automates social advertising. It offers a SaaS tool that enables marketers to create, manage, and optimize campaigns. The solution includes testing, image and video templates, cross-platform campaign creation, automated budget and creative optimization, cross-account and cross-platform insights, and other tools.
HQHelsinki, FI
Employee Ratings4.6
Overall CultureA+

Latest Updates

Employees (est.) (Apr 2022)676(+2%)
Cybersecurity ratingBMore
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Key People/Management at Smartly.io

Kristo Ovaska

Kristo Ovaska

Founder, CEO
Corinne Demadis

Corinne Demadis

VP US East
Hiro Tien

Hiro Tien

Vice President, Viralspace
Katariina Korhonen

Katariina Korhonen

Chief People Officer
Arto Tolonen

Arto Tolonen

Chief Product Officer
William Scharf

William Scharf

VP of Talent Acquisition
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Smartly.io Office Locations

Smartly.io has offices in Helsinki, Austin, New York, San Francisco and in 12 other locations
Helsinki, FI (HQ)
Elielinaukio 2G
Buenos Aires, AR
Torre Bellini Esmeralda, 950 Capital Federal
Sydney, AU
15th floor/175 Pitt St
São Paulo, BR
R. Prof. Atílio Innocenti, 165 - Vila Nova Conceição
Paris, FR
44-46 Rue de la Bienfaisance
Berlin, DE
12 Schiffbauerdamm
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Smartly.io Financials and Metrics

Summary Metrics

Founding Date


Smartly.io total Funding

$22.8 m

Smartly.io latest funding size

$20 m

Time since last funding

5 years ago

Smartly.io investors

Smartly.io's latest funding round in September 2017 was reported to be $20 m. In total, Smartly.io has raised $22.8 m
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Smartly.io Cybersecurity Score

Cybersecurity ratingPremium dataset



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Smartly.io Online and Social Media Presence

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Smartly.io Company Culture

  • Overall Culture



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Smartly.io Blogs

Driving Brand Loyalty with Facebook In-stream Video Ads

Consumer spending patterns have been turned upside down by the pandemic and accelerated an already ravenous appetite for video content. In the US, consumers pay for four different streaming video subscriptions on average and spend 100 minutes per day watching online videos. The demand for v…

Show the World You Know how to #WorkSmartly

We are thrilled to announce the new Smartly.io certification program to all our customers and enable all our users to show their skills in the paid social industry. In 2020 we launched Smartly.io Academy, home of on-demand tutorials and best practices to help our customers unlock the power …

Leading the Changing Ad Market

When Smartly.io was founded in 2013, our founders never imagined an estimated one in ten Facebook ads in Europe would be made by the Smartly.io platform. What started as a small team of eight with a handful of customers has recently grown into a global company with 800+ Smartlies in multipl…

Our Six Learnings from Leading Hybrid Teams

One year ago, Smartly.io introduced a flexible hybrid work model. For us, being a hybrid workplace means we have easy, effective, and enjoyable ways of working as a global organization, regardless of where people work. To make this work, Smartlies need to be mindful to collaborate in ways t…

Key Takeaways from the TikTok 'For You' Summit: What do marketers need to know?

TikTok’s #ForYou Summit: SEA took place on April 19th and brought together marketers for inspiration and the latest TikTok trends and opportunities. The summit discussions focused largely on content creation and ‘Shoppertainment’ - the concept of bringing e-commerce and entertainment togeth…

Optimizing Our Product Development for Scaling Up

Since the last time we wrote about our Engineering practices in the fall of 2019, we have yet again doubled the number of product development teams to 26, multiplied the number of micro-services, and expanded to support two new advertising platforms — Snapchat and TikTok. What's more, we ha…
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Smartly.io Frequently Asked Questions

  • When was Smartly.io founded?

    Smartly.io was founded in 2013.

  • Who are Smartly.io key executives?

    Smartly.io's key executives are Kristo Ovaska, Corinne Demadis and Hiro Tien.

  • How many employees does Smartly.io have?

    Smartly.io has 676 employees.

  • Who are Smartly.io competitors?

    Competitors of Smartly.io include AdEspresso, Unified and Jivox.

  • Where is Smartly.io headquarters?

    Smartly.io headquarters is located at Elielinaukio 2G, Helsinki.

  • Where are Smartly.io offices?

    Smartly.io has offices in Helsinki, Austin, New York, San Francisco and in 12 other locations.

  • How many offices does Smartly.io have?

    Smartly.io has 16 offices.