Smartly.io

OverviewSuggest Edit

Smartly.io is the leading Facebook marketing platform for large-scale performance marketers to run campaigns effectively. its easy-to-use SaaS tool offers marketers a quick way to create, manage & optimize every aspect of a successful social advertising campaign using tools like A/B testing, dayparting & automated budget allocation. Smartly.io also provide a slick realtime reporting interface & conversion tracking to attribute campaign performance with a precision. Its monthly billing based on a percentage of an ad spend & no long-term commitments makes Smartly.io transparent choice for the customer.

TypePrivate
Founded2013
HQHelsinki, FI
Websitesmartly.io
Employee Ratings4.8

Latest Updates

Employees (est.) (Sep 2019)342

Key People/Management at Smartly.io

Merrylyn Yeo

Merrylyn Yeo

APAC Marketing Lead, Singapore
Annabell Buchholz

Annabell Buchholz

Account Manager, Helsinki
Ville Lautanala

Ville Lautanala

Software Engineer & Team Lead, Helsinki
Carla Escobar

Carla Escobar

Account Manager, Buenos Aires
Sean Kochel

Sean Kochel

Service Operations Engineer, Austin
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Smartly.io Office Locations

Smartly.io has offices in Helsinki, San Francisco, New York, Singapore and in 1 other location
Helsinki, FI (HQ)
1 Itämerenkatu
Berlin, DE
12 Schiffbauerdamm
Singapore, SG
1 George St
New York, US
404 5th Ave
San Francisco, US
292 Ivy St, San Francisco
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Smartly.io Financials and Metrics

Summary Metrics

Founding Date

2013

Smartly.io total Funding

$22.8 m

Smartly.io latest funding size

$20 m

Time since last funding

2 years ago

Smartly.io investors

Smartly.io's latest funding round in September 2017 was reported to be $20 m. In total, Smartly.io has raised $22.8 m
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Smartly.io Online and Social Media Presence

Embed Graph

Smartly.io Blogs

Testing a greenfield microservice

There are no universal rules for choosing a method for testing. You have to optimize for what is important to you. While the test pyramid might be a good fit for more stable systems, our development team decided to avoid writing unit tests and rely on more black-box API tests for our new…

Digital Marketing Trends for the Holiday Season

Last year, 30% of holiday shoppers in the US spent more than what they intended - they spent almost $8 billion on e-commerce on Cyber Monday alone. This year, the estimates for Cyber Monday are as high as $10 billion. As the holiday season is approaching, advertisers around the world sta…

Cannes 2019: Top 5 Learnings for Performance Marketers

Last month, Smartly.io’s Creative Studio team took part of Cannes Lions International Festival of Creativity. Besides winning two Facebook Storyteller Awards, our team attended many inspiring sessions. Here are our the top five learnings for performance marketers:

Let's Talk About Lookalike Audiences

If you’ve ever run a campaign on Facebook, chances are you’ve used a lookalike audience. It’s no secret to those of us in the paid advertising industry that these audiences can drive performance for your campaigns and significantly improve your return on ad spend.

Scaling Our Analytical Processing Service: Sharding a PostgreSQL Database with Citus

Online advertisers are making more and more decisions based on performance data. Whether it’s about choosing which audiences or creatives to invest in, or enabling algorithmic optimization of campaign budgets, the decision making relies increasingly on having this data readily available.…

Interactive Ads for Every Mobile Advertiser

When Facebook first announced Playable Ads back in 2018, it created a lot of buzz in the industry - and for a good reason. On video ad networks, playable ad formats had been around since 2014, so it was just a question of “when” and not “if” Facebook would catch up. Naturally, advertiser…
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Smartly.io Frequently Asked Questions

  • When was Smartly.io founded?

    Smartly.io was founded in 2013.

  • Who are Smartly.io key executives?

    Smartly.io's key executives are Merrylyn Yeo, Annabell Buchholz and Ville Lautanala.

  • How many employees does Smartly.io have?

    Smartly.io has 342 employees.

  • Who are Smartly.io competitors?

    Competitors of Smartly.io include AdEspresso, Unified and Jivox.

  • Where is Smartly.io headquarters?

    Smartly.io headquarters is located at 1 Itämerenkatu, Helsinki.

  • Where are Smartly.io offices?

    Smartly.io has offices in Helsinki, San Francisco, New York, Singapore and in 1 other location.

  • How many offices does Smartly.io have?

    Smartly.io has 5 offices.