Instinctif Partners (formerly known as College Group) is an international business communications consultancy. The company specializes in the capital markets, corporate, public policy, insight and research, and content and creative practice areas. Its services include reputation management, corporate transactions, IPOs, mergers and acquisitions, strategic consultancy, research-led content and insight, thought leadership, risk and crisis management, lobbying, government relations, stakeholder and supporter engagement, media relations, research, intelligence and analysis, competition issues, audience segmentation, brand and strategy positioning, content and channel strategy, proposition and messaging testing, as well as branding and design, film and animation, experiential events, and corporate reporting.