Data Axle

    OverviewSuggest Edit

    Data Axle (formerly known as Infogroup) is a provider of data, technology, and marketing services for brands. It offers business and consumer databases, data processing, database services, lead generation, data monetization, data science, consulting, campaign execution, and media planning. The company also develops such products as Data Axle Applications, Data Axle Genie, Inboxable, etc.

    HQDallas, TX, US
    Employee Ratings3.8
    Overall CultureB

    Latest Updates

    Employees (est.) (Nov 2021)964(+2%)
    Cybersecurity ratingAMore
    Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
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    Key People/Management at Data Axle

    Michael Iaccarino

    Michael Iaccarino

    Chairman, Chief Executive Officer
    Ed McCormick

    Ed McCormick

    Chief Administrative Officer
    Rohan Chandran

    Rohan Chandran

    Chief Product Officer
    Neelika Choudhury

    Neelika Choudhury

    Chief Data and Privacy Officer
    Mark Cullinane

    Mark Cullinane

    President, Local Marketing Solutions
    Niely Shams

    Niely Shams

    President, Nonprofit Solutions
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    Data Axle Office Locations

    Data Axle has offices in Dallas, Ames, Bellevue, Burlington and in 12 other locations
    Dallas, TX, US (HQ)
    13155 Noel Rd #1750
    Ames, IA, US
    1523 S Bell Ave
    Bellevue, NE, US
    1001 Fort Crook Rd N #150l
    Burlington, MA, US
    20 Burlington Mall Road Suite 300
    Chicago, IL, US
    125 S Wacker Dr STE 1700
    Marshfield, WI, US
    4001 S Business Park Ave
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    Data Axle Financials and Metrics

    Summary Metrics

    Founding Date

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    Data Axle Operating Metrics

    Data Axle's Active Users was reported to be 38 k in Apr, 2021.
    Apr, 2021

    Active Users

    38 k





    Types of Services

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    Data Axle Acquisitions / Subsidiaries

    Company NameDateDeal Size
    GoTimeMarch 02, 2012

    Data Axle Cybersecurity Score

    Cybersecurity ratingPremium dataset



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    Data Axle Online and Social Media Presence

    Embed Graph

    Data Axle Company Culture

    • Overall Culture



    • CEO Rating



    • Compensation



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    Data Axle News and Updates

    ActionIQ Partners With Data Axle To Power Superior Identity Resolution And Identity Enrichment For B2B Marketers

    NEW YORK and DALLAS, Aug. 5, 2021 /PRNewswire/ -- ActionIQ, the leading Enterprise Customer Data Platform (CDP) and Data Axle, the leading provider of data, data-driven marketing and real-time marketing intelligence solutions, today announced their strategic partnership across two key...

    Infogroup Taps Rohan Chandran as Its Chief Product Officer

    DALLAS, Feb. 10, 2020 /PRNewswire/ -- Infogroup, a leading provider of data and data-driven marketing solutions, announced today the hire of Rohan Chandran as chief product officer — a new role designed to lead the company's transformation initiatives in 2020 and beyond. In this role,...

    Reonomy Announces Exclusive Data Partnership with Infogroup to Expand the Reach of its Property Intelligence Platform

    NEW YORK, Feb. 6, 2020 /PRNewswire/ -- Reonomy, the leading provider of property intelligence, today announced a partnership with the leading data and data-driven marketing solutions provider, Infogroup. This exclusive partnership will add attributes from over 315 million individuals and...

    Data Axle Blogs

    Infogroup Hires Five Industry Veterans to Support Double-Digit Growth of Nonprofit Solutions Division

    New talent in client strategies, analytics, and management brings over seven decades of experience to Infogroup nonprofit clients DALLAS — September 22, 2020 — After registering a seventeen percent annual growth, Infogroup’s Nonprofit Solutions Division announced five new key hires today. The five n…

    Providing Value in Exchange for First-Party Data (and how third-party data helps)

    What is first-party data? First-party data is information that is collected, owned, and managed by your brand on your own prospects and current customers. According to Rob Patton, Infogroup’s Vice President of Strategy, there is some debate in the industry over the definition. Patton says, “First-pa…

    How We’ve Grown Together

    As we look forward to exciting changes and our future as Data Axle, we’re grateful for the relationships that have gotten us here. We chatted with some of our customers, reflected on our partnerships, and highlighted some of the accomplishments we’ve achieved together. The post How We’ve Grown Toget…

    Why Predictive Marketing Will Define Our Decade

    What is predictive marketing? Predictive technologies use advanced analytical techniques, such as data modeling, statistical algorithms, and machine learning, to learn from past consumer behaviors to predict future needs. Savvy companies are using predictive technologies to change the world: from se…

    Back-To-School By The Numbers

    Did you know back-to-school shopping is the third highest-grossing sales event in the U.S.? Bested only by Black Friday and Cyber Monday. A total of $80 billion is spent averaging approximately $700 per household[1] and even during the COVID-19 pandemic, with the school year clouded with uncertainty…

    5 Ways to Fight Data Decay

    When it comes to fighting data decay (the gradual loss of accurate data from a system), an ounce of prevention is worth a pound of cure. According to the 1-10-100 rule, which was developed by George Labovitz and Yu Sang Chang, the cost of preventing bad data from entering a CRM system is $1 and […] …
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    Data Axle Frequently Asked Questions

    • When was Data Axle founded?

      Data Axle was founded in 1972.

    • Who are Data Axle key executives?

      Data Axle's key executives are Michael Iaccarino, Ed McCormick and Rohan Chandran.

    • How many employees does Data Axle have?

      Data Axle has 964 employees.

    • Who are Data Axle competitors?

      Competitors of Data Axle include ZoomInfo, Foursquare and LiveRamp.

    • Where is Data Axle headquarters?

      Data Axle headquarters is located at 13155 Noel Rd #1750, Dallas.

    • Where are Data Axle offices?

      Data Axle has offices in Dallas, Ames, Bellevue, Burlington and in 12 other locations.

    • How many offices does Data Axle have?

      Data Axle has 16 offices.