InCapta is a media holding company that provides mobile game app development to celebrities, mobile game apps and management services to online radio, online television and the Entertainment industry. The Company does not use a standard pay to play system for any of its applications, as InCapta wants its users to be able to choose between paying or working for their rewards. The Company's freemium games offer in-application purchases to unlock additional features. Users who do not wish to pay also have the choice of watching approximately 30-second video advertisement to earn in-application currency which can be used to unlock the same items.