Hybrid Theory Competitors and Similar CompaniesClear all

Hybrid Theory's competitors and similar companies include Adomik, Tenjin, Equativ and The Trade Desk.

	Hybrid Theory Hybrid Theory (formerly known as Affectv) provides internet marketing and audience targeting services.	Adomik Adomik is a company developing digital advertising management solutions for publisher organization.	Tenjin Tenjin is a company developing marketing infrastructure for app developers.	Equativ Equativ (formerly known as Smart AdServer) is a company that develops an adtech platform for advertisers and publishers.	The Trade Desk The Trade Desk is a company that develops a media buying platform for advertising agencies.
Founding Date	Founding Date 2011	Founding Date 2012	Founding Date 2014	Founding Date 2005	Founding Date 2009
Type	Type Private	Type Private	Type Private	Type Private	Type Public
Tags	Tags Technology adtech advertising data collection data management	Tags Technology adtech data collection data management	Tags Technology adtech data collection data management developer tools platform	Tags Technology adtech advertising platform	Tags Technology adtech enterprise software platform
Locations	Locations London, GB HQ Surry Hills, AU Singapore, SG London, GB Boston, US New York, US	Locations Paris, FR HQ Chuo City, JP London, GB New York, US	Locations San Francisco, US HQ	Locations Paris, FR HQ Sao Paulo, BR Bogotá, CO Limoges, FR Nantes, FR Valbonne, FR Berlin, DE see more	Locations Ventura, US HQ Barangaroo, AU Cremorne, AU Toronto, CA Shanghai, CN Paris, FR Hamburg, DE see more
Employees	Employees 234% decrease	Employees 452% increase	Employees 373% increase	Employees 66610% increase	Employees 3,52213% increase
Financial
Revenue (est.)	Revenue (est.) £5.3m (FY, 2016)	Revenue (est.) N/A	Revenue (est.) N/A	Revenue (est.) €197.1m (FY, 2021)	Revenue (est.) $2.9b (FY, 2025)
Cost of goods	Cost of goods £2.1m (FY, 2016)	Cost of goods N/A	Cost of goods N/A	Cost of goods €160.7m (FY, 2021)	Cost of goods $619.1m (FY, 2025)
Gross profit	Gross profit £3.2m (FY, 2016)	Gross profit N/A	Gross profit N/A	Gross profit €36.4m (FY, 2021)	Gross profit $2.3b (FY, 2025)
Net income	Net income (£901.7k) (FY, 2016)	Net income N/A	Net income N/A	Net income €5.9m (FY, 2021)	Net income $443.3m (FY, 2025)
Funding
Latest funding round	Latest funding round $ 3.5m (about 10 years ago)	Latest funding round $ 1.3m (almost 13 years ago)	Latest funding round $ 2.5m (almost 10 years ago)	Latest funding round N/A	Latest funding round N/A
Total funding raised	Total funding raised $ 6.6m	Total funding raised $ 1.4m	Total funding raised $ 2.5m	Total funding raised N/A	Total funding raised $ 82.5m