![]() Better Being Better Being (formerly known as Nutraceutical) is a company that develops a wellness platform that manufactures and distributes wellness products through a portfolio of brands. | ![]() Care/of Care/of (also known as Noho Health) is a health technology company that provides custom vitamin recommendations. | ![]() CustomVite CustomVite (also known as NutriLab) is a provider of personalized nutritional supplements. | ||||
Founding Date | Founding Date 2012 | Founding Date 1993 | Founding Date 2015 | Founding Date 2015 | Founding Date 2016 | Founding Date 1999 |
Type | Type Private | Type Private | Type Private | Type Private | Type Private | Type Private |
Tags | ||||||
Locations | Locations West Hollywood, US HQ Los Angeles, US | Locations Salt Lake City, US HQ | Locations Farnham, GB HQ | Locations Victoria, CA HQ | Locations New York, US HQ | Locations Hackensack, US HQ |
Employees | Employees 562% increase | Employees 5801% decrease | Employees 21 | Employees 53 | Employees 872% decrease | Employees 3 |
Operating ⚠ | ||||||
Products | Products 33 (Oct, 2019) | Products 5.5 k (Apr, 2024) | Products N/A | Products N/A | Products N/A | Products N/A |
Trademarks (US) | Trademarks (US) 12 (Oct, 2019) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 7 (Oct, 2019) |
Users Consulted to Date | Users Consulted to Date N/A | Users Consulted to Date N/A | Users Consulted to Date 50 k (Aug, 2018) | Users Consulted to Date N/A | Users Consulted to Date 200 k (Jul, 2017) | Users Consulted to Date N/A |
Funding | ||||||
Latest funding round | Latest funding round $ 14.8m (about 7 years ago) | Latest funding round N/A | Latest funding round $ 1.2m (over 7 years ago) | Latest funding round N/A | Latest funding round $ 40.7m (over 6 years ago) | Latest funding round N/A |
Total funding raised | Total funding raised $ 22.2m | Total funding raised N/A | Total funding raised $ 3.7m | Total funding raised N/A | Total funding raised $ 84.7m | Total funding raised N/A |

Better Being (formerly known as Nutraceutical) is a company that develops a wellness platform that manufactures and distributes wellness products through a portfolio of brands.
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