Hallmark

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Hallmark makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others.

Through moments big and small, and through both happy and challenging times, Hallmark helps give voice to caring thoughts and emotions with tangible reminders of appreciation, celebration, belonging and love.

Hallmark was founded more than a century ago by a teenage entrepreneur with a couple of shoe boxes of postcards under his arm and the American dream in his heart. Today’s Hallmark is a $4 billion business with greeting cards and other products sold in more than 40,000 retail stores across the U.S.- including top mass retailers and the network of Hallmark Gold Crown stores. 

Our brand also reaches people online at Hallmark.com and through our retail partners'​ web sites, and on television through and cable’s top-rated Hallmark Channels and Hallmark Hall of Fame movies   Worldwide, Hallmark offers products in more than 30 languages available in 100 countries.

Hallmark subsidiary Crayola inspires children's creativity through Crayola® brand crayons and markers as well as innovative art tools, crafting activities and creative toys that give kids the power to explore, discover, play and dream.

But as big as we’ve become, and as iconic as our brand is today, we’re still privately held, still based in Kansas City, Mo., and still led by members of our founding family. 

More importantly, Hallmark continues to stay close to people's needs, understanding what is universal in the human heart and meeting those needs with products and experiences that bring people together.

TypePrivate
Founded1910
HQKansas City, MO, US
Websitehallmark.com
Employee Ratings3.7
Overall CultureB-

Latest Updates

Employees (est.) (Jun 2022)14,529
Job Openings154
Revenue (Y, 2018)$4 B(+9%)
Cybersecurity ratingCMore
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Key People/Management at Hallmark

Don Hall

Don Hall

Executive Chairman of the Board
Dave Hall

Dave Hall

Hallmark Executive Vice Chairman of the Board
David Dillon

David Dillon

Director
Sharon McCollam

Sharon McCollam

Director
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Hallmark Office Locations

Hallmark has an office in Kansas City
Kansas City, MO, US (HQ)
2501 McGee Trafficway, Kansas City
Kansas City, MO, US
Kansas City
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Hallmark Financials and Metrics

Summary Metrics

Founding Date

1910
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Hallmark Revenue

Hallmark's revenue was reported to be $4 b in Y, 2018
USD

Revenue (Y, 2018)

4.0b
USDFY, 2015EY, 2018

Revenue

3.7b4.0b
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Hallmark Cybersecurity Score

Cybersecurity ratingPremium dataset

C

72/100

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Hallmark Online and Social Media Presence

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Hallmark Company Culture

  • Overall Culture

    B-

    69/100

  • CEO Rating

    B

    72/100

  • Compensation

    D

    54/100

  • Diversity

    C+

    66/100

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Hallmark News and Updates

Hallmark Offers Free Mini Card to Help People Share a Little Love with Everyone This Valentine's Day

KANSAS CITY, Mo., Jan, 27, 2020 /PRNewswire/ -- Now more than ever, people are looking to connect with each other in meaningful ways and keep their relationships strong. Valentine's Day is an opportunity for people to celebrate all the different relationships in their lives by spreading...

A lesson from the Hallmark debacle: Ignore LGBTQ consumers at your own peril

Zola said it will ‘be in touch with Hallmark in the coming days regarding a potential return to advertising.’

Hilarie Burton Says She Left Hallmark Film After ‘Diverse Casting’ Request Ignored

The network has sparked controversy over its since-rescinded decision to kill ads depicting a same-sex wedding.

Hallmark has the chance to show it's authentic after backtracking on same-sex couples ads

After first bowing to pressure from conservatives, Hallmark apologized for pulling ads from a site featuring same-sex couples. Now it can take a bigger stand.

Hallmark Channel says it’ll run Zola’s same-sex couples ads—but Zola’s not ready to return

In an exclusive interview, Zola CMO Mike Chi explains how his ads got sidelined and what it’ll take for the wedding brand to come back. It all started as unremarkably as millions of other advertising transactions do, with a brand buying some airtime on a TV network and getting approval for the ads. …

‘Wrong Decision’: Hallmark Channel Reinstates Commercial Featuring Two Women Kissing

It was a complaint by One Million Moms, part of the American Family Association, that had led to the initial decision to pull the ads.
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Hallmark Blogs

Free download: Make your own back-to-school magnets

This time of year Moms are looking for every chance they can get to offer a few encouraging words. Download and print these free back-to-school magnets to stick notes to lunch boxes, lockers, file cabinets, and anywhere else they’ll get noticed.    BACK-TO-SCHOOL MAGNET SUPPLIES Free Printable Magne…

Free Download: DIY animal bookmarks

We’re coming right up on National Book Lovers Day (August 9), but you really don’t need an excuse to treat yourself to these adorable DIY animal bookmarks. Tuck one in your kiddo’s science textbook…use another to mark the day in your planner…and use the others in the page-turners you dig into anytim…

Why I create: Marjolein Bastin, wildlife watercolor artist

Marjolein Bastin and Hallmark have been partners for more than 25 years. Her watercolor paintings have appeared on cards, ornaments, gifts, home decor—pretty much everything we make. We had a chance to chat with her about her work, what painting means to her, and—of course—her deep, lasting relation…

Back to School with our free August 2018 digital wallpapers

Who doesn’t love school supplies?!?! Yes, of course, our kids actually NEED them. But we feel we’re MUCH more creative and productive and probably smarter with freshly sharpened pencils, super-inky pens, and gloriously empty notebooks. In honor of these humble, addictive icons of fall, we invite you…

Back-to-school picture ideas: Capture their first-day story moment by moment

It’s almost time for your social media feeds to fill with smiling kids getting ready to board the bus or hop in the carpool. So we hope you’re ready for some AP-level back-to-school picture ideas, courtesy of Union Hill Photo Studio’s Kevin H. He shares some hints on telling first-day stories with a…

Simple, modern flower arrangements: 4 tips to try

Want to create simple but beautiful flower arrangements to give as gifts or brighten someone’s day? (Note: That someone can be you.) According to Andy N., Master Gardener, Photo Stylist, and all around great guy, it’s as easy as 1, 2, 3! Look out your window Clip a few stems or a branch Grab a […] T…
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Hallmark Frequently Asked Questions

  • When was Hallmark founded?

    Hallmark was founded in 1910.

  • Who are Hallmark key executives?

    Hallmark's key executives are Don Hall, Dave Hall and David Dillon.

  • How many employees does Hallmark have?

    Hallmark has 14,529 employees.

  • What is Hallmark revenue?

    Latest Hallmark annual revenue is $4 b.

  • What is Hallmark revenue per employee?

    Latest Hallmark revenue per employee is $275.3 k.

  • Who are Hallmark competitors?

    Competitors of Hallmark include Hafiz Brothers, Intermediatic and Nitecrest.

  • Where is Hallmark headquarters?

    Hallmark headquarters is located at 2501 McGee Trafficway, Kansas City, Kansas City.

  • Where are Hallmark offices?

    Hallmark has an office in Kansas City.

  • How many offices does Hallmark have?

    Hallmark has 2 offices.