OverviewSuggest Edit

Goop is a lifestyle brand providing digital content and commerce. It is a fully formed lifestyle site, offering a tight curation of products and content and where readers can find suggestions about where to shop, eat, and stay from a friend, not from an anonymous, crowd-sourced recommendation engine.
HQSanta Monica, US
Employee Ratings3.6

Latest Updates

Employees (est.) (Sep 2019)295

Key People/Management at goop

Gwyneth Paltrow

Gwyneth Paltrow


goop Office Locations

goop has an office in Santa Monica
Santa Monica, US (HQ)
212 26th St
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goop Financials and Metrics

Summary Metrics

Founding Date


goop total Funding

$75 m

goop latest funding size

$50 m

Time since last funding

a year ago

goop investors

goop's latest funding round in March 2018 was reported to be $50 m. In total, goop has raised $75 m. goop's latest valuation is reported to be $250 m.
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goop Revenue

Market valuation

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goop Operating Metrics

goop's Monthly Unique Visitors was reported to be 2.4 m in Jun, 2018.
Jun, 2018

Monthly Unique Visitors

2.40 m
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goop Online and Social Media Presence

Embed Graph

goop News and Updates

Kenshō, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine

Kenshō wants to become a holistic health "medical journal" with input from credible natural healthcare providers.

Exclusive: Goop and Banana Republic want to talk to you about game-changing women

The two brands plan to continue collaborating in the future. At first blush, Goop and Banana Republic seem like strange bedfellows: The former is a wellness startup that blends content with commerce, while the latter is a heritage clothier that specializes in mid-priced workwear. But the two brands…

Mastercard, goop and Next Retail Concepts upgrade online shopping in Canada

For the first time, goop will extend the unique brand experience of the physical goop MRKT Toronto p...

This $26 million penthouse is the Goop of luxury real estate

Affordable housing may be elusive for much of America, but at least the ultrarich can take vitamin C showers and program their lights to match their personal circadian rhythms. If you have $26 million to drop on a penthouse in Greenwich Village these days, you don’t just want to settle on gloriou…

Goop just dropped six fancy sweaters for men

Gwyneth Paltrow’s wellness company has shirts for men that run as high as $525. Goop, the wellness brand founded by Gwyneth Paltrow, has catered to women since its 2008 launch. But the brand has recently made a big push toward men, capitalizing on the fact that men are increasingly interested in t…

Gwyneth Paltrow's Goop Is Cashing in on Booming Wellness Market

Gwyneth Paltrow's Goop Is Cashing in on Booming Wellness Market
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goop Blogs

Inside Our Nighttime Arsenal for Better Sleep

We love to sleep. But sometimes we need a little help. These are twelve good reasons to get to bed that make falling—and staying—asleep easier.

Ask an Intuitive: Why Do I Always Date the Wrong Person?

Dear goop, I’m in my early twenties, and I am very much in a dating stage of life. I have this problem: The guys I find exciting and interesting are the ones my friends usually peg as trouble. (And credit where credit is due, sometimes they’re right.) But if I listen to my friends’ advice and go out…

Planning a Romantic Road Trip up the California Coast

There are few indulgences more liberating than a classic road trip. And there are few road trips more classic than a journey up the Pacific Coast Highway—a road with a view so spectacular it’s actually part of the name. Naturally, some of California’s best hotels are built into the cliffs along the …

6 Resources That Support Mental Well-Being

Working through a mental health issue is a nuanced and often private experience—and the therapies and treatments one seeks are deeply personal. But a universal comfort is knowing that the journey does not have to be made alone, which is the purpose of each of these products and organizations.

Why Fathers Need to Be More Involved in Their Children’s School World

For heterosexual parents, it’s common for Mom to be privy to her child’s school world while Dad is out in left field, says educational consultant Nat Damon. And this is a huge detriment—to the child, the parents, and the school.

3 Packable Lunch Bowls to Prevent the 4 O’Clock Slump

“It’s easy to get stuck in a rut with packable lunches: same old, same old salad and uninspired sandwich. To get out of it, I came up with three simple-to-make, versatile, packable lunch bowls,” writes chef Seamus Mullen. “I’m a huge advocate of making healthy food accessible and delicious, and thes…
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goop Frequently Asked Questions

  • When was goop founded?

    goop was founded in 2008.

  • Who are goop key executives?

    goop's key executives are Gwyneth Paltrow.

  • How many employees does goop have?

    goop has 295 employees.

  • Who are goop competitors?

    Competitors of goop include Health Warrior, Elevaate and 6 Pack Fitness.

  • Where is goop headquarters?

    goop headquarters is located at 212 26th St, Santa Monica.

  • Where are goop offices?

    goop has an office in Santa Monica.

  • How many offices does goop have?

    goop has 1 office.