OverviewSuggest Edit

Goop is a lifestyle brand providing digital content and commerce. It is a fully formed lifestyle site, offering a tight curation of products and content and where readers can find suggestions about where to shop, eat, and stay from a friend, not from an anonymous, crowd-sourced recommendation engine.
HQSanta Monica, US
Employee Ratings2.8

Latest Updates

Employees (est.) (Sept 2020)291(-3%)
Cybersecurity ratingAMore

Key People/Management at goop

Gwyneth Paltrow

Gwyneth Paltrow


goop Office Locations

goop has offices in Santa Monica and Redditch
Santa Monica, US (HQ)
212 26th St
Santa Monica, US
212 26th St #206
Santa Monica, US
225 26th St
Redditch, GB
Berrington Cl
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goop Financials and Metrics

Summary Metrics

Founding Date


goop total Funding

$75 m

goop latest funding size

$50 m

Time since last funding

2 years ago

goop investors

goop's latest funding round in March 2018 was reported to be $50 m. In total, goop has raised $75 m. goop's latest valuation is reported to be $250 m.
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goop Revenue

Market valuation

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goop Operating Metrics

goop's Monthly Unique Visitors was reported to be 2.4 m in Jun, 2018.
Jun, 2018

Monthly Unique Visitors

2.40 m
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goop Cybersecurity Score

Cybersecurity ratingPremium dataset



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goop Online and Social Media Presence

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goop News and Updates

Sure, 'The Goop Lab' Is Absurd—but It Also Offers Hope

Gwyneth Paltrow’s Netflix show offers controversial treatments for people who feel they’ve been failed by everything else.

Netflix’s ‘The Goop Lab’ is branded content—and maybe the future of media

Gwenyth Paltrow’s company joins the New York Times, Vox Media, and BuzzFeed on a screen near you. In the trailer for the new Netflix show The Goop Lab, which launches on the streamer today, we see star and company founder Gwyneth Paltrow laughing with colleagues in the Goop offices. As footage of Go…

Goop claims Gwyneth Paltrow’s new Netflix show offers ‘tons of scientific proof’

Who’s up for an orgasm workshop? Does your energy need healing? Then Netflix and Paltrow have just the docuseries for you. Since its launch in 2008, Gwyneth Paltrow’s lifestyle brand, Goop, has grown from a homespun newsletter into a multipronged empire.Read Full Story

Pseudoscience and Sobbing: The Goop Lab on Netflix, Reviewed

Pseudoscience and Sobbing: The Goop Lab on Netflix, Reviewed

Key Words: Gwyneth Paltrow wishes she’d known more about accounting when she started Goop

Gwyneth Paltrow spoke with Ellevest Chief Executive Sallie Krawcheck about the launch of her business Goop.

London investor in Peloton and Goop raises third fund at $300m

Venture capital firm Felix Capital has today revealed its third fund at $300m (£230.3m), targeting startups at both early and [...] The post London investor in Peloton and Goop raises third fund at $300m appeared first on CityAM.
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goop Blogs

A GP-Favorite Skin Expert on Epigenetics and Aging

Epigenetics—how our lifestyle affects the ways our genes express themselves—is still an emerging science. Episode 4 of The goop Lab explores the effect of lifestyle on the way we age specifically, looking at the benefits of different diets (GP tries ProLon with pretty mind-blowing results) and even …

What One Model Learned from Her Year of Celibacy

Dronme Davis—model, painter, diehard feminist—isn’t afraid to put it all out there. While she may treat her social platform like a personal journal, it’s also a way for her to urge women to demand more, stop apologizing, and advocate for themselves in life and love. And her message hits home. We tal…

Our Favorite Cooking Projects

Having more time at home means more time for project cooking. Which does not mean cumbersome or difficult cooking. The best kind of project cooking is a fun activity that you can really sink your teeth into—the kind of stuff you can make a day of. Some of these recipes take a lot of inactive time w…

Why Did Weight Become the Scapegoat for Health Issues?

“In 2013, two high-profile reports were published,” says Sabrina Strings, PhD. “One claimed obesity was far deadlier than we realized. And the other claimed it was actually more benign. The same year, respected journals, wildly divergent findings—that should tell us that the relationship between wei…

The Beauty-Sleep Nighttime Routine

The effects of losing even a few hours of sleep are quick to show up on our skin. Sleep allows our skin, body, and mind to reset, and when we don’t get enough of it, our complexion looks lifeless, our energy plummets, and stress can feel unmanageable. One of the most effective ways to encourage a pe…

Gluten-Free Baking and Alt Flours: A Primer

Baking with alternative ingredients can be a little intimidating, especially when it comes to gluten-free flours. Fortunately, there are people like Chloé Charlier of LA’s Breadblok. Charlier has mastered the art of gluten-free bread and pastry, and we asked her to give us some tips on how to get st…
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goop Frequently Asked Questions

  • When was goop founded?

    goop was founded in 2008.

  • Who are goop key executives?

    goop's key executives are Gwyneth Paltrow.

  • How many employees does goop have?

    goop has 291 employees.

  • Who are goop competitors?

    Competitors of goop include Rooted Foods, Health Warrior and Elevaate.

  • Where is goop headquarters?

    goop headquarters is located at 212 26th St, Santa Monica.

  • Where are goop offices?

    goop has offices in Santa Monica and Redditch.

  • How many offices does goop have?

    goop has 4 offices.