OverviewSuggest Edit

Goop is a lifestyle brand providing digital content and commerce. It is a fully formed lifestyle site, offering a tight curation of products and content and where readers can find suggestions about where to shop, eat, and stay from a friend, not from an anonymous, crowd-sourced recommendation engine.
HQSanta Monica, US
Employee Ratings3.6

Latest Updates

Employees (est.) (Oct 2019)304(+4%)

Key People/Management at goop

Gwyneth Paltrow

Gwyneth Paltrow


goop Office Locations

goop has an office in Santa Monica
Santa Monica, US (HQ)
212 26th St
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goop Financials and Metrics

Summary Metrics

Founding Date


goop total Funding

$75 m

goop latest funding size

$50 m

Time since last funding

2 years ago

goop investors

goop's latest funding round in March 2018 was reported to be $50 m. In total, goop has raised $75 m. goop's latest valuation is reported to be $250 m.
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goop Revenue

Market valuation

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goop Operating Metrics

goop's Monthly Unique Visitors was reported to be 2.4 m in Jun, 2018.
Jun, 2018

Monthly Unique Visitors

2.40 m
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goop Online and Social Media Presence

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goop News and Updates

How Gwyneth Paltrow took Goop from a homebrewed newsletter to a controversial $250 million wellness powerhouse

To the average consumer, Goop is probably best-known for stories balking at the brand's support for products like jade vaginal "eggs" and water bottles with built-in crystals.  Despite its critics, the brand that started as a newsletter for muffins and turkey ragù is now worth $250 million, provin…

Kenshō, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine

Kenshō wants to become a holistic health "medical journal" with input from credible natural healthcare providers.

Exclusive: Goop and Banana Republic want to talk to you about game-changing women

The two brands plan to continue collaborating in the future. At first blush, Goop and Banana Republic seem like strange bedfellows: The former is a wellness startup that blends content with commerce, while the latter is a heritage clothier that specializes in mid-priced workwear. But the two brands…

Mastercard, goop and Next Retail Concepts upgrade online shopping in Canada

For the first time, goop will extend the unique brand experience of the physical goop MRKT Toronto p...

This $26 million penthouse is the Goop of luxury real estate

Affordable housing may be elusive for much of America, but at least the ultrarich can take vitamin C showers and program their lights to match their personal circadian rhythms. If you have $26 million to drop on a penthouse in Greenwich Village these days, you don’t just want to settle on gloriou…

Goop just dropped six fancy sweaters for men

Gwyneth Paltrow’s wellness company has shirts for men that run as high as $525. Goop, the wellness brand founded by Gwyneth Paltrow, has catered to women since its 2008 launch. But the brand has recently made a big push toward men, capitalizing on the fact that men are increasingly interested in t…
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goop Blogs

Vegetarian-Friendly One-Pot Meals

One-pot meals always deliver on ease and efficiency, but they rarely deliver for vegetarians. Whereas meats tend to benefit from the low-and-slow method that most one-pot and slow cooker recipes require, with vegetables, that treatment often leads to overcooked mush. We reimagined the one-pot meal a…

Why We’re Taking an Elderberry Chew All Flu Season Long

We cherry-picked from the immunity arsenal of our director of wellness and decided that we can’t commit to a 5 a.m. wake-up call—but that taking two Perfect Attendance chews all flu season long is doable.

One Do-It-All Boot, Three Fall Adventures

Next to cider, Pendleton blankets, and those speckled campfire mugs, one other thing belongs in the “Does it get more fall than this?” category: the quintessential all-weather boot.

Megan Tries It: A Gua Sha Facial for Breakouts

After a stressful move, jam-packed workdays, and too much sugar, senior beauty editor Megan O’Neill finds that her skin has gone on the rampage. But she discovers that an ancient Chinese therapy can be a brilliant route to a clearer, glowier complexion—and she can even do it herself at home.

How an Elimination Diet Can Help You Eat by Your Own Rules

A short-term elimination diet can help you get an idea of which foods your body handles well and which it doesn’t. But committing to a life without baguette or burrata isn’t everyone’s cup of tea—nor is it necessary. We asked Will Cole, IFMCP, DC, author of The Inflammation Spectrum and cohost of go…

A Weekend of Wellness in Austin

Austin isn’t all hipster bands and tacos. On a recent trip to ATX, we scoured the city for cleaned-up versions of our breakfast favorites and did a lot of walking, a little swimming, and some casual beekeeping.
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goop Frequently Asked Questions

  • When was goop founded?

    goop was founded in 2008.

  • Who are goop key executives?

    goop's key executives are Gwyneth Paltrow.

  • How many employees does goop have?

    goop has 304 employees.

  • Who are goop competitors?

    Competitors of goop include Health Warrior, Elevaate and 6 Pack Fitness.

  • Where is goop headquarters?

    goop headquarters is located at 212 26th St, Santa Monica.

  • Where are goop offices?

    goop has an office in Santa Monica.

  • How many offices does goop have?

    goop has 1 office.