Goop is one of the rare places on the web where food, shopping, and mindfulness collide — where the ever-evolving intent is to make every choice count. Goop was originally conceived as a weekly e-mail newsletter.
Company Growth (employees)
New York, US
Size (employees)
93 (est)+5%
goop was founded in 2008 and is headquartered in New York, US

Key People at goop

Gwyneth Paltrow

Gwyneth Paltrow


goop Office Locations

goop has an office in New York
New York, US (HQ)
500 745 5th Ave

goop Data and Metrics

Summary Metrics

Founding Date


Total Funding

$20 m

Latest funding size

$10 m

Time since last funding

about 1 year


goop's latest funding round in August 2016 was reported to be $10 m. In total, goop has raised $20 m

Traffic Overview of goop

goop Online and Social Media Presence

goop News and Updates

Anna Wintour and Gwyneth Paltrow are turning Goop into a magazine

Henceforth goop shall take solid form. Goop, the lifestyle site of actor Gwyneth Paltrow, is launching a collaboration with publishing group Condé Nast. The “multiplatform…

Rev up your juicers: Anna Wintour and Gwyneth Paltrow are launching a GOOP magazine

If your GOOP obsession persisted even after that jade vagina egg, that Sex Dust, or that $244 toothpaste squeezer, we have good news for you: a GOOP magazine is on the way. Women's Wear Daily reported Friday that Condé Nast will co-produce a quarterly print edition of the unfathomably aspiration…

These green juice gummies are the GOOP of candy

Your trendy green juice: Now in gummy form. Sugarfina announced Tuesday its new line of green juice gummies, made with spinach, lemon, apple, ginger, tumeric, and, of course, blue spirulina. It's candy, GOOPified. SEE ALSO: If you like piñatas and cakes, you'll love candy-filled smash cakes Ima…

Gwyneth Paltrow has quietly become Goop's chief executive

Gwyneth Paltrow announced earlier this week that she is now the chief executive of the lifestyle brand Goop. Sort of. The actress let the news slip in an interview with the New Yorker when a mockup of a Goop newsletter was presented with the CEO title next to Paltrow’s name. Read more: Reveale…

Goop suggests you buy a golden butt necklace for Valentine's Day

First Gwyneth Paltrow told us to put rocks in our vaginas, and now she’s suggesting we wear a butt or some boobs around our neck. Yes, literally just a gold-plated necklace of a bare bottom or bust. The pieces are called "Le derrière dorée" and "Rubies boobies doré," respectively, and are both d…

Forget Goop: Flaunt Your Superiority With These Totally Relatable Ideas From "Glop"

Want to prove you're better than everyone else? Look no further than "Glop" for the answer.
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goop Company Life and Culture

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