OverviewSuggest Edit

Goop is a lifestyle brand providing digital content and commerce. It is a fully formed lifestyle site, offering a tight curation of products and content and where readers can find suggestions about where to shop, eat, and stay from a friend, not from an anonymous, crowd-sourced recommendation engine.
HQSanta Monica, CA, US
Employee Ratings3.9
Overall CultureB

Latest Updates

Employees (est.) (Dec 2021)273
Job Openings12
Cybersecurity ratingAMore
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Key People/Management at goop

Gwyneth Paltrow

Gwyneth Paltrow


goop Office Locations

goop has offices in Santa Monica and Redditch
Santa Monica, CA, US (HQ)
212 26th St #206
Santa Monica, CA, US
225 26th St
Santa Monica, CA, US
3019 Wilshire Blvd #206
Redditch, GB
Berrington Cl
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goop Financials and Metrics

Summary Metrics

Founding Date


goop total Funding

$75 m

goop latest funding size

$50 m

Time since last funding

4 years ago

goop investors

goop's latest funding round in March 2018 was reported to be $50 m. In total, goop has raised $75 m. goop's latest valuation is reported to be $250 m.
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goop Revenue

Market valuation

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goop Operating Metrics

goop's Monthly Unique Visitors was reported to be 2.4 m in Jun, 2018.
Jun, 2018

Monthly Unique Visitors

2.4 m
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goop Cybersecurity Score

Cybersecurity ratingPremium dataset



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goop Online and Social Media Presence

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goop Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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goop News and Updates

The Well Told Company Announces Goop As Online Retailer

Clean Beauty, Fashion and Home Shop Founded by Gwyneth Paltrow Officially Carrying Select Well Told Products TORONTO, Nov. 11, 2021 /PRNewswire/ - The Well Told Company Inc. ("Well Told" or the "Company") (TSXV: WLCO), the female-founded wellness company that offers plant-based...

Batten down the hatches: Gwyneth Paltrow, Goop, Celebrity Cruises are teaming up

Gwyneth Paltrow and Goop are partnering with Celebrity Cruises for the water-travel giant’s latest ship, Celebrity Beyond. Better start packing those jade yoni eggs.Read Full Story

Spotify, Etsy, Goop, Patagonia, and others say Congress should pass national paid family leave

Close to 200 companies have signed a letter asking Congress to create permanent paid family and medical leave as part of the economic recovery package. Close to 200 companies have signed a letter asking Congress to create permanent paid family and medical leave as part of the Biden administration’s …

Lady Gaga's Haus Labs, Goop, Spotify, and Eventbrite join push of nearly 200 businesses lobbying for a national paid leave policy in Biden's next economic recovery package

Summary List PlacementNearly 200 companies are lobbying Capitol Hill leaders to put paid family and medical leave atop their agenda as President Joe Biden presses for another multi-trillion dollar economic recovery package. The group that includes Pinterest, Spotify, and businesses tied to Lady Ga…

Surprise, Surprise: Goop Is Peddling Products To COVID-19 Long-Haulers

Gwyneth Paltrow shared how she's "healing" from the coronavirus. As usual, it's expensive and potentially dangerous.

The wealthy millennial lifestyle is summed up in a meal-delivery service beloved by Chrissy Teigen and Goop that charges $70 a day

Summary List PlacementIt all kicked off with a dinner party in Soho.  Danielle DuBoise and Whitney Tingle, two 20-something NYC transplants at the time, were charging friends "admission" to their apartment soiree. The year was 2012 and the party was a trial for their young business: Sakara Life, a…
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goop Blogs

Easiest-Ever New Habit for 2022

Introducing GOOPGLOW Cloudberry Exfoliating Jelly, a daily dose of exfoliating goodness suspended in a unique, soft, ultraplush jelly face wash. It feels incredible—springy to the touch, silky, nourishing—as you smooth it over your skin and massage it in, then again as it splashes off easily with wa…

The First Book Club Pick of 2022: Lost & Found

Pulitzer Prize–winning writer Kathryn Schulz’s new memoir-slash-guidebook, Lost & Found, is one of the most exquisite books we’ve ever read. Read an excerpt and join us in goop Book Club to discuss.

All-Time Favorite Smoothies, Nutrient-Boosting Add-Ins, and Blenders

Smoothies for breakfast: highly efficient. They supply you with a wide variety of food groups and nutrients to start your day. They’re easy to make, especially when you have a powerful blender. They travel well. And they are Gemini-like—smoothies can go many ways flavorwise. Pick your ideal combo f…

2 Weeks of Outfits to Start the Year Strong

Outfit planning is not unlike meal prepping for the week: It requires an initial investment of time, takes some basic skills (styling, knife), and works best with a well-stocked fridge—er, closet. But if you’re looking for a shortcut: We’ve put together two weeks’ worth of morning-routine-streamlini…

Ask Gerda: Is Intermittent Fasting Evidence-Based?

Dear goop, I hear a lot about fasting and am wondering if it’s worth trying? If it is, how should I get started?

How to Go (Far, Far) Away—and What to Do There

Floating in a geothermally heated pool made of black volcanic rock and perched in a mountain valley of northern Iceland’s Troll Peninsula, mesmerized by a near-hallucinatory display of northern lights, turns out to be one of the more luxuriously remote experiences there is.
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goop Frequently Asked Questions

  • When was goop founded?

    goop was founded in 2008.

  • Who are goop key executives?

    goop's key executives are Gwyneth Paltrow.

  • How many employees does goop have?

    goop has 273 employees.

  • Who are goop competitors?

    Competitors of goop include FreshDirect, Matsmart and The Fresh Market.

  • Where is goop headquarters?

    goop headquarters is located at 212 26th St #206, Santa Monica.

  • Where are goop offices?

    goop has offices in Santa Monica and Redditch.

  • How many offices does goop have?

    goop has 4 offices.