Gilbertson & Page was founded in 1873. A holder of two Royal Warrants, it’s first was received in 1884 from Queen Victoria. Today, the company is still in private, family ownership and operates from Welwyn Garden City in Hertfordshire. All Gilbertson & Page’s pet foods are developed and produced in-house at Welwyn.
Over the course of time, the underlying principles that guide the business haven’t really changed and Gilbertson & Page remains wedded to the simplicity of crafting highly-nutritious pet feeds and staying close to customers.
Two things probably highlight the contrast with the big brands. Firstly, there’s very little in the way of advertising, with the Company preferring to attend and sponsor lots of national and local events (for example, Gilbertson & Page have been the International Sheep Dog Society’s principal sponsor for many years). Secondly, in its 140 year history, the production facilities have moved a grand total of … 6 miles!
That ‘local manufacturing’ approach is important. It has allowed skills to develop over many years and for Gilbertson and Page to establish a very strong relationship with suppliers. It also makes the Company one of a relatively small number of pet feeds suppliers that still manufactures its products in the UK. This notion of “we make our own” is something that pet owners and animal professionals increasingly value.
Of course, the science behind animal feeds has advanced enormously over even the past 50 years and, today, Gilbertson & Page is probably best known for its ability to formulate foods, especially for dogs, that address energy, life-stage and health issues – and to offer these ranges at very competitive prices (remember that lack of advertising I mentioned).
As a mark of its innovation credentials, Gilbertson & Page launched their Valu-Mix dry dog food in 1975, almost single-handedly creating the market for dry feeds, and they’ve just built a new product testing and development lab!
If you’d like to know about the Company’s work and its customers, please ‘like’ this Facebook page or visit the blog at Alternatively, you can contact them direct.

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Welwyn Garden City, GB
Gilbertson & Page was founded in 1873 and is headquartered in Welwyn Garden City, GB
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Gilbertson & Page Office Locations

Gilbertson & Page has an office in Welwyn Garden City
Welwyn Garden City, GB (HQ)
45-55 Brownfields
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Gilbertson & Page Financials and Metrics

Summary Metrics

Founding Date

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Gilbertson & Page Financials

Gilbertson & Page's revenue was reported to be £25.98 m in FY, 2017

Revenue (FY, 2017)

26 m

Gross profit (FY, 2017)

5.7 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

592.6 k

EBITDA (FY, 2017)

1.7 m

EBIT (FY, 2017)

815.2 k

Cash (31-Dec-2017)

3.5 m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


8.6 m10.2 m11.3 m12 m13.6 m13.7 m19.7 m23.1 m25.2 m25.5 m26 m

Revenue growth, %


Cost of goods sold

6.8 m8 m8.9 m9.2 m11.1 m11 m15.7 m18.1 m18.8 m18.4 m20.3 m

Gross profit

1.8 m2.2 m2.4 m2.8 m2.5 m2.6 m4 m5 m6.4 m7.1 m5.7 m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017


329.6 k421.8 k804.9 k1.2 m956 k1.5 m1.7 m1.5 m2.4 m3.8 m3.5 m

Accounts Receivable

995.8 k1.3 m1.1 m1.3 m1.5 m1.3 m2.6 m2.7 m2.9 m3.2 m3.5 m


529.3 k576.9 k534.9 k498.3 k724.8 k683.8 k2 m2.2 m1.9 m2 m2.5 m

Current Assets

2.1 m2.6 m2.7 m3.2 m3.5 m3.8 m6.6 m6.8 m7.7 m9.5 m10.2 m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

178.2 k127.4 k153.4 k473.3 k264.8 k290.4 k462.8 k646.6 k1.6 m1.5 m592.6 k

Cash From Operating Activities

742.6 k458.5 k1.1 m1.1 m673.3 k1.4 m(66.8 k)933 k2.8 m3.3 m1.4 m

Dividends Paid

29.4 k89 k110 k226 k280 k501.1 k

Cash From Financing Activities

(214.3 k)258.9 k(330.3 k)275 k87 k(417.8 k)1.7 m92.8 k(853.7 k)(343.1 k)(405.4 k)
GBPY, 2017

Financial Leverage

1.8 x
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Gilbertson & Page Online and Social Media Presence

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