GfK Competitors and Similar CompaniesClear all

GlobalData's competitors and similar companies include Nielsen.

	GlobalData GlobalData (formerly known as Progressive Digital Media Group) is a company that provides business information in the form of data, analytics, and insights.	Nielsen Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
Founding Date	Founding Date 2016	Founding Date 1923
Type	Type Public	Type Private
Tags	Tags Technology business intelligence data collection	Tags Business Products & Services business intelligence content provider data management marketing analytics
Locations	Locations London, GB HQ Melbourne, AU Sydney, AU Shanghai, CN Hyderabad, IN Tokyo, JP Seoul, KR see more	Locations New York, US HQ Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG Halifax, CA see more
Employees	Employees 3,740	Employees 29,091
Financial
Revenue (est.)	Revenue (est.) £322.1m (FY, 2025)	Revenue (est.) $3.5b (FY, 2021)
Cost of goods	Cost of goods £161.7m (FY, 2025)	Cost of goods $1.2b (FY, 2021)
Gross profit	Gross profit £160.6m (FY, 2025)	Gross profit $2.3b (FY, 2021)
Net income	Net income £50.1m (FY, 2025)	Net income $971m (FY, 2021)

For sources of this data, please see the company profile

New York, US

Employees

29,091

Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.

Financial