Function(x) Inc. is a company which operates several digital media properties including Wetpaint.com which is an online destination for entertainment news for millennial women covering the latest in television, music, and pop culture. The Company also offers daily fantasy sports experience both directly to consumers and to businesses desiring turnkey solutions through its majority ownership of DraftDay Gaming Group, which is well-positioned to become a significant player in the explosive fantasy sports market. In addition, it operates Choose Digital, a digital marketplace platform that allows companies to incorporate digital content into existing rewards and loyalty programs in support of marketing and sales initiatives.