Leaf Group (formerly Demand Media)

Leaf Group Ltd. is a diversified Internet company that builds platforms across its marketplace (Society6, Saatchi Art, The Other Art Fair, Deny Designs) and media (Livestrong.com, eHow, Hunker, Sapling, Techwalla, LeafTV) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers.

Company Growth (employees)
Santa Monica, US
Size (employees)
265 (est)-24%
Leaf Group (formerly Demand Media) was founded in 2006 and is headquartered in Santa Monica, US

Key People at Leaf Group (formerly Demand Media)

Sean Moriarty

Sean Moriarty

Jess Barron

Jess Barron

VP of Editorial, Livestrong.com

Leaf Group (formerly Demand Media) Office Locations

Leaf Group (formerly Demand Media) has offices in Santa Monica and New York
New York, US (HQ)
315 W 36th St
Santa Monica, US (HQ)
1655 26th St

Leaf Group (formerly Demand Media) Data and Metrics

Leaf Group (formerly Demand Media) Financial Metrics

Leaf Group (formerly Demand Media)'s revenue was reported to be $113.5 m in FY, 2016 which is a 10% decrease from the previous period.

Revenue (FY, 2016)

113.5 m

Revenue growth (FY, 2015 - FY, 2016), %


Net income (FY, 2016)

(2 m)

EBIT (FY, 2016)

(42.3 m)

Market capitalization (08-Nov-2016)

129.5 m

Closing share price (08-Nov-2016)


Cash (31-Dec-2016)

50.9 m


78.6 m
Leaf Group (formerly Demand Media)'s current market capitalization is $129.5 m.
USDFY, 2013FY, 2014FY, 2015FY, 2016


394.6 m172.4 m126 m113.5 m

Revenue growth, %


Sales and marketing expense

46.4 m20 m20.3 m26.7 m

R&D expense

44.2 m29.4 m24.3 m20 m

General and administrative expense

73.3 m50.2 m38.3 m30.7 m

Operating expense total

413.1 m439.6 m172.7 m155.7 m


(18.5 m)(267.2 m)(46.8 m)(42.3 m)

EBIT margin, %


Interest expense

(1.6 m)(4.7 m)(143 k)(4 k)

Interest income

21 k328 k361 k96 k

Pre tax profit

(15.9 m)(270.9 m)(43.4 m)(2 m)

Income tax expense

(4.2 m)14.7 m(55 k)10 k

Net Income

(20.2 m)(267.4 m)(43.5 m)(2 m)
USDFY, 2013FY, 2014FY, 2015FY, 2016


153.5 m47.8 m38.6 m50.9 m

Accounts Receivable

33.3 m14.5 m10.5 m6.8 m


7.8 m7.4 m5 m8.1 m

Current Assets

260.9 m69.8 m54 m65.9 m


42.2 m22.8 m14.6 m11.5 m


347.4 m10.4 m10.4 m11.2 m

Total Assets

777.1 m149.6 m101.5 m101.3 m

Accounts Payable

12.8 m4.8 m2 m2.5 m

Total Debt

96.3 m

Current Liabilities

169.9 m32.6 m20.1 m19.6 m

Additional Paid-in Capital

611 m497.8 m505.6 m513.1 m

Retained Earnings

(84.8 m)(352.1 m)(395.6 m)(397.6 m)

Total Equity

496 m114.8 m79.1 m79.8 m

Debt to Equity Ratio

0.2 x

Debt to Assets Ratio

0.1 x

Financial Leverage

1.6 x1.3 x1.3 x1.3 x
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(20.2 m)(267.4 m)(43.5 m)(2 b)

Depreciation and Amortization

64.9 m59.5 m18.7 m10.9 b

Accounts Receivable

12.4 m10.8 m3.8 m3.5 m


(375 k)(145 k)917 k238 k

Accounts Payable

3 m(2.2 m)(2.8 m)529 k

Cash From Operating Activities

76.2 m34.7 m(9.3 m)(13.1 m)

Purchases of PP&E

(26.7 m)(8.9 m)(4.7 m)(4.6 m)

Cash From Investing Activities

(114.5 m)(14.9 m)7.1 m30.9 m

Cash From Financing Activities

89 m(125.4 m)(7.9 m)(5.6 m)

Interest Paid

849 k2.3 m143 k4 k

Income Taxes Paid

99 k104 k116 k99 k
Y, 2016


-1.9 x


-6 x

Financial Leverage

1.3 x

Leaf Group (formerly Demand Media) Operating Metrics

Leaf Group (formerly Demand Media)'s Active Users was reported to be 305.1 k in FY, 2016, which is a 27% increase from the previous period. Leaf Group (formerly Demand Media)'s Unique Visitors was reported to be 46 m in FY, 2016. Leaf Group (formerly Demand Media)'s Patent Applications was reported to be 15 in FY, 2015, which is a 21% decrease from the previous period
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017


988.54 m1.01 b1.05 b4 b943.44 m896.85 m780.99 m3.37 b785.98 m645.14 m651.55 m2.73 b695.54 m

Revenue per Visit


Average Revenue per Transaction



138.89 k126.34 k143.02 k715.34 k182.18 k183.87 k203.77 k925.11 k227.2 k218.7 k282.39 k1.18 m267.77 k

Patents (US)


Unique Artworks

500 k500 k650 k

Patents (foreign)


Active Users

180 k240 k305.12 k

Patent Applications



2 m2.7 m3.6 m



Trademarks (US)


Unique Visitors (eHow)

40 m24 m

Video Views

121.87 m156.52 m176.45 m638.28 m205.65 m

Events Held


Unique Visitors

46 m



Leaf Group (formerly Demand Media) Revenue Breakdown

Leaf Group (formerly Demand Media) Median Salaries

Source: 68 public H-1B filings from Leaf Group (formerly Demand Media)

Leaf Group (formerly Demand Media) Online and Social Media Presence

Leaf Group (formerly Demand Media) Company Life and Culture

You may also be interested in