OverviewSuggest Edit

Leaf Group (formerly Demand Media) is diversified Internet marketplaces and media company. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: content & media and marketplaces. It creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers' online properties. Leaf Group also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers. 
TypePublic
Founded2006
HQSanta Monica, CA, US
Websiteleafgroup.com
Overall CultureA+

Latest Updates

Employees (est.) (Dec 2019)341(-1%)
Job Openings33
Revenue (FY, 2020)$212.1 M(+37%)
Share Price (Jun 2021)$8.5
Cybersecurity ratingBMore

Key People/Management at Leaf Group

Sean Moriarty

Sean Moriarty

Chief Executive Officer, Director
Brian Gephart

Brian Gephart

Chief Financial Officer
Brian Pike

Brian Pike

Chief Operating Officer & Chief Technology Officer
Adam Wergeles

Adam Wergeles

Executive Vice President & General Counsel
Alan Waldman

Alan Waldman

Executive Vice President, Product & Technology
Jill Angel

Jill Angel

Executive Vice President, People
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Leaf Group Office Locations

Leaf Group has offices in Santa Monica, Englewood and New York
Santa Monica, CA, US (HQ)
1655 26th St
Englewood, CO, US
3890 S Windermere St
New York, NY, US
6 E 32nd St
Show all (3)

Leaf Group Financials and Metrics

Leaf Group Revenue

Leaf Group's revenue was reported to be $212.06 m in FY, 2020
USD

Revenue (Q1, 2021)

51.9m

Net income (Q1, 2021)

(6.3m)

EBIT (Q1, 2021)

(6.1m)

Market capitalization (18-Jun-2021)

305.6m

Closing stock price (18-Jun-2021)

8.5

Cash (31-Mar-2021)

52.0m

EV

265.1m
Leaf Group's current market capitalization is $305.6 m.
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Revenue

324.9m380.6m394.6m172.4m126.0m113.5m129.0m155.0m155.0m212.1m

Revenue growth, %

(56%)(27%)(10%)14%20%

Sales and marketing expense

37.4m46.5m46.4m20.0m20.3m26.7m28.3m32.8m31.7m35.1m

General and administrative expense

59.5m63.0m73.3m50.2m38.3m30.7m29.6m30.2m33.4m29.8m
Quarterly
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Cash

86.0m102.9m153.5m47.8m38.6m50.9m31.3m31.1m18.1m67.1m

Accounts Receivable

32.7m45.5m33.3m14.5m10.5m6.8m8.7m12.6m14.4m13.1m

Prepaid Expenses

8.7m6.0m2.7m3.9m2.6m4.4m

Inventories

7.8m7.4m5.0m8.1m
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Net Income

(18.5m)6.2m(20.2m)(267.4m)(43.5m)(2.0b)(31.1m)(23.2m)(26.8m)(8.9m)

Depreciation and Amortization

68.1m60.3m64.9m59.5m18.7m10.9b11.8m10.3m10.1m9.6m

Inventories

(375.0k)(145.0k)917.0k238.0k

Accounts Payable

1.3m121.0k3.0m(2.2m)(2.8m)529.0k(1.1m)(806.0k)6.4m5.7m
USDQ2, 2011

Financial Leverage

1.3 x
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Leaf Group Operating Metrics

Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017

Transactions

138.89 k126.34 k143.02 k715.34 k182.18 k183.87 k203.77 k925.11 k227.2 k218.7 k282.39 k1.18 m267.77 k

Average Revenue per Transaction

$48.46$52.37$54.18$49.47€58.65$57.14$61.95$56.38$59.25$61.31$58.61$55.37$59.28

Accesses

988.54 m1.01 b1.05 b4 b943.44 m896.85 m780.99 m3.37 b785.98 m645.14 m651.55 m2.73 b695.54 m

Revenue per Visit

$38.77$36$31.91$34.22$23.87$21.48$20.33$21.87$17.18$17.09$17.51$17.33$16.34
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Leaf Group Revenue Breakdown

Embed Graph

Leaf Group revenue breakdown by business segment: 58.3% from Marketplaces and 41.7% from Media

Leaf Group Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Leaf Group Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

Leaf Group Online and Social Media Presence

Embed Graph

Leaf Group Company Culture

  • Overall Culture

    A+

    84/100

  • CEO Rating

    A+

    82/100

  • Compensation

    A+

    89/100

  • Diversity

    B+

    82/100

Learn more on Comparably

Leaf Group News and Updates

Leaf Group Honored with Two Comparably Awards

Sean Moriarty Recognized as one of the “50 Best CEO’s for Women” and one of the “50 Best CEO’s for Diversity” for Comparably’s 2021 Small and Mid-sized Companies Awards Sean Moriarty Recognized as one of the “50 Best CEO’s for Women” and one of the “50 Best CEO’s for Diversity” for Comparably’s 2021…

Leaf Group Announces Shareholder Approval of Merger Agreement with Graham Holdings

SANTA MONICA, Calif., June 10, 2021 (GLOBE NEWSWIRE) -- Leaf Group (NYSE: LEAF) (“Leaf Group”), a diversified consumer internet company, today announced that, at a special meeting of shareholders held on June 10, 2021, its shareholders approved the Merger Agreement entered into by Leaf Group and G…

Leaf Group Receives Letter from Graham Holdings

Graham Holdings Makes Clear It Will Not Raise Merger Consideration of $8.50 Per Share Graham Holdings Makes Clear It Will Not Raise Merger Consideration of $8.50 Per Share

ISS Recommends Leaf Group Shareholders Approve Acquisition by Graham Holdings and All Related Proposals

SANTA MONICA, Calif., May 25, 2021 (GLOBE NEWSWIRE) -- Leaf Group Ltd. (NYSE: LEAF) (“Leaf Group” or the “Company”), a diversified consumer internet company, today announced that Institutional Shareholder Services Inc. (“ISS”) has recommended shareholders vote to approve its merger agreement with …

Leaf Group Board of Directors Unanimously Recommends Shareholders Approve Acquisition by Graham Holdings

SANTA MONICA, Calif., May 10, 2021 (GLOBE NEWSWIRE) -- Leaf Group Ltd. (NYSE: LEAF), a diversified consumer internet company, today sent the following letter to shareholders regarding its Board’s recommendation that shareholders approve its recently announced merger agreement with Graham Holdings …

Stockholder Group Responds to Proposed Acquisition of the Leaf Group by Graham Holdings Company

Considers Offer of $8.50 per Share Grossly Insufficient
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Leaf Group Frequently Asked Questions

  • When was Leaf Group founded?

    Leaf Group was founded in 2006.

  • Who are Leaf Group key executives?

    Leaf Group's key executives are Sean Moriarty, Brian Gephart and Brian Pike.

  • How many employees does Leaf Group have?

    Leaf Group has 341 employees.

  • What is Leaf Group revenue?

    Latest Leaf Group annual revenue is $212.1 m.

  • What is Leaf Group revenue per employee?

    Latest Leaf Group revenue per employee is $621.9 k.

  • Who are Leaf Group competitors?

    Competitors of Leaf Group include Whalerock Industries, Scripted and Reviewed.com.

  • Where is Leaf Group headquarters?

    Leaf Group headquarters is located at 1655 26th St, Santa Monica.

  • Where are Leaf Group offices?

    Leaf Group has offices in Santa Monica, Englewood and New York.

  • How many offices does Leaf Group have?

    Leaf Group has 3 offices.