Leaf Group is diversified Internet marketplaces and media company. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: content & media and marketplaces. It creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers' online properties. Leaf Group also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers. 

Type
Public
HQ
Santa Monica, US
Founded
2006
Size (employees)
265 (est)
Leaf Group (formerly Demand Media) was founded in 2006 and is headquartered in Santa Monica, US
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Key People/Management at Leaf Group (formerly Demand Media)

Sean Moriarty

Sean Moriarty

CEO
Jess Barron

Jess Barron

VP of Editorial, Livestrong.com
Brian Pike

Brian Pike

COO & CTO
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Leaf Group (formerly Demand Media) Office Locations

Leaf Group (formerly Demand Media) has offices in Santa Monica and New York
New York, US (HQ)
315 W 36th St
Santa Monica, US (HQ)
1655 26th St
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Leaf Group (formerly Demand Media) Financials and Metrics

Leaf Group (formerly Demand Media) Revenue

Leaf Group (formerly Demand Media)'s revenue was reported to be $128.99 m in FY, 2017
USD

Revenue (Q1, 2018)

33.7 m

Net income (Q1, 2018)

(5.9 m)

EBIT (Q1, 2018)

(5.9 m)

Market capitalization (18-Jul-2018)

283.4 m

Closing share price (18-Jul-2018)

11.5

Cash (31-Mar-2018)

46.5 m
Leaf Group (formerly Demand Media)'s current market capitalization is $283.4 m.
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Revenue

394.6 m172.4 m126 m113.5 m129 m

Revenue growth, %

(56%)(27%)(10%)

Sales and marketing expense

46.4 m20 m20.3 m26.7 m28.3 m

General and administrative expense

73.3 m50.2 m38.3 m30.7 m29.6 m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2018

Revenue

96.3 m89.8 m89.8 m41.3 m33.2 m29.8 m28.5 m27 m24.4 m28.1 m27.2 m28.6 m33.7 m

Sales and marketing expense

10.5 m8.9 m6.8 m4.7 m4.6 m4.8 m5.4 m6 m7.3 m6 m6.7 m7.2 m7 m

General and administrative expense

20.6 m17.7 m18.7 m12.5 m10.4 m10 m9.9 m8.5 m7.4 m7.5 m7.7 m7.2 m7.3 m

R&D expense

11.4 m11.3 m10.1 m7.1 m6.4 m6 m6.5 m5.6 m5.3 m4.7 m4.8 m5 m4.7 m
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

153.5 m47.8 m38.6 m50.9 m31.3 m

Accounts Receivable

33.3 m14.5 m10.5 m6.8 m8.7 m

Inventories

7.8 m7.4 m5 m8.1 m

Current Assets

260.9 m69.8 m54 m65.9 m42.7 m
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2018

Cash

106.5 m154 m131.6 m113.2 m47.3 m42.3 m37.9 m30.5 m60.9 m51.7 m41.5 m30.5 m46.5 m

Accounts Receivable

36.4 m32 m27.6 m17.7 m11.4 m10.6 m9.6 m8.6 m7.2 m7.2 m6.7 m7 m8.9 m

Current Assets

215.8 m266.2 m259 m140.6 m66.3 m60.7 m52.5 m43.7 m71.6 m67.1 m54.5 m43.7 m58.6 m

PP&E

44.5 m39.5 m37.1 m24.3 m20.1 m18.8 m15.5 m12.6 m12 m11.9 m11.2 m11.4 m12 m
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(20.2 m)(267.4 m)(43.5 m)(2 b)(31.1 m)

Depreciation and Amortization

64.9 m59.5 m18.7 m10.9 b11.8 m

Inventories

(375 k)(145 k)917 k238 k

Accounts Payable

3 m(2.2 m)(2.8 m)529 k(1.1 m)
Quarterly
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q1, 2018

Net Income

(8.7 m)(11 m)(14.3 m)(223.8 m)(6.7 m)(21.2 m)(35 m)(11.9 m)12.6 m4.2 m(10 m)(19 m)(5.9 m)

Depreciation and Amortization

46.1 m9.8 m7.4 m7.6 m17.2 m24.4 m5.7 m10.6 m15 m3.3 m6.1 m2.5 m

Accounts Payable

3.2 m9.8 m1.8 m(2.6 m)(3.9 m)(3.6 m)(53 k)(20 k)(372 k)40 k(1.2 m)(387 k)

Cash From Operating Activities

66.4 m(2.4 m)(6.6 m)(9.7 m)(6.9 m)(10.3 m)(13.5 m)(7.7 m)(11.8 m)(5.3 m)
USDY, 2018

Financial Leverage

1.3 x
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Leaf Group (formerly Demand Media) Operating Metrics

Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017

Transactions

138.89 k126.34 k143.02 k715.34 k182.18 k183.87 k203.77 k925.11 k227.20 k218.70 k282.39 k1.18 m267.77 k

Average Revenue per Transaction

$48.46 $52.37 $54.18 $49.47 €58.65 $57.14 $61.95 $56.38 $59.25 $61.31 $58.61 $55.37 $59.28

Accesses

988.54 m1.01 b1.05 b4 b943.44 m896.85 m780.99 m3.37 b785.98 m645.14 m651.55 m2.73 b695.54 m

Revenue per Visit

$38.77 $36 $31.91 $34.22 $23.87 $21.48 $20.33 $21.87 $17.18 $17.09 $17.51 $17.33 $16.34
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Leaf Group (formerly Demand Media) Revenue Breakdown

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Leaf Group (formerly Demand Media) revenue breakdown by business segment: 58.3% from Marketplaces and 41.7% from Media

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Leaf Group (formerly Demand Media) Online and Social Media Presence

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Leaf Group (formerly Demand Media) Company Life and Culture

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