Leaf Group (formerly Demand Media)

Leaf Group is a diversified internet company which owns and operates consumer media and marketplace businesses. Our media brands include LIVESTRONG.COM and eHow and our marketplace brands include Society 6, Saatchi Art, and The Other Art Fair.

Company Growth (employees)
Santa Monica, US
Size (employees)
265 (est)-24%
Leaf Group (formerly Demand Media) was founded in 2006 and is headquartered in Santa Monica, US

Key People at Leaf Group (formerly Demand Media)

Sean Moriarty

Sean Moriarty

Jess Barron

Jess Barron

VP of Editorial, Livestrong.com

Leaf Group (formerly Demand Media) Office Locations

Leaf Group (formerly Demand Media) has offices in Santa Monica, New York
New York, US (HQ)
315 W 36th St
Santa Monica, US (HQ)
1655 26th St

Leaf Group (formerly Demand Media) Metrics

Leaf Group (formerly Demand Media) Financial Metrics

Revenue (2016)

$113.5 b

Revenue growth (2015-16), %


Net income (2016)

($2 b)

Market capitalization (08-Nov-2016)

$129.5 m

Closing share price (08-Nov-2016)


Cash (31-Dec-2016)

$50.9 m
Leaf Group (formerly Demand Media)'s current market capitalization is $129.5 m.
Leaf Group (formerly Demand Media)'s revenue was reported to be $113.5 b in FY, 2016 which is a 89963.4% increase from the previous period.
FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


$394.6 m$172.4 m$126 m$113.5 b

Revenue growth, %


Sales and marketing expense

$46.4 m$20 m$20.3 m$26.7 b

R&D expense

$44.2 m$29.4 m$24.3 m$20 b

General and administrative expense

$73.3 m$50.2 m$38.3 m$30.7 b

Operating expense total

$413.1 m$439.6 m$172.7 m$155.7 b


($18.5 m)($267.2 m)($46.8 m)($42.3 b)

EBIT margin, %


Interest expense

$688 k$861 k$622 k($1.6 m)($4.7 m)($143 k)($4 m)

Interest income

$21 k$328 k$361 k$96 m

Pre tax profit

($15.9 m)($270.9 m)($43.4 m)($2 b)

Income tax expense

$3.9 m$4.2 m$951 k($4.2 m)$14.7 m($55 k)$10 m

Net Income

($20.2 m)($267.4 m)($43.5 m)($2 b)
Y, 2009Y, 2010Y, 2011Y, 2012Y, 2013Y, 2014Y, 2015FY, 2016


$47.6 m$32.3 m$86 m$102.9 m$153.5 m$47.8 m$38.6 m$50.9 m

Current Assets

$260.9 m$69.8 m$54 m$65.9 m


$42.2 m$22.8 m$14.6 m$11.5 m


$347.4 m$10.4 m$10.4 m$11.2 m

Total Assets

$777.1 m$149.6 m$101.5 m$101.3 m

Total Debt

$96.3 m$96.3 m

Current Liabilities

$169.9 m$32.6 m$20.1 m$19.6 m

Additional Paid-in Capital

$611 m$497.8 m$505.6 m$513.1 m

Retained Earnings

($84.8 m)($352.1 m)($395.6 m)($397.6 m)

Total Equity

$79.1 m$79.8 m

Debt to Assets Ratio

0.1 x0.6 x

Financial Leverage

1.3 x1.3 x
FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

($20.2 m)($267.4 m)($43.5 m)($2 b)

Depreciation and Amortization

$64.9 m$59.5 m$18.7 m$10.9 b

Accounts Receivable

($68.3 m)($79.7 m)($19 m)($65 m)


$152.5 m$14.3 m

Accounts Payable

$88.7 m$60.4 m($13 m)$43 m

Cash From Operating Activities

$76.2 m$34.7 m($9.3 m)($13.1 m)

Purchases of PP&E

($26.7 m)($8.9 m)($4.7 m)($4.6 m)

Cash From Investing Activities

($114.5 m)($14.9 m)$7.1 m$30.9 m

Cash From Financing Activities

$89 m($125.4 m)($7.9 m)($5.6 m)

Interest Paid

$849 k$2.3 m$143 k$4 k

Income Taxes Paid

$99 k$104 k$116 k$99 k

Leaf Group (formerly Demand Media) Operating Metrics

Leaf Group (formerly Demand Media)'s Active Users was reported to be 300 k in FY, 2016
FY, 2015FY, 2016

Active Users

240 k300 k

    Leaf Group (formerly Demand Media) Market Value History

    Leaf Group (formerly Demand Media) Revenue Breakdown

    Leaf Group (formerly Demand Media) Median Salaries

    Source: 68 public H-1B filings from Leaf Group (formerly Demand Media)

    Leaf Group (formerly Demand Media) Online Presence

    Leaf Group (formerly Demand Media) Company Life

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