Leaf Group (formerly Demand Media)

Leaf Group Ltd. is a diversified Internet company that builds platforms across its marketplace (Society6, Saatchi Art, The Other Art Fair, Deny Designs) and media (Livestrong.com, eHow, Hunker, Sapling, Techwalla, LeafTV) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Leaf Group’s content studio and diverse advertising offerings help brands and publishers find innovative ways to engage with their customers.

Company Growth (employees)
Type
Public
HQ
Santa Monica, US
Founded
2006
Size (employees)
265 (est)
Leaf Group (formerly Demand Media) was founded in 2006 and is headquartered in Santa Monica, US

Key People/Management at Leaf Group (formerly Demand Media)

Sean Moriarty

Sean Moriarty

CEO
Jess Barron

Jess Barron

VP of Editorial, Livestrong.com

Leaf Group (formerly Demand Media) Office Locations

Leaf Group (formerly Demand Media) has offices in Santa Monica and New York
New York, US (HQ)
315 W 36th St
Santa Monica, US (HQ)
1655 26th St

Leaf Group (formerly Demand Media) Financials and Metrics

Leaf Group (formerly Demand Media) Financials

Leaf Group (formerly Demand Media)'s revenue was reported to be $27.2 m in Q1, 2017
USD

Revenue (Q1, 2017)

27.2 m

Net income (Q1, 2017)

(10 m)

EBIT (Q1, 2017)

(10.1 m)

Market capitalization (08-Nov-2016)

129.5 m

Closing share price (08-Nov-2016)

5.8

Cash (31-Mar-2017)

41.5 m
Leaf Group (formerly Demand Media)'s current market capitalization is $129.5 m.
USDFY, 2013FY, 2014FY, 2015FY, 2016

Revenue

394.6 m172.4 m126 m113.5 m

Revenue growth, %

(56%)(27%)(10%)

Sales and marketing expense

46.4 m20 m20.3 m26.7 m

R&D expense

44.2 m29.4 m24.3 m20 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Revenue

89.8 m41.3 m33.2 m29.8 m28.5 m27 m24.4 m28.1 m27.2 m

Sales and marketing expense

6.8 m4.7 m4.6 m4.8 m5.4 m6 m7.3 m6 m6.7 m

R&D expense

10.1 m7.1 m6.4 m6 m6.5 m5.6 m5.3 m4.7 m4.8 m

General and administrative expense

18.7 m12.5 m10.4 m10 m9.9 m8.5 m7.4 m7.5 m7.7 m
USDFY, 2013FY, 2014FY, 2015FY, 2016

Cash

153.5 m47.8 m38.6 m50.9 m

Accounts Receivable

33.3 m14.5 m10.5 m6.8 m

Inventories

7.8 m7.4 m5 m8.1 m

Current Assets

260.9 m69.8 m54 m65.9 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Cash

131.6 m113.2 m47.3 m42.3 m37.9 m30.5 m60.9 m51.7 m41.5 m

Accounts Receivable

27.6 m17.7 m11.4 m10.6 m9.6 m8.6 m7.2 m7.2 m6.7 m

Current Assets

259 m140.6 m66.3 m60.7 m52.5 m43.7 m71.6 m67.1 m54.5 m

PP&E

37.1 m24.3 m20.1 m18.8 m15.5 m12.6 m12 m11.9 m11.2 m
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(20.2 m)(267.4 m)(43.5 m)(2 b)

Depreciation and Amortization

64.9 m59.5 m18.7 m10.9 b

Accounts Receivable

12.4 m10.8 m3.8 m3.5 m

Inventories

(375 k)(145 k)917 k238 k
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017

Net Income

(14.3 m)(223.8 m)(6.7 m)(21.2 m)(35 m)(11.9 m)12.6 m4.2 m(10 m)

Depreciation and Amortization

9.8 m7.4 m7.6 m17.2 m24.4 m5.7 m10.6 m15 m3.3 m

Accounts Receivable

27.6 m17.7 m2.9 m4.4 m4.7 m1.9 m3.1 m3.2 m134 k

Accounts Payable

9.8 m1.8 m(2.6 m)(3.9 m)(3.6 m)(53 k)(20 k)(372 k)40 k
USDY, 2017

Revenue/Employee

102.8 k

Financial Leverage

1.2 x
Show all financial metrics

Leaf Group (formerly Demand Media) Operating Metrics

Leaf Group (formerly Demand Media)'s Active Users was reported to be 305.1 k in FY, 2016, which is a 27% increase from the previous period. Leaf Group (formerly Demand Media)'s Unique Visitors was reported to be 46 m in FY, 2016. Leaf Group (formerly Demand Media)'s Patent Applications was reported to be 15 in FY, 2015, which is a 21% decrease from the previous period
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017

Revenue per Visit

$38.77$36$31.91$34.22$23.87$21.48$20.33$21.87$17.18$17.09$17.51$17.33$16.34

Average Revenue per Transaction

$48.46$52.37$54.18$49.47€58.65$57.14$61.95$56.38$59.25$61.31$58.61$55.37$59.28

Accesses

988.54 m1.01 b1.05 b4 b943.44 m896.85 m780.99 m3.37 b785.98 m645.14 m651.55 m2.73 b695.54 m

Transactions

138.89 k126.34 k143.02 k715.34 k182.18 k183.87 k203.77 k925.11 k227.2 k218.7 k282.39 k1.18 m267.77 k
Show all operating metrics

Leaf Group (formerly Demand Media) Market Value History

Leaf Group (formerly Demand Media) Revenue Breakdown

Leaf Group (formerly Demand Media) Job Categories

Leaf Group (formerly Demand Media) Median Salaries

Source: 68 public H-1B filings from Leaf Group (formerly Demand Media)

Traffic Overview of Leaf Group (formerly Demand Media)

Leaf Group (formerly Demand Media) Online and Social Media Presence

Leaf Group (formerly Demand Media) Company Life and Culture

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