Leaf Group (formerly Demand Media)

Entertainment & Publishing Technology consumer web marketplace media

Leaf Group is diversified Internet marketplaces and media company. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: content & media and marketplaces. It creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers' online properties. Leaf Group also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers.

Revenue(FY, 2017)

$129 M

Market capitalization(2018-04-20)

$151.7 M

Type

Public

Santa Monica, US

Founded

2006

Size (employees)

265 (est)

Website

leafgroup.com

Leaf Group (formerly Demand Media) was founded in 2006 and is headquartered in Santa Monica, US

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Key People/Management at Leaf Group (formerly Demand Media)

Sean Moriarty

CEO

Jess Barron

VP of Editorial, Livestrong.com

Brian Pike

COO & CTO

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Leaf Group (formerly Demand Media) Office Locations

Leaf Group (formerly Demand Media) has offices in Santa Monica and New York

New York, US (HQ)

315 W 36th St

Santa Monica, US (HQ)

1655 26th St

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Leaf Group (formerly Demand Media) Financials and Metrics

Leaf Group (formerly Demand Media) Financials

Leaf Group (formerly Demand Media)'s revenue was reported to be $128.99 m in FY, 2017

Summary

USD
Revenue (FY, 2017)	129 m
Net income (FY, 2017)	(31.1 m)
EBIT (FY, 2017)	(31.3 m)
Market capitalization (20-Apr-2018)	151.7 m
Cash (31-Dec-2017)	31.3 m

Leaf Group (formerly Demand Media)'s current market capitalization is $151.7 m.

Source: SEC Filings

Income Statement

Annual

USD	FY, 2013	FY, 2014	FY, 2015	FY, 2016	FY, 2017
Revenue	394.6 m	172.4 m	126 m	113.5 m	129 m
Revenue growth, %		(56%)	(27%)	(10%)
Sales and marketing expense	46.4 m	20 m	20.3 m	26.7 m	28.3 m
General and administrative expense	73.3 m	50.2 m	38.3 m	30.7 m	29.6 m

Quarterly

USD	Q3, 2013	Q1, 2014	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017	Q2, 2017
Revenue	96.3 m	89.8 m	89.8 m	41.3 m	33.2 m	29.8 m	28.5 m	27 m	24.4 m	28.1 m	27.2 m	28.6 m
Sales and marketing expense	10.5 m	8.9 m	6.8 m	4.7 m	4.6 m	4.8 m	5.4 m	6 m	7.3 m	6 m	6.7 m	7.2 m
General and administrative expense	20.6 m	17.7 m	18.7 m	12.5 m	10.4 m	10 m	9.9 m	8.5 m	7.4 m	7.5 m	7.7 m	7.2 m
R&D expense	11.4 m	11.3 m	10.1 m	7.1 m	6.4 m	6 m	6.5 m	5.6 m	5.3 m	4.7 m	4.8 m	5 m

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Source: SEC Filings

Balance Sheet

Annual

USD	FY, 2013	FY, 2014	FY, 2015	FY, 2016	FY, 2017
Cash	153.5 m	47.8 m	38.6 m	50.9 m	31.3 m
Accounts Receivable	33.3 m	14.5 m	10.5 m	6.8 m	8.7 m
Inventories	7.8 m	7.4 m	5 m	8.1 m
Current Assets	260.9 m	69.8 m	54 m	65.9 m	42.7 m

Quarterly

USD	Q3, 2013	Q1, 2014	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017	Q2, 2017
Cash	106.5 m	154 m	131.6 m	113.2 m	47.3 m	42.3 m	37.9 m	30.5 m	60.9 m	51.7 m	41.5 m	30.5 m
Accounts Receivable	36.4 m	32 m	27.6 m	17.7 m	11.4 m	10.6 m	9.6 m	8.6 m	7.2 m	7.2 m	6.7 m	7 m
Current Assets	215.8 m	266.2 m	259 m	140.6 m	66.3 m	60.7 m	52.5 m	43.7 m	71.6 m	67.1 m	54.5 m	43.7 m
PP&E	44.5 m	39.5 m	37.1 m	24.3 m	20.1 m	18.8 m	15.5 m	12.6 m	12 m	11.9 m	11.2 m	11.4 m

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Cash Flow

Annual

USD	FY, 2013	FY, 2014	FY, 2015	FY, 2016	FY, 2017
Net Income	(20.2 m)	(267.4 m)	(43.5 m)	(2 b)	(31.1 m)
Depreciation and Amortization	64.9 m	59.5 m	18.7 m	10.9 b	11.8 m
Inventories	(375 k)	(145 k)	917 k	238 k
Accounts Payable	3 m	(2.2 m)	(2.8 m)	529 k	(1.1 m)

Quarterly

USD	Q3, 2013	Q1, 2014	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017	Q2, 2017
Net Income	(8.7 m)	(11 m)	(14.3 m)	(223.8 m)	(6.7 m)	(21.2 m)	(35 m)	(11.9 m)	12.6 m	4.2 m	(10 m)	(19 m)
Depreciation and Amortization	46.1 m		9.8 m	7.4 m	7.6 m	17.2 m	24.4 m	5.7 m	10.6 m	15 m	3.3 m	6.1 m
Accounts Payable	3.2 m		9.8 m	1.8 m	(2.6 m)	(3.9 m)	(3.6 m)	(53 k)	(20 k)	(372 k)	40 k	(1.2 m)
Cash From Operating Activities	66.4 m				(2.4 m)	(6.6 m)	(9.7 m)	(6.9 m)	(10.3 m)	(13.5 m)	(7.7 m)	(11.8 m)

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Ratios

USD	Y, 2017
Revenue/Employee	486.8 k
Financial Leverage	1.4 x

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Leaf Group (formerly Demand Media) Operating Metrics

	Q1, 2014	Q2, 2014	Q3, 2014	FY, 2014	Q1, 2015	Q2, 2015	Q3, 2015	FY, 2015	Q1, 2016	Q2, 2016	Q3, 2016	FY, 2016	Q1, 2017
Transactions	138.89 k	126.34 k	143.02 k	715.34 k	182.18 k	183.87 k	203.77 k	925.11 k	227.20 k	218.70 k	282.39 k	1.18 m	267.77 k
Average Revenue per Transaction	$48.46	$52.37	$54.18	$49.47	€58.65	$57.14	$61.95	$56.38	$59.25	$61.31	$58.61	$55.37	$59.28
Accesses	988.54 m	1.01 b	1.05 b	4 b	943.44 m	896.85 m	780.99 m	3.37 b	785.98 m	645.14 m	651.55 m	2.73 b	695.54 m
Revenue per Visit	$38.77	$36	$31.91	$34.22	$23.87	$21.48	$20.33	$21.87	$17.18	$17.09	$17.51	$17.33	$16.34