Leaf Group (formerly Demand Media) was founded in 2006 and is headquartered in Santa Monica, US

CEO

VP of Editorial, Livestrong.com

Leaf Group (formerly Demand Media) has offices in Santa Monica and New York

New York, US (HQ)

315 W 36th St

Santa Monica, US (HQ)

1655 26th St

Leaf Group (formerly Demand Media)'s revenue was reported to be $27.2 m in Q1, 2017

USD

## Revenue (Q1, 2017) | 27.2 m |

## Net income (Q1, 2017) | (10 m) |

## EBIT (Q1, 2017) | (10.1 m) |

## Market capitalization (08-Nov-2016) | 129.5 m |

## Closing share price (08-Nov-2016) | 5.8 |

## Cash (31-Mar-2017) | 41.5 m |

Leaf Group (formerly Demand Media)'s current market capitalization is $129.5 m.

- Source: SEC Filings

USD | FY, 2013^{} | FY, 2014^{} | FY, 2015^{} | FY, 2016^{} |
---|---|---|---|---|

## Revenue | 394.6 m | 172.4 m | 126 m | 113.5 m |

## Revenue growth, % | (56%) | (27%) | (10%) | |

## Sales and marketing expense | 46.4 m | 20 m | 20.3 m | 26.7 m |

## R&D expense | 44.2 m | 29.4 m | 24.3 m | 20 m |

## General and administrative expense | 73.3 m | 50.2 m | 38.3 m | 30.7 m |

## Operating expense total | 413.1 m | 439.6 m | 172.7 m | 155.7 m |

## EBIT | (18.5 m) | (267.2 m) | (46.8 m) | (42.3 m) |

## EBIT margin, % | (5%) | (155%) | (37%) | (37%) |

## Interest expense | (1.6 m) | (4.7 m) | (143 k) | (4 k) |

## Interest income | 21 k | 328 k | 361 k | 96 k |

## Pre tax profit | (15.9 m) | (270.9 m) | (43.4 m) | (2 m) |

## Income tax expense | (4.2 m) | 14.7 m | (55 k) | 10 k |

## Net Income | (20.2 m) | (267.4 m) | (43.5 m) | (2 m) |

USD | Q2, 2014^{} | Q3, 2014^{} | Q1, 2015^{} | Q2, 2015^{} | Q3, 2015^{} | Q1, 2016^{} | Q2, 2016^{} | Q3, 2016^{} | Q1, 2017^{} |
---|---|---|---|---|---|---|---|---|---|

## Revenue | 89.8 m | 41.3 m | 33.2 m | 29.8 m | 28.5 m | 27 m | 24.4 m | 28.1 m | 27.2 m |

## Sales and marketing expense | 6.8 m | 4.7 m | 4.6 m | 4.8 m | 5.4 m | 6 m | 7.3 m | 6 m | 6.7 m |

## R&D expense | 10.1 m | 7.1 m | 6.4 m | 6 m | 6.5 m | 5.6 m | 5.3 m | 4.7 m | 4.8 m |

## General and administrative expense | 18.7 m | 12.5 m | 10.4 m | 10 m | 9.9 m | 8.5 m | 7.4 m | 7.5 m | 7.7 m |

## Operating expense total | 35.6 m | 24.2 m | 21.3 m | 20.8 m | 21.8 m | 20.1 m | 20 m | 18.2 m | 19.1 m |

## EBIT | (239.3 m) | (9.7 m) | (14.5 m) | (14 m) | (12.9 m) | (13.7 m) | (8.4 m) | (10.1 m) | |

## EBIT margin, % | (579%) | (29%) | (49%) | (49%) | (48%) | (56%) | (30%) | (37%) | |

## Interest expense | (627 k) | 109 k | 110 k | (3 k) | (71 k) | (71 k) | (2 k) | (2 k) | |

## Interest income | 109 k | 110 k | (3 k) | 2 k | 23 k | 35 k | 43 k | ||

## Pre tax profit | (12 m) | (239.2 m) | (6.7 m) | (14.4 m) | (13.8 m) | 24.5 m | (8.4 m) | (10 m) | |

## Income tax expense | (2.3 m) | 16.6 m | (22 k) | (10 k) | (13 k) | (11 k) | (69 k) | 32 k | (12 k) |

## Net Income | (14.3 m) | (223.8 m) | (6.7 m) | (21.2 m) | (35 m) | (11.9 m) | 12.6 m | 4.2 m | (10 m) |

- Source: SEC Filings

USD | FY, 2013^{} | FY, 2014^{} | FY, 2015^{} | FY, 2016^{} |
---|---|---|---|---|

## Cash | 153.5 m | 47.8 m | 38.6 m | 50.9 m |

## Accounts Receivable | 33.3 m | 14.5 m | 10.5 m | 6.8 m |

## Inventories | 7.8 m | 7.4 m | 5 m | 8.1 m |

## Current Assets | 260.9 m | 69.8 m | 54 m | 65.9 m |

## PP&E | 42.2 m | 22.8 m | 14.6 m | 11.5 m |

## Goodwill | 347.4 m | 10.4 m | 10.4 m | 11.2 m |

## Total Assets | 777.1 m | 149.6 m | 101.5 m | 101.3 m |

## Accounts Payable | 12.8 m | 4.8 m | 2 m | 2.5 m |

## Total Debt | 96.3 m | |||

## Current Liabilities | 169.9 m | 32.6 m | 20.1 m | 19.6 m |

## Total Liabilities | 21.5 m | |||

## Additional Paid-in Capital | 611 m | 497.8 m | 505.6 m | 513.1 m |

## Retained Earnings | (84.8 m) | (352.1 m) | (395.6 m) | (397.6 m) |

## Total Equity | 496 m | 114.8 m | 79.1 m | 79.8 m |

## Debt to Equity Ratio | 0.2 x | |||

## Debt to Assets Ratio | 0.1 x | |||

## Financial Leverage | 1.6 x | 1.3 x | 1.3 x | 1.3 x |

USD | Q2, 2014^{} | Q3, 2014^{} | Q1, 2015^{} | Q2, 2015^{} | Q3, 2015^{} | Q1, 2016^{} | Q2, 2016^{} | Q3, 2016^{} | Q1, 2017^{} |
---|---|---|---|---|---|---|---|---|---|

## Cash | 131.6 m | 113.2 m | 47.3 m | 42.3 m | 37.9 m | 30.5 m | 60.9 m | 51.7 m | 41.5 m |

## Accounts Receivable | 27.6 m | 17.7 m | 11.4 m | 10.6 m | 9.6 m | 8.6 m | 7.2 m | 7.2 m | 6.7 m |

## Current Assets | 259 m | 140.6 m | 66.3 m | 60.7 m | 52.5 m | 43.7 m | 71.6 m | 67.1 m | 54.5 m |

## PP&E | 37.1 m | 24.3 m | 20.1 m | 18.8 m | 15.5 m | 12.6 m | 12 m | 11.9 m | 11.2 m |

## Goodwill | 334.9 m | 10.4 m | 10.4 m | 10.4 m | 10.4 m | 10.4 m | 10.4 m | 11.2 m | 11.2 m |

## Total Assets | 748.7 m | 234.6 m | 138.5 m | 124.3 m | 104.5 m | 86 m | 114.1 m | 104.2 m | 87.6 m |

## Accounts Payable | 9.8 m | 1.8 m | 2.1 m | 824 k | 1.1 m | 1.8 m | 1.8 m | 1.5 m | 2.4 m |

## Current Liabilities | 166.1 m | 34.3 m | 26.2 m | 24.4 m | 16.9 m | 15.5 m | 16.9 m | 16.9 m | 15.6 m |

## Additional Paid-in Capital | 621 m | 492.5 m | 499.9 m | 502 m | 503.5 m | 507.1 m | 509.4 m | 511.2 m | 513.8 m |

## Retained Earnings | (110.1 m) | (333.9 m) | (358.9 m) | (373.3 m) | (387.1 m) | (407.5 m) | (383.1 m) | (391.4 m) | (407.7 m) |

## Total Equity | 97.9 m | 85.6 m | 68.8 m | 95.5 m | 85.4 m | 70.4 m | |||

## Financial Leverage | 1.3 x | 1.2 x | 1.3 x | 1.2 x | 1.2 x | 1.2 x |

USD | FY, 2013^{} | FY, 2014^{} | FY, 2015^{} | FY, 2016^{} |
---|---|---|---|---|

## Net Income | (20.2 m) | (267.4 m) | (43.5 m) | (2 b) |

## Depreciation and Amortization | 64.9 m | 59.5 m | 18.7 m | 10.9 b |

## Accounts Receivable | 12.4 m | 10.8 m | 3.8 m | 3.5 m |

## Inventories | (375 k) | (145 k) | 917 k | 238 k |

## Accounts Payable | 3 m | (2.2 m) | (2.8 m) | 529 k |

## Cash From Operating Activities | 76.2 m | 34.7 m | (9.3 m) | (13.1 m) |

## Purchases of PP&E | (26.7 m) | (8.9 m) | (4.7 m) | (4.6 m) |

## Cash From Investing Activities | (114.5 m) | (14.9 m) | 7.1 m | 30.9 m |

## Cash From Financing Activities | 89 m | (125.4 m) | (7.9 m) | (5.6 m) |

## Interest Paid | 849 k | 2.3 m | 143 k | 4 k |

## Income Taxes Paid | 99 k | 104 k | 116 k | 99 k |

USD | Q2, 2014^{} | Q3, 2014^{} | Q1, 2015^{} | Q2, 2015^{} | Q3, 2015^{} | Q1, 2016^{} | Q2, 2016^{} | Q3, 2016^{} | Q1, 2017^{} |
---|---|---|---|---|---|---|---|---|---|

## Net Income | (14.3 m) | (223.8 m) | (6.7 m) | (21.2 m) | (35 m) | (11.9 m) | 12.6 m | 4.2 m | (10 m) |

## Depreciation and Amortization | 9.8 m | 7.4 m | 7.6 m | 17.2 m | 24.4 m | 5.7 m | 10.6 m | 15 m | 3.3 m |

## Accounts Receivable | 27.6 m | 17.7 m | 2.9 m | 4.4 m | 4.7 m | 1.9 m | 3.1 m | 3.2 m | 134 k |

## Accounts Payable | 9.8 m | 1.8 m | (2.6 m) | (3.9 m) | (3.6 m) | (53 k) | (20 k) | (372 k) | 40 k |

## Cash From Operating Activities | (2.4 m) | (6.6 m) | (9.7 m) | (6.9 m) | (10.3 m) | (13.5 m) | (7.7 m) | ||

## Purchases of PP&E | (1.8 m) | (2.6 m) | (3.6 m) | (1.5 m) | (2.5 m) | (3.7 m) | (1.1 m) | ||

## Cash From Investing Activities | 2.2 m | 1.4 m | 7.9 m | (667 k) | 33.5 m | 31 m | 24 k | ||

## Cash From Financing Activities | (283 k) | (304 k) | (8 m) | (491 k) | (903 k) | (4.4 m) | (1.7 m) |

USD | Y, 2017 |
---|---|

## Revenue/Employee | 102.8 k |

## Financial Leverage | 1.2 x |

Leaf Group (formerly Demand Media)'s Active Users was reported to be 305.1 k in FY, 2016, which is a 27% increase from the previous period. Leaf Group (formerly Demand Media)'s Unique Visitors was reported to be 46 m in FY, 2016. Leaf Group (formerly Demand Media)'s Patent Applications was reported to be 15 in FY, 2015, which is a 21% decrease from the previous period

- Source: SEC Filings

Source: 68 public H-1B filings from Leaf Group (formerly Demand Media)