Leaf Group (formerly Demand Media)

Leaf Group is diversified Internet marketplaces and media company. The Company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. Its business comprises two service offerings: content & media and marketplaces. It creates media content, including text articles, videos, photographs and designed visual formats, and publishes such content to its owned and operated online properties and to its customers' online properties. Leaf Group also offers its content creation and distribution platform to provide custom content and other content marketing solutions to brands, publishers and advertisers. 

Company Growth (employees)
Santa Monica, US
Size (employees)
265 (est)
Leaf Group (formerly Demand Media) was founded in 2006 and is headquartered in Santa Monica, US

Key People/Management at Leaf Group (formerly Demand Media)

Sean Moriarty

Sean Moriarty

Jess Barron

Jess Barron

VP of Editorial, Livestrong.com
Brian Pike

Brian Pike


Leaf Group (formerly Demand Media) Office Locations

Leaf Group (formerly Demand Media) has offices in Santa Monica and New York
New York, US (HQ)
315 W 36th St
Santa Monica, US (HQ)
1655 26th St
Show all (2)

Leaf Group (formerly Demand Media) Financials and Metrics

Leaf Group (formerly Demand Media) Financials

Leaf Group (formerly Demand Media)'s revenue was reported to be $113.5 m in FY, 2016

Revenue (Q2, 2017)

28.6 m

Net income (Q2, 2017)

(9 m)

EBIT (Q2, 2017)

(8.9 m)

Market capitalization (23-Feb-2018)

160.8 m

Cash (30-Jun-2017)

30.5 m
Leaf Group (formerly Demand Media)'s current market capitalization is $160.8 m.
USDFY, 2013FY, 2014FY, 2015FY, 2016


394.6 m172.4 m126 m113.5 m

Revenue growth, %


Sales and marketing expense

46.4 m20 m20.3 m26.7 m

R&D expense

44.2 m29.4 m24.3 m20 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


96.3 m89.8 m89.8 m41.3 m33.2 m29.8 m28.5 m27 m24.4 m28.1 m27.2 m28.6 m

Sales and marketing expense

10.5 m8.9 m6.8 m4.7 m4.6 m4.8 m5.4 m6 m7.3 m6 m6.7 m7.2 m

R&D expense

11.4 m11.3 m10.1 m7.1 m6.4 m6 m6.5 m5.6 m5.3 m4.7 m4.8 m5 m

General and administrative expense

20.6 m17.7 m18.7 m12.5 m10.4 m10 m9.9 m8.5 m7.4 m7.5 m7.7 m7.2 m
USDFY, 2013FY, 2014FY, 2015FY, 2016


153.5 m47.8 m38.6 m50.9 m

Accounts Receivable

33.3 m14.5 m10.5 m6.8 m


7.8 m7.4 m5 m8.1 m

Current Assets

260.9 m69.8 m54 m65.9 m
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


106.5 m154 m131.6 m113.2 m47.3 m42.3 m37.9 m30.5 m60.9 m51.7 m41.5 m30.5 m

Accounts Receivable

36.4 m32 m27.6 m17.7 m11.4 m10.6 m9.6 m8.6 m7.2 m7.2 m6.7 m7 m

Current Assets

215.8 m266.2 m259 m140.6 m66.3 m60.7 m52.5 m43.7 m71.6 m67.1 m54.5 m43.7 m


44.5 m39.5 m37.1 m24.3 m20.1 m18.8 m15.5 m12.6 m12 m11.9 m11.2 m11.4 m
USDFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(20.2 m)(267.4 m)(43.5 m)(2 b)

Depreciation and Amortization

64.9 m59.5 m18.7 m10.9 b

Accounts Receivable

12.4 m10.8 m3.8 m3.5 m


(375 k)(145 k)917 k238 k
USDQ3, 2013Q1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Net Income

(8.7 m)(11 m)(14.3 m)(223.8 m)(6.7 m)(21.2 m)(35 m)(11.9 m)12.6 m4.2 m(10 m)(19 m)

Depreciation and Amortization

46.1 m9.8 m7.4 m7.6 m17.2 m24.4 m5.7 m10.6 m15 m3.3 m6.1 m

Accounts Receivable

9.3 m27.6 m17.7 m2.9 m4.4 m4.7 m1.9 m3.1 m3.2 m134 k415 k

Accounts Payable

3.2 m9.8 m1.8 m(2.6 m)(3.9 m)(3.6 m)(53 k)(20 k)(372 k)40 k(1.2 m)
Y, 2017

Financial Leverage

1.3 x
Show all financial metrics

Leaf Group (formerly Demand Media) Operating Metrics

Leaf Group (formerly Demand Media)'s Active Users was reported to be 305.1 k in FY, 2016, which is a 27% increase from the previous period. Leaf Group (formerly Demand Media)'s Unique Visitors was reported to be 50 m in Q3, 2017. Leaf Group (formerly Demand Media)'s Patent Applications was reported to be 15 in FY, 2015, which is a 21% decrease from the previous period
Q1, 2014Q2, 2014Q3, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017


138.89 k126.34 k143.02 k715.34 k182.18 k183.87 k203.77 k925.11 k227.2 k218.7 k282.39 k1.18 m267.77 k

Average Revenue per Transaction



988.54 m1.01 b1.05 b4 b943.44 m896.85 m780.99 m3.37 b785.98 m645.14 m651.55 m2.73 b695.54 m

Revenue per Visit

Show all operating metrics

Leaf Group (formerly Demand Media) Market Value History

Leaf Group (formerly Demand Media) Revenue Breakdown

Leaf Group (formerly Demand Media) Median Salaries

Source: 68 public H-1B filings from Leaf Group (formerly Demand Media)

Leaf Group (formerly Demand Media)'s Web-traffic and Trends

Leaf Group (formerly Demand Media) Online and Social Media Presence

Leaf Group (formerly Demand Media) Company Life and Culture

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