OverviewSuggest Edit

FullStory is a customer experience data app that captures all customer experience data in one powerful and easy-to-use platform. Its tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.

HQAtlanta, US
Employee Ratings4.1
Overall CultureB+

Latest Updates

Employees (est.) (Nov 2020)218
Job Openings7
Cybersecurity ratingBMore

Key People/Management at FullStory

Scott Voigt

Scott Voigt

Co-Founder & CEO
Bruce Johnson

Bruce Johnson

Co-Founder & COO
Joel Webber

Joel Webber

Co-Founder & CTO
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FullStory Office Locations

FullStory has an office in Atlanta
Atlanta, US (HQ)
1745 Peachtree St NE
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FullStory Financials and Metrics

Summary Metrics

Founding Date


FullStory total Funding

$59.2 m

FullStory latest funding size

$32 m

Time since last funding

2 years ago

FullStory investors

FullStory's latest funding round in April 2019 was reported to be $32 m. In total, FullStory has raised $59.2 m
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FullStory Cybersecurity Score

Cybersecurity ratingPremium dataset



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FullStory Online and Social Media Presence

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FullStory Company Culture

  • Overall Culture



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FullStory News and Updates

Digital Yalo and FullStory Partner to Deliver Best-in-Class Digital Experiences

ATLANTA, Oct. 27, 2020 /PRNewswire/ -- Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory. This strategic partnership employs FullStory's powerful digital experience platform to deliver exceptional customer...

FullStory raises $32 million to track and analyze digital customer experiences

FullStory has raised $32 million for its cloud-based suite of tools that tracks and analyzes digital customer experiences.

FullStory Blogs

Database Upgrades at Scale with Zero Downtime

How FullStory upgrades our databases at scale with zero downtime to move Solr versions, create new clusters, and upgrade hardware to provide the best product possible.

Introducing a suite of quantitative FullStory features, supercharged by Session Replay

FullStory is bridging the gap between quantitative and qualitative analytics by combining Session Replay with a suite of powerful analytics features.

App Frameworks: A Story of Transparency and Time Travel

The App Frameworks team was created to help frontend engineering scale at FullStory. We challenged ourselves to become a more transparent and data-driven team. Here's how we did it.

FullStory delivers 411% ROI to an enterprise retailer according to a new Total Economic Impact study

How an enterprise retailer that deploys FullStory's digital experience analytics platform saw ROI of 411% and payback in under three months.

Digital or bust: CEO at digital-first brand, Pirate Ship, on the future of commerce

In part III of our series on digital transformation, Bjorn Borstelmann, CEO at Pirate Ship, shares digital lessons learned and his perspective on the future of commerce.

How organizational culture supports digital transformation: Insights from Moosejaw’s CTO

In part II of our series on digital transformation, Moosejaw's CTO discusses digital strategy, fostering innovation, and the importance of C-level support.
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FullStory Frequently Asked Questions

  • When was FullStory founded?

    FullStory was founded in 2012.

  • Who are FullStory key executives?

    FullStory's key executives are Scott Voigt, Bruce Johnson and Joel Webber.

  • How many employees does FullStory have?

    FullStory has 218 employees.

  • Who are FullStory competitors?

    Competitors of FullStory include Turkcell Group, Sitel and Push Technology.

  • Where is FullStory headquarters?

    FullStory headquarters is located at 1745 Peachtree St NE, Atlanta.

  • Where are FullStory offices?

    FullStory has an office in Atlanta.

  • How many offices does FullStory have?

    FullStory has 1 office.