With a single snippet of JavaScript, FullStory can record, analyze, search, and play back all user experiences for your website, even the most sophisticated mobile and dynamic web apps. Seeing exactly what your users see unlocks a powerful new understanding of how to grow your business by dramatically improving your product and taking better care of your customers.

How do product teams use FullStory?

Product managers use FullStory to deeply understand user engagement, optimize trial conversions, and to see which features are working...or not. UX designers gain a visceral sense of how users experience their design without the formality of usability studies. Developers see bugs as they happened in the wild, with play/pause/rewind access to the full DOM across time and even the JavaScript console as it was at the critical moment of the error.

How do customer success teams use FullStory?

FullStory integrates with the best support tools, attaching a DVR-like playback to each ticket. By seeing exactly what the user saw, support agents can respond quickly and definitively to tickets without cumbersome back-and-forths with already-frustrated users. Account managers use FullStory to stay in tune with engagement, more quickly identifying retention risks and, even better, using search to identify opportunities for random acts of kindness that make customers feel genuinely valued.

Could FullStory be right for you? If you do not care about customer experience or believe that having a great product is not very important to your business success, FullStory is probably not a good fit for you ;-)

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Atlanta, US
Size (employees)
84 (est)+5%
FullStory was founded in 2012 and is headquartered in Atlanta, US
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Key People/Management at FullStory

Scott Voigt

Scott Voigt

Co-Founder & CEO
Bruce Johnson

Bruce Johnson

Co-Founder & COO
Joel Webber

Joel Webber

Co-founder & CTO

FullStory Office Locations

FullStory has an office in Atlanta
Atlanta, US (HQ)
818 Marietta Street, Suite A
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FullStory Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$27.2 m

Latest funding size

$15 m

Time since last funding

a year ago


FullStory's latest funding round in May 2017 was reported to be $15 m. In total, FullStory has raised $27.2 m
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