OverviewSuggest Edit

FullStory is a customer experience data app that captures all customer experience data in one powerful and easy-to-use platform. Its tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.

HQAtlanta, GA, US
Employee Ratings4.2
Overall CultureB+

Latest Updates

Employees (est.) (Apr 2021)250(+8%)
Job Openings12
Cybersecurity ratingBMore

Key People/Management at FullStory

Scott Voigt

Scott Voigt

Co-Founder & CEO
Justin Owings

Justin Owings

Former Director, Content
Joel Webber

Joel Webber

Co-Founder & CTO
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FullStory Office Locations

FullStory has an office in Atlanta
Atlanta, GA, US (HQ)
1745 Peachtree St NE
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FullStory Financials and Metrics

Summary Metrics

Founding Date


FullStory total Funding

$59.2 m

FullStory latest funding size

$32 m

Time since last funding

2 years ago

FullStory investors

FullStory's latest funding round in April 2019 was reported to be $32 m. In total, FullStory has raised $59.2 m
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FullStory Cybersecurity Score

Cybersecurity ratingPremium dataset



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FullStory Online and Social Media Presence

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FullStory Company Culture

  • Overall Culture



  • CEO Rating



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FullStory News and Updates

Digital Yalo and FullStory Partner to Deliver Best-in-Class Digital Experiences

ATLANTA, Oct. 27, 2020 /PRNewswire/ -- Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory. This strategic partnership employs FullStory's powerful digital experience platform to deliver exceptional customer...

FullStory raises $32 million to track and analyze digital customer experiences

FullStory has raised $32 million for its cloud-based suite of tools that tracks and analyzes digital customer experiences.

FullStory Blogs

Investing in your digital experience matters: 3 takeaways from our consumer survey

We surveyed 1,500 consumers in North America to find out what digital issues they find most frustrating and what they do when they encounter issues.

Expert insights: How industries adapted DX in 2020 and beyond

Digital leaders from three industries explain how their teams pivoted to address the Covid-19 crisis.

Double duty data layer

FullStory’s DLO (Data Layer Observer) is an open source library we built to tap into a customer’s data layer(s).

5 Reasons not to pass up iPaaS

Five reasons why an integration platform as a service (iPaaS) may be a great fit for your integration needs.

Why VoC isn’t enough: The customer who won’t come back

Digital experience intelligence solutions combine quantitative and qualitative data to show you why customers don't come back.

Funnels: The unsung heroes of digital experience analysis

Flexible, powerful funnel analytics are one key to creating better digital experiences for your customers.
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FullStory Frequently Asked Questions

  • When was FullStory founded?

    FullStory was founded in 2012.

  • Who are FullStory key executives?

    FullStory's key executives are Scott Voigt, Justin Owings and Joel Webber.

  • How many employees does FullStory have?

    FullStory has 250 employees.

  • Who are FullStory competitors?

    Competitors of FullStory include Quantum Metric, MRP and Turkcell Group.

  • Where is FullStory headquarters?

    FullStory headquarters is located at 1745 Peachtree St NE, Atlanta.

  • Where are FullStory offices?

    FullStory has an office in Atlanta.

  • How many offices does FullStory have?

    FullStory has 1 office.