For more than 15 years Fluid has transformed the way that people shop online by fusing uniquely powerful and beautiful ecommerce experiences with industry leading technology. And although the landscape is constantly shifting, one thing has never changed: our passion for always doing something amazing. To us, amazing doesn't just mean new or different. It means that everything we create truly speaks to our customers, evoking the spirit of their brands and driving results. As pioneers in the digital commerce space, we have remained leaders by creating innovative solutions that enhance our customer's shopping experiences and drive revenue. Everything we do comes down to one thing: turning shoppers into buyers. It’s about much more than “conversion” - it’s about creating head turning, heart stopping moments. It’s about getting into shoppers minds. It’s about understanding what’s possible, and going a step beyond. At Fluid, we've fused our three core competencies — strategy, design and technology — together to create commerce experiences and software that transform digital shopping from “a channel” into an integral part of every consumer's journey and mindset. Fluid is at the heart of digital shopping. A heart that is emotional, rational, functional, magical and beating strong.
Company Growth (employees)
Oakland, US
Size (employees)
221 (est)
Fluid was founded in 1999 and is headquartered in Oakland, US

Key People at Fluid

Mark Belanger

Mark Belanger

Chief Technology Officer
Tamir Scheinok

Tamir Scheinok

Chief Operating Officer
Andrew Sirotnik

Andrew Sirotnik

Chief Experience Officer

Fluid Office Locations

Fluid has offices in Oakland and New York
Oakland, US (HQ)
1611 Telegraph Ave
New York, US
625 Broadway

Fluid Data and Metrics

Summary Metrics

Founding Date


Total Funding

$24 m

Latest funding size

$24 m

Time since last funding

over 5 years


Fluid's latest funding round in February 2012 was reported to be $24 m. In total, Fluid has raised $24 m

Fluid Median Salaries

Source: 13 public H-1B filings from Fluid

Traffic Overview of Fluid

Fluid Online and Social Media Presence

Fluid News and Updates

Form an orderly queue! Google wants your blood (and other bodily fluids). Oh and your medical records

 Alphabet’s (Google’s) life sciences division Verily has launched its public pitch for a massive, multi-year health study it’s leading, along with Duke University School of Medicine, Stanford Medicine, and Google proper. Read More

James Dolan pours lighter fluid on the raging dumpster fire that is the New York Knicks

Rarely are sports fans treated to a spectacle of such pyrotechnic intensity as the raging dumpster fire that was the New York Knicks this week.  This is about as low as it gets for a pro sports franchise: The team president appears to subtweet its star; one day later, a retired legend is tackled…

The Carpetbagger: The Gender-Fluid Performer Who Changed the Academy’s Mind

Kelly Mantle became the first performer eligible for best supporting actor or actress; the news drew an emotional outpouring. But he has taken it all in stride.
Show more

Fluid Company Life and Culture

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