First Direct

First Direct (styled first direct) is a telephone and internet-based retail bank in the United Kingdom. The Bank offers accounts, mortgages, loans and cards, savings and investments, life, home and travel insurance.

TypeSubsidiary
Parent CompanyHSBC
HQWest Yorkshire, GB
Founded1989
Website.firstdirect.com
Cybersecurity ratingBMore
First Direct was founded in 1989 and is headquartered in West Yorkshire, GB

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Key People/Management at First Direct

Nick Harrison

Nick Harrison

Head of Products
Joe Gordon

Joe Gordon

Head of First Direct
Zoe Burns-Shore

Zoe Burns-Shore

Head of Brand and Marketing
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First Direct Office Locations

First Direct has an office in West Yorkshire
West Yorkshire, GB (HQ)
40 Wakefield Rd
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First Direct Financials and Metrics

Summary Metrics

Founding Date

1989
First Direct is a subsidiary of HSBC

First Direct Cybersecurity Score

Cybersecurity ratingPremium dataset

B

86/100

SecurityScorecard logo

First Direct Online and Social Media Presence

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First Direct News and Updates

Public-Private Partnership Launches the First Direct Cash Transfer Study for Addressing Young Adult Homelessness. First Project Begins in New York City. NYC Nonprofit Agencies Can Apply For Funding To Staff And Implement The Pilot Program.

NEW YORK, June 17, 2021 /PRNewswire/ -- The Trust Youth Initiative: Direct Cash Transfers to Address Young Adult Homelessness (young people age 18-24) involves the first study of the effectiveness of direct cash assistance with optional supportive services to help advance the goal of...

First Direct taps Bud to boost app transaction data

First Direct has enlisted open banking specialist Bud to add transaction categorisation and merchant identification services to its mobile app.

Luxembourg: EIB Announces First Direct financing for a start-up in the European New Space sector - 20 million venture loan for Spire Global

Today at Web Summit 2020, the European Investment Bank (EIB), the long-term lending institution of the European Union and  Spire Global , a company with the world’s largest multi-purpose constellation of satellites announced a  venture debt  financing agreement of up to €20 million.read more

LexaGene Hires First Direct Sales Executives and announces exercise of warrants

BEVERLY, Mass., July 14, 2020 (GLOBE NEWSWIRE) -- LexaGene Holdings, Inc., (TSX-V: LXG; OTCQB: LXXGF) (the “Company”), a molecular diagnostics company that develops genetic analyzers for rapid pathogen detection, is pleased to announce the hiring of its first wave of salespeople to support the com…

HSBC and First Direct are down as customers unable to access online banking

HSBC and First Direct are continuing to experience online banking issues despite saying the problem had been solved overnight. Customers [...] The post HSBC and First Direct are down leaving customers unable to access online banking appeared first on CityAM.
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First Direct Blogs

Huge Westlife show sees first direct arena pass the 3 million visitors mark

Westlife are no strangers to passing significant landmarks and they have now helped the first direct arena achieve another as the SMG managed venue welcomed its 3 millionth customer through the doors. Kian, Nicky, Mark...

Almost two-thirds of the country can’t name one organisation they trust to handle their data

‘Upfront and Personal: Leveraging data to deliver a genuinely personalized omnichannel experience?’ is a research report published by The Institute of Customer Service and co-sponsored first direct.

‘Spend & return’ culture leading Britain’s online shoppers

More than half will always return at least one of those extra items Millennials are at the forefront of a new ‘spend & return’ culture created by the widespread availability of free delivery and returns in online shopping, according to a survey by first direct.

first direct launches customer co-creation lab within its app

first direct is giving customers a co-creation platform within its app, enabling them to become directly involved in developing new products and services. fdesign Mobile means first direct can share updates with ‘fdesigners’ in a continuous two-way conversation; reviewing the feedback they provide.…

From stage to screen: first direct banks supports Northern Ballet’s venture into cinema

After almost a decade of partnership with Northern Ballet, first direct bank has announced it’s increasing its commitment and becoming National Stage & Screen Sponsor, supporting the company as it brings its world-class productions to a wider, more diverse audience.

first direct leading the way with social media payments

first direct customers are now able to make secure peer-to-peer payments seamlessly while using social media apps such as WhatsApp and Facebook Messenger. In another first for UK banking, customers can now use the in...
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First Direct Frequently Asked Questions

  • When was First Direct founded?

    First Direct was founded in 1989.

  • Who are First Direct key executives?

    First Direct's key executives are Nick Harrison, Joe Gordon and Zoe Burns-Shore.

  • How many employees does First Direct have?

    First Direct has 879 employees.

  • Who are First Direct competitors?

    Competitors of First Direct include Metro Bank, Vancity Credit Union and HDFC.

  • Where is First Direct headquarters?

    First Direct headquarters is located at 40 Wakefield Rd, West Yorkshire.

  • Where are First Direct offices?

    First Direct has an office in West Yorkshire.

  • How many offices does First Direct have?

    First Direct has 1 office.