Facebook

Facebook is an online social networking service that allows its users to connect with friends and family as well as make new connections. The service provides its users with the ability to create a profile, update information, add images, send friend requests and accept requests from other users. Its features include status update, photo tagging and sharing, and more.

Facebook’s profile structure includes a timeline, information related to the user, images of the user, images added by friends of the user, notes, pages, groups and more. It enables its users to create pages related to entertainment, sports, business, finance, preferences, hobbies, culture, religion, causes, organizations and a number of other categories. Facebook also enables its users to join or create groups related to a vast number of categories.

Revenue(FY, 2017)

$40.7 B

Market capitalization(2018-10-15)

$443.2 B

Monthly Active Users(Q2, 2018)

2.2 B

Type	Public
HQ	Menlo Park, US
Founded	2004
Size (employees)	27,742 (est)+11%
Website	facebook.com

Facebook was founded in 2004 and is headquartered in Menlo Park, US

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Key People/Management at Facebook

Mark Zuckerberg

Founder & CEO

Dave Wehner

CFO

Mike Schroepfer

CTO

Sheryl Sandberg

COO

Eduardo Saverin

Co-Founder

Kenneth Chenault

Board of Directors

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Facebook Office Locations

Open Map View

Facebook has offices in Tokyo, Ottawa, Jakarta, Brussels and in 60 other locations

Menlo Park, US (HQ)

1 Hacker Way

New York, US

770 Broadway

Seattle, US

1101 Dexter Ave N

Seattle, US

1730 Minor Ave

Kuala Lumpur, MY

Jalan Tun Ismail

Da’an District, TW

1 Section 4, Roosevelt Rd

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Facebook Financials and Metrics

Facebook Revenue

Embed Graph

Facebook's revenue was reported to be $40.65 b in FY, 2017 which is a 47.1% increase from the previous period.

Summary

USD
Revenue (Q2, 2018)	13.2b
Gross profit (Q2, 2018)	11.0b
Gross profit margin (Q2, 2018), %	83.3%
Net income (Q2, 2018)	5.1b
EBIT (Q2, 2018)	5.9b
Market capitalization (15-Oct-2018)	443.2b
Closing stock price (15-Oct-2018)	153.5
Cash (30-Jun-2018)	11.6b

Facebook's current market capitalization is $443.2 b.

Source: SEC Filings

Income Statement

Annual

USD	FY, 2009	FY, 2010	FY, 2011	FY, 2012	FY, 2013	FY, 2014	FY, 2015	FY, 2016	FY, 2017
Revenue	777.0m	2.0b	3.7b	5.1b	7.9b	12.5b	17.9b	27.6b	40.7b
Revenue growth, %		154%	88%	37%	55%	58%	44%	54%	47%
Cost of goods sold	223.0m	493.0m	860.0m	1.4b	1.9b	2.2b	2.9b	3.8b	5.5b
Gross profit	554.0m	1.5b	2.9b	3.7b	6.0b	10.3b	15.1b	23.8b	35.2b

Quarterly

USD	Q1, 2011	Q2, 2011	Q3, 2011	Q4, 2011	Q1, 2012	Q2, 2012	Q3, 2012	Q4, 2012	Q1, 2013	Q2, 2013	Q3, 2013	Q4, 2013	Q1, 2014	Q2, 2014	Q3, 2014	Q4, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q4, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q4, 2016	Q1, 2017	Q2, 2017	Q3, 2017	Q4, 2017	Q1, 2018	Q2, 2018
Revenue	731.0m	895.0m	954.0m	1.1b	1.1b	1.2b	1.3b	1.6b	1.5b	1.8b	2.0b	2.6b	2.5b	2.9b	3.2b	3.9b	3.5b	4.0b	4.5b	5.8b	5.4b	6.4b	7.0b	8.8b	8.0b	9.3b	10.3b	13.0b	12.0b	13.2b
Cost of goods sold	167.0m	210.0m	236.0m	247.0m	277.0m	367.0m	322.0m	398.0m	413.0m	465.0m	507.0m	491.0m	462.0m	473.0m	565.0m	653.0m	654.0m	668.0m	720.0m	824.0m	838.0m	917.0m	987.0m	1.0b	1.2b	1.2b	1.4b	1.6b	1.9b	2.2b
Gross profit	564.0m	685.0m	718.0m	884.0m	781.0m	817.0m	940.0m	1.2b	1.0b	1.3b	1.5b	2.1b	2.0b	2.4b	2.6b	3.2b	2.9b	3.4b	3.8b	5.0b	4.5b	5.5b	6.0b	7.8b	6.9b	8.1b	8.9b	11.4b	10.0b	11.0b
Gross profit Margin, %	77%	77%	75%	78%	74%	69%	74%	75%	72%	74%	75%	81%	82%	84%	82%	83%	82%	83%	84%	86%	84%	86%	86%	88%	86%	87%	86%	88%	84%	83%

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Source: SEC Filings

Balance Sheet

Annual

USD	FY, 2010	FY, 2011	FY, 2012	FY, 2013	FY, 2014	FY, 2015	FY, 2016	FY, 2017
Cash	1.5b	1.8b	2.4b	3.3b	4.3b	4.9b	8.9b	8.1b
Accounts Receivable	547.0m	373.0m	719.0m	1.1b	1.7b	2.6b	4.0b	5.8b
Prepaid Expenses	149.0m	88.0m	471.0m	461.0m	513.0m	659.0m	959.0m	1.0b
Current Assets	4.6b	2.2b	11.3b	13.1b	13.4b	21.7b	34.4b	48.6b

Quarterly

USD	Q2, 2012	Q3, 2012	Q1, 2013	Q2, 2013	Q3, 2013	Q1, 2014	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017	Q2, 2017	Q3, 2017	Q1, 2018	Q2, 2018
Cash	2.1b	2.5b	2.3b	3.0b	3.1b	3.0b	4.4b	9.0b	3.4b	5.1b	4.3b	6.5b	5.1b	6.0b	7.1b	6.3b	7.2b	12.1b	11.6b
Accounts Receivable	578.0m	635.0m	659.0m	775.0m	872.0m	1.0b	1.2b	1.4b	1.5b	1.8b	2.0b	2.3b	2.8b	3.1b	3.4b	3.9b	4.4b	5.1b	5.6b
Prepaid Expenses	634.0m	631.0m	485.0m	387.0m	342.0m	425.0m	411.0m	502.0m	1.1b	1.0b	1.3b	843.0m	916.0m	1.1b	1.2b	1.5b	1.5b	1.3b	1.9b
Current Assets	12.0b	12.3b	11.0b	11.4b	10.5b	14.1b	15.6b	16.1b	15.0b	17.0b	19.1b	23.8b	27.0b	30.3b	36.9b	40.8b	44.2b	50.4b	49.8b

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Cash Flow

Annual

USD	FY, 2009	FY, 2010	FY, 2011	FY, 2012	FY, 2013	FY, 2014	FY, 2015	FY, 2016	FY, 2017
Net Income	229.0m	606.0m	1.0b	53.0m	1.5b	2.9b	3.7b	10.2b	15.9b
Depreciation and Amortization	78.0m	139.0m	323.0m	649.0m	1.0b	1.2b	1.9b	2.3b	3.0b
Accounts Payable	(7.0m)	12.0m	6.0m	1.0m	26.0m	31.0m	18.0m	14.0m	43.0m
Cash From Operating Activities	155.0m	698.0m	1.5b	1.6b	4.2b	7.3b	10.3b	16.1b	24.2b

Quarterly

USD	Q2, 2012	Q3, 2012	Q1, 2013	Q2, 2013	Q3, 2013	Q1, 2014	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017	Q2, 2017	Q3, 2017	Q1, 2018	Q2, 2018
Net Income	48.0m	(11.0m)	219.0m	552.0m	977.0m	642.0m	1.4b	2.2b	512.0m	1.2b	2.1b	1.7b	4.0b	6.6b	3.1b	7.0b	11.7b	5.0b	10.1b
Depreciation and Amortization	249.0m	425.0m	241.0m	463.0m	737.0m	264.0m	521.0m	810.0m	457.0m	916.0m	1.4b	552.0m	1.1b	1.7b	671.0m	1.4b	2.2b	949.0m	2.0b
Accounts Payable	(8.0m)	20.0m	1.0m	2.0m	(17.0m)	(10.0m)	69.0m	12.0m	(15.0m)	16.0m	7.0m	2.0m	(39.0m)	20.0m	(10.0m)	(38.0m)	(7.0m)	1.0m	50.0m
Cash From Operating Activities	683.0m	931.0m	719.0m	2.0b	3.0b	1.3b	2.6b	3.9b	1.7b	3.6b	5.8b	3.5b	7.1b	11.2b	5.1b	10.4b	16.5b	7.9b	14.2b

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Ratios

USD	Y, 2018
Financial Leverage	1.1 x

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Facebook Operating Metrics

Facebook's Monthly Active Users was reported to be 2.2 b in Q2, 2018. Facebook's Daily Active Users was reported to be 1.5 b in Q2, 2018.

	Q4, 2004	Q4, 2005	Q4, 2006	Q4, 2007	Q4, 2008	Q1, 2009	Q2, 2009	Q3, 2009	Q4, 2009	Q1, 2010	Q2, 2010	Q3, 2010	Q4, 2010	Q1, 2011	Q2, 2011	Q3, 2011	Q4, 2011	Q1, 2012	Q2, 2012	Q3, 2012	Q4, 2012	FY, 2012	Q1, 2013	Q2, 2013	Q3, 2013	Q4, 2013	FY, 2013	Q1, 2014	Q2, 2014	Q3, 2014	Q4, 2014	FY, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q4, 2015	FY, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q4, 2016	FY, 2016	Q1, 2017	Q2, 2017	Q3, 2017	Q4, 2017	FY, 2017	Q1, 2018	Q2, 2018
Monthly Active Users	1 m	6 m	12 m	58 m	145 m	197 m	242 m	305 m	360 m	431 m	482 m	550 m	608 m	680 m	739 m	800 m	845 m	901 m	955 m	1.01 b	1.06 b		1.11 b	1.16 b	1.19 b	1.23 b		1.28 b	1.32 b	1.35 b	1.39 b		1.44 b	1.49 b	1.55 b	1.59 b		1.65 b	1.71 b	1.79 b	1.86 b		1.94 b	2.01 b	2.07 b	2.13 b		2.20 b	2.23 b
Daily Active Users						92 m	108 m	144 m	185 m	234 m	257 m	293 m wdxefcqufszuzezftuxetqsqxt	327 m	372 m	417 m	457 m	483 m	526 m	552 m	584 m	618 m		665 m	699 m	728 m	757 m		802 m	829 m	864 m	890 m		936 m	968 m	1.01 b	1.04 b		1.09 b	1.13 b	1.18 b	1.23 b		1.28 b	1.33 b	1.37 b	1.40 b		1.45 b	1.47 b
ARPU																						$5.32					$6.81					$9.45					$11.96					$15.98					$20.21
Quarterly ARPU										$0.87	$0.94	$0.90	$1.26	$1.14	$1.26	$1.24	$1.38	$1.21	$1.28	$1.29	$1.54		$1.35	$1.60	$1.72	$2.14		$2	$2.24	$2.40	$2.81		$2.50	$2.76	$2.97	$3.73		$3.32	$3.82	$4.01	$4.83		$4.23	$4.73	$5.07	$6.18		$5.53	$5.97

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Facebook Acquisitions / Subsidiaries

Acquired Company	Date	Deal Size
Vidpresso	August 14, 2018
RedKix	July 26, 2018	$100 m
Bloomsbury AI	July 03, 2018	$25 m
Confirm.io	January 23, 2018
Dreambit	January 11, 2018
TBH	October 16, 2017
Fayteq AG	August 11, 2017
Ozlo	July 31, 2017
Source3	July 24, 2017
Atlas Solutions Advertiser Suite	January 04, 2017	$100 m

Facebook Revenue Breakdown

Embed Graph

Facebook revenue breakdown by business segment: 98.3% from Advertising and 1.7% from Other

Facebook revenue breakdown by geographic segment: 56.4% from Rest of the World and 43.6% from United States

Human Capital Metrics

Roles

Source: newsroom-fb-com.cdn.ampproject.org, newsroom.fb.com, newsroom.fb.com, newsroom.fb.com, www.theinformation.com

Embed Graph

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Competitors

Mobile & Telecommunications - Public

Human Resources & Recruiting - Subsidiary

Facebook Online and Social Media Presence

13.65m Twitter followers

6 Months

Facebook has 13.65m Twitter Followers. The number of followers has increased 1.4% month over month and increased 0.8% quarter over quarter

213m Facebook likes

6 Months

Facebook has 213m Facebook Likes. The number of likes has increased 0.1% month over month and increased 0.6% quarter over quarter

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Facebook News and Updates

February 02, 2012

Facebook Sets Historic IPO

Facebook Inc. filed for an initial public offering Wednesday that could value the social network between $75 billion and $100 billion, putting the company on track for one of the biggest U.S. stock-market debuts of all time.

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Facebook Company Life and Culture

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Facebook

Viewing summary data as a guest

Key People/Management at Facebook

Mark Zuckerberg

Dave Wehner

Mike Schroepfer

Sheryl Sandberg

Eduardo Saverin

Kenneth Chenault

Facebook Office Locations

Facebook Financials and Metrics

Facebook Revenue

Summary

Revenue (Q2, 2018)

Gross profit (Q2, 2018)

Gross profit margin (Q2, 2018), %

Net income (Q2, 2018)

EBIT (Q2, 2018)

Market capitalization (15-Oct-2018)

Closing stock price (15-Oct-2018)

Cash (30-Jun-2018)

Income Statement

Revenue

Revenue growth, %

Cost of goods sold

Gross profit

Revenue

Cost of goods sold

Gross profit

Gross profit Margin, %

Balance Sheet

Cash

Accounts Receivable

Prepaid Expenses

Current Assets

Cash

Accounts Receivable

Prepaid Expenses

Current Assets

Cash Flow

Net Income

Depreciation and Amortization

Accounts Payable

Cash From Operating Activities

Net Income

Depreciation and Amortization

Accounts Payable

Cash From Operating Activities

Ratios

Financial Leverage

Facebook Operating Metrics

Monthly Active Users

Daily Active Users

ARPU

Quarterly ARPU

Facebook Acquisitions / Subsidiaries

Facebook Revenue Breakdown

Human Capital Metrics

Competitors

Facebook Online and Social Media Presence

13.65m Twitter followers

213m Facebook likes

Facebook News and Updates

Facebook Sets Historic IPO

Facebook Company Life and Culture