Facebook

Technology big tech messaging social networks

Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook’s profile structure includes a timeline, information related to the user, images of the user, images added by friends of the user, notes, pages, groups, and more. It enables its users to create pages related to entertainment, sports, business, finance, preferences, hobbies, culture, religion, causes, organizations, and a number of other categories. It also enables its users to join or create groups related to a vast number of categories.

Company Growth (employees)

Type

Public

Menlo Park, US

Founded

2004

Size (employees)

18,770 (est)+11%

Website

facebook.com

Facebook was founded in 2004 and is headquartered in Menlo Park, US

Key People at Facebook

Mark Zuckerberg

Founder & CEO

Dave Wehner

CFO

Mike Schroepfer

CTO

Sheryl Sandberg

COO

Kang-Xing Jin

VP of Engineering

Jay Parikh

Vice President of Engineering

David Marcus

Head of Messenger

Naomi Gleit

VP of Social Good

Jonathan Thaw

Director, Product and Executive Communications

Javier Olivan

VP of Growth

Adam Mosseri

VP, Product Management

Rob Goldman

VP Product, Ads & Pages

Andrew Bosworth

VP Ads & Business Platform

Chris Cox

CPO

Alex Hardiman

Head of News Products

Will Cathcart

Vice President, Product Management

Deb Liu

VP, Platform & Marketplace

Caryn Marooney

Head of Technology Communications

Facebook Office Locations

Facebook has offices in Menlo Park, Atlanta, Austin, Boston and in 55 other locations

Menlo Park, US (HQ)

1 Hacker Way

Da’an District, TW

1 Section 4, Roosevelt Rd

Kuala Lumpur, MY

Jalan Tun Ismail

Show all (60)

Facebook Data and Metrics

Facebook Financial Metrics

Facebook's revenue was reported to be $8 b in Q1, 2017

Summary

USD

Facebook's current market capitalization is $486.6 b.

Source: SEC Filings

Income Statement

Annual

USD	FY, 2011	FY, 2012	FY, 2013	FY, 2014	FY, 2015	FY, 2016
Revenue	3.7 b	5.1 b	7.9 b	12.5 b	17.9 b	27.6 b
Revenue growth, %		37%	55%	58%	44%	54%
Cost of goods sold	641 m	1.2 b	1.9 b	2.2 b	2.9 b	3.8 b
Gross profit	3.1 b	3.9 b	6 b	10.3 b	15.1 b	23.8 b
Gross profit Margin, %	83%	77%	76%	83%	84%	86%
Sales and marketing expense	393 m	896 m	997 m	1.7 b	2.7 b	3.8 b
R&D expense	399 m	1.4 b	1.4 b	2.7 b	4.8 b	5.9 b
General and administrative expense	314 m	892 m	781 m	973 m	1.3 b	1.7 b
Operating expense total	1.3 b	3.4 b	5.1 b	7.5 b	11.7 b	15.2 b
EBITDA	2.1 b	1.1 b	3.9 b	6.2 b	8.2 b	18.1 b
EBITDA margin, %	56%	21%	50%	50%	46%	65%
EBIT	538 m	538 m	2.8 b	5 b	6.2 b	12.4 b
EBIT margin, %	14%	11%	36%	40%	35%	45%
Interest expense			56 m	(84 m)	(31 m)	91 m
Net interest expense	(38 m)	(37 m)	(37 m)	4 m	29 m	91 m
Pre tax profit			2.8 b	4.9 b	6.2 b	12.5 b
Income tax expense	695 m	441 m	1.3 b	2 b	2.5 b	2.3 b
Net Income	1 b	53 m	1.5 b	2.9 b	3.7 b	10.2 b

Quarterly

USD	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017
Revenue	2.9 b	3.2 b	3.5 b	4 b	4.5 b	5.4 b	6.4 b	7 b	8 b
Cost of goods sold	473 m	565 m	654 m	668 m	720 m	838 m	916 m	987 m	1.2 b
Gross profit	2.4 b	2.6 b	2.9 b	3.4 b	3.8 b	4.5 b	5.5 b	6 b	6.9 b
Gross profit Margin, %	84%	82%	82%	83%	84%	84%	86%	86%	86%
Sales and marketing expense									1.1 b
R&D expense	492 m	608 m	1.1 b	1.2 b	1.3 b	1.3 b	1.5 b	1.5 b	1.8 b
General and administrative expense	197 m	259 m	274 m	305 m	345 m	366 m	412 m	438 m	655 m
Operating expense total	689 m	867 m	1.3 b	1.5 b	1.6 b	1.7 b	1.9 b	2 b	4.7 b
EBIT	1.4 b	1.4 b	933 m	1.3 b	1.5 b	2 b	2.7 b	3.1 b	3.3 b
EBIT margin, %	48%	44%	26%	31%	32%	37%	43%	45%	41%
Interest income									81 m
Pre tax profit	1.4 b	1.3 b	932 m	1.3 b	1.4 b	2.1 b	2.8 b	3.2 b	3.4 b
Income tax expense	595 m	530 m	420 m	554 m	536 m	555 m	711 m	790 m	344 m
Net Income	791 m	806 m	512 m	719 m	896 m	1.5 b	2.1 b	2.4 b	3.1 b

Source: SEC Filings

Balance Sheet

Annual

USD	FY, 2013	FY, 2014	FY, 2015	FY, 2016
Cash	3.3 b	4.3 b	4.9 b	8.9 b
Inventories	461 m	793 m	659 m	959 m
Current Assets	13.1 b	13.7 b	21.7 b	34.4 b
PP&E	2.9 b	4 b	5.7 b	8.6 b
Goodwill	1.7 b	18 b	18 b	18.1 b
Total Assets	17.9 b	40.2 b	49.4 b	65 b
Accounts Payable	87 m	176 m	196 m	302 m
Current Liabilities	1.1 b	1.4 b	1.9 b	2.9 b
Total Liabilities				5.8 b
Additional Paid-in Capital	12.3 b	30.2 b	34.9 b	38.2 b
Retained Earnings	3.2 b	6.1 b	9.8 b	21.7 b
Total Equity	15.5 b	36.1 b	44.2 b	59.2 b
Financial Leverage	1.2 x	1.1 x	1.1 x	1.1 x

Quarterly

USD	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017
Cash	4.4 b	9 b	3.4 b	5.1 b	4.3 b	6.5 b	5.1 b	6 b	7.1 b
Current Assets	15.6 b	16.1 b	15 b	17 b	19.1 b	23.8 b	27 b	30.3 b	36.9 b
PP&E	3.3 b	3.7 b	4.6 b	5 b	5.3 b	6.5 b	7.1 b	7.9 b	9.5 b
Goodwill	1.7 b	2.6 b	18 b	18 b	18 b	18 b	18 b	18.1 b	18.1 b
Total Assets	20.8 b	24.2 b	42 b	44.1 b	46.5 b	52.1 b	55.7 b	59.7 b	68.7 b
Accounts Payable	146 m	120 m	129 m	139 m	149 m	149 m	130 m	260 m	170 m
Current Liabilities	1.2 b	1.2 b	1.7 b	1.9 b	1.8 b	1.8 b	2.2 b	2.6 b	2.9 b
Additional Paid-in Capital	13.8 b	15.9 b	31.3 b	32.5 b	33.6 b	36.1 b	37.4 b	38.8 b	38.6 b
Retained Earnings	4.6 b	5.4 b	6.6 b	7.3 b	8.2 b	11.3 b	13.4 b	15.7 b	24.2 b
Total Equity	18.3 b	21.2 b	37.5 b	39.5 b	41.4 b	47.2 b	50.4 b	54.1 b	62.2 b
Financial Leverage	1.1 x	1.1 x	1.1 x	1.1 x	1.1 x	1.1 x	1.1 x	1.1 x	1.1 x

Cash Flow

Annual

USD	FY, 2013	FY, 2014	FY, 2015	FY, 2016
Net Income	1.5 b	2.9 b	3.7 b	10.2 b
Depreciation and Amortization				2.3 b
Accounts Receivable	(378 m)	(610 m)	(973 m)	(1.5 b)
Inventories	(45 m)	(123 m)	(144 m)	(159 m)
Accounts Payable	26 m	31 m	18 m	14 m
Cash From Operating Activities	4.2 b	5.5 b	8.6 b	16.1 b
Purchases of PP&E	(1.4 b)	(1.8 b)	(2.5 b)	(4.5 b)
Cash From Investing Activities	(2.6 b)	(5.9 b)	(9.4 b)	(11.7 b)
Cash From Financing Activities	(667 m)	1.6 b	1.6 b	(310 m)
Interest Paid	38 m	14 m	10 m	11 m
Income Taxes Paid	82 m	184 m	273 m	1.2 b

Quarterly

USD	Q2, 2014	Q3, 2014	Q1, 2015	Q2, 2015	Q3, 2015	Q1, 2016	Q2, 2016	Q3, 2016	Q1, 2017
Net Income	791 m	806 m	512 m	719 m	896 m	1.5 b	2.1 b	2.4 b	3.1 b
Accounts Receivable									609 m
Accounts Payable	146 m	120 m	129 m	139 m	149 m	149 m	130 m	260 m	(10 m)
Cash From Operating Activities									5.1 b
Purchases of PP&E									(1.3 b)
Cash From Investing Activities									(5.9 b)
Cash From Financing Activities									(992 m)
Income Taxes Paid									664 m

Ratios

USD	Y, 2017
Revenue/Employee	427.9 k
Financial Leverage	1.1 x

Facebook Operating Metrics

Facebook's Daily Active Users was reported to be 1.3 b in Q1, 2017. Facebook's Monthly Active Users was reported to be 2 b in Jun, 2017

	Apr, 2014	Nov, 2014	FY, 2014	Q1, 2015	Q2, 2015	Q3, 2015	FY, 2015	Jan, 2016	Q1, 2016	Apr, 2016	Q2, 2016	Jul, 2016	Q3, 2016	FY, 2016	Q1, 2017	Apr, 2017	Jun, 2017
Messenger Users	200 m	500 m		600 m	700 m			800 m		900 m		1 b				1.2 b
Monthly Active Users (Asia-Pacific)			449 m	471 m	496 m	522 m	540 m		566 m		592 m		629 m	673 m	716 m
Daily Active Users (Asia-Pacific)			253 m	270 m	285 m	300 m	309 m		329 m		346 m		368 m	396 m	427 m
Daily Active Users (Rest of World)			263 m	280 m	292 m	308 m	319 m		340 m		355 m		377 m	388 m	408 m
Monthly Active Users (Rest of World)			436 m	453 m	471 m	492 m	509 m		533 m		556 m		587 m	606 m	632 m
Daily Active Users (Us & Canada)			157 m	161 m	164 m	167 m	169 m		173 m		175 m		178 m	180 m	182 m
Daily Active Users (Europe)			217 m	225 m	228 m	233 m	240 m		249 m		252 m		256 m	262 m	267 m
Monthly Active Users (US & Canada)			208 m	210 m	213 m	217 m	219 m		222 m		226 m		229 m	231 m	234 m
Monthly Active Users (Europe)			301 m	307 m	311 m	315 m	323 m		333 m		338 m		342 m	349 m	354 m
Mobile Daily Active Users			745 m				934 m							1.15 b
Mobile Monthly Active Users			1.19 b				1.44 b							1.74 b
Daily Active Users			890 m	936 m	968 m	1.01 b	1.04 b		1.09 b		1.13 b		1.18 b	1.23 b	1.28 b
Monthly Active Users			1.39 b	1.44 b	1.49 b	1.55 b	1.59 b		1.65 b		1.71 b		1.79 b	1.86 b	1.94 b		2 b
ARPU				$2.5	$2.76	$2.97	$3.73		$3.32		$3.82		$4.01	$4.83	$4.23
Daily Video Watch Time, hours														100 m

Facebook Acquisitions / Subsidiaries

Acquired Company	Date	Deal Size
Source3	July 24, 2017
Atlas Solutions Advertiser Suite	January 04, 2017	$100 m
CrowdTangle	November 11, 2016
Eyegroove	August 08, 2016
Two Big Ears Ltd	May 23, 2016
Endaga	October 05, 2015
TheFind, Inc.	March 13, 2015
Teehan+Lax	January 16, 2015
QuickFire Networks	January 08, 2015
Wit.ai	January 05, 2015
LiveRail	August 26, 2014	$400 m
PrivateCore	August 07, 2014
Little Eye Labs	July 01, 2014
Pryte	June 03, 2014
ProtoGeo	April 24, 2014
Oculus VR	March 25, 2014	$2 b
WhatsApp	February 19, 2014	$19 b
Branch	January 13, 2014	$15 m
SportStream	December 17, 2013
Onavo	October 13, 2013	$150 m
Jibbigo	August 12, 2013
Monoidics	July 18, 2013
Parse	April 25, 2013	$90 m
Spaceport.io	April 23, 2013
Osmeta	April 11, 2013
Storylane	March 08, 2013
Acrylic Software	July 20, 2012
Spool	July 14, 2012
Bolt \| Peters	June 21, 2012
Face.com	June 18, 2012	$100 m
Pieceable	June 11, 2012
Karma	May 18, 2012
Lightbox	May 15, 2012
Glancee	May 04, 2012
Tagtile	April 13, 2012
Instagram	April 09, 2012	$1 b
GazeHawk	March 10, 2012
Friend.ly	March 03, 2012
Sendoid	February 29, 2012
Gowalla	December 02, 2011
WhoGlue	November 28, 2011
Strobe	November 08, 2011
Digital Staircase	November 07, 2011
Push Pop Press	August 02, 2011
Sofa	June 09, 2011
Daytum	April 27, 2011
Snaptu	March 20, 2011	$70 m
Beluga	March 01, 2011
Pursuit	February 25, 2011
Zenbe	November 16, 2010
drop.io	October 29, 2010
Nextstop	September 25, 2010
Chai Labs	August 15, 2010	$10 m
Hot Potato	July 28, 2010	$10 m
ShareGrove	May 26, 2010
Divvyshot	April 02, 2010
Octazen Solutions	February 19, 2010
FriendFeed	August 10, 2009	$50 m
Parakey	July 01, 2007

Facebook Market Value History

Facebook Revenue Breakdown

Facebook Job Categories

Facebook Median Salaries

Source: 3.4 k public H-1B filings from Facebook

Market Position of Facebook

Competitors

Technology - Subsidiary

Google

Technology - Subsidiary

Compare competitors

Facebook

Company Growth (employees)

Key People at Facebook

Mark Zuckerberg

Dave Wehner

Mike Schroepfer

Sheryl Sandberg

Kang-Xing Jin

Jay Parikh

David Marcus

Naomi Gleit

Jonathan Thaw

Javier Olivan

Adam Mosseri

Rob Goldman

Andrew Bosworth

Chris Cox

Alex Hardiman

Will Cathcart

Deb Liu

Caryn Marooney

Facebook Office Locations

Facebook Data and Metrics

Facebook Financial Metrics

Summary

Revenue (Q1, 2017)

Gross profit (Q1, 2017)

Gross profit margin (Q1, 2017), %

Net income (Q1, 2017)

EBIT (Q1, 2017)

Market capitalization (25-Jul-2017)

Cash (31-Mar-2017)

Income Statement

Revenue

Revenue growth, %

Cost of goods sold

Gross profit

Gross profit Margin, %

Sales and marketing expense

R&D expense

General and administrative expense

Operating expense total

EBITDA

EBITDA margin, %

EBIT

EBIT margin, %

Interest expense

Net interest expense

Pre tax profit

Income tax expense

Net Income

Revenue

Cost of goods sold

Gross profit

Gross profit Margin, %

Sales and marketing expense

R&D expense

General and administrative expense

Operating expense total

EBIT

EBIT margin, %

Interest income

Pre tax profit

Income tax expense

Net Income

Balance Sheet

Cash

Inventories

Current Assets

PP&E

Goodwill

Total Assets

Accounts Payable

Current Liabilities

Total Liabilities

Additional Paid-in Capital

Retained Earnings

Total Equity

Financial Leverage

Cash