Excelligence Learning is a developer, manufacturer, distributor, and multi-channel retailer of educational products, which are sold to childcare programs, preschools, elementary schools, and consumers. Excelligence offers a broad array of products designed for both classroom and home use, enhanced by its extensive proprietary product development program. In addition to its own Colorations brand of innovative arts & crafts products, Excelligence also offers popular name brands such as Crayola, Elmer’s and Fiskars. The Excelligence multi-channel marketing model includes catalogues, e-commerce websites, and a field sales force. Its distribution capacity, which includes six strategically located warehouses nationwide, enables fast, cost-effective delivery and also custom assembly of prepackaged school supplies, both strong competitive advantages.