Emplifi (formerly known as Socialbakers) is a company that develops a customer engagement platform. Its products include Social Marketing Cloud, a tool to streamline social media management workflows; Social Commerce Cloud, a system to manage customer reviews, user-generated content (UGC), live video sessions, and streams; and Service Cloud, software with automation and AI to help customers get answers and repetitive tasks for agents. The company offers crisis and brand reputation management, influencer marketing optimization, and customer experience analytics solutions.